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Demand Generation Manager Jobs in Alberta (NOW HIRING)

Royal LePage Real Estate

The latest lead generation tools and business-building technologies that make you productive from ... An AI-empowered Customer Relationship Management (CRM) platform to work your leads and your ...

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Demand Generation Manager information

What are the key skills and qualifications needed to thrive as a demand generation manager?

To thrive as a Demand Generation Manager, you need expertise in digital marketing, lead generation strategies, analytics, and often a degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and data analytics tools is typically required. Strong project management, creativity, and communication skills help you design effective campaigns and collaborate across teams. These competencies ensure the successful creation and execution of campaigns that drive qualified leads and fuel business growth.

What does a demand generation manager do?

A Demand Generation Manager is responsible for creating and executing marketing strategies that drive interest and engagement in a company's products or services. They use a mix of channels such as email marketing, content marketing, events, and digital advertising to generate qualified leads for the sales team. Their goal is to build brand awareness, nurture prospects through the sales funnel, and ultimately increase revenue. Demand Generation Managers often analyze campaign performance to optimize strategies and maximize return on investment.

What are some common challenges faced by demand generation managers when aligning marketing and sales teams?

Demand Generation Managers often encounter challenges in ensuring seamless collaboration between marketing and sales teams, particularly when it comes to lead quality and handoff processes. Differences in lead qualification criteria and communication gaps can create friction, making it essential to establish clear definitions, shared goals, and regular feedback loops. Successful managers foster alignment by implementing joint meetings, shared metrics, and continuous process improvements, ensuring both teams work toward revenue targets and customer acquisition goals together.

What is the difference between Demand Generation Manager vs Marketing Manager?

AspectDemand Generation ManagerMarketing Manager
Primary FocusDriving lead generation and demand creation campaignsOverseeing overall marketing strategies and brand management
Skills & CertificationsDigital marketing, analytics, campaign managementBrand strategy, market research, communication skills
Work EnvironmentMarketing teams, sales alignment, digital platformsBroader marketing departments, cross-functional teams

The Demand Generation Manager primarily focuses on creating targeted campaigns to generate leads and demand for products or services, often working closely with sales teams. In contrast, the Marketing Manager oversees overall marketing strategies, branding, and broader market outreach. While both roles require marketing expertise, the Demand Generation Manager specializes in demand-focused activities, making it a more tactical role within the marketing function.

Is demand generation a good career?

Demand generation is a growing field within marketing that focuses on creating interest and demand for products or services through strategies like content marketing, email campaigns, and analytics. Demand Generation Managers typically need skills in data analysis, marketing automation tools, and campaign management, making it a viable career path with opportunities for advancement and specialization.
More about Demand Generation Manager jobs
Demand Generation Manager jobs near you
Infographic showing various Demand Generation Manager job openings in Alberta as of August 2026, with employment types broken down into 84% Full Time, 14% Part Time, and 2% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution.

Real Estate Sales Representative

Royal LePage Real Estate

Drumheller, AB

Full-time

Re-posted 5 days ago

Job description

Royal LePage is committed to helping you launch your real estate career by providing the industry-leading training, lead generation and technology you need to accelerate your growth. With a culture built on community and collaboration, Royal LePage attracts professionals who share a mindset that fosters collective achievement as well as your individual success.

Royal LePage delivers:

  • The latest lead generation tools and business-building technologies that make you productive from the start.
    • Royal LePage provided 198,000 leads to our agents from digital channels (August 2024 to July 2025).
    • Your own lead producing website, leads from Canada's #1 real estate company website, royallepage.ca, and tools to generate more leads through search and social. 
    • An AI-empowered Customer Relationship Management (CRM) platform to work your leads and your developing book of business.
  • Relevant professional development for every stage of your career to enhance your productivity.
    • Dedicated team of professional trainers that deliver in-person, virtual and on-demand training on emerging trends, technology, marketing, core best practices, and more.
    • Partnerships with the industry's top training and coaching companies featuring sales, financial and business development strategies and tactics, with accountability to follow through.
  • An environment to nurture and grow your business through an inclusive culture and a community that celebrates your successes.
    • Networking opportunities at training workshops, award galas, and business-building conferences, offering insights from experts and peers to leverage proven tactics.
    • A means to strengthen your local community through supporting the Royal LePage Shelter Foundation, Canada's largest public foundation dedicated exclusively to funding women's shelters and violence prevention programs.

Desired skills and experience:

  • Customer-focused and service-oriented mindset
  • Self-motivated and goal-orientated
  • Sales experience, corporate or retail, is an asset
  • To become a licensed Realtor, you need to complete provincial requirements. If you are in the process of obtaining your license or are interested in the steps involved to become licensed, please complete the job application to connect with a local broker who can assist you.

About Royal LePage

Royal LePage is the Voice of Canadian Real Estate with 6.3 billion media impressions* in 2024. Since 1913, we have delivered high quality real estate services, all while pioneering innovations that shape our industry today. We provide our 20,000+ strong agent network, in over 673 offices coast-to-coast with the latest tools, technologies, intelligence and professional development they need to excel in their careers. Helping You Is What We Do embodies our culture, our collective commitment to service, and it propels us forward as an industry leader.

*Print and online media impressions January to December 2024.

Employment Type: Full Time - Commission

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