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Data Analyst Edtech Jobs in Washington (NOW HIRING)

Strong analytical skills for interpreting cohort data and deriving strategic insights. * Experience ... EdTech, loyalty, subscription, or content platform experience. * Experience launching lifecycle ...

Develop Instructor Insight Assistant features for course analytics and at-risk student ... Integrate AI features into existing HED platform architectures and data systems * Partner with ...

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Data Analyst Edtech information

What are the key skills and qualifications needed to thrive as a Data Analyst in Edtech, and why are they important?

To thrive as a Data Analyst in Edtech, you need strong analytical skills, proficiency in statistics, and a background in computer science, mathematics, or a related field. Experience with data visualization tools (like Tableau or Power BI), programming languages (such as Python or R), and familiarity with learning management systems or education data standards is often required. Excellent communication, curiosity, and problem-solving abilities help translate complex data insights into actionable recommendations for educators and stakeholders. These skills ensure that educational institutions can leverage data to improve learning outcomes, personalize experiences, and make evidence-based decisions.

What does a Data Analyst do in Edtech?

A Data Analyst in Edtech is responsible for collecting, processing, and analyzing educational data to help improve learning outcomes, product features, and business decisions. They work with large sets of data from students, teachers, and educational platforms to identify trends, assess program effectiveness, and provide actionable insights. Their work helps Edtech companies and institutions optimize digital learning tools, personalize educational experiences, and measure the impact of their offerings.

What is the difference between Data Analyst Edtech vs Data Scientist Edtech?

AspectData Analyst EdtechData Scientist Edtech
Required CredentialsBachelor's in Data, Statistics, or related fieldBachelor's or Master's in Data Science, Computer Science, or related field
Work EnvironmentEducational technology companies, startups, online learning platformsResearch labs, edtech companies, AI-driven platforms
Employer & Industry UsageCommonly employed in edtech firms focusing on data reporting and analysisUsed for advanced modeling, machine learning, and predictive analytics in edtech

While both roles analyze data within the edtech industry, Data Analysts focus on interpreting data to improve learning outcomes and reporting, whereas Data Scientists develop complex models and algorithms to drive innovation and predictive insights. The roles often overlap but differ in complexity and scope.

How does a Data Analyst in Edtech typically collaborate with educators and product teams to drive data-informed decisions?

As a Data Analyst in Edtech, you’ll work closely with educators, curriculum designers, and product managers to interpret student engagement and learning data. Your insights help teams understand which features or content are most effective, enabling targeted improvements and personalized learning experiences. Regular cross-functional meetings and data-sharing sessions are common, ensuring that data-driven recommendations are integrated into product updates and instructional strategies. Building strong communication skills and an understanding of educational goals are essential for effective collaboration and impact.
What are popular job titles related to Data Analyst Edtech jobs in Washington? For Data Analyst Edtech jobs in Washington, the most frequently searched job titles are:
What cities in Washington are hiring for Data Analyst Edtech jobs? Cities in Washington with the most Data Analyst Edtech job openings:
B2B Engagement Marketing Lead

B2B Engagement Marketing Lead

The Washington Post

Washington, DC

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 25 days ago


Job description

Join the future of news

We're on a mission to deliver riveting storytelling for all of America. At The Washington Post, you'll help reinvent news. Our work is driven by a deep investigative spirit and enhanced by innovation to bring audiences closer to the stories that matter most.

About Our Team

The Washington Post is powered by the passion and talent of our people. It takes all of us to reinvent news. Beyond our award-winning Newsroom and Opinions teams, we work across many departments, including Brand & Events, Communications, Customer Care, Engineering & Product, Finance, Human Resources, Legal, Marketing & Advertising, Print Operations, and Sales.

Why This Role Matters

The Washington Post is one of the most influential newsrooms in the world, and our subscriber base is growing to match. This role sits at the center of that growth responsible for how enterprise clients and professional product subscribers experience The Post after they sign up. WP Intelligence is our professional intelligence product line, delivering curated reporting, data, and analysis for decision-makers across industries. As the Engagement Marketing Lead for Enterprise and WP Intelligence, you will own the subscriber journey from activation through renewal designing omnichannel programs that help organizations and professionals get lasting value from their subscriptions.

