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Demand Generation Manager Jobs in Alberta (NOW HIRING)

Sidetrade

VP, Demand Generation

Calgary, AB · On-site +1

Manage the demand generation budget effectively, optimising spend across channels to maximise pipeline contribution * Champion the Sidetrade brand in all demand activity, ensuring consistency of ...

RhythmQ

Account Executive (Remote, Canada)

Calgary, AB · Remote

$80K - $100K/yr

... Relationship Management * Our customers are the best source of potential prospects and ... Demand Generation: To be successful, we track now many new opportunities are created weekly

True-Key-Hotels-

General Manager - Okanagan

Calgary, AB · On-site

$120 - $190/hr

Collaborate with Sales & Marketing on positioning, promotions and demand generation. * Use guest ... People & Talent Management * Recruit, hire and develop department heads and leadership team members.

Sidetrade

Sales Manager NA

Calgary, AB · Hybrid

Partner closely with Marketing on demand generation, campaigns, and pipeline acceleration ... Drive strong CRM discipline and data accuracy. * Implement and continuously improve sales processes ...

Sidetrade

Sales Manager NA

Calgary, AB · On-site

Partner closely with Marketing on demand generation, campaigns, and pipeline acceleration ... Drive strong CRM discipline and data accuracy. * Implement and continuously improve sales processes ...

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Demand Generation Manager information

Is demand generation a good career?

Demand generation is a valuable career in marketing focused on creating interest and demand for products or services through strategies like content marketing, email campaigns, and analytics. It often requires skills in data analysis, marketing automation tools, and cross-functional collaboration, making it a dynamic and growing field with opportunities for advancement.

What is the difference between Demand Generation Manager vs Marketing Manager?

AspectDemand Generation ManagerMarketing Manager
Primary FocusDriving lead generation and demand creation campaignsOverseeing overall marketing strategies and brand management
Skills & CertificationsDigital marketing, analytics, campaign managementBrand strategy, market research, communication skills
Work EnvironmentMarketing teams, sales alignment, digital platformsBroader marketing departments, cross-functional teams

The Demand Generation Manager primarily focuses on creating targeted campaigns to generate leads and demand for products or services, often working closely with sales teams. In contrast, the Marketing Manager oversees overall marketing strategies, branding, and broader market outreach. While both roles require marketing expertise, the Demand Generation Manager specializes in demand-focused activities, making it a more tactical role within the marketing function.

What is the role of a demand generation manager?

A demand generation manager is responsible for developing and executing marketing strategies to generate interest and demand for a company's products or services. They often utilize digital marketing, content creation, and analytics tools to attract and engage potential customers, aligning campaigns with sales goals. The role requires strong communication skills and knowledge of marketing automation platforms.

How much does a demand gen manager make?

Demand Generation Managers typically earn between $70,000 and $130,000 annually, depending on experience, location, and company size. Senior roles or those with specialized skills in marketing automation tools may have higher salaries, often exceeding $150,000. Compensation can also include bonuses and benefits related to performance and company policies.

What are the key skills and qualifications needed to thrive as a Demand Generation Manager, and why are they important?

To thrive as a Demand Generation Manager, you need expertise in digital marketing, lead generation strategies, analytics, and often a degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and data analytics tools is typically required. Strong project management, creativity, and communication skills help you design effective campaigns and collaborate across teams. These competencies ensure the successful creation and execution of campaigns that drive qualified leads and fuel business growth.

What does a Demand Generation Manager do?

A Demand Generation Manager is responsible for creating and executing marketing strategies that drive interest and engagement in a company's products or services. They use a mix of channels such as email marketing, content marketing, events, and digital advertising to generate qualified leads for the sales team. Their goal is to build brand awareness, nurture prospects through the sales funnel, and ultimately increase revenue. Demand Generation Managers often analyze campaign performance to optimize strategies and maximize return on investment.

What jobs make $3,000 a day?

Demand Generation Managers typically do not earn $3,000 a day; such high daily earnings are more common in executive roles like CEOs, investment bankers, or specialized consultants. These positions often require extensive experience, advanced skills, and sometimes ownership stakes or performance-based bonuses. Most roles in demand generation focus on marketing strategies and lead generation, with salaries generally below this level on a daily basis.

What are some common challenges faced by Demand Generation Managers when aligning marketing and sales teams?

Demand Generation Managers often encounter challenges in ensuring seamless collaboration between marketing and sales teams, particularly when it comes to lead quality and handoff processes. Differences in lead qualification criteria and communication gaps can create friction, making it essential to establish clear definitions, shared goals, and regular feedback loops. Successful managers foster alignment by implementing joint meetings, shared metrics, and continuous process improvements, ensuring both teams work toward revenue targets and customer acquisition goals together.
More about Demand Generation Manager jobs
Demand Generation Manager jobs near you
Infographic showing various Demand Generation Manager job openings in Alberta as of July 2026, with employment types broken down into 61% Full Time, 35% Part Time, and 4% Contract. Highlights an 70% Physical, 1% Hybrid, and 29% Remote job distribution.

