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Dealership Sales Manager Jobs in Boca Raton, FL (NOW HIRING)

Sales Consultant

Delray Beach, FL ยท On-site

$6.4K/mo

Utilizes dealership sales control and follow-up systems. * Attends product and sales training courses as requested by sales manager. * Keeps up to date on new products and services within the ...

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Dealership Sales Manager information

See Boca Raton, FL salary details

$20.5K

$82.6K

$141K

How much do dealership sales manager jobs pay per year?

As of Aug 4, 2026, the average yearly pay for dealership sales manager in Boca Raton, FL is $82,622.00, according to ZipRecruiter salary data. Most workers in this role earn between $47,619.00 and $110,477.00 per year, depending on experience, location, and employer.

What does a dealership sales manager do?

A Dealership Sales Manager oversees the sales operations at a car dealership, managing the sales team, setting sales targets, and developing strategies to increase vehicle sales. They are responsible for training and motivating staff, ensuring customer satisfaction, and maintaining relationships with manufacturers and clients. Additionally, they analyze market trends, monitor inventory, and handle financial aspects such as pricing and promotions. Their ultimate goal is to maximize profitability and ensure smooth sales processes.

What is the difference between Dealership Sales Manager vs Sales Consultant?

AspectDealership Sales ManagerSales Consultant
CredentialsHigh school diploma; often some college or sales certificationsHigh school diploma; sales training often provided
Work EnvironmentOversees sales team, manages dealership sales operationsInteracts directly with customers, sells vehicles
Employer & Industry UsageUsed in automotive dealerships, retail salesUsed in automotive dealerships, retail sales

The main difference is that a Dealership Sales Manager oversees the sales team and manages sales strategies, while a Sales Consultant focuses on directly selling vehicles to customers. The manager has more responsibilities in leadership and operations, whereas the sales consultant is customer-facing and sales-driven.

How does a dealership sales manager typically collaborate with other departments to achieve sales targets?

A Dealership Sales Manager often works closely with finance, service, and marketing departments to ensure a seamless customer experience and maximize sales opportunities. They coordinate with the finance team to develop competitive financing packages, collaborate with the service department on trade-ins and after-sales support, and align with marketing to implement promotions that attract new customers. This cross-functional collaboration is essential for meeting sales goals, improving customer satisfaction, and driving overall dealership profitability.

What are the key skills and qualifications needed to thrive as a dealership sales manager, and why are they important?

To thrive as a Dealership Sales Manager, you need strong sales expertise, leadership abilities, and a solid understanding of automotive industry trends, often supported by a bachelor's degree in business or a related field. Familiarity with customer relationship management (CRM) software, dealership management systems (DMS), and sales analytics tools is essential. Exceptional communication, negotiation skills, and the ability to motivate and mentor a sales team are critical soft skills for this role. These competencies drive sales performance, customer satisfaction, and effective team management in a highly competitive market.
What job categories do people searching Dealership Sales Manager jobs in Boca Raton, FL look for? The top searched job categories for Dealership Sales Manager jobs in Boca Raton, FL are:
What cities near Boca Raton, FL are hiring for Dealership Sales Manager jobs? Cities near Boca Raton, FL with the most Dealership Sales Manager job openings:
Infographic showing various Dealership Sales Manager job openings in Boca Raton, FL as of July 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $82,622 per year, or $39.7 per hour.

Assistant Sales Manager - Palm Beach Harley-Davidson

Palm Beach Harley-Davidson

West Palm Beach, FL โ€ข On-site

Other

Re-posted 15 days ago


Job description

Job Title:ย  ย  ย  ย  ย  ย  Assistant Sales Manager

Department:ย  ย ย ย ย  Motorcycle Sales

Supervisor: ย ย ย ย ย ย ย ย Sales Manager and/or General Sales Manager

Summary Description

Lead individual teams within the Sales department while focusing on customer and employee retention. Set the tone in a fun, upbeat environment. Achieve success with our revolutionary, proven, sales process that is all about creating a better motorcycle buying experience with happy/motivated employees, who love what they do.

