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Dealership General Manager Jobs in Appleton, WI (NOW HIRING)

BERGSTROM AUTO

Lot Attendant

Appleton, WI

$15 - $18/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Maintain the appearance and organization of the dealership lot, ensuring vehicles are clean ... Perform general lot maintenance and ensure all areas are free of debris and hazards. Schedule:

BERGSTROM AUTO

Lot Attendant

Green Bay, WI · On-site

$17 - $19/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Maintain the appearance and organization of the dealership lot, ensuring vehicles are clean ... Perform general lot maintenance and ensure all areas are free of debris and hazards. Schedule:

Bergstrom Automotive

Lot Attendant

Green Bay, WI · On-site

$17 - $19/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Maintain the appearance and organization of the dealership lot, ensuring vehicles are clean ... Perform general lot maintenance and ensure all areas are free of debris and hazards. Schedule:

Bergstrom Automotive

Receptionist (Part-Time)

Green Bay, WI · On-site

$15 - $18/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

... the dealership and direct them to the appropriate department or team member. * Phone Management ... Provide general administrative support, such as data entry, filing, and handling correspondence, to ...

BERGSTROM AUTO

Receptionist - Full Time

Appleton, WI

$15 - $18/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

... the dealership and direct them to the appropriate department or team member. * Phone Management ... Provide general administrative support, such as data entry, filing, and handling correspondence, to ...

Bergstrom Automotive

Receptionist

Oshkosh, WI · On-site

$15 - $18/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

... the dealership and direct them to the appropriate department or team member. * Phone Management ... Provide general administrative support, such as data entry, filing, and handling correspondence, to ...

Bergstrom Auto

Receptionist - Full Time

Freedom, WI · On-site

$15 - $18/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

... the dealership and direct them to the appropriate department or team member. * Phone Management ... Provide general administrative support, such as data entry, filing, and handling correspondence, to ...

Bergstrom Automotive

Receptionist

Appleton, WI · On-site

$15 - $18/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

... the dealership and direct them to the appropriate department or team member. * Phone Management ... Provide general administrative support, such as data entry, filing, and handling correspondence, to ...

BERGSTROM AUTO

Receptionist

Oshkosh, WI

$15 - $18/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

... the dealership and direct them to the appropriate department or team member. * Phone Management ... Provide general administrative support, such as data entry, filing, and handling correspondence, to ...

Bergstrom Auto

Receptionist

Appleton, WI · On-site

$15/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

... the dealership and direct them to the appropriate department or team member. * Phone Management ... Provide general administrative support, such as data entry, filing, and handling correspondence, to ...

Bergstrom Automotive

Receptionist

Oshkosh, WI · On-site

$15 - $18/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

... the dealership and direct them to the appropriate department or team member. * Phone Management ... Provide general administrative support, such as data entry, filing, and handling correspondence, to ...

Bergstrom Auto

Receptionist

Oshkosh, WI · On-site

$15 - $18/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

... the dealership and direct them to the appropriate department or team member. * Phone Management ... Provide general administrative support, such as data entry, filing, and handling correspondence, to ...

Bergstrom Automotive

Receptionist

Oshkosh, WI · On-site

$15 - $18/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

... the dealership and direct them to the appropriate department or team member. * Phone Management ... Provide general administrative support, such as data entry, filing, and handling correspondence, to ...

BERGSTROM AUTO

Receptionist

Oshkosh, WI

$15 - $18/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

... the dealership and direct them to the appropriate department or team member. * Phone Management ... Provide general administrative support, such as data entry, filing, and handling correspondence, to ...

BERGSTROM AUTO

Receptionist (Part-Time)

Green Bay, WI

$15 - $18/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

... the dealership and direct them to the appropriate department or team member. * Phone Management ... Provide general administrative support, such as data entry, filing, and handling correspondence, to ...

Bergstrom Automotive

Receptionist - Full Time

Appleton, WI · On-site

$15 - $18/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

... the dealership and direct them to the appropriate department or team member. * Phone Management ... Provide general administrative support, such as data entry, filing, and handling correspondence, to ...

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Showing results 41-60

All JobsDealership General JobsDealership General Manager JobsDealership General Manager Jobs in Appleton, WI

Dealership General Manager information

See Appleton, WI salary details

$47.8K

$127.2K

$205.9K

How much do dealership general manager jobs pay per year?

As of Aug 18, 2026, the average yearly pay for dealership general manager in Appleton, WI is $127,169.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,200.00 and $187,800.00 per year, depending on experience, location, and employer.

What is a dealership general manager?

A Dealership General Manager is the executive responsible for overseeing all operations of an automotive dealership. This includes managing sales, service, finance, and administrative departments to ensure profitability and customer satisfaction. They set business goals, develop strategies, supervise staff, and maintain relationships with manufacturers and customers. The general manager also monitors performance metrics and ensures that the dealership complies with industry regulations and company policies.

What does a dealership general manager do?

Dealership general managers (GMs) oversee the operations of all the various departments within the dealership. The most common type of dealership is an automotive dealership, but other examples include those that sell RVs, boats or other outdoor vehicles, and large equipment. As a dealership general manager, you set sales goals for the sales team, create and manage the company budget, and approve contracts made in the financing department. You manage inventory, oversee vehicle acquisitions operations, and develop strategies to increase sales and profits at the dealership. General managers also hire and train new employees and establish employee compensation and benefits.

What are the key skills and qualifications needed to thrive as a dealership general manager?

To thrive as a Dealership General Manager, you need strong leadership, sales management, and business acumen, often supported by a degree in business or related field and significant automotive industry experience. Familiarity with dealership management systems (DMS), CRM software, and financial analysis tools is typically required. Exceptional communication, problem-solving, and team-building skills help foster a productive environment and drive customer satisfaction. These competencies are crucial for maximizing profitability, maintaining operational efficiency, and ensuring long-term dealership success.

