ZipRecruiter

Log In

1

Database Marketing Manager Jobs in Utah (NOW HIRING)

eSupplements LLC

TikTok Shop Intern

Lindon, UT

$13.50 - $18/hr

... in social commerce and creator marketing by assisting the Brand Partnerships team with ... from the Manager, the Intern will assist with creator research, sample tracking, database ...

New

asburyauto

Digital Marketing Advisor

Draper, UT

Duties/Responsibilities Manages all aspects of dealership retail websites from aesthetics to ... to their database Submits sites and assets to OEM & FTC compliance regulations Performs other ...

asburyauto

Digital Marketing Advisor

Draper, UT · On-site

Duties/Responsibilities Manages all aspects of dealership retail websites from aesthetics to ... to their database Submits sites and assets to OEM & FTC compliance regulations Performs other ...

Lhmford

Digital Marketing Advisor

Draper, UT · On-site

$60 - $90/hr

Duties/Responsibilities Manages all aspects of dealership retail websites from aesthetics to ... Creates basic HTML e-blast templates, and help stores market to their database. Submits sites and ...

New

previous pagenext page

Showing results 21-40

All JobsDatabase Marketing JobsDatabase Marketing Manager JobsDatabase Marketing Manager Jobs in Utah

Database Marketing Manager information

See Utah salary details

$38.7K

$74.7K

$88.8K

How much do database marketing manager jobs pay per year?

As of Sep 4, 2026, the average yearly pay for database marketing manager in Utah is $74,736.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,100.00 and $81,900.00 per year, depending on experience, location, and employer.

How does a Database Marketing Manager typically collaborate with other departments to execute successful campaigns?

As a Database Marketing Manager, you’ll work closely with teams such as sales, creative, analytics, and IT to plan and execute targeted marketing campaigns. You’ll coordinate with the analytics team to segment audiences and measure campaign effectiveness, partner with creative teams to align messaging with customer data insights, and collaborate with IT to manage data integrity and security. Strong communication and project management skills are essential, as you’ll often act as a bridge between technical and non-technical stakeholders to ensure campaigns are delivered effectively and on schedule.

What are the key skills and qualifications needed to thrive as a Database Marketing Manager, and why are they important?

To thrive as a Database Marketing Manager, you need a solid background in marketing analytics, data segmentation, and campaign management, typically supported by a degree in marketing, statistics, or a related field. Proficiency with CRM systems, database management tools (like SQL), and marketing automation platforms is crucial. Strong analytical thinking, attention to detail, and effective communication skills help you interpret data and collaborate with cross-functional teams. These skills are essential for developing targeted campaigns that drive customer engagement and maximize ROI.

What is the difference between Database Marketing Manager vs Data Analyst?

AspectDatabase Marketing ManagerData Analyst
Primary FocusDeveloping marketing strategies using customer dataAnalyzing data to identify trends and insights
Skills & CertificationsCRM tools, marketing analytics, SQL, data managementStatistical analysis, Excel, SQL, data visualization
Work EnvironmentMarketing teams, CRM platforms, campaign managementData teams, business intelligence tools, reporting
Industry UsageMarketing departments across various industriesData-driven roles in finance, healthcare, retail, etc.

The main difference is that a Database Marketing Manager focuses on leveraging customer data to create targeted marketing campaigns, while a Data Analyst interprets data to support business decisions across various functions. Both roles require strong analytical skills and familiarity with data tools, but their objectives and daily tasks differ.

Is a database marketing manager a high paying job?

A database marketing manager typically earns a competitive salary that reflects experience, industry, and location. The role often requires skills in data analysis, marketing strategies, and familiarity with tools like CRM software, which can influence compensation levels.

What does a database marketing manager do?

A database marketing manager oversees the development and execution of marketing strategies that utilize customer data to target and personalize campaigns. They analyze data, manage customer databases, and use tools like CRM software to improve marketing effectiveness and customer engagement. Strong analytical skills and knowledge of data management are essential for this role.

What is database management in marketing?

Database management in marketing involves organizing, storing, and maintaining customer data to support targeted marketing campaigns and improve customer engagement. A Database Marketing Manager uses tools like CRM systems and data analysis skills to ensure data accuracy, segmentation, and compliance with privacy regulations.

What are the most commonly searched types of Database Marketing jobs in Utah?

The most popular types of Database Marketing jobs in Utah are:

What are popular job titles related to Database Marketing Manager jobs in Utah?

For Database Marketing Manager jobs in Utah, the most frequently searched job titles are:

What job categories do people searching Database Marketing Manager jobs in Utah look for?

The top searched job categories for Database Marketing Manager jobs in Utah are:

What cities in Utah are hiring for Database Marketing Manager jobs?

Cities in Utah with the most Database Marketing Manager job openings:

Database Marketing Manager jobs near you
Infographic showing various Database Marketing Manager job openings in Utah as of August 2026, with employment types broken down into 87% Full Time, 11% Part Time, and 2% Contract. Highlights an 92% In-person, 2% Hybrid, and 6% Remote job distribution, with an average salary of $74,736 per year, or $35.9 per hour.

