ZipRecruiter

Log In

1

Database Marketing Manager Jobs in Minnesota (NOW HIRING)

Rockler

Customer Relationship Management (CRM) Manager

Medina, MN · On-site

$95K - $100K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

... Manager leads Rockler's CRM and Data team, owning the Salesforce CRM platform and overseeing a Data ... Govern the marketing customer database, ensuring data quality, segmentation accuracy, customer ...

Viejas Casino & Resort

Works closely with Database Marketing to project and then monitor event performance.Works closely with management to ensure all events are conducted as stated in the official approved write-up.

Douglas

Marketing Coordinator (Temp)

Alexandria, MN · On-site

$40K - $56K/yr

... databases * Assist in trade show and event coordination. Travel to and participation in such events is required on occasion. * Support other marketing, product management or product development ...

JH Larson Electrical Company

Marketing Director

Plymouth, MN · On-site

$115K - $130K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Manages marketing technology infrastructure , including CRM systems, databases, segmentation tools, automation platforms, and AI-driven innovation initiatives. * Builds and manages strategic ...

Bio-Techne

Marketing Automation Specialist

Minneapolis, MN · On-site

$55K - $91K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Familiar with email marketing, CRM, database concepts, and related concepts * Knowledge of HTML and CSS; JavaScript a plus * Strong ability to learn quickly * Attention to details and perform ata ...

Cupples

Senior Marketing Specialist

Minneapolis, MN

$85K - $100K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

Manage the Enclos social media presence within established guidelines. * Work with Preconstruction ... Maintain database of information with necessary parties for completion of prequalification ...

Enclos

Senior Marketing Specialist

Minneapolis, MN · On-site

$85K - $100K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

Manage the Enclos social media presence within established guidelines.Work with Preconstruction ... Maintain database of information with necessary parties for completion of prequalification ...

previous pagenext page

Showing results 21-40

All JobsDatabase Marketing JobsDatabase Marketing Manager JobsDatabase Marketing Manager Jobs in Minnesota

Database Marketing Manager information

See Minnesota salary details

$41.6K

$80.4K

$95.5K

How much do database marketing manager jobs pay per year?

As of Aug 16, 2026, the average yearly pay for database marketing manager in Minnesota is $80,403.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,400.00 and $88,100.00 per year, depending on experience, location, and employer.

Is a database marketing manager a high paying job?

A database marketing manager typically earns a competitive salary that reflects their experience, skills in data analysis, and knowledge of marketing tools like CRM software. Salaries can vary based on industry, location, and company size, but it is generally considered a well-paying role within marketing management positions.

How does a Database Marketing Manager typically collaborate with other departments to execute successful campaigns?

As a Database Marketing Manager, you’ll work closely with teams such as sales, creative, analytics, and IT to plan and execute targeted marketing campaigns. You’ll coordinate with the analytics team to segment audiences and measure campaign effectiveness, partner with creative teams to align messaging with customer data insights, and collaborate with IT to manage data integrity and security. Strong communication and project management skills are essential, as you’ll often act as a bridge between technical and non-technical stakeholders to ensure campaigns are delivered effectively and on schedule.

What are the key skills and qualifications needed to thrive as a Database Marketing Manager, and why are they important?

To thrive as a Database Marketing Manager, you need a solid background in marketing analytics, data segmentation, and campaign management, typically supported by a degree in marketing, statistics, or a related field. Proficiency with CRM systems, database management tools (like SQL), and marketing automation platforms is crucial. Strong analytical thinking, attention to detail, and effective communication skills help you interpret data and collaborate with cross-functional teams. These skills are essential for developing targeted campaigns that drive customer engagement and maximize ROI.

What is the difference between Database Marketing Manager vs Data Analyst?

AspectDatabase Marketing ManagerData Analyst
Primary FocusDeveloping marketing strategies using customer dataAnalyzing data to identify trends and insights
Skills & CertificationsCRM tools, marketing analytics, SQL, data managementStatistical analysis, Excel, SQL, data visualization
Work EnvironmentMarketing teams, CRM platforms, campaign managementData teams, business intelligence tools, reporting
Industry UsageMarketing departments across various industriesData-driven roles in finance, healthcare, retail, etc.

The main difference is that a Database Marketing Manager focuses on leveraging customer data to create targeted marketing campaigns, while a Data Analyst interprets data to support business decisions across various functions. Both roles require strong analytical skills and familiarity with data tools, but their objectives and daily tasks differ.

What does a database marketing manager do?

A database marketing manager oversees the development and management of customer databases to support targeted marketing campaigns. They analyze data to identify customer segments, develop strategies to improve engagement, and use tools like CRM software to optimize marketing efforts. Strong analytical skills and knowledge of data management are essential for this role.

What are the most commonly searched types of Database Marketing jobs in Minnesota?

The most popular types of Database Marketing jobs in Minnesota are:

What are popular job titles related to Database Marketing Manager jobs in Minnesota?

For Database Marketing Manager jobs in Minnesota, the most frequently searched job titles are:

What job categories do people searching Database Marketing Manager jobs in Minnesota look for?

The top searched job categories for Database Marketing Manager jobs in Minnesota are:

What cities in Minnesota are hiring for Database Marketing Manager jobs?

Cities in Minnesota with the most Database Marketing Manager job openings:

Database Marketing Manager jobs near you
Infographic showing various Database Marketing Manager job openings in Minnesota as of August 2026, with employment types broken down into 1% As Needed, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $80,403 per year, or $38.7 per hour.

