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Customer Experience Strategy Manager Jobs in Virginia

PBK

Creative Strategy Manager

Richmond, VA

... experience * 1+ years of team leadership experience * Strong production management and ... Familiarity with project management tools (Asana, Monday.com) and CRM (Deltek Vantagepoint)

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Customer Experience Strategy Manager information

See Virginia salary details

$24.3K

$82.6K

$126K

How much do customer experience strategy manager jobs pay per year?

As of Aug 6, 2026, the average yearly pay for customer experience strategy manager in Virginia is $82,561.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,500.00 and $115,800.00 per year, depending on experience, location, and employer.

How does a customer experience strategy manager typically collaborate with cross-functional teams to drive customer-centric initiatives?

A Customer Experience Strategy Manager works closely with departments such as marketing, product, sales, and customer support to align strategies and ensure a seamless customer journey. This often involves leading workshops, facilitating feedback sessions, and developing cross-departmental action plans based on customer insights. Effective collaboration requires strong communication skills and the ability to translate customer data into actionable strategies that resonate with multiple stakeholders. By fostering a unified vision, the manager ensures that every touchpoint aligns with the overall customer experience goals.

How do you become a customer experience strategy manager?

To become a customer experience strategy manager, candidates typically need a bachelor's degree in business, marketing, or a related field, along with several years of experience in customer experience, marketing, or management roles. Developing skills in data analysis, customer journey mapping, and strategic planning is essential, and certifications such as CCXP can enhance prospects. Progression often involves gaining experience in leadership positions and understanding cross-functional business operations.

What does a customer experience strategy manager do?

A Customer Experience Strategy Manager is responsible for developing and implementing strategies that enhance the overall experience of customers when interacting with a company. This role involves analyzing customer feedback, identifying improvement opportunities, and collaborating with different departments to ensure a seamless and positive customer journey. They use data-driven insights to recommend changes in products, services, or processes, aiming to increase customer satisfaction, loyalty, and retention. Additionally, they often oversee the execution of customer experience initiatives and measure their impact on business goals.

What is the difference between Customer Experience Strategy Manager vs Customer Service Manager?

AspectCustomer Experience Strategy ManagerCustomer Service Manager
Primary FocusDeveloping and implementing overall customer experience strategiesManaging customer service teams and daily support operations
Skills & CertificationsCustomer experience design, data analysis, strategic planningCustomer service skills, team management, conflict resolution
Work EnvironmentCross-departmental collaboration, strategic planning sessionsCustomer support centers, team leadership
Industry UsageUsed across industries to enhance customer loyalty and brand perceptionCommonly found in retail, hospitality, and service sectors

The Customer Experience Strategy Manager focuses on shaping the overall customer journey and strategic initiatives, while the Customer Service Manager handles day-to-day customer support and team management. Both roles are essential but differ in scope and responsibilities.

What are the key skills and qualifications needed to thrive as a customer experience strategy manager, and why are they important?

To thrive as a Customer Experience Strategy Manager, you need expertise in customer journey mapping, data analysis, and strategic planning, often backed by a degree in business, marketing, or a related field. Familiarity with customer relationship management (CRM) platforms, analytics tools like Tableau or Google Analytics, and certifications such as CXPA (Customer Experience Professional Association) are typically valuable. Exceptional communication, leadership, and problem-solving skills help you drive cross-functional initiatives and foster a customer-centric culture. These competencies ensure the development and execution of strategies that enhance customer satisfaction, loyalty, and business growth.
What are the most commonly searched types of Customer Experience Strategy jobs in Virginia? The most popular types of Customer Experience Strategy jobs in Virginia are:
What are popular job titles related to Customer Experience Strategy Manager jobs in Virginia? For Customer Experience Strategy Manager jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Customer Experience Strategy Manager jobs in Virginia look for? The top searched job categories for Customer Experience Strategy Manager jobs in Virginia are:
What cities in Virginia are hiring for Customer Experience Strategy Manager jobs? Cities in Virginia with the most Customer Experience Strategy Manager job openings:
Customer Experience Strategy Manager jobs near you
Infographic showing various Customer Experience Strategy Manager job openings in Virginia as of June 2026, with employment types broken down into 2% As Needed, 72% Full Time, 11% Part Time, and 15% Contract. Highlights an 83% Physical, 4% Hybrid, and 13% Remote job distribution, with an average salary of $82,561 per year, or $39.7 per hour.