Marketing Automation & Quality Technologist

Western Governors University

Salt Lake City, UT • On-site

$68K - $102K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 19 days ago

Western Governors University rating

8.5

Company rating: 8.5 out of 10

Based on 44 frontline employees who took The Breakroom Quiz

82nd of 629 rated colleges and universities

Job description

If you're passionate about building a better future for individuals, communities, and our country-and you're committed to working hard to play your part in building that future-consider WGU as the next step in your career.
Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.
The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
Grade: Professional 307
Pay Range: $68,300.00 - $102,500.00
Job Description
The Marketing Automation & Quality Technologist supports all aspects of Marketing Automation and Quality Assurance. This role is responsible for optimizing marketing automation technologies and campaigns to enable communication with students throughout their lifecycle. The position ensures the accuracy, functionality, and effectiveness of automated marketing campaigns and workflows, identifying and resolving errors while verifying audience segmentation to ensure communications reach the intended audiences.
This is a regular full-time position working with our Marketing Team out of our headquarters in Salt Lake City, Utah.
Quality Assurance
  • Conduct QA checks on all outgoing communications for Email and Engagement team campaigns, including:
    • Audience segmentation
    • Smart lists
    • Links and link tracking
    • Content optimization
    • Alignment with ticket requests
  • Test and optimize campaigns on an ongoing basis.
  • Analyze audiences to identify optimization opportunities.
  • Partner closely with Email and Engagement teams to support technical needs.
  • Provide regular, detailed reporting to Email and Engagement teams.
  • Collaborate with marketing teams to maintain consistency, optimize processes, and ensure compliance with industry regulations.

Marketing Automation
  • Support day-to-day operations of the Lifecycle Team.
  • Manage data collection, standardization, and normalization.
  • Assist with administration of Marketo and related business applications, including:
  • Assist with administration of Marketo and related business applications, including:
    • RingLead
    • Twilio
    • Conversica
  • Help define, implement, and maintain marketing automation best practices, including:
    • Data quality and hygiene
    • List management
    • Content optimization
    • General troubleshooting
  • Research new technologies, software, and plugins to enhance Lifecycle capabilities.
  • Collaborate with cross-functional teams to gather research and implement new processes.
  • Execute marketing campaigns and best practices within Marketo, including:
    • Lead scoring
    • Profiling and segmentation
    • System integration
    • Data hygiene
    • Optimization
    • Troubleshooting
    • Reporting
  • Provide technical expertise to cross-functional teams on issues involving sales and marketing tools and databases.
  • Design and optimize integrations between marketing technology platforms and CRM systems.
  • Build, optimize, and maintain marketing automation operations, including:
    • Programs
    • Behavior-based campaigns
    • Lead scoring
    • Email templates
    • Forms
    • Customer segmentation
  • Develop and maintain KPI, campaign, and performance reporting.
  • Conduct A/B testing to improve customer experiences and conversion rates.
  • Design and maintain an actionable prospect database and associated processes to ensure long-term data hygiene and list management.
  • Develop and deploy behavior- and event-triggered email communications utilizing dynamic content.
  • Collaborate with marketing teams and internal stakeholders to develop campaign assets that drive results.
  • Create and optimize marketing campaigns across multiple channels, including:
    • Email
    • Browser notifications
    • SMS
    • Other emerging channels
  • Experiment with new technologies and leverage personalization to create meaningful customer journeys.
  • Escalate critical issues appropriately and promptly.
  • Attend vendor meetings, as needed.

Qualifications
Knowledge, Skills, and Abilities
  • Process-driven and efficiency-oriented with the ability to optimize systems and workflows.
  • Marketo Certified Expert.
  • Thorough understanding of:
    • Customer journeys
    • Marketing funnels
    • Flywheel methodologies
    • Lead scoring
    • Marketing automation strategies
  • Proficiency with Salesforce CRM.
  • Strong analytical mindset.
  • Excellent verbal, written, design, and presentation communication skills.
  • Working knowledge of HTML and CSS to make basic updates to emails, landing pages, and forms.
  • Ability to identify underlying business needs and deliver effective solutions within short timelines.
  • Familiarity with digital marketing platforms and concepts.
  • Knowledge of integrated marketing communications.
  • Knowledge of educational marketing.
  • Self-motivated and highly organized.
  • Detail-oriented and results-focused with strong follow-through skills.
  • Strong project management and project planning capabilities.
  • Ability to identify data-driven opportunities.
  • Experience troubleshooting and resolving complex data issues.
  • Strong functional and technical documentation skills.
  • Experience managing large-scale marketing databases and supporting initiatives focused on:
    • Database quality
    • Compliance
    • Governance
  • Proficiency with Microsoft Office applications, including:
    • Excel
    • Outlook
    • Word

Education
  • Bachelor's degree, preferably in:
    • Marketing
    • Communications
    • Information Technology
    • Related field

Experience
  • 2+ years of Salesforce experience.
  • Minimum of 2 years of demonstrated experience administering Marketo.
  • Minimum of 2 years of demonstrated experience in marketing operations, including:
    • Marketing automation
    • CRM management
    • Metrics and reporting
  • Experience in a B2B, fintech, or fast-paced technology environment preferred.
  • Experience with:
    • Workfront
    • Jira
    • Wiki platforms
    • Salesforce
    • Tableau

This position requires occasional travel of up to 20%, including required attendance at designated company summits (typically one to two per year). Additional travel may include conferences, visits to company locations, and other business-related events as needed. Additional travel may be assigned as needed to support business requirements.
Position & Application Details
Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.
How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.
Additional Information
Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It's not all-inclusive.
Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.
Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.

What Western Governors University employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply