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Demand Gen Manager Jobs in Iowa (NOW HIRING)

Demand.com

Marketing Director (Remote)

Des Moines, IA · Remote

Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...

SAP

T2 Hiring Manager: Bradley Cox Recruiter Name: Camila Lopez Marsano The official recruitment begins ... What You'll Do As a Solution Advisor within the SAP Next Gen - Academy for Customer Success, you ...

Aegon

AI Operations Lead

Cedar Rapids, IA · On-site

... management, and ensuring the security and stability of the company's technology. In short, we ... Aegon's Core AI Team is scaling rapidly to meet growing demand for AI-driven transformation across ...

Transamerica

AI Operations Lead

Cedar Rapids, IA · On-site

... management, and ensuring the security and stability of the company's technology. In short, we ... Aegon's Core AI Team is scaling rapidly to meet growing demand for AI-driven transformation across ...

All JobsDemand Gen JobsDemand Gen Manager JobsDemand Gen Manager Jobs in Iowa

Demand Gen Manager information

See Iowa salary details

$23K

$55.9K

$109K

How much do demand gen manager jobs pay per year?

As of Jul 17, 2026, the average yearly pay for demand gen manager in Iowa is $55,910.00, according to ZipRecruiter salary data. Most workers in this role earn between $39,400.00 and $64,300.00 per year, depending on experience, location, and employer.

What kind of jobs in media bring in $150,000 a year?

Demand Generation Managers in media or marketing roles can earn $150,000 or more annually, especially with experience, strong strategic skills, and proficiency in marketing automation tools. Senior roles such as Director of Demand Generation or Marketing Director in media companies often reach or exceed this salary level, particularly in larger organizations or with specialized expertise.

What is the difference between Demand Gen Manager vs Content Marketing Manager?

AspectDemand Gen ManagerContent Marketing Manager
Primary FocusDriving lead generation and demand through campaignsCreating and managing content to engage and educate audiences
Skills & CertificationsMarketing automation, analytics, campaign managementContent creation, SEO, storytelling, content strategy
Work EnvironmentMarketing teams, campaign platforms, analytics toolsContent teams, editorial calendars, CMS platforms
Industry UsageCommon in B2B and B2C marketing for lead generationUsed across industries for brand awareness and engagement

While both roles are essential in marketing, the Demand Gen Manager focuses on generating leads and demand through targeted campaigns, whereas the Content Marketing Manager emphasizes creating valuable content to attract and retain audiences. Understanding these differences helps organizations align their marketing strategies effectively.

What does a demand gen manager do?

A demand gen manager is responsible for developing and executing marketing strategies to generate leads and increase demand for a company's products or services. They often use digital marketing channels, analytics tools, and campaign management to target potential customers and support sales growth. Strong skills in marketing automation, data analysis, and content creation are essential for this role.

What is the career path of a demand generation manager?

A demand generation manager typically advances from roles such as marketing specialist or digital marketing analyst to senior demand gen or marketing manager positions. With experience, they can progress to director of marketing or VP of marketing, often gaining skills in data analysis, marketing automation tools, and strategic planning along the way.

What are the key skills and qualifications needed to thrive as a Demand Gen Manager, and why are they important?

To thrive as a Demand Gen Manager, you need expertise in marketing strategy, campaign management, data analysis, and a solid understanding of lead generation best practices—often supported by a marketing or business degree. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and analytics tools is typically required. Strong project management, communication, and creative problem-solving skills help distinguish top performers in this role. These competencies are crucial for driving qualified leads, optimizing campaigns, and achieving revenue goals in competitive markets.

How does a Demand Gen Manager typically collaborate with sales and product teams to achieve lead generation goals?

A Demand Gen Manager works closely with sales and product teams by aligning marketing campaigns with sales objectives and product launches. Regular meetings are held to share insights on target audiences, messaging, and campaign performance, ensuring seamless handoff of qualified leads to the sales team. This collaboration helps tailor marketing strategies for different buyer personas and enables quick adjustments based on feedback from sales and product teams. Effective communication and data sharing are key to driving successful lead generation and conversion.

How much does a demand gen manager make?

The average salary for a demand generation manager typically ranges from $70,000 to $130,000 annually, depending on experience, location, and company size. Senior roles or those in high-cost areas can earn higher compensation, often including bonuses and benefits. Skills in marketing automation tools and data analysis are valuable for this position.
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Demand Gen Manager jobs near you

Marketing Director (Remote)

Demand.com

Des Moines, IA • Remote

Full-time

Re-posted 4 days ago

Job description

DemandFactor is a data-driven B2B growth and demand-generation company helping brands find, engage, and convert their next customers. We run full-funnel programs across intent, ABM, content syndication, and performance marketing, all tied to measurable pipeline impact.

We're looking for a Marketing Director to build and scale our marketing function. This is a hands-on and strategic role owning brand, demand gen, content, digital, and performance.

What you'll do

  • Own and execute DemandFactor's marketing strategy
  • Lead demand-gen, ABM, and digital performance programs
  • Build a strong brand and high-impact content engine
  • Partner closely with Sales to drive full-funnel results
  • Manage marketing KPIs, analytics, attribution, and budget
  • Build and grow the marketing team

What we're looking for

  • 7–10+ years in B2B marketing (demand gen, performance, growth)
  • Proven success in driving measurable pipeline and ROI
  • Experience building marketing functions from the ground up
  • Strong analytical, strategic, and leadership skills
  • Excellent communication and execution abilities

Why DemandFactor

  • High-impact leadership role
  • Full ownership and autonomy to shape marketing
  • Data-driven, innovative environment
  • Flexible, remote workplace