What are some common challenges a dealership general manager faces in balancing sales performance and customer satisfaction?

A Dealership General Manager often navigates the challenge of driving strong sales numbers while also ensuring high levels of customer satisfaction. This requires setting clear performance targets, fostering a customer-centric culture among staff, and quickly addressing any service issues that arise. Balancing these priorities involves close collaboration with sales, service, and finance teams to align goals and maintain positive customer relationships, which ultimately supports long-term business growth. Proactive communication and ongoing staff training are key strategies used to mitigate these challenges.

What is the difference between Dealership General Manager vs Service Manager?

AspectDealership General ManagerService Manager
Primary FocusOverall dealership operations, sales, and profitabilityService department operations, customer satisfaction, and technician management
Required CredentialsExperience in automotive sales, management, and often a dealership-specific certificationTechnical knowledge, automotive service certifications, and management experience in service
Work EnvironmentDealerships, overseeing sales, finance, and service departmentsService department, working closely with technicians and service advisors
Industry UsageCommonly used in automotive dealerships for top management rolesUsed within service departments to manage daily operations

The Dealership General Manager oversees the entire dealership, including sales and finance, while the Service Manager focuses specifically on the service department's operations and customer satisfaction. Both roles require automotive industry experience but differ in scope and responsibilities.

More about Dealership General Manager jobs

What job categories do people searching Dealership General Manager jobs in Appleton, WI look for?

The top searched job categories for Dealership General Manager jobs in Appleton, WI are:

What cities near Appleton, WI are hiring for Dealership General Manager jobs?

Cities near Appleton, WI with the most Dealership General Manager job openings:

Dealership General Manager jobs near you
Infographic showing various Dealership General Manager job openings in Appleton, WI as of August 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 84% Physical, 2% Hybrid, and 14% Remote job distribution, with an average salary of $127,169 per year, or $61.1 per hour.

Lot Attendant

BERGSTROM AUTO

Appleton, WI

$15 - $18/hr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 25 days ago

Job description

Lot Attendant

Bergstrom Hyundai of Appleton

At Bergstrom Automotive, we’re proud to be Wisconsin’s largest dealership, setting the standard for exceptional guest experiences. Our team is driven by innovation, integrity, and a dedication to fostering growth and success for our team members. If you’re passionate about delivering outstanding service and growing your career, Bergstrom is the place for you!
  What You'll Do
  • Maintain the appearance and organization of the dealership lot, ensuring vehicles are clean, aligned, and presented professionally.
  • Wash, vacuum, and fuel vehicles as needed to prepare them for guests and sales displays.
  • Assist with the transportation of vehicles between dealership locations or for guest deliveries.
  • Conduct lot checks to ensure vehicles are properly secured and accounted for.
  • Organize and maintain vehicle keys and paperwork according to dealership standards.
  • Assist with snow removal, landscaping, or other tasks to maintain a welcoming environment.
  • Support the sales and service teams by moving vehicles to and from service areas, lot displays, and parking spaces.
  • Perform general lot maintenance and ensure all areas are free of debris and hazards.

Schedule: Monday-Friday 9:00 am to 5:00 pm
Pay starting at $15.00-18.00/hour based on experience.

  What We're Looking For
  • Valid driver’s license and clean driving record.
    - License must be in good standing and not subject to probationary, occupational, or restricted driving privileges.
  • Ability to operate a variety of vehicles, including manual transmissions.
  • Strong attention to detail and a commitment to maintaining high standards.
  • Excellent organizational and time management skills.
  • Ability to work outdoors in various weather conditions.
  • Team-oriented mindset and willingness to assist wherever needed.
  • High school diploma or equivalent preferred but not required.
Our Commitment to You

At Bergstrom Automotive, we value our team members and are dedicated to providing a supportive and rewarding workplace. Here's what you can expect when you join our team:

  • Competitive Compensation
  • Comprehensive Benefits: Medical, Dental, Vision, Short and Long Term Disability, and Life Insurance (for full-time team members)
  • Generous Time Off: Two weeks of PTO starting on your first day (for full-time team members)
  • Exclusive Discounts: Save on vehicles, service, and parts
  • Financial Security: 401(k) plan with company match (for full-time team members)
  • Work-Life Balance: Paid holidays (for full-time team members)
  • Wellness Support:
    • Wellness Program
    • Free Team Member Clinic
    • Access to a Free Health Coach
    • Employee Assistance Program
  • Team Recognition: Employee Referral Program
  • Career Development: Ongoing training and opportunities for growth and advancement

At Bergstrom Automotive, we are committed to fostering a culture where our team members thrive both personally and professionally. Join us and be a part of our dynamic, award-winning team!
Join Wisconsin's Largest and Most Award-Winning Automotive Group!
Bergstrom Automotive, established in 1982 in Neenah, Wisconsin, has grown to become Wisconsin's largest automotive group and a top 50 dealer in the United States. With over 2,300 team members across 40 dealerships representing 36 brands in Green Bay, Kaukauna, Appleton, Manitowoc, Neenah, Oshkosh, Madison, and Middleton, we are proud to deliver exceptional guest experiences every day.
Our team has been consistently recognized by Automotive News as the top dealership group to work for in Wisconsin and one of the best in the United States. We've also earned accolades such as Glassdoor's "Best Places to Work" award and honors from the Better Business Bureau and Time Magazine.
At Bergstrom Automotive, we are deeply committed to giving back to our communities, supporting local organizations such as Make-a-Wish, United Way, and Breast Cancer Research at the Medical College of Wisconsin.
Join us and be part of a team dedicated to excellence, integrity, and making a difference both on and off the lot!

Apply