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Database Marketing Manager Jobs in Boca Raton, FL

Globaltech, Inc.

Proposals Manager

Boca Raton, FL · On-site

Globaltech, Inc. is seeking a Proposals Manager to join our multidiscipline group of dedicated ... Help maintain internal databases of marketing content, including project photos, bios, and proposal ...

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All JobsDatabase Marketing JobsDatabase Marketing Manager JobsDatabase Marketing Manager Jobs in Boca Raton, FL

Database Marketing Manager information

See Boca Raton, FL salary details

$40.3K

$77.9K

$92.5K

How much do database marketing manager jobs pay per year?

As of Aug 10, 2026, the average yearly pay for database marketing manager in Boca Raton, FL is $77,904.00, according to ZipRecruiter salary data. Most workers in this role earn between $73,100.00 and $85,400.00 per year, depending on experience, location, and employer.

Is a database marketing manager a high paying job?

A database marketing manager typically earns a competitive salary that reflects their experience, skills in data analysis, and knowledge of marketing tools like CRM software. Salaries can vary based on industry, location, and company size, but it is generally considered a well-paying role within marketing management positions.

How does a Database Marketing Manager typically collaborate with other departments to execute successful campaigns?

As a Database Marketing Manager, you’ll work closely with teams such as sales, creative, analytics, and IT to plan and execute targeted marketing campaigns. You’ll coordinate with the analytics team to segment audiences and measure campaign effectiveness, partner with creative teams to align messaging with customer data insights, and collaborate with IT to manage data integrity and security. Strong communication and project management skills are essential, as you’ll often act as a bridge between technical and non-technical stakeholders to ensure campaigns are delivered effectively and on schedule.

What are the key skills and qualifications needed to thrive as a Database Marketing Manager, and why are they important?

To thrive as a Database Marketing Manager, you need a solid background in marketing analytics, data segmentation, and campaign management, typically supported by a degree in marketing, statistics, or a related field. Proficiency with CRM systems, database management tools (like SQL), and marketing automation platforms is crucial. Strong analytical thinking, attention to detail, and effective communication skills help you interpret data and collaborate with cross-functional teams. These skills are essential for developing targeted campaigns that drive customer engagement and maximize ROI.

What is the difference between Database Marketing Manager vs Data Analyst?

AspectDatabase Marketing ManagerData Analyst
Primary FocusDeveloping marketing strategies using customer dataAnalyzing data to identify trends and insights
Skills & CertificationsCRM tools, marketing analytics, SQL, data managementStatistical analysis, Excel, SQL, data visualization
Work EnvironmentMarketing teams, CRM platforms, campaign managementData teams, business intelligence tools, reporting
Industry UsageMarketing departments across various industriesData-driven roles in finance, healthcare, retail, etc.

The main difference is that a Database Marketing Manager focuses on leveraging customer data to create targeted marketing campaigns, while a Data Analyst interprets data to support business decisions across various functions. Both roles require strong analytical skills and familiarity with data tools, but their objectives and daily tasks differ.

What does a database marketing manager do?

A database marketing manager oversees the development and management of customer databases to support targeted marketing campaigns. They analyze data to identify customer segments, develop strategies to improve engagement, and use tools like CRM software to optimize marketing efforts. Strong analytical skills and knowledge of data management are essential for this role.
What job categories do people searching Database Marketing Manager jobs in Boca Raton, FL look for? The top searched job categories for Database Marketing Manager jobs in Boca Raton, FL are:
What cities near Boca Raton, FL are hiring for Database Marketing Manager jobs? Cities near Boca Raton, FL with the most Database Marketing Manager job openings:
Database Marketing Manager jobs near you
Infographic showing various Database Marketing Manager job openings in Boca Raton, FL as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 16% Part Time, and 1% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $77,904 per year, or $37.5 per hour.

