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How much do dealer sales associate jobs pay per hour?

As of May 30, 2026, the average hourly pay for dealer sales associate in the United States is $17.58, according to ZipRecruiter salary data. Most workers in this role earn between $13.46 and $18.27 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Dealer Sales Associate, and why are they important?

To excel as a Dealer Sales Associate, you need strong sales acumen, product knowledge, and often a high school diploma or equivalent. Familiarity with customer relationship management (CRM) software and point-of-sale (POS) systems is commonly required. Excellent communication, negotiation, and interpersonal skills help build lasting client relationships and close sales deals. These competencies are essential for meeting sales targets, ensuring customer satisfaction, and contributing to business growth.

How does a Dealer Sales Associate typically collaborate with other departments to ensure customer satisfaction?

Dealer Sales Associates frequently work alongside finance, service, and inventory teams to deliver a seamless buying experience for customers. They coordinate with finance managers to help buyers understand financing options, consult with the service department to address technical questions, and communicate with inventory staff to confirm product availability. This cross-departmental collaboration is essential for addressing customer needs efficiently and building long-term relationships. The ability to work well with various teams is a key factor in a Dealer Sales Associate’s success.

What is a Dealer Sales Associate?

A Dealer Sales Associate is a professional who works for a dealership, typically in the automotive industry, helping customers select and purchase vehicles. They are responsible for greeting customers, understanding their needs, explaining various vehicle features, arranging test drives, and guiding them through the sales process. Dealer Sales Associates also handle paperwork, negotiate prices, and may assist with financing options. Their goal is to provide a positive customer experience and meet sales targets set by the dealership.

What is the difference between Dealer Sales Associate vs Sales Consultant?

AspectDealer Sales AssociateSales Consultant
CredentialsHigh school diploma or equivalent; some roles may prefer sales or automotive certificationsHigh school diploma or equivalent; sales certifications beneficial
Work EnvironmentAutomotive dealerships, car showroomsVarious industries including automotive, real estate, retail
Employer & Industry UsagePrimarily automotive dealershipsBroader, including automotive, real estate, retail, and more
Search & Comparison IntentUnderstanding roles within automotive salesComparing sales roles across industries

The main difference is that a Dealer Sales Associate typically works specifically within automotive dealerships, focusing on vehicle sales, while a Sales Consultant may work across various industries, including real estate, retail, or automotive, with broader sales responsibilities. Both roles require strong communication skills and sales experience, but the Dealer Sales Associate is more specialized in automotive sales environments.

What cities are hiring for Dealer Sales Associate jobs? Cities with the most Dealer Sales Associate job openings:
What are the most commonly searched types of Dealer Sales jobs? The most popular types of Dealer Sales jobs are:
What states have the most Dealer Sales Associate jobs? States with the most job openings for Dealer Sales Associate jobs include:
Dealer Sales Associate jobs near you
Area Vice President, Dealer Sales

