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Dealership Marketing Jobs (NOW HIRING)

IONNA LLC

Sr. Manager, Dealership Marketing

Raleigh, NC · On-site

$110/hr

We are seeking a Sr. Manager of Dealership Marketing to build and scale OEM and dealership-driven activation programs that convert EV buyers into active users of the IONNA charging network. This role ...

IONNA LLC

Sr. Manager, Dealership Marketing

Raleigh, NC · On-site

$110/hr

We are seeking a Sr. Manager of Dealership Marketing to build and scale OEM and dealership-driven activation programs that convert EV buyers into active users of the IONNA charging network. This role ...

IONNA LLC

Sr. Manager, Dealership Marketing

Raleigh, NC · On-site

$110/hr

We are seeking a Sr. Manager of Dealership Marketing to build and scale OEM and dealership-driven activation programs that convert EV buyers into active users of the IONNA charging network. This role ...

Groove Toyota

Marketing Coordinator

Englewood, CO · On-site

$55K - $65K/yr

Please do not call the dealership regarding this position. Qualified candidates will be contacted ... Manage in-store signage and showroom marketing materials * Assist with social media content ...

Irwin Marine

Marketing Content Specialist

Laconia, NH · On-site

From stunning boat photography and engaging social media content to exciting dealership events and ... This is more than a marketing job--it's an opportunity to create content around beautiful boats ...

Groove Toyota

Marketing Coordinator

Englewood, CO · On-site

$55K - $65K/yr

Please do not call the dealership regarding this position. Qualified candidates will be contacted ... Manage in-store signage and showroom marketing materials * Assist with social media content ...

Mills Auto Group

Marketing Coordinator

Fort Mill, SC

$37K - $51K/yr

Fast growing automotive dealership group with 42 locations (and growing) headquartered in the greater Charlotte area is looking for a Marketing Coordinator to join our Marketing team. This is an ...

Mills Auto Group

Marketing Coordinator

Fort Mill, SC

$37K - $51K/yr

Fast growing automotive dealership group with 42 locations (and growing) headquartered in the greater Charlotte area is looking for a Marketing Coordinator to join our Marketing team. This is an ...

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All JobsDealership Marketing Jobs

Dealership Marketing information

See salary details

$13

$32

$56

How much do dealership marketing jobs pay per hour?

As of Jun 17, 2026, the average hourly pay for dealership marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Dealership Marketing professional, and why are they important?

To excel in Dealership Marketing, you need expertise in digital marketing strategies, customer segmentation, and data analysis, often supported by a degree in marketing or business. Familiarity with CRM systems, social media advertising platforms, and marketing automation tools is typically required. Strong communication, creativity, and problem-solving skills help you design effective campaigns and build customer relationships. These skills and tools are crucial for driving sales, increasing brand visibility, and maintaining a competitive edge in the automotive industry.

How to do marketing for a car dealership?

Dealership marketing involves creating targeted advertising campaigns through digital channels such as social media, search engines, and email marketing, as well as traditional methods like local events and signage. Utilizing customer data and CRM tools helps tailor promotions and improve outreach. Consistent branding and offering incentives can attract and retain customers effectively.

What is the highest paid job in marketing?

In marketing, executive roles such as Chief Marketing Officer (CMO) are typically the highest paid, with salaries often exceeding six figures and including bonuses and stock options. These positions require extensive experience, strategic skills, and leadership capabilities within large organizations.

What is the highest paying job at a car dealership?

The highest paying job at a car dealership is typically the general manager or dealership principal, who oversees all operations and can earn six-figure salaries plus bonuses. Other high-paying roles include finance directors and fixed operations managers, especially in larger dealerships with significant sales volume and profit margins.

How does a Dealership Marketing professional typically collaborate with sales teams to drive showroom traffic?

Dealership Marketing professionals work closely with sales teams to align marketing campaigns with sales goals, ensuring that promotions and messaging are tailored to attract the right customers. They frequently meet with sales managers to review inventory, discuss upcoming events, and analyze customer trends. This collaboration helps create targeted advertising and digital strategies that drive foot traffic and generate qualified leads for the sales team. Establishing strong communication channels between marketing and sales is essential for adapting tactics quickly and maximizing campaign effectiveness.

What is dealership marketing?

Dealership marketing refers to the strategies and tactics used by automotive dealerships to attract, engage, and retain customers. It involves advertising vehicles, promoting special offers, managing digital and traditional media campaigns, and building relationships with potential buyers. The goal is to increase dealership visibility, drive foot traffic, and ultimately boost vehicle sales and service appointments. Dealership marketing also includes managing online reputation, leveraging social media, and using data analytics to refine marketing efforts.

What is the difference between Dealership Marketing vs Automotive Marketing Specialist?