Demand Generation Manager

Elantis Solutions

Edmonton, AB • On-site

Full-time

Posted 8 days ago

Job description

Are you looking to grow with a company that puts people first? Where you collaborate daily with colleagues to create real solutions?

Skyrocket your career with Elantis! Certified as a Great Place to Work, Best Workplace for Today's Youth, and Best Workplace for Inclusion, we're looking for a passionate and driven Demand Generation Manager.

Here are some of the great things you can expect from Elantis:

  • Competitive salary and comprehensive extended health benefits, fully paid by Elantis.
  • Mentorship, training, and ongoing opportunities for development to fuel your career growth and build your expertise.
  • Relaxed environment with a casual dress code, community involvement opportunities, and lots of fun social events.
  • Any excuse to celebrate our successes with lunches and treats - which is pretty often!
  • Free access to an on-site fitness facility.

This role is onsite in our Edmonton office.

The Ideal Candidate

At Elantis, employees' cultural fit and alignment with our values are the most important factors in selecting a successful candidate. We are guided by our Core Values of Own the Experience, Focus on People, and Do the Right Thing. You're a great fit for our team if you:

  • Want to work closely with a talented team to create innovative solutions for customers and contribute to a vibrant work culture.
  • Proactively offer solutions, think outside the box, and are confident in bringing your ideas forward to overcome obstacles and make a positive impact.
  • Are comfortable with ambiguity and willing to seek direction if you need it.
  • Are a lifelong learner. You're curious, learn quickly, and enjoy mentoring to help others grow their career while you grow yours.
  • Can move easily from project to project and juggle competing priorities with ease.
  • Want to create an exceptional experience for customers, colleagues, and yourself.
  • Enjoy collaborating with colleagues in-person to share ideas, solve problems, and celebrate together.
  • Proactively providing support and mentorship for your team with regular check ins, additional learning, and offer guidance for best practices.

The Role

As a Demand Generation Manager at Elantis, you'll be responsible for:

Demand Generation & Growth Marketing:

  • Own and execute Elantis' demand generation strategy to drive qualified leads, sales-ready opportunities, and pipeline growth.
  • Design, launch, and optimize multi-channel campaigns across email, paid media, content, webinars, events, and website experiences.
  • Develop and manage campaign frameworks including personas, buyer journeys, offers, nurture streams, and conversion paths.
  • Partner with Sales to align on ICP, lead qualification criteria, handoffs, and feedback loops to improve conversion rate and velocity.
  • Build and manage marketing automation programs, including lead scoring, segmentation, nurturing, and lifecycle reporting.
  • Optimize landing pages, forms, CTAs, and lead magnets to improve conversion rates.
  • Collaborate with content, sales, and subject matter experts to create assets that support awareness, consideration, and decision stages.
  • Plan and execute demand-focused events (webinars, trade shows, virtual sessions), including promotion and post-event follow-up.
  • Manage and analyze campaign and funnel performance; deliver actionable insights and recommendations to leadership.
  • Own and report on core demand metrics including MQLs, SQLs, pipeline contribution, cost per lead, and ROI.

Marketing Operations & Analytics:

  • Maintain clean, reliable data across CRM and marketing automation platforms.
  • Build dashboards and reporting to track performance by channel, campaign, and funnel stage.
  • Test, iterate, and refine campaigns using A/B testing and performance insights.
  • Stay current on demand generation best practices, tools, and B2B growth strategies.

CrossFunctional Collaboration & Culture:

  • Act as a strategic partner to Sales, contributing to revenue planning, forecasting, and quarterly goals.
  • Support Elantis culture by collaborating effectively, proactively solving problems, and continuously improving how marketing supports growth.
  • Contribute to marketing planning, budget input, and prioritization based on performance data.

Here are some of the skills we are looking for:

  • 5+ years of experience in B2B marketing with strong specialization in demand generation or growth marketing.
  • Proven experience driving measurable results across the funnel - from lead to opportunity to secured revenue.
  • Hands-on expertise with marketing automation and lead lifecycle management.
  • Experience using Dynamics 365 as a CRM.
  • Strong analytical mindset with the ability to translate data into action.
  • Experience working closely with Sales teams in a revenue-aligned model.
  • Excellent written and verbal communication skills, with the ability to craft compelling offers and campaign messaging.
  • Strong project management skills and ability to manage multiple campaigns simultaneously.
  • Experience in technology, consulting, or professional services is a strong asset.
  • Post-secondary education in marketing, business, or a related field.


Elantis gives you the opportunity to make a real impact in your work with clients and our internal team. We welcome you to apply today!