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CVS Health

Manager, CRM Marketing

Chicago, IL · On-site

At CVS Health, you'll be surrounded by passionate colleagues who care deeply, innovate with purpose ... As the Manager, CRM Marketing, you will play a critical role in supporting our Oak Street Health ...

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How much do cvs marketing jobs pay per hour?

As of Aug 14, 2026, the average hourly pay for cvs marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a CVS Marketing professional?

To thrive as a CVS Marketing professional, you need a strong background in marketing strategy, data analysis, and consumer behavior, often supported by a degree in marketing, business, or a related field. Familiarity with CRM systems, marketing automation platforms, and analytics tools like Google Analytics is highly valuable. Creativity, communication, and project management skills help you stand out in developing engaging campaigns and collaborating across teams. These skills and qualities are essential for effectively reaching target audiences, driving business growth, and maintaining CVS's competitive edge.

What is the difference between Cvs Marketing vs Cvs Sales?

AspectCvs MarketingCvs Sales
Primary FocusDeveloping marketing strategies, campaigns, and brand promotionDirectly selling products or services to customers, closing sales
Required SkillsMarketing knowledge, communication, creativityPersuasion, negotiation, customer relationship management
Work EnvironmentOffice-based, marketing departments, advertising agenciesField sales, retail locations, client meetings
Common CertificationsMarketing certifications, digital marketing coursesSales certifications, CRM training

While Cvs Marketing focuses on creating and executing marketing strategies to attract customers, Cvs Sales emphasizes direct interaction with clients to close sales. Both roles are essential in the retail and healthcare industry, often working together to achieve business goals.

How does a CVS Marketing professional typically collaborate with other departments to execute successful campaigns?

CVS Marketing professionals work closely with cross-functional teams, including merchandising, analytics, digital, and store operations, to ensure campaigns align with business goals and customer needs. Collaboration often involves regular meetings to coordinate messaging, promotional offers, and execution timelines, as well as sharing customer insights and feedback. This teamwork ensures that marketing initiatives are consistent across channels and drive both in-store and online engagement. Effective communication and adaptability are key skills for navigating these collaborative projects.

What is CVS Marketing?

CVS marketing refers to the strategies and activities used by CVS Health, a leading pharmacy and retail company, to promote its products, services, and brand. This includes advertising campaigns, digital marketing, loyalty programs like ExtraCare, and partnerships with healthcare providers. CVS marketing aims to attract and retain customers by highlighting convenience, wellness services, and value. Their marketing also focuses on community health initiatives and personalized promotions to enhance customer engagement. Overall, CVS marketing plays a key role in driving business growth and improving customer experience.
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Cvs Marketing jobs near you
Infographic showing various Cvs Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $67,990 per year, or $32.7 per hour.

*Marketing Manager

Managed Staffing

Woonsocket, RI • On-site

Contractor

Re-posted 6 days ago

Job description

Description:

**Candidate must be on-site in Woonsocket Tues-Thur.
***Ideal candidate: Minimum of 5 years of experience- even a recent MBA grad would be ideal.***
Job Responsibilities:
• Support day-to-day management of advertising and marketing communications programs on behalf of our Marketing Strategy partners. Campaigns will include select holidays/seasons at CVS (Valentine's Day, Easter, Summer, Halloween, and Holiday). Campaigns will encompass paid and owned assets including display, SMS, email, digital, direct mail, and social.
• Build strong relationships throughout Marketing Strategy and internal ad agency, establishing yourself as key resource and partner regarding brief development and project management.
• Set priorities, stay on top of all deadlines and creative reviews/brief due dates, and assume a leadership role for assigned projects. This includes development of Go-to-Market plans and seasonal re-caps comprehensive of all marketing launches.
• Oversee management of master product list and act as liaison with cross-functional partners to ensure detailed information is populated in timely manner
• Support and assist with various elements of operations across the traditional, digital, and/or social spaces.
• Serve as an expert of the business, knowing the seasonal merchandise, the target audience and competitive landscape, in order to support the team and contribute to strategy development.
• Demonstrate behaviors consistent with CVS Health Heart at Work Behaviors: Put people first; Join forces; Inspire trust; Rise to the challenge; Create simplicity.
Required Qualifications:
• 5+ years of marketing work-related experience; retail marketing B2C preferred
• 2+ years of knowledge and expertise in direct-to-consumer marketing and experience in one or more sub-disciplines (email marketing, direct marketing, digital marketing, marketing communications, advertising, agency management, consulting)
• Integrated experience across paid and owned channels
• Understanding of social media platforms, digital environments and experience with production and content development
• Ability to multi-task and manage time effectively, prioritize, communicate effectively across integrated teams and problem-solve in a dynamic environment
• Passion for the customer, innovative mindset, able to provide recommendations based on insights
• Proactive, detail-oriented, thorough, collaborative team player
• Excellent written, verbal and presentation communication skills
• Detail oriented, while able to see the big picture at the same time
• Advanced proficiency with Microsoft Office
Enable Skills-Based Hiring No Qualification