Senior Technical Product Manager

Yiz Marketing

Plantation, FL • Remote

Full-time

Medical, Retirement, PTO

Re-posted 10 days ago

Job description

Salary: $110,000 - $135,000 per year (DOE)
OverviewWe are seeking a Senior Technical Product Manager to lead the upstream product strategy, systems architecture, and requirements definition for our Beauty & Wellness SaaS platform.This role owns the discovery and definition phase of the product lifecycle translating business strategy into deeply structured technical specifications that guide engineering execution. You will be responsible for analyzing competitive platforms, identifying structural gaps in the market, and designing scalable system logic across complex workflows including scheduling, memberships, packages, payments, and multi-location operations.This is a highly technical product role requiring strong systems thinking, database fluency, API literacy, and the ability to model real-world operational workflows into software architecture.Compensation is negotiable and will be based on experience, technical depth, product ownership capability, and relevant SaaS, payments, and wellness-industry expertise.Key ResponsibilitiesProduct Strategy & Competitive Analysis
  • Conduct deep competitive analysis of industry-leading platforms such as Zenoti, Mindbody, Boulevard, Mangomint, Vagaro, Booker, and other appointment-based SaaS systems.
  • Reverse-engineer competitor workflows, system architecture patterns, and operational models to identify product gaps and strategic opportunities.
  • Define product strategy and roadmap in alignment with business goals, customer needs, and technical feasibility.
  • Continuously evaluate market trends and competitive dynamics within the Beauty & Wellness SaaS ecosystem.
Advanced Systems Logic & Product Architecture
  • Design end-to-end business workflows for scheduling, memberships, packages, recurring billing, deposits, rebooking, client records, and payment systems.
  • Architect system logic including state machines, backend workflows, and relational data models.
  • Translate business requirements into detailed technical specifications, user stories, and acceptance criteria.
  • Analyze third-party API documentation and design integration approaches for external systems and services.
  • Define database relationships, entity structures, and system dependencies for scalable platform design.
Stakeholder & Engineering Alignment
  • Lead daily technical alignment sessions with overseas Product Delivery Leads and Engineering teams.
  • Resolve system design ambiguity, architecture bottlenecks, and workflow inconsistencies before development begins.
  • Serve as the primary bridge between executive stakeholders and engineering execution teams.
  • Translate executive vision into structured, implementable product requirements.
Scope Management & MVP Definition
  • Own product prioritization and roadmap execution.
  • Define strict MVP boundaries and actively manage scope to prevent feature bloat.
  • Evaluate technical complexity vs. business value to ensure efficient and timely delivery.
  • Drive decisions that balance speed, scalability, and product quality.
Product Documentation & Systems Design
  • Produce detailed PRDs, user stories, acceptance criteria, workflow diagrams, and technical specifications.
  • Build system sequence diagrams mapping UI/UX flows, backend logic, API interactions, and database state transitions.
  • Create ERDs and data models for new and existing platform capabilities.
  • Ensure documentation is precise enough to support independent engineering execution.
Vendor & Integration Management
  • Oversee architecture and implementation of third-party integrations (payments, booking systems, CRM, messaging, marketing tools).
  • Define webhook events, API contracts, authentication flows, and data synchronization logic.
  • Evaluate integration tradeoffs and ensure system reliability across external dependencies.
Quality Assurance & Product Optimization
  • Own User Acceptance Testing (UAT) from both business and end-user perspectives.
  • Validate product usability, workflow accuracy, and system behavior against requirements.
  • Define and track product metrics, funnels, and behavioral analytics.
  • Identify drop-off points and drive continuous optimization based on data insights.
Required QualificationsIndustry Experience (Required)
  • 5+ years of experience in Product Management, Technical Product Management, Systems Analysis, Solutions Architecture, or Software Engineering with product ownership responsibilities.
  • Direct experience in Beauty, Wellness, Spa, Salon, Med Spa, or Appointment-Based SaaS platforms.
  • Deep understanding of operational workflows including scheduling, memberships, packages, POS systems, client records, deposits, cancellations, and rebooking.
  • Experience with platforms such as Zenoti, Mindbody, Boulevard, Mangomint, Vagaro, Booker, or similar systems.
Technical Competencies
  • Strong understanding of relational databases, ERDs, and system design principles.
  • Experience defining APIs, webhooks, backend workflows, and integration logic.
  • Deep understanding of state-machine modeling and complex business logic systems.
  • Ability to work effectively with senior engineers on technical architecture decisions.
Execution & Mindset
  • Strong ability to operate in ambiguous, fast-moving startup environments.
  • High attention to detail with strong analytical and systems thinking skills.
  • Proven ability to translate complex business needs into structured technical execution plans.
AI & Productivity Tools
  • Highly proficient in leveraging AI tools and automation for research, documentation, diagramming, and product specification acceleration.
Preferred Qualifications
  • Experience building or scaling SaaS products in Beauty, Wellness, Spa, Med Spa, or Healthcare verticals.
  • Familiarity with payments infrastructure including subscriptions, deposits, refunds, chargebacks, and card-on-file systems.
  • Experience with multi-location or franchise SaaS platforms.
  • Mandarin language proficiency.
Benefits
  • 401(k) Matching
  • Health Insurance
  • Paid Time Off
Experience
  • Product Management: 5+ years preferred
Language
  • Mandarin preferred
Work Location
  • Remote