Reporting to the Director of Engagement and Retention, you will partner closely with Enterprise Sales and Account Management, WP Intelligence Editorial, Product, Engineering, Analytics, Finance, and Brand Marketing to build and execute strategies that drive measurable engagement and long-term retention.

Why This Role Matters
  • You support The Post's mission to deliver world-class journalism while expanding reach and influence

  • You drive data-informed marketing strategies that improve activation, usage, and long-term retention

  • You thrive in collaborative environments that value initiative, clarity, and continuous improvement

  • You enjoy leading fast-paced, cross-platform programs that enhance subscriber experience and fuel business growth

How You'll Support the MissionLifecycle Strategy
  • Develop and execute full-funnel lifecycle programs that increase usage and deepenengagement across app, site, newsletters, and subscription benefits for enterprise and professional product subscribers.

  • Build subscriber journeys spanning lead progression, account activation, onboarding, education, loyalty, and renewal maintaining playbooks that support scalable, repeatable execution.

  • Design approaches that serve multiple audiences within a single account, including corporate and higher education end users, students, and key decision-makers.

  • Identify and promote product features, upsell, and cross-sell opportunities that drive long-term value and contract renewal.

  • Partner with Brand, Product, Engineering, and Editorial to align lifecycle initiatives with broader business goals and the group customer experience.

Performance and Experimentation
  • Monitor engagement trends, feature adoption, and lifecycle performance using dashboards and core KPIs.

  • Translate subscriber behavior into insights that guide strategy and experimentation.

  • Run A/B and multivariate tests to refine segmentation, messaging, channel sequencing, and timing.

  • Identify friction points in the subscriber experience and collaborate cross-functionally to improve activation, engagement, and renewal rates.

  • Partner with Analytics and Data Engineering to refine audience definitions, data inputs, and targeting models.

Execution and Operations
  • Design and manage integrated engagement campaigns across email, onsite surfaces, in-app messages, and push notifications.

  • Develop clear creative and technical briefs that guide asset production; lead QA and auditing to uphold accuracy across all touchpoints.

  • Document processes and improve operational workflows to support scalable delivery.

  • Use subscriber signals and feedback gathered in partnership with Enterprise Sales, Account Management, and Support - to inform proactive engagement strategies and feature improvements.

The Skills and Experience You Bring
  • 6-8 years of experience in digital, growth, EdTech, or subscription marketing with deep expertise in customer engagement, activation, or habit formation across diverse audiences.

  • Experience working with B2B customers and partnering with internal Sales teams.

  • Hands-on experience with Marketing Technology platforms like Iterable, and familiarity with customer data systems and e-commerce platforms.

  • Proficiency with analytics tools such as Tableau, Looker, and Google Analytics; strong ability to evaluate performance and translate testing outcomes into decisions.

  • Excellent communication and project management skills, with a track record of influencing cross-functional partners and driving clarity in complex environments.

Collaboration makes us stronger. That's why our offices are designed with open layouts, modern technology, and easy access to transportation. With certain exceptions for newsgathering and business travel, we work on-site five days a week.Compensation and Benefits

Wherever you are in your life or career, The Washington Post offers comprehensive and inclusive benefits for every step of your journey:

  • Competitive medical, dental and vision coverage

  • Company-paid pension and 401(k) match

  • Three weeks of vacation and up to three weeks of paid sick leave

  • Nine paid holidays and two personal days

  • 20 weeks paid parental leave for any new parent

  • Robust mental health resources

  • Backup care and caregiver concierge services

  • Gender affirming services

  • Pet insurance

  • Free Post digital subscription

  • Leadership and career development programs

Benefits may vary based on the job, full-time or part-time schedule, location, and collectively bargained status.

The salary range for this position is:

$85,100 - $127,700 Annual

The actual salary within this range will depend on individual skills, experience, and qualifications as they relate to specific job requirements. This position may be eligible for a bonus or incentive program, and a member of the Talent Acquisition team will discuss bonus payment terms and conditions during the interview process.

Your story awaits. Apply today!

Learn more about The Post at careers.washingtonpost.com.