Demand Gen Manager Jobs in Ohio (NOW HIRING)

Summary:

The Senior Manager, Program Management and Governance is responsible for driving the strategic planning, execution, and governance of our global CRM orgs. This is more than a traditional program-management role as governance is central to it. The position owns the decision-making forums, demand-intake discipline, vendor and technology governance, and the operating cadence that turn strategy into delivered, adopted outcomes. It is the single point of orchestration that ensures CRM Technology owns its roadmap, defends its investment, and brings new business into the product model in a controlled, sustainable way.
Operating at the intersection of strategy, delivery, data, and change, this role connects enterprise strategy to execution - coordinating cross-functional and TDS delivery teams, establishing strong governance and decision rights, and ensuring initiatives deliver measurable business value and sustained adoption. Since CRM Technology owns the strategy and secures the investment to fund it, this role is the steward of that ownership - not a passive coordinator of others' programs.

Key Responsibilities:

Strategy, Roadmap & Portfolio Governance

• Own the overarching Revenue Technology strategic roadmap acrossCRM, includingmulti-orggovernance and innovation alignment.

• Align the portfolio with emerging innovation and next-gen capability, ensuring the roadmapanticipateswhereCRMtechnology is heading.

• Lead program governance across the globalCRMimplementation, ensuring consistent standards and delivery discipline across all workstreams.

• Establish governance frameworks, standards, and decision rights that protect enterprise consistency while enabling approved local and business-unit variation.

• Oversee theprogramroadmap,business readiness,risk management, and milestone tracking end to end.

• Drive a consistent operating cadence across AMER and International workstreams.

Decision Forums & Executive Governance

• Lead key decision forums and steering committees, and own executive stakeholder reporting on roadmap, trade-offs, and delivery outcomes.

• Manage cross-functional stakeholder alignment and executive reporting across Commercial, IT/TDS, Finance,Procurementand Leadership.

• Own and lead theCRMTechnology governance model - decision rights, escalation paths, and review cadences - ensuring decisions are made deliberately, not by default.

• Steward the team's ownership mandate: becauseCRMTechnology owns the commercial-technology strategy and defends the investment case, this role ensures that ownership is exercised - setting the strategy-to-budget linkage and holding partners accountable to what is committed.

Vendor, Contract & License Governance

• Own vendor relationships, contract governance, and license management acrossCRMplatforms (e.g.,Salesforce).

• Partner with Procurement and Finance on vendor strategy, contracting, renewals, usage forecasting, and budget controls.

• Identifyopportunities for license optimization, consolidation, cost avoidance, and vendor risk mitigation.

Demand Intake & Portfolio Governance

• Own the single-backlog intake framework, triaging demand across regions and business units on a Now / Next / Later basis with clear, defensible prioritization.

• Maintainintegrated roadmaps guidingCRMinitiatives from concept through delivery and value realization.

• Identifycross-program dependencies, downstream impacts, and organizational-readiness factors to ensure seamless execution.

• Ensure commitments are made with discipline and governance - not in the room, without process - closing the intake-governance gap that creates risk when demandarrivespiecemeal.

Program Execution & Delivery Management

• Drive execution across multiple concurrent initiatives spanning quoting, contracting, and tendering platforms, data, and AI enablement.

• Manage program plans, milestones, risks, and resources to ensure predictable, high-quality delivery, in partnership with the shared TDS Program Manager.

• Establish and run the operating cadence - ceremonies, sprints, demos, and releases - that drives accountability, transparency, and momentum across workstreams.

• Plan andfacilitatein-person requirement workshops and program forums, owning the output and the path from design through requirements to release.

• Coordinate how new business is onboarded into the product model, walking stakeholders from intake through requirements to release ("into the factory").

• Coordinate change management and business-readiness activities across regions and workstreams to ensure adoption.

Data, Metrics & Outcome Optimization

• Monitor success metrics - adoption, cycle time, data quality, and cost management - ensuring businessobjectivesare achieved.

