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Crm Manager Jobs in Boca Raton, FL (NOW HIRING)

PNC

Relationship Manager III - C&IB

Fort Lauderdale, FL · On-site

... Relationship Management, Customer Experience Management., Decision Making and Critical Thinking, Effective Communications, Prospecting., Selling., Tech Savvy Work Experience Roles at this level ...

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Crm Manager information

See Boca Raton, FL salary details

$37K

$96.9K

$163.2K

How much do crm manager jobs pay per year?

As of Aug 20, 2026, the average yearly pay for crm manager in Boca Raton, FL is $96,918.00, according to ZipRecruiter salary data. Most workers in this role earn between $56,900.00 and $125,300.00 per year, depending on experience, location, and employer.

What is a CRM manager?

CRM Managers, or Customer Relationship Management Managers, are professionals responsible for developing and implementing strategies to enhance a company's relationships with its customers. They use specialized software and data analysis to improve customer retention, increase sales, and personalize the customer experience. CRM Managers often collaborate with marketing, sales, and customer service teams to ensure that all customer interactions are efficient and effective. Their role is key in driving customer satisfaction and business growth.

What does a CRM manager do?

A CRM manager handles sales and relationships with clients using the concepts of customer relationship management. Your primary goal in this position is to identify leads and target audiences for optimal ROI. Your responsibilities are to analyze the purchase and communication history of customers and develop goals that drive sales growth and improve customer retention. Your job duties also involve maintaining a database of this information, so you need experience with SQL and application development. In some CRM manager positions, you may also train other staff members to improve their sales by using your analyses and reports.

What are the key skills and qualifications needed to thrive as a CRM manager, and why are they important?

To thrive as a CRM Manager, you need expertise in customer relationship management, data analysis, and marketing strategies, often supported by a degree in marketing, business, or a related field. Familiarity with CRM platforms such as Salesforce, HubSpot, or Microsoft Dynamics, along with relevant certifications, is highly valuable. Strong communication, project management, and problem-solving skills help a CRM Manager build effective campaigns and collaborate across teams. These abilities are essential for optimizing customer engagement, driving retention, and maximizing ROI from CRM initiatives.

How does a CRM manager typically collaborate with sales and marketing teams to improve customer engagement?

A CRM Manager works closely with both sales and marketing teams to develop strategies that enhance customer relationships and drive engagement. They coordinate campaigns, analyze customer data, and ensure that messaging is consistent across all touchpoints. Regular meetings and joint planning sessions help align goals and share insights, enabling the CRM Manager to tailor communications and automate workflows that support lead nurturing and retention. This collaboration is essential for creating a seamless customer experience and achieving business objectives.

What is the difference between Crm Manager vs Marketing Analyst?

AspectCrm ManagerMarketing Analyst
Required CredentialsBachelor's in Marketing, Business, or related field; CRM certificationsBachelor's in Marketing, Data Analysis, or related field; Analytics certifications
Work EnvironmentCollaborates with sales, marketing, and customer service teamsFocuses on data analysis, market research, and campaign performance
Employer & Industry UsageUsed in retail, e-commerce, and service industries for customer engagementCommon in marketing agencies, retail, and tech sectors for data-driven insights

The Crm Manager primarily manages customer relationships and CRM systems, focusing on customer retention and engagement. The Marketing Analyst analyzes data to optimize marketing strategies. While both roles require marketing knowledge and analytical skills, the Crm Manager emphasizes customer relationship management, whereas the Marketing Analyst concentrates on data analysis and market research.

How much does a CRM manager earn?

A CRM manager's salary varies based on experience, location, and industry, but typically ranges from $70,000 to $120,000 annually. Senior roles or those in larger companies may earn higher, especially with expertise in CRM tools like Salesforce or HubSpot. Certifications and strong data analysis skills can also influence compensation.

What skills does a CRM manager need?

A CRM manager needs strong communication and analytical skills to interpret customer data and develop targeted marketing strategies. Proficiency with CRM software such as Salesforce or HubSpot, along with knowledge of data management, segmentation, and automation tools, is essential. Additionally, project management abilities and understanding of customer lifecycle processes are important for success in the role.
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Crm Manager jobs near you
Infographic showing various Crm Manager job openings in Boca Raton, FL as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 16% Part Time, and 1% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $96,918 per year, or $46.6 per hour.

Marketing Automation Manager

Techvilla Solutions

West Park, FL

Full-time

Posted 5 days ago

Job description

We are seeking an experienced Marketing Automation Manager with strong expertise in Salesforce Marketing Cloud (SFMC), marketing automation, CRM data, and customer lifecycle programs. The ideal candidate will have hands-on experience with Journey Builder, Automation Studio, Content Builder, Data Extensions, AMPscript, SQL, and Databricks, along with strong cross-functional collaboration and process management skills.

Required Technical Skills

* Strong hands-on experience with Salesforce Marketing Cloud (SFMC).
* Expertise in Journey Builder, Automation Studio, Content Builder, and Data Extensions.
* Advanced AMPscript experience, including troubleshooting, personalization, and dynamic content development.
* Experience working with Databricks and enterprise data environments.
* Strong knowledge of SQL and data analysis for audience segmentation, campaign execution, and reporting.
* Experience with CRM data management, data segmentation, and customer data workflows.
* Strong understanding of marketing automation platforms, campaign execution, and lifecycle marketing.

Roles & Responsibilities

* Design, build, execute, and optimize marketing automation campaigns and customer journeys using Salesforce Marketing Cloud.
* Develop and manage Journey Builder journeys, Automation Studio workflows, Content Builder assets, and Data Extensions.
* Create and troubleshoot advanced AMPscript for personalization, dynamic content, and complex marketing use cases.
* Develop audience segments and data workflows using SQL and CRM data.
* Integrate and leverage data from Databricks to support marketing automation and customer engagement programs.
* Implement lifecycle marketing programs across customer acquisition, engagement, retention, and re-engagement.
* Ensure campaign data, segmentation, personalization, and automation processes are accurate and reliable.
* Partner with marketing, CRM, data, analytics, and technology teams to deliver integrated automation solutions.
* Establish and maintain quality assurance, testing, documentation, and campaign governance processes.
* Troubleshoot automation, data, personalization, and journey execution issues.
* Monitor campaign performance and identify opportunities to improve customer engagement and operational efficiency.
* Document automation workflows, processes, configurations, and best practices.
* Support Salesforce Marketing Cloud administration and platform enhancements as required.

Preferred Skills

* Marketing automation strategy and execution.
* Strong experience with lifecycle marketing programs.
* Salesforce Marketing Cloud administration and configuration.
* CRM data management and customer segmentation.
* Advanced SQL and data analysis.
* Experience with data platforms such as Databricks.
* Strong cross-functional collaboration and stakeholder management.
* Experience establishing process documentation, QA, testing, and governance.
* Strong analytical, problem-solving, and communication skills

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