AspectDealership MarketingAutomotive Marketing Specialist
CredentialsMarketing certifications, automotive industry knowledgeMarketing certifications, automotive industry knowledge
Work EnvironmentDealerships, automotive retailAutomotive brands, dealerships, marketing agencies
Employer & Industry UsageUsed by car dealerships to promote salesUsed by automotive brands and agencies for broader campaigns
Search & Comparison IntentFocus on dealership-specific marketing strategiesFocus on automotive marketing strategies across brands

Dealership Marketing primarily targets individual car dealerships, focusing on local advertising and sales promotions. Automotive Marketing Specialists work across multiple brands or campaigns, often within agencies or corporate marketing teams, with a broader scope. Both roles require automotive industry knowledge and marketing skills, but Dealership Marketing is more localized, while Automotive Marketing Specialists handle larger, brand-wide campaigns.

How much do marketing managers make at car dealerships?

Marketing managers at car dealerships typically earn between $60,000 and $100,000 annually, depending on experience, location, and dealership size. They are responsible for developing advertising strategies, managing campaigns, and analyzing market trends to attract customers.
More about Dealership Marketing jobs
What cities are hiring for Dealership Marketing jobs? Cities with the most Dealership Marketing job openings:
What states have the most Dealership Marketing jobs? States with the most job openings for Dealership Marketing jobs include:
What job categories do people searching Dealership Marketing jobs look for? The top searched job categories for Dealership Marketing jobs are:
Dealership Marketing jobs near you
Infographic showing various Dealership Marketing job openings in the United States as of June 2026, with employment types broken down into 60% Full Time, 20% Part Time, and 20% Contract. Highlights an 100% In-person job distribution, with an average salary of $67,990 per year, or $32.7 per hour.

Sr. Manager, Dealership Marketing

IONNA LLC

Raleigh, NC • On-site

$110/hr

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 13 days ago

Job description

Reports To: Head of Marketing

Target Base Salary:  $110 - 130k plus incentives (based on experience)

This role requires a hybrid onsite presence in Durham, NC

Please note: We are only able to consider candidates who are U.S. citizens or lawful permanent residents (green card holders) and who do not require current or future visa sponsorship of any sort.

About IONNA

IONNA is revolutionizing EV charging by delivering the most reliable, driver-centric, and technologically advanced network in North America. Founded by eight of the world's largest automakers-BMW, General Motors, Honda, Hyundai, Kia, Mercedes-Benz, Stellantis, and Toyota-IONNA is dedicated to providing EV drivers with the coverage they need, the reliability they deserve, and the amenities they crave

 

Job Summary:

We are seeking a Sr. Manager of Dealership Marketing to build and scale OEM and dealership-driven activation programs that convert EV buyers into active users of the IONNA charging network. This role will partner closely with OEMs and dealer networks to drive awareness, first-time usage, and repeat engagement at charging sites. The mission is to turn dealership touchpoints into measurable charging behavior.

 

Key Responsibilities:

  • Develop and execute dealership activation programs in partnership with OEMs.
  • Design co-marketing campaigns that drive new EV owners to IONNA charging locations.
  • Build and manage relationships with dealer networks and OEM marketing teams.
  • Enable dealership sales teams with tools and programs to promote charging behavior.
  • Coordinate local market activations tied to dealership regions and charging sites.
  • Partner with Communications on OEM messaging and alignment.
  • Track and report performance of dealership-driven programs tied to utilization metrics.

Key Performance Indicators (KPIs):

  • Percentage of new EV buyers activated onto IONNA network
  • Charging sessions driven via OEM / dealership channels
  • OEM campaign participation rates
  • Dealer engagement coverage (participating dealerships)

Required Qualifications:

  • Bachelor's degree in Marketing, Business, or related field.
  • A minimum of 6 years experience in dealership marketing, OEM partnerships, or automotive marketing.
  • Demonstrable relationship management skills with OEMs and dealer networks.
  • Experience executing regional marketing programs and activations.
  • Ability to translate partnerships into measurable business outcomes.

 

What We Offer:

  • Competitive salary commensurate with experience
  • Comprehensive benefits package including health, dental, and vision insurance
  • 401(k) matching program
  • Professional development opportunities
  • Collaborative and innovative work environment

 

Why IONNA?

  • Be part of a pioneering venture backed by the world's leading automakers.
  • Work with state-of-the-art technology that's reshaping the automotive industry.
  • Contribute directly to a sustainable future powered by renewable energy.
  • Thrive in a dynamic, fast-paced environment where your ideas can make a real difference.
  • Unparalleled opportunities for professional growth and visibility in a rapidly expanding field.

 

Join the Charge This isn't just a job - it's your chance to be a driving force in the EV revolution, with unparalleled exposure to industry leaders and decision-makers.

Based in Durham, NC, with a hybrid work model, you'll have the flexibility to innovate and the resources to succeed.

Are you ready to electrify your career, gain exceptional visibility, and leave your mark on the future of transportation?

 

IONNA is committed to fair and equitable compensation practices through a competitive base salary, as well as offering bonus programs, comprehensive benefits such as medical, dental, vision, life, 401(K), and paid holidays. Actual base salaries are based on several factors unique to each candidate, including but not limited to skill set, experience, certifications, and specific work location.

We are committed to an inclusive and diverse team. IONNA is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status, or any legally protected status.

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