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Description This position is available to be filled at any Huntington corporate office location. Senior Data Analyst, Public Website Performance In this role, you will be the dedicated analytics partner for the public website, helping Marketing and Digital teams understand how visitors find, engage with, and convert through our digital experiences. You will turn digital behavior, marketing performance, and customer journey data into clear business recommendations that improve acquisition, engagement, conversion, relationship growth, and the overall public website experience.

Why This Role Stands Out Shape public website strategy - Your insights will help prioritize the experiences, content, tests, and journeys that drive customer acquisition and engagement. Connect engagement to business outcomes - You will measure how traffic sources, content, and digital journeys influence account openings, applications, fundings, deposits, and relationship growth. Own ambiguous performance questions - You will move from broad business problems to structured analysis, clear findings, and practical recommendations.

Influence across functions - You will work closely with Marketing, Product, UX, Technology, and Analytics partners to improve public site performance. Tell the story behind the data - You will translate complex analytics into executive-ready narratives that help leaders make decisions. What You'll Do Partner with Marketing, Product, UX, Technology, and Analytics teams to define public website performance questions, success metrics, and priorities.

Analyze customer acquisition, engagement, conversion, retention, cross-sell, and relationship growth across public website journeys. Measure key funnel outcomes, including visitor-to-application, application starts, application completions, account openings, account fundings, and deposit growth attribution. Conduct funnel, behavioral, and journey diagnostics to identify drop-off, friction, abandonment, navigation patterns, content engagement, and opportunities to improve conversion.

Translate analytics findings into recommendations that improve customer experience and business performance. Develop clear, executive-ready stories that explain what is happening, why it matters, and what actions the business should take. What You Bring Communication and storytelling strength with the ability to turn data, dashboards, and complex analyses into clear recommendations and executive-ready narratives.

Business and marketing acumen, including an understanding of how marketing efforts drive customer acquisition, engagement, conversion, and business growth. Banking product familiarity, including consumer and business banking products such as checking, savings, deposits, lending, and digital banking experiences. Analytical problem solving and experimentation mindset with the ability to define the right question, structure ambiguous problems, identify root causes, and recommend practical next steps.

Digital performance analytics experience across funnels, traffic sources, campaigns, landing pages, audience segments, customer journeys, and conversion outcomes. Stakeholder management and collaboration with the ability to build trusted relationships across Marketing, Product, UX, Technology, and Analytics teams. Technical fluency with large datasets, SQL, Python or R, business intelligence tools, and digital analytics platforms.

Curiosity and learning agility with a desire to understand customer behavior, market trends, emerging search capabilities, and new digital measurement approaches. The Impact Your work will help improve: Public website engagement, usability, and content effectiveness Customer acquisition, application starts, completions, account openings, and fundings Channel performance, attribution, and acquisition efficiency Conversion rate optimization, testing effectiveness, and personalization performance Customer journey visibility across traffic sources, products, devices, and audience segments Leadership decision-making through clearer performance storytelling and actionable recommendations Basic Qualifications: Bachelor's degree in Business, Economics, Decision Sciences, Statistics, Operations Research, Applied Mathematics, or Engineering. A minimum of 1 year of experience in data mining, programming, or statistical analysis.

Preferred Qualifications 3+ years of experience in financial services Advanced degree in a related field Experience with Adobe analytics, digital marketing analytics, conversion funnel analysis, and customer journey analytics. Knowledge of consumer banking, business banking, account opening, lending applications, deposit growth, cross-sell, retention, and relationship deepening journeys. Experience using SQL and at least one of Python/R Experience translating analytical findings into business recommendations for cross-functional stakeholders.

Exempt Status: (Yes = not eligible for overtime pay) (No = eligible for overtime pay) Yes Applications Accepted Through: 12/31/2027 Huntington expects to accept applications through at least the date above, and may continue to accept applications until the position is filled. Workplace Type: Office Our Approach to Office Workplace Type Certain positions outside our branch network may be eligible for a flexible work arrangement. We're combining the best of both worlds: in-office and work from home.

Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. Remote roles will also have the opportunity to come together in our offices for moments that matter. Specific work arrangements will be provided by the hiring team.

Compensation Range: Total Base Pay Range 70,000.00 - 140,000.00 USD Annual The compensation range represents the anticipated low and high end of the base compensation range for this position. Actual compensation will vary based on various factors including but not limited to location, experience, and education. Colleagues in this position are also eligible to participate in an applicable incentive compensation plan

In addition, Huntington provides a variety of benefits to colleagues, including health insurance coverage, wellness program, life and disability insurance, retirement savings plan, paid leave programs, paid holidays and paid time off (PTO). Huntington is an Equal Opportunity Employer. Tobacco-Free Hiring Practice: Visit Huntington's Career Web Site for more details.

Note to Agency Recruiters: Huntington will not pay a fee for any placement resulting from the receipt of an unsolicited resume. All unsolicited resumes sent to any Huntington colleagues, directly or indirectly, will be considered Huntington property. Recruiting agencies must have a valid, written and fully executed Master Service Agreement and Statement of Work for consideration.

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