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Creative Strategy Jobs in Atlanta, GA (NOW HIRING)

Home Depot

Manager, Creative

Atlanta, GA · On-site

The Manager, Creative owns creative delivery end-to-end-from brief to final assets-ensuring brand consistency, strategic alignment, and attention to detail. This role oversees the development of ...

The Big Green Egg, Inc

Creative Director

Atlanta, GA · On-site

$90 - $120/hr

The ideal candidate is a hands-on creative leader, strategic brand builder, and systems thinker, with the ability to balance visionary creativity with disciplined operational execution in a fast ...

My Amazon Guy

Head of Performance Marketing

Alpharetta, GA · Remote

$80K - $100K/yr

You will lead campaign planning, creative strategy development, and optimization processes, ensuring that performance marketing initiatives align with company goals and deliver a strong return on ...

MDAEdge

Creative Project Manager

Atlanta, GA · On-site

$78K - $106K/yr

... strategies. • Act as the central hub for routing and trafficking creative work products between Creative Services and internal client teams. • Administer critical team logistics, including ...

My Amazon Guy

Performance Marketing Manager

Decatur, GA · Remote

$65K - $80K/yr

This role requires a strong command of B2C paid social advertising, creative strategy, team leadership, and conversion optimization. The ideal candidate is a data-driven marketing expert with proven ...

160over90

Creative Resourcing Manager

Atlanta, GA · On-site

Supports the agency's freelance resource strategy to ensure a diverse and continually expanding ... the Creative department. You Have These: * Minimum 3 years of experience in a fast-paced ...

ET GLOBAL America Inc.

Senior 3D Exhibit Designer

Suwanee, GA · On-site

$94K - $101K/yr

Translate creative and strategic direction into well-resolved 3D renderings, partnering with creative leadership and key stakeholders to maintain alignment with brand standards, project goals, and ...

160over90

Creative Resourcing Manager

Atlanta, GA

Supports the agency's freelance resource strategy to ensure a diverse and continually expanding ... the Creative department. You Have These: * Minimum 3 years of experience in a fast-paced ...

ET Global USA

Senior 3D Exhibit Designer

Suwanee, GA · On-site

$94K - $101K/yr

Translate creative and strategic direction into well-resolved 3D renderings, partnering with creative leadership and key stakeholders to maintain alignment with brand standards, project goals, and ...

OneTrust

Director, Brand & Creative

Atlanta, GA · On-site

This is a distinctive leadership role that sits at the intersection of brand strategy, creative excellence, and operational scale. It builds on a strong in-house creative foundation while expanding ...

Acadia.io

Sr. Art Director

Atlanta, GA · On-site +1

Partner closely with creative, strategy, and production to shape creative the strategy and the work - guiding campaigns from concept to launch, and uphold the agency's creative standards. * Be active ...

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Showing results 21-40

All JobsCreative Strategy JobsCreative Strategy Jobs in Atlanta, GA

Creative Strategy information

See Atlanta, GA salary details

$51.9K

$97K

$144.3K

How much do creative strategy jobs pay per year?

As of Aug 13, 2026, the average yearly pay for creative strategy in Atlanta, GA is $97,027.00, according to ZipRecruiter salary data. Most workers in this role earn between $64,000.00 and $129,800.00 per year, depending on experience, location, and employer.

Do you need a degree to be a creative strategy?

A degree is not strictly required to work in creative strategy, but many employers prefer candidates with a bachelor's degree in fields like marketing, advertising, or communications. Skills such as strategic thinking, creativity, and proficiency with tools like data analysis and project management are also important for success in this role.

What are the key skills and qualifications needed to thrive as a creative strategist, and why are they important?

To thrive as a Creative Strategist, you need a solid background in marketing, branding, and consumer behavior, often supported by a degree in marketing, communications, or a related field. Familiarity with digital marketing platforms, analytics tools, and creative software like Adobe Creative Suite is typically required. Exceptional communication, critical thinking, and collaboration skills set standout professionals apart in this role. These skills are crucial for developing compelling, data-driven campaigns that resonate with target audiences and achieve business objectives.

What is the difference between Creative Strategy vs Creative Planning?

AspectCreative StrategyCreative Planning
Primary FocusDeveloping overarching creative concepts and guiding brand messagingOrganizing and scheduling creative campaigns and projects
Skills RequiredStrategic thinking, branding, market analysisProject management, timeline coordination, resource allocation
Work EnvironmentCollaborative with marketing and creative teamsProject-focused, often within advertising agencies or marketing departments

Creative Strategy and Creative Planning are closely related roles within the marketing and advertising industry. Creative Strategy focuses on defining the big-picture ideas and messaging that guide campaigns, while Creative Planning handles the execution timeline and resource management. Both roles require collaboration and a strong understanding of branding, but they differ in their core responsibilities and daily tasks.

What does a creative strategy do?

A creative strategist develops and guides the overall creative approach for marketing campaigns, ensuring messaging aligns with brand goals and target audiences. They analyze market trends, collaborate with creative teams, and use tools like data analytics to craft effective concepts that drive engagement and brand awareness.

What is creative strategy?