• Track progress using objective data and performance indicators; adjust plans and priorities based on insight and results.

• Ensure initiatives deliver measurable and sustained business value through disciplined value-realization practices.

Stakeholder Communication & Executive Storytelling

• Serve as the integrator between business leaders and delivery teams across theCRMportfolio.

• Translate complex initiatives into clear, outcome-focused narratives for executive audiences.

• Influence executive decisions through fact-based insights, structured recommendations, and clear articulation of trade-offs.

Minimum Required:

• Bachelor's degree in Business, Engineering, Information Systems, or related field (or equivalent professional experience).

• 7+ years of experience in program management, transformation delivery, consulting, operations, or technology-focused roles within large, global organizations.

• Proven experience leading multi-workstream initiatives with complex dependencies and senior-level visibility.

• Demonstrated experienceestablishingand owning governance - decision forums, decision rights, and vendor governance - not solely program coordination.

• Demonstrated ability tooperateeffectively and influence without authority in a matrixed environment.

• Willingness and ability to travel up to 30% (Domestic/international) of the time to present in person for workshops, program forums, and key engagements.

Preferred Skills & Experience:

• Experience supportingCRM, or commercial technology platforms.

• Experience coordinating delivery with internal IT/shared-servicesand third-party vendors or system integrators.

• Experience owning vendor governance, licensing, and budget defense for a technology portfolio.

• Comfort working across hybrid delivery models (agile, waterfall, or mixed).

• Strong analytical skills with the ability to translate data and insights into actionable program decisions.

• Ability to simplify complexity and communicate clearly with both technical and non-technical audiences.

Ideal Candidate Leadership Attributes:

• Comfortable operating amid ambiguity, incomplete data, and evolving enterprise priorities.

• Commercially grounded, people-first leader with strong business acumen.

• Curious and innovative, with the ability to push boundaries while navigating governance and risk.

• Trusted partner who collaborates effectively and constructively challenges when needed.

• Strong ownership mindset - treats the strategy, the budget, and the governance as theirs to defend.

• Data-driven decision-maker who translates insights into action.

• Clear, concise communicator with a strong executive presence.

• High integrity, strong learning agility, and resilience in a fast-changing environment.

PayTransparencyStatement:

At BD, we are committed to supporting our associates' well-being, development, and success through a performance-based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role:

Annual Bonus

Potential Discretionary LTI Bonus

Health and Well-being Benefits

Medical coverage

Health Savings Accounts

Flexible Spending Accounts

Dental coverage

Vision coverage

Hospital Care Insurance

Critical Illness Insurance

Accidental Injury Insurance

Life and AD&D insurance

Short-term disability coverage

Long-term disability insurance

Long-term care with life insurance

Other Well-being Resources

Anxiety management program

Wellness incentives

Sleep improvement program

Diabetes management program

Virtual physical therapy

Emotional/mental health support programs

Weight management programs

Gastrointestinal health program

Substance use management program

Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit

Retirement and Financial Well-being

BD 401(k) Plan

BD Deferred Compensation and Restoration Plan

529 College Savings Plan

Financial counseling

Baxter Credit Union (BCU)

Daily Pay

College financial aid and application guidance

Life Balance Programs

Paid time off (PTO), including all required State leaves

Educational assistance/tuition reimbursement

MetLife Legal Plan

Group auto and home insurance

Pet insurance

Commuter benefits

Discounts on products and services

Academic Achievement Scholarship

Service Recognition Awards

Employer matching donation

Workplace accommodations

Other Life Balance Programs

Adoption assistance

Backup day care and eldercare

Support for neurodivergent adults, children, and caregivers

Caregiving assistance for elderly and special needs individuals

Employee Assistance Program (EAP)

Paid Parental Leave

Support for fertility, birthing, postpartum, and age-related hormonal changes

Leave Programs

Bereavement leaves

Military leave

Personal leave

Family and Medical Leave (FML)

Jury and Witness Duty Leave