Customer Relationship Management (CRM) Manager

Rockler

Medina, MN • On-site

$95K - $100K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted yesterday

Job description

Join the Rockler Woodworking Family!
Are you passionate about woodworking or DIY projects? Do you thrive on helping others turn their creative visions into reality? Look no further! Join the Rockler family, a dynamic and innovative company dedicated to empowering woodworkers and do-it-yourselfers with top-notch products, education, and advice. Learn more about our company at www.rockler.com
Why Rockler?
Be part of a family-owned business that cherishes its customers and employees alike.
Join an industry leader committed to providing the most innovative products, ideas, and education to woodworking enthusiasts.
Embrace a culture that values teamwork, creativity, and a genuine passion for craftsmanship.
Summary of Position
The CRM (Customer Relationship Management) Manager leads Rockler's CRM and Data team, owning the Salesforce CRM platform and overseeing a Data Analyst to drive customer intelligence, audience strategy, lifecycle marketing, and customer engagement. This role is responsible for developing CRM strategies that increase customer retention, repeat purchases, and customer lifetime value through data-driven marketing and personalized customer experiences.
The CRM Manager owns customer audience segmentation, lifecycle marketing automation, and reporting while ensuring the integrity of Rockler's customer data across key systems. This individual serves as the subject matter expert for Salesforce CRM, customer data governance, promotional discounts, reward cards, gift cards, and coupon execution. In partnership with Marketing, Merchandising, Ecommerce, and IT, the CRM Manager delivers actionable customer insights, governs CRM best practices, and helps shape strategies that improve marketing effectiveness and business performance.
Major Areas of Accountability
CRM Strategy & Leadership
  • Lead and manage the CRM and Data team, including direct oversight of a Data Analyst, fostering a collaborative, customer-focused, and insight-driven culture.
  • Own the Salesforce CRM platform, serving as the strategic lead for platform configuration, data governance, roadmap development, and ongoing optimization.
  • Develop CRM strategies that improve customer acquisition, engagement, retention, loyalty, and customer lifetime value.
  • Partner cross-functionally with Marketing, Ecommerce, Merchandising, Creative, IT, and Retail Operations to deliver coordinated customer experiences across channels.

Customer Lifecycle & Personalization
  • Develop customer segmentation strategies and manage audiences within Salesforce to enable highly targeted communications across email, direct mail, SMS, and other marketing channels.
  • Design, build, optimize, and maintain customer lifecycle journeys, including welcome, post-purchase, loyalty, promotional, win-back, and other automated customer communications.
  • Develop personalized customer experiences using behavioral, transactional, demographic, and engagement data.
  • Lead ongoing testing and optimization of customer audiences, messaging, timing, offers, and lifecycle journeys to improve campaign performance and customer engagement.

Analytics & Customer Insights
  • Lead CRM analytics efforts by partnering with the Data Analyst to develop reporting frameworks, customer KPIs, dashboards, and actionable business insights.
  • Own, execute, analyze, and communicate the results and trends of Net Promoter Score (NPS) and Customer-First Interaction Tracking (CFIT) programs.
  • Govern the marketing customer database, ensuring data quality, segmentation accuracy, customer integrity, and meaningful reporting.
  • Translate customer behavior and campaign performance into actionable recommendations that improve marketing effectiveness and support strategic business decisions.

Promotions & CRM Governance
  • Serve as the subject matter expert (SME) for promotional discounts, coupon codes, reward cards, and gift card execution processes.
  • Ensure promotional pricing, discounts, offers, and related marketing communications are executed accurately across all marketing channels.
  • Maintain D365 documentation and standard operating procedures (SOPs) supporting promotional execution, rewards programs, and gift card processes.

Troubleshoot D365-related issues and support testing for system upgrades and enhancements.
Requirements For Position
Required Qualifications
  • Bachelor's degree in Marketing, Business, Analytics, or a related field, or equivalent professional experience.
  • Minimum of 5-7 years of experience in CRM, customer marketing, marketing technology, or database marketing within a complex multi-channel retail and/or eCommerce environment.
  • Strong understanding of customer data, segmentation strategies, lifecycle marketing, personalization, and CRM best practices.
  • Demonstrated ability to use customer insights, KPIs, and analytics to develop strategic recommendations and improve business performance.
  • Experience contributing to marketing strategy, process development, and continuous improvement initiatives.
  • Strong project management, communication, and cross-functional collaboration skills.
  • Full-time position with Hybrid to Fully remote options available

Preferred Qualifications
  • Hands-on experience with Salesforce Data Cloud or a comparable enterprise CRM.
  • Experience managing or mentoring direct reports and developing high-performing teams.
  • Experience with customer lifecycle marketing, loyalty programs, and marketing automation.
  • Experience with retail and/or eCommerce customer marketing.
  • Experience using analytics and reporting platforms such as Power BI, Tableau, GA4, or similar business intelligence tools.
  • Working knowledge of SQL or experience partnering closely with technical and data teams.

EMPLOYEE BENEFITS:
  • Generous employee discounts
  • Employee discount pricing from various manufacturers
  • Paid vacation & holidays
  • Medical, Dental, & Vision plans
  • 401K
  • A FUN PLACE TO WORK!

Rockler Companies is an Equal Opportunity Employer Committed to Inclusion and Diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Apply