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Dealership General Manager Jobs in Appleton, WI (NOW HIRING)

BelAir Cantina

General Manager

Green Bay, WI

$65K - $80K/yr

The General Manager (GM) is responsible and accountable for all restaurant activities and assumes ... Must possess good communication skills for dealing with diverse staff and customers. Physical ...

BelAir Cantina

General Manager

Green Bay, WI · On-site

$65K - $80K/yr

The General Manager (GM) is responsible and accountable for all restaurant activities and assumes ... Must possess good communication skills for dealing with diverse staff and customers. Physical ...

Park Lawn Corporation

General Manager

Menasha, WI

$70K - $90K/yr

Oversees the management of resources and day-to-day operations. * Establishes a financial plan and ... Tactful and professional when dealing with complaints or dissatisfaction with services or ...

Park Lawn Corporation

General Manager

Appleton, WI · On-site

$70K - $90K/yr

Oversees the management of resources and day-to-day operations. * Establishes a financial plan and ... Tactful and professional when dealing with complaints or dissatisfaction with services or ...

Park Lawn Corporation

General Manager

Appleton, WI

$70K - $90K/yr

Oversees the management of resources and day-to-day operations. * Establishes a financial plan and ... Tactful and professional when dealing with complaints or dissatisfaction with services or ...

Park Lawn Corporation

General Manager

Appleton, WI

$70K - $90K/yr

Oversees the management of resources and day-to-day operations. * Establishes a financial plan and ... Tactful and professional when dealing with complaints or dissatisfaction with services or ...

Park Lawn Corporation

General Manager

Kimberly, WI

$70K - $90K/yr

Oversees the management of resources and day-to-day operations. * Establishes a financial plan and ... Tactful and professional when dealing with complaints or dissatisfaction with services or ...

BelAir Cantina

ASSISTANT GENERAL MANAGER

Green Bay, WI · On-site

$55K - $65K/yr

The Assistant General Manager (AGM) is responsible and accountable for assisting in all restaurant ... Must possess good communication skills for dealing with diverse staff and customers. Physical ...

BelAir Cantina

ASSISTANT GENERAL MANAGER

Green Bay, WI · On-site

$55K - $65K/yr

The Assistant General Manager (AGM) is responsible and accountable for assisting in all restaurant ... Must possess good communication skills for dealing with diverse staff and customers. Physical ...

BelAir Cantina

Kitchen Manager

Green Bay, WI · On-site

$50K - $60K/yr

Under the direction of the General Manager, the Kitchen Manager plans, organizes, trains, and leads ... Must possess good communication skills for dealing with diverse staff and customers. Physical ...

BelAir Cantina

Kitchen Manager

Green Bay, WI · On-site

$50K - $60K/yr

Under the direction of the General Manager, the Kitchen Manager plans, organizes, trains, and leads ... Must possess good communication skills for dealing with diverse staff and customers. Physical ...

Menard, Inc

Manager Trainee

Grand Chute, WI

Profit Sharing * Exclusive Discounts for gyms, car dealerships, cell phone plans, and more ... As you progress through the Manager Trainee program, your General Management team, Department ...

Menard, Inc

Manager Trainee

Appleton, WI · On-site

Profit Sharing * Exclusive Discounts for gyms, car dealerships, cell phone plans, and more ... As you progress through the Manager Trainee program, your General Management team, Department ...

Menard, Inc

Manager Trainee

Oshkosh, WI

Profit Sharing * Exclusive Discounts for gyms, car dealerships, cell phone plans, and more ... As you progress through the Manager Trainee program, your General Management team, Department ...

Menard, Inc

Manager Trainee

De Pere, WI · On-site

Profit Sharing * Exclusive Discounts for gyms, car dealerships, cell phone plans, and more ... As you progress through the Manager Trainee program, your General Management team, Department ...

Menards, Inc.

Manager Trainee

Oshkosh, WI · On-site

Profit Sharing * Exclusive Discounts for gyms, car dealerships, cell phone plans, and more ... As you progress through the Manager Trainee program, your General Management team, Department ...

Menards, Inc.

Manager Trainee

Appleton, WI · On-site

Profit Sharing * Exclusive Discounts for gyms, car dealerships, cell phone plans, and more ... As you progress through the Manager Trainee program, your General Management team, Department ...

Menards, Inc.

Manager Trainee

Grand Chute, WI · On-site

Profit Sharing * Exclusive Discounts for gyms, car dealerships, cell phone plans, and more ... As you progress through the Manager Trainee program, your General Management team, Department ...