Creative strategy is a plan or approach that outlines how to communicate a brand's message, product, or service in a unique and effective way. It combines market research, brand objectives, and creative ideas to develop compelling campaigns that resonate with target audiences. Creative strategists work closely with marketing, design, and content teams to ensure that creative solutions align with business goals and stand out in the marketplace.

How does a creative strategist typically collaborate with other departments within an organization?

Creative Strategists work closely with various teams such as marketing, design, product, and sales to develop and execute effective campaigns. They often act as a bridge between creative and business objectives, ensuring that messaging aligns with brand goals and resonates with target audiences. Regular collaboration may include brainstorming sessions, presenting concepts, and gathering cross-functional feedback to refine strategies. This collaborative environment helps ensure that creative solutions are both innovative and practical, enhancing overall campaign effectiveness.
What are the most commonly searched types of Creative Strategy jobs in Atlanta, GA? The most popular types of Creative Strategy jobs in Atlanta, GA are:
What are popular job titles related to Creative Strategy jobs in Atlanta, GA? For Creative Strategy jobs in Atlanta, GA, the most frequently searched job titles are:
What job categories do people searching Creative Strategy jobs in Atlanta, GA look for? The top searched job categories for Creative Strategy jobs in Atlanta, GA are:
What cities near Atlanta, GA are hiring for Creative Strategy jobs? Cities near Atlanta, GA with the most Creative Strategy job openings:
Creative Strategy jobs near you
Infographic showing various Creative Strategy job openings in Atlanta, GA as of August 2026, with employment types broken down into 100% Full Time. Highlights an 77% In-person, and 23% Remote job distribution, with an average salary of $97,027 per year, or $46.6 per hour.

Senior Copywriter (Direct Response)

BAD Marketing

Atlanta, GA • On-site, Remote

Full-time

Medical, Dental, Vision, PTO

Re-posted 28 days ago

Job description

We're looking for a direct response copywriter who can own messaging strategy across a client pod in our info/coaching marketing agency.
You'll be embedded in a cross-functional pod alongside a strategist, media buyer, and PM - writing ad scripts, funnel copy, emails, webinars, and sales pages for clients spending $100k-$1M+ monthly on ads. You'll also be participating in creative strategy alongside your team - analyzing what's working, deciding what to iterate on, and bringing ideas backed by reasoning, not just executing what you're handed.
This is not an order-taker role. You won't be waiting for someone to hand you a brief and tell you exactly what to write. You'll be reviewing performance data, understanding why winners win, and coming to creative strategy calls with "here's what we should test and why" - not just "ready for my next assignment."
What Success Looks Like
  • You come to creative strategy calls with prepared ideas and hypotheses - not just ready to receive direction
  • You can explain why a winning ad works (awareness level, belief shift, lead type) - not just that it works
  • Your first drafts are close to final - strategists aren't rewriting your copy, they're refining it
  • You know what's winning and losing across your clients without being asked
  • Iterations are based on insight (what belief shift is landing, what objection we're not handling) - not surface-level changes (let's try a different hook)
  • The strategist trusts you to lead on messaging and creative concepts so they can focus on client relationships and offer strategy
  • Your avatar docs and messaging foundations are useful references the whole team pulls from - not boxes you filled in to complete a task
A Day In This Role
Morning: Check the creative tracker for your clients. What launched? What's testing? Any winners or losers from the last batch? Review any feedback or revision requests that came in overnight.
Writing blocks: The bulk of your day is writing - ad scripts, body copy, emails, funnel pages, or long-form projects like webinars or VSLs. You're working from briefs you helped shape, not briefs handed to you fully formed.
Creative strategy calls: Weekly with your pod. You come prepared with analysis: what's working, what's not, what we should iterate on, what net-new concepts are worth testing. You leave with a plan for what's needed and why.
Throughout the day:
  • Fill out creative briefs with the strategic reasoning (idea, angle, awareness level, lead type, variation) - not just the copy itself
  • Update the creative tracker with your batch details before submitting for review
  • Collaborate with your strategist on messaging direction, offer positioning, and funnel improvements
  • Coordinate with creative leads on video scripts and static direction

End of day: You can answer: What's the status of my active batches? What's winning/losing for each client? What's next and why?
Experience & Requirements
  • 3+ years of direct response copywriting experience; info/coaching space strongly preferred
  • Deep understanding of awareness levels, belief shifts, and long-form persuasion structures (not just short-form social copy)
  • Experience writing across formats: ad scripts, body copy, emails, sales pages, webinars/VSLs
  • Ability to analyze creative performance and iterate intelligently - not just "try something different"
  • Strong grasp of avatar psychology and offer positioning - you understand why messaging works, not just what to write
  • Comfortable working within structured systems (creative trackers, naming conventions, brief templates)
  • Can take loose direction ("we need to test a new angle for this audience segment") and return with developed concepts backed by reasoning
What This Role Is Not
Not word-outputting. Writing without understanding the strategy behind it - the offer mechanics, the funnel purpose, the awareness level - produces generic copy. You need to understand (or figure out) the strategic context, and push back when something doesn't make sense.
Not an order-taker. Copywriters here get strategic context - and contribute to it. You should know what we're testing, why we're testing it, and bring your own ideas. "Just tell me what to write" is not how this works.
Not surface-level analysis. "This ad won" is not insight. Understanding why it won - what lead, what awareness level, what