Senior Manager, UX Strategy

Sparks Group

West Mclean, VA • On-site, Remote

Full-time

Medical, Life, Retirement

Posted 23 days ago

Job description

Senior Manager, UX Strategy Job Summary:

Sparks Group is partnering with a premier technology and management consulting organization to identify a Senior Manager, UX Strategy for its McLean, VA office. This leadership role is responsible for shaping the organization's digital experience strategy, with primary ownership of the corporate website and its connection to broader marketing, branding, and customer engagement initiatives.

The successful candidate will establish a long-term vision for digital experiences, ensuring every interaction supports business objectives while delivering an intuitive and engaging user journey. This leader will oversee UX strategy, design governance, and website optimization while managing a high-performing team of UX professionals.

This position requires a balance of strategic leadership and hands-on execution. The ideal candidate enjoys mentoring others while remaining actively involved in design reviews, user experience improvements, and cross-functional collaboration. You will work closely with teams across marketing, technology, analytics, content, and digital production to create seamless, data-driven customer experiences

Due to the nature of the work, applicants must be U.S. citizens.

Senior Manager, UX Strategy Responsibilities:

  • Develop and execute a comprehensive digital experience strategy that aligns user needs with organizational goals.
  • Lead the vision, roadmap, and ongoing evolution of the company's website as a key marketing and business development platform.
  • Guide UX initiatives across digital properties to ensure intuitive navigation, accessibility, usability, and consistent visual design.
  • Coach and mentor UX professionals while providing direct feedback and support on design initiatives.
  • Build, maintain, and govern enterprise design standards, reusable UI components, and scalable design frameworks.
  • Design connected customer journeys across multiple channels, including web, email, marketing automation, and sales engagement platforms.
  • Establish success metrics, dashboards, and reporting methodologies to evaluate digital experience performance.
  • Champion a culture of continuous improvement through user research, experimentation, testing, and optimization.
  • Partner with executive leadership and business stakeholders to translate organizational priorities into user-centered digital solutions.
  • Foster collaboration across marketing, creative, content, analytics, and technology teams while driving operational excellence within the UX function.

Senior Manager, UX Strategy Qualifications:

  • Bachelor's degree.
  • Minimum of 10 years of experience in user experience, digital product design, customer experience strategy, product management, or a related discipline, including people leadership.
  • Demonstrated expertise in UX methodologies, interaction design principles, information architecture, and usability standards.
  • Proven success creating and expanding enterprise design systems and component libraries.
  • Experience managing UX teams responsible for large-scale digital products or enterprise websites.
  • Strong ability to influence stakeholders, build consensus, and communicate with executive leadership.
  • Comfortable working within large, cross-functional organizations with multiple stakeholders and competing priorities.
  • Knowledge of web analytics, conversion optimization, experimentation frameworks, KPI development, and data-informed decision making.
  • Portfolio demonstrating strategic UX thinking, polished design execution, measurable business impact, and ownership of complex digital initiatives.
  • Ability to combine strategic planning with hands-on contributions throughout the design lifecycle.

Senior Manager, UX Strategy Preferred Qualifications:

  • Experience with marketing automation technologies such as Marketo or Salesforce Marketing Cloud.
  • Familiarity with personalization, audience segmentation, or customer journey platforms, including Adobe Target and customer data platforms (CDPs).
  • Background supporting B2B and/or government-focused organizations with complex buying cycles.
  • Working knowledge of SEO, digital content strategy, and web analytics best practices.
  • Experience supporting sales enablement initiatives and integrating digital experiences into the customer lifecycle.
  • Familiarity with enterprise content management systems such as Adobe Experience Manager (AEM) or Contentful.
  • Understanding of modern customer data ecosystems, including data lakes and related technologies.
  • Knowledge of accessibility regulations and WCAG standards.

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This job is Hybrid Remote.

We offer several comprehensive benefits package including health and life insurance, paid and unpaid time off, and retirement and savings plans to qualifying employees.

Download the Sparks Group mobile app from Apple App Store or Google Play.

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Sparks Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, pregnancy, citizenship, family status, genetic information, disability, or protect veteran status.