Menards, Inc.

Manager Trainee

De Pere, WI · On-site

Profit Sharing * Exclusive Discounts for gyms, car dealerships, cell phone plans, and more ... As you progress through the Manager Trainee program, your General Management team, Department ...

Bergstrom Automotive

Accounting Manager

Neenah, WI · On-site

$95K - $115K/yr

Print monthly journals, schedules, and general ledger. Closing month by processing accounting month ... Wisconsin's largest automotive group and is a top 50 automotive dealer in the US * Established in ...

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All JobsDealership General JobsDealership General Manager JobsDealership General Manager Jobs in Appleton, WI

Dealership General Manager information

See Appleton, WI salary details

$47.8K

$127.2K

$205.9K

How much do dealership general manager jobs pay per year?

As of Jul 26, 2026, the average yearly pay for dealership general manager in Appleton, WI is $127,169.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,200.00 and $187,800.00 per year, depending on experience, location, and employer.

What are some common challenges a Dealership General Manager faces in balancing sales performance and customer satisfaction?

A Dealership General Manager often navigates the challenge of driving strong sales numbers while also ensuring high levels of customer satisfaction. This requires setting clear performance targets, fostering a customer-centric culture among staff, and quickly addressing any service issues that arise. Balancing these priorities involves close collaboration with sales, service, and finance teams to align goals and maintain positive customer relationships, which ultimately supports long-term business growth. Proactive communication and ongoing staff training are key strategies used to mitigate these challenges.

How do you become a GM at a car dealership?

To become a dealership general manager, candidates typically need extensive experience in automotive sales, service, or management, often starting in entry-level roles and progressing through positions such as sales manager or service manager. A bachelor's degree in business, automotive management, or a related field is common, and strong leadership, communication, and financial skills are essential. Certifications like the National Institute for Automotive Service Excellence (ASE) or dealership-specific training can also enhance prospects.

How much does a GM make at BMW?

A Dealership General Manager at BMW typically earns an average annual salary between $100,000 and $200,000, depending on the dealership size, location, and experience. Compensation often includes bonuses and profit-sharing opportunities based on dealership performance.

What are the key skills and qualifications needed to thrive as a Dealership General Manager, and why are they important?

To thrive as a Dealership General Manager, you need strong leadership, sales management, and business acumen, often supported by a degree in business or related field and significant automotive industry experience. Familiarity with dealership management systems (DMS), CRM software, and financial analysis tools is typically required. Exceptional communication, problem-solving, and team-building skills help foster a productive environment and drive customer satisfaction. These competencies are crucial for maximizing profitability, maintaining operational efficiency, and ensuring long-term dealership success.

What is the difference between Dealership General Manager vs Service Manager?

AspectDealership General ManagerService Manager
Primary FocusOverall dealership operations, sales, and profitabilityService department operations, customer satisfaction, and technician management
Required CredentialsExperience in automotive sales, management, and often a dealership-specific certificationTechnical knowledge, automotive service certifications, and management experience in service
Work EnvironmentDealerships, overseeing sales, finance, and service departmentsService department, working closely with technicians and service advisors
Industry UsageCommonly used in automotive dealerships for top management rolesUsed within service departments to manage daily operations

The Dealership General Manager oversees the entire dealership, including sales and finance, while the Service Manager focuses specifically on the service department's operations and customer satisfaction. Both roles require automotive industry experience but differ in scope and responsibilities.

What Does a Dealership General Manager Do?

Dealership general managers (GMs) oversee the operations of all the various departments within the dealership. The most common type of dealership is an automotive dealership, but other examples include those that sell RVs, boats or other outdoor vehicles, and large equipment. As a dealership general manager, you set sales goals for the sales team, create and manage the company budget, and approve contracts made in the financing department. You manage inventory, oversee vehicle acquisitions operations, and develop strategies to increase sales and profits at the dealership. General managers also hire and train new employees and establish employee compensation and benefits.

What is the highest paying job in a car dealership?

The highest paying job in a car dealership is typically the General Manager, who oversees all operations and can earn six-figure salaries plus bonuses. Other high-paying roles include fixed operations director and finance director, depending on the dealership size and location.

What does a general manager do at a car dealership?

A dealership general manager oversees all operations of the dealership, including sales, service, and finance departments. They set goals, develop strategies, manage staff, ensure customer satisfaction, and monitor financial performance to meet business objectives.

