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Dealership Marketing Jobs (NOW HIRING)

Mills Auto Group

Marketing Coordinator

Fort Mill, SC

$37K - $51K/yr

Fast growing automotive dealership group with 42 locations (and growing) headquartered in the greater Charlotte area is looking for a Marketing Coordinator to join our Marketing team. This is an ...

Mills Auto Group

Marketing Coordinator

Fort Mill, SC

$37K - $51K/yr

Fast growing automotive dealership group with 42 locations (and growing) headquartered in the greater Charlotte area is looking for a Marketing Coordinator to join our Marketing team. This is an ...

Mills Auto Group

Marketing Coordinator

Fort Mill, SC · On-site

$37K - $51K/yr

Fast growing automotive dealership group with 42 locations (and growing) headquartered in the greater Charlotte area is looking for a Marketing Coordinator to join our Marketing team. This is an ...

Mills Auto Group

Marketing Coordinator

Fort Mill, SC · On-site

$37K - $51K/yr

Fast growing automotive dealership group with 42 locations (and growing) headquartered in the greater Charlotte area is looking for a Marketing Coordinator to join our Marketing team. This is an ...

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All JobsDealership Marketing Jobs

Dealership Marketing information

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$13

$32

$56

How much do dealership marketing jobs pay per hour?

As of Aug 4, 2026, the average hourly pay for dealership marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a dealership marketing professional, and why are they important?

To excel in Dealership Marketing, you need expertise in digital marketing strategies, customer segmentation, and data analysis, often supported by a degree in marketing or business. Familiarity with CRM systems, social media advertising platforms, and marketing automation tools is typically required. Strong communication, creativity, and problem-solving skills help you design effective campaigns and build customer relationships. These skills and tools are crucial for driving sales, increasing brand visibility, and maintaining a competitive edge in the automotive industry.

How does a dealership marketing professional typically collaborate with sales teams to drive showroom traffic?

Dealership Marketing professionals work closely with sales teams to align marketing campaigns with sales goals, ensuring that promotions and messaging are tailored to attract the right customers. They frequently meet with sales managers to review inventory, discuss upcoming events, and analyze customer trends. This collaboration helps create targeted advertising and digital strategies that drive foot traffic and generate qualified leads for the sales team. Establishing strong communication channels between marketing and sales is essential for adapting tactics quickly and maximizing campaign effectiveness.

What is dealership marketing?

Dealership marketing refers to the strategies and tactics used by automotive dealerships to attract, engage, and retain customers. It involves advertising vehicles, promoting special offers, managing digital and traditional media campaigns, and building relationships with potential buyers. The goal is to increase dealership visibility, drive foot traffic, and ultimately boost vehicle sales and service appointments. Dealership marketing also includes managing online reputation, leveraging social media, and using data analytics to refine marketing efforts.

What is the difference between Dealership Marketing vs Automotive Marketing Specialist?

AspectDealership MarketingAutomotive Marketing Specialist
CredentialsMarketing certifications, automotive industry knowledgeMarketing certifications, automotive industry knowledge
Work EnvironmentDealerships, automotive retailAutomotive brands, dealerships, marketing agencies
Employer & Industry UsageUsed by car dealerships to promote salesUsed by automotive brands and agencies for broader campaigns
Search & Comparison IntentFocus on dealership-specific marketing strategiesFocus on automotive marketing strategies across brands

Dealership Marketing primarily targets individual car dealerships, focusing on local advertising and sales promotions. Automotive Marketing Specialists work across multiple brands or campaigns, often within agencies or corporate marketing teams, with a broader scope. Both roles require automotive industry knowledge and marketing skills, but Dealership Marketing is more localized, while Automotive Marketing Specialists handle larger, brand-wide campaigns.

More about Dealership Marketing jobs
What cities are hiring for Dealership Marketing jobs? Cities with the most Dealership Marketing job openings:
What states have the most Dealership Marketing jobs? States with the most job openings for Dealership Marketing jobs include:
What job categories do people searching Dealership Marketing jobs look for? The top searched job categories for Dealership Marketing jobs are:
Dealership Marketing jobs near you
Infographic showing various Dealership Marketing job openings in the United States as of July 2026, with employment types broken down into 96% Full Time, and 4% Part Time. Highlights an 99% Physical, and 1% Remote job distribution, with an average salary of $67,990 per year, or $32.7 per hour.

Marketing Coordinator - Bristol

The Cole Family of Harley-Davidson Dealerships

Bristol, VA • On-site

$40K - $55K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 22 days ago

Job description

Marketing Coordinator - Bristol, VA
Position Type: Non-Exempt
Well established local dealership is currently looking for a full-time highly-motivated Marketing Coordinator responsible for coordinating and promoting the dealership's Marketing Program.
An Equal Opportunity Employer
Benefits:
  • 401K
  • Paid Vacation & Holidays
  • Medical, Dental, Vision, Life, Cancer, Accidental, and Disability Insurance
  • Health Flexible Spending Account
  • Company Discounts
  • Zay Zoon Earned Wage Access
  • Opportunities for growth and professional development

Responsibilities:
  • Responsible for the creation and implementation of the dealership's marketing plan; also maintains routine updates of the marketing plan.
  • Conduct market research activities and analysis and establishes data management to improve the dealership's marketing efforts.
  • Coordinate the development and implementation of the dealership's marketing, advertising, and public relations activities.
  • Organize community events for the dealership, such as fashion shows, open houses, motorcycle rides, and charity events; also organize HOG chapter activities.
  • Develop and manage annual marketing budgets, regularly monitors expenditures, and prepares summary assessments and reports.
  • Monitor and analyze marketing promotion results to determine effectiveness of each promotion campaign.
  • Attend training sessions to keep current with marketing techniques.

Requirements:
  • Ability to get along with a broad customer base.
  • Excellent communication Skills.
  • Prefer experience and/or training in promotional activities.
  • Prefer knowledge and experience with marketing of Harley-Davidson motorcycles, and other products sold by the dealership, or the demonstrated ability to quickly learn them.

Are you ready to take your career to the next level? Do you want to be a part of the winning team? Looking for a change of scenery? Whether it's a majestic view from a mountain oasis or the fresh breeze of ocean waters, our dealership locations offer the ideal place for you.
Benefits & Perks: We provide a comprehensive benefits package to all full-time team members, including medical, dental, and vision insurance options, a 401(k) retirement plan with corporate match, paid company holidays, and accrued paid time off (PTO). In compliance with the Virginia Wage Transparency Act, all pay ranges listed above represent genuine, good-faith estimates based on internal compensation metrics.
All statements made by applicants for employment during the application will be checked for accuracy. We offer equal employment opportunities to all qualified persons without regard to race, color, sex (including gender identity and sexual orientation), religion, age, national origin, genetic information, citizenship status, marital status, pregnancy (including childbirth, related medical conditions, and lactation), physical or mental disability, past, present, or future service in the Uniformed Services of the United States, or any other basis prohibited by local, state, or federal law. If you need help to fill out this application form or during any phase of the application, interview, or employment process, please notify the Human Resources Officer to discuss accommodations. The use of this form does not mean there are positions open and does not obligate us in any way.

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