Area Vice President, Dealer Sales

MasterBrand Cabinets LLC

Phoenix, AZ • On-site, Remote

Full-time

Posted 17 days ago

MasterBrand Cabinets rating

6.6

Company rating: 6.6 out of 10

Based on 93 frontline employees who took The Breakroom Quiz

26th of 46 rated furniture manufacturers

Job description

Company Description
For nearly 70 years, MasterBrand has been shaping the places where people come together, enriching lives and creating meaningful memories for our customers. That, combined with our stylish products, expansive dealer and retail network, and dedicated associates, has helped make us the number one North American residential cabinet business. Our unique culture of continuous improvement is based on trusting the tools, empowering the team and moving forward, and is kept alive by our more than 14,000 associates across 20 plus manufacturing facility and offices. Visit www.masterbrand.com to learn more and join us in building great experiences together!
Job Description
The Area Vice President (AVP), Dealer is a senior sales leadership role responsible for driving revenue, profitability, and market share growth across the Dealer channel within the West region. This role develops and executes regional sales strategy leveraging the full MasterBrand portfolio and serves as a key regional executive leader within the Commercial Dealer segment.
The AVP is accountable for overall sales performance, dealer and agency effectiveness, customer relationships, and execution of enterprise strategy, while leading and developing a high performing regional sales team.
This role will work remotely but must be located within the West region territory.
Responsibilities
Revenue & Business Performance
  • Owns full P&L including revenue, margin, mix, bookings, shipments and share growth for the assigned dealer region.
  • Drives and execute annual operating plans, forecasts, and performance cadence.
  • Ensure disciplined execution of pricing, incentive programs, and growth initiatives.
  • Drive new account and brand growth while mitigating churn within existing dealer relationships.
  • Partner with Dealer Sales & Operations to deliver accurate forecasts and performance insights.

Dealer & Agency Leadership
  • Lead, coach, and hold accountable dealer sales agencies and Regional Sales Managers.
  • Manage agency agreements, territory alignment, performance expectations, and corrective actions.
  • Build and maintain strong executive level relationships with key dealer principals and priority accounts.
  • Serve as escalation point for significant dealer, agency, or market level issues.

Strategic Execution
  • Translate enterprise strategy into actionable regional priorities for the dealer channel.
  • Align resources to strategy, set clear goals and performance expectations, and manage execution.
  • Partner cross functionally with Product, Marketing, Customer Service, Finance, and Operations to drive growth and customer experience objectives.
  • Plays a key role in dealer network strategy, including expansion, segmentation, or consolidation initiatives

Team Leadership & Development
  • Lead and develop a team of Regional Sales Managers, fostering a high performance, accountable sales culture.
  • Establish operating rhythm, reporting standards, and execution discipline.
  • Coach and develop leaders through regular feedback, performance management, and capability building.
  • Act as a visible, engaged leader representing MBC across the region.

Customer Experience & Execution Excellence
  • Ensure alignment between sales commitments and operational execution.
  • Using MBC tools while championing continuous improvement
  • Effectively manage activities across common markets and shared dealer relationships.
  • Share timely updates with key MBC stakeholders, including executive leadership and channel partners.

Qualifications
  • Bachelor's degree in Business or related field.
  • 10-15 years of progressive sales experience with a minimum of 5 years in a senior leadership role.
  • Demonstrated success in strategic sales planning and profitable market growth.
  • Experience managing Channel Sales; dealer specific sales leadership strongly preferred.
  • Proven ability to lead independent sales agencies and complex territories.
  • Willingness to travel up to 75%.

Preferred
  • MBA or equivalent experience.
  • Experience within dealer channel or B2B manufacturing or branded product environments.

Additional Success Criteria
  • Strong executive presence with confidence, tenacity, and high personal standards.
  • Polished, persuasive communicator with strong presentation and influence skills.
  • Demonstrated consultative selling and coaching capability.
  • Ability to lead and influence in a team environment; creates a culture of trust and support.
  • Strong analytical, strategic planning, and problem solving skills.
  • Sound judgment and decision making abilities.
  • Highly organized with the ability to manage multiple priorities and drive execution.
  • Flexible and adaptable leadership style; competitive drive with a strong desire to win.

Additional Information
Equal Employment Opportunity
MasterBrand Cabinets LLC is an equal opportunity employer. MasterBrand Cabinets LLC's policy is not to discriminate against any applicant or employee based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, military status, sexual orientation, genetic history or information, or any other basis protected by federal, state or local laws. MasterBrand Cabinets LLC also prohibits harassment of applicants or employees based on any of these protected categories. It is also MasterBrand Cabinets LLC's policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.
Reasonable Accommodations
MasterBrand Cabinets LLC is committed to working with and providing reasonable accommodations to individuals with disabilities. If you have a disability and wish to discuss potential accommodations related to applying for employment, please contact us at staffing@masterbrand.com.

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