Duties and Responsibilitiesย  ย  ย 

  • CXI and customer retention.
  • Unit volume for team.
  • Productivity of individuals on sales team.
  • Front and backend margins.
  • Closing of deals and overcoming objections.
  • Assist the General Sales Manager and/or Sales Manager with recruiting, interviewing, hiring and firing of employees.
  • Recruit, train, motivate, counsel and monitor the performance of individual sales teams.
  • Assist individual salespeople in setting aggressive, yet realistic monthly sales goals.
  • Track all customers and making sure all leads are logged along with effective follow up for all potential buyers by monitoring a prospecting and sales CRM system.
  • Ensure that the team meets or exceeds all activity standards for prospecting calls, appointments, customers logged, and closes.
  • Participate in daily sales meetings and conducting sales training.
  • Ensure that customers are greeted immediately, in a courteous and friendly manner.
  • Handle telephone transactions quickly and courteously.
  • Ensure that customers are properly qualified for needs, wants and the ability to buy.
  • Follow the dealership sales process so that all customers receive consistent treatment when doing business.
  • Ensure cross selling of Parts and Accessories, Financing, Insurance Products and Services, Warranties and Service Plans.
  • Enforce road test, pre-delivery inspection, and vehicle delivery policies.
  • Handle customer complaints according to dealership policy, showing empathy and a positive attitude, and demonstrate our commitment to "make things right".
  • Carry out daily team meetings.ย 
  • Continuously train and develop your team on techniques and the sales process.
  • Monitor and follow up with all sales leads and work every deal to completion.
  • Daily one on one meetings with Fit Specialists, ensuring training, trend analysis, performance review, and planning.
  • Train all sales personnel to use the dealership sales process.
  • Model and expect from your team superior customer service.
  • Model and expect 100% compliance to all policies and procedures for the Sales Department and the dealership.
  • Perform other related duties as assigned or requested.

Supervisory Responsibilities

  • Daily one on one meetings with Fit Specialists, ensuring training, trend analysis, performance review, and planning.
  • Train all sales personnel.
  • Ensure adherence to policies and procedures for the Sales Department in concert with the Sales Manager and/or General Sales Manager.
  • Model and expect from your team superior customer service.
  • Model and expect 100% compliance to all policies and procedures for the Sales Department and the dealership.
  • Assist the General Sales Manager and/or Sales Manager with recruiting, interviewing, hiring and firing of employees.
  • Recruit, train, motivate, counsel and monitor the performance of individual sales teams.

Qualifications & Job Requirements

  • Minimum 3-years auto or motorcycle sales experience required.
  • Auto or motorcycle sales management experience preferred but not required.
  • High School Diploma or equivalent degree or greater required.ย 
  • Ability to take initiative and problem solve.ย 
  • Knowledge and experience with sales of Harley-Davidson motorcycles and other products sold by the dealership, or the demonstrated ability to quickly learn them.
  • Applicable experience in big ticket retails sales strongly preferred.
  • Passion for the motorcycling lifestyle and riding community.
  • Must have ability to relate with broad customer base.
  • Excellent verbal and written communication skills.
  • Ability to present oneself as well as the company in a professional manner.ย 
  • Knowledge of applicable laws/policies/principles/etc.ย 
  • Must be computer literate and proficient with Microsoft Office Suite, along with general email/internet.
  • Experience using various Google Drive applications to include but not limited to Google Sheets and Google Docs a plus.
  • Attention to detail.ย 
  • Interpersonal skills and customer service skills required.
  • Approachable, likeable, and enthusiastic personality.
  • High energy level needed.
  • Be self-motivated, positive, driven and helpful.
  • Ability to handle confidential information responsibly.
  • Great customer service, excellent personal communication, and demonstrated closing skills.
  • Ability to work a flexible schedule including weekends, Holidays, and evenings.
  • Must be able to work effectively with all areas of the dealership to maximize both the buying experience of the customer and the profitability of the dealership. Experience with CRM and/or computerized inventory systems, or the ability to quickly learn.
  • Valid driver's license and motorcycle endorsement.ย 

Physical Demands

  • Requires the use of both hands.ย 
  • Occasionally required to bend, stoop, crouch, reach, and lift 25lbs of material.
  • Requires standing and/or walking for extended periods of time. ย ย  Requires the ability to balance and push an 800+lb motorcycle.ย 

Working Conditions

  • The noise level in the work environment is usually loud.
  • Potential exposure to battery acid, gasoline, chemical cleaning materials or other toxic materials commonly found in a motor vehicle service department.
  • Occasionally exposed to exhaust fumes or other airborne particles.
  • Frequently works near moving mechanical parts.ย ย