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Creator Partnership Manager Jobs in California (NOW HIRING)

Sitting within a dedicated partnership pod, this role owns the go-to-market process for exclusive creator launches, manages the day-to-day relationships with partners, and translates performance data ...

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Creator Partnership Manager information

What are some common challenges faced by a Creator Partnership Manager when building and maintaining relationships with content creators?

As a Creator Partnership Manager, one common challenge is balancing the diverse needs and expectations of creators while aligning them with the company's goals. Creators often have unique content styles, schedules, and audience demands, which may not always perfectly match partnership objectives. Additionally, managing multiple relationships simultaneously requires strong communication and organizational skills to ensure timely responses and effective collaboration. Navigating contract negotiations and performance metrics can also be complex, but building trust and providing value to creators is key to long-term success.

What is the difference between Creator Partnership Manager vs Content Strategist?

AspectCreator Partnership ManagerContent Strategist
Required CredentialsExperience in influencer marketing, partnership management, communication skillsMarketing or communications degree, content creation experience, analytical skills
Work EnvironmentCollaborates with creators, marketing teams, and brand managersWorks with marketing teams, content creators, and data analysts
Employer & Industry UsageSocial media platforms, digital marketing agencies, brandsMedia companies, marketing agencies, brands
Search & Comparison IntentPeople comparing partnership roles with content planning rolesPeople exploring content planning vs partnership roles

The Creator Partnership Manager focuses on building and maintaining relationships with content creators to promote brand collaborations. In contrast, a Content Strategist develops overall content plans and strategies to engage audiences. While both roles require marketing knowledge and communication skills, the Partnership Manager emphasizes relationship management, whereas the Content Strategist concentrates on content planning and execution.

What are the key skills and qualifications needed to thrive as a Creator Partnership Manager?

To thrive as a Creator Partnership Manager, you need a strong background in influencer marketing, relationship management, and an understanding of digital content trends, often supported by a degree in marketing, communications, or a related field. Familiarity with influencer marketing platforms, social media analytics tools, and CRM systems is typically required. Excellent interpersonal skills, strategic thinking, and adaptability help you build lasting partnerships and drive campaign success. These skills are vital for effectively identifying, engaging, and nurturing creator relationships that contribute to brand growth and innovation.

What is a Creator Partnership Manager?

A Creator Partnership Manager is a professional responsible for building and maintaining relationships between a company and content creators, such as influencers, YouTubers, or social media personalities. They identify potential creators to collaborate with, negotiate partnership deals, and help creators maximize their impact through campaigns or brand initiatives. Their goal is to ensure mutually beneficial relationships that help both the company and the creators grow their audiences and achieve their objectives.
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What cities in California are hiring for Creator Partnership Manager jobs? Cities in California with the most Creator Partnership Manager job openings:
Infographic showing various Creator Partnership Manager job openings in California as of August 2026, with employment types broken down into 87% Full Time, 8% Part Time, and 5% Contract. Highlights an 80% In-person, and 20% Remote job distribution.

Senior Associate, Creator Partnerships

Tubi

Los Angeles, CA • Hybrid

Full-time

Re-posted 16 days ago


Job description

About the Role:

We're looking for a Sr. Associate, Creator Partnerships to join the Creator Programs team and play a central role in bringing Tubi's creator partnerships to life. Sitting within a dedicated partnership pod, this role owns the go-to-market process for exclusive creator launches, manages the day-to-day relationships with partners, and translates performance data into actionable improvements that drive creator and content success. This is an individual contributor role with meaningful cross-functional responsibility. The ideal candidate is a proactive operator who understands the creator economy, communicates with influence, and knows how to move complex workstreams forward without daily supervision. 

This is a hybrid role based out of our Los Angeles office. You must be willing to travel to our Los Angeles office 2-3 days/week. 

What You'll Do:

  • Own the go-to-market process for exclusive launches in the pod - finalizing GTM plans, aligning internal teams, and ensuring all workstreams are on track before premiere dates
  • Analyze post-launch performance for exclusives, monitor promotion activity and audience engagement, and proactively flag gaps to the Pod Lead with recommended interventions
  • Manage ongoing creator relationships day-to-day for mid-tier partners, coordinating check-ins, surfacing internal opportunities such as events, marketing moments, and activations, and keeping creators engaged and informed
  • Partner closely with cross-functional teams including Business & Legal Affairs, Content Operations, and Marketing to keep active deals and launches moving forward
  • Collaborate with the Coordinator on sourcing pipeline and support the Pod Lead on deal materials and partner-facing communications when needed
  • Support process improvements that increase efficiency and consistency across partnership workflows within the pod

Your Background:

  • 4+ years of experience in digital media, creator partnerships, entertainment, or a related field, with a track record of independently managing complex workstreams
  • Experience in creator partner management, content partnerships, or go-to-market execution within the creator economy 
  • Strong understanding of the creator economy, including platform dynamics across YouTube, TikTok, and Instagram, video monetization models, and audience engagement strategies
  • Demonstrated ability to manage and grow partner relationships with minimal supervision, including communicating with external partners and internal stakeholders with clarity and confidence
  • Communicates clearly both internally and externally, tailoring depth to what the situation requires.
  • Solid data literacy and experience using performance metrics to identify opportunities and inform decisions
  • Proficiency in Excel or Google Sheets; experience with Airtable, Tubular Labs, or similar tools is a plus
  • Experience using AI tools to accelerate research, synthesize information, and streamline day-to-day workflows

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