What is a Dealership General Manager?

A Dealership General Manager is the executive responsible for overseeing all operations of an automotive dealership. This includes managing sales, service, finance, and administrative departments to ensure profitability and customer satisfaction. They set business goals, develop strategies, supervise staff, and maintain relationships with manufacturers and customers. The general manager also monitors performance metrics and ensures that the dealership complies with industry regulations and company policies.
More about Dealership General Manager jobs
What job categories do people searching Dealership General Manager jobs in Appleton, WI look for? The top searched job categories for Dealership General Manager jobs in Appleton, WI are:
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Dealership General Manager jobs near you
Infographic showing various Dealership General Manager job openings in Appleton, WI as of July 2026, with employment types broken down into 8% Locum Tenens, 89% Full Time, and 3% Part Time. Highlights an 99% Physical, and 1% Remote job distribution, with an average salary of $127,169 per year, or $61.1 per hour.
General Manager

General Manager

BelAir Cantina

Green Bay, WI

$65K - $80K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 20 days ago

Job description

The General Manager (GM) is responsible and accountable for all restaurant activities and assumes complete responsibility for the restaurant as necessary.  The GM works to ensure that all activities are consistent with and supportive of the goals of the restaurant.  The GM ensures all team members are performing their job responsibilities and meeting expectations in all areas of their job descriptions.

Benefits:

  • Team Member Meal Benefit Program - STEEP Discounts on Food & Beverage at ALL of our restaurant group's locations
  • 401K WITH Company Match
  • EVERYONE is eligible for Medical, Dental, & Vision Insurance within first 30 days of Employment.
  • TONS of Supplemental Benefit Offerings
  • FREE $25,000 Life Insurance Policy
  • FREE Lifetime enrollment in our \Perkspot\ (Think of it like Groupon, but better)
  • 3 Weeks Paid-Time Off
  • An INCREDIBLE work culture that focuses on Team Member enrichment
  • A schedule that works for you, we are SUPER flexible and understand people have lives outside of work. 
  • 5-Day Work Week (Guaranteed 2 days off a week). 
  • We pay for ServSafe Manager Food Safety Certification (5 year Certificate)
  • Bartender License Reimbursement
  • American Red Cross CPR/First Aid/AED and Narcan Certification

OTHER INFORMATION

Accessibility:

  • Must be present and available in your store through the entire duration of your scheduled shift, working remotely is not permitted.
  • Must have a regularly used / working phone number on file for store management to contact in the event of an emergency.
  • Maintains an open-door policy with entire staff.

Position Type and Hours:

  • Able to work a minimum of 45 hours per week; able to work flexible hours necessary to manage and operate the restaurant effectively.
  • Travel to other stores within the company will be necessary at times. 
  • Conduct a weekly in-store Manager Meeting to review restaurant performance.

Personal Requirements:

  • Strong self-discipline, initiative, leadership ability.
  • Outgoing pleasant, polite manner as well a neat and clean appearance a must.
  • Ability to motivate employees to work as a team to ensure that food and service meet appropriate standards.
  • Demonstrates time management and organizational skills.
  • Must be able to handle the pressures of simultaneously coordinating a wide range of activities and recommend appropriate solutions to restaurant problems.
  • Must possess good communication skills for dealing with diverse staff and customers.

Physical Demands:

  • While performing the duties of this job, the employee is required to stand and walk for up to 10 hours at a time, with brief time to sit intermittently. 
  • Must occasionally lift or move restaurant products and supplies, up to 50 pounds. 
  • Must have the stamina to work up to 60 hours per week when necessary. 

Education & Experience:

  • High school diploma or equivalent 
  • College Degree preferable 
  • 3-5 years in management position  
  • Must be a minimum of 21 years of age
  • Strong verbal and written communication skills.
  • Bilingual a plus
  • Local Bartender’s (Class D Operator’s) License OR Local Manager’s (Class B Operator’s) License
  • State of Wisconsin Food Manager Certificate (ServSafe Preferred) 
  • Must have reliable transportation

Born and raised in Milwaukee, BelAir Cantina is a Wisconsin staple with a tremendous lineup of tacos, mouthwatering margaritas, and more. Chef Noe mixes traditional Mexican cooking with unique flavors and techniques for a menu that’s deliciously different and full of fresh ingredients. The BelAir vibe is at once laid-back and full of energy—the perfect spot to gather. Inspired by authenticity, defined by innovation, BelAir brings warmth and sincerity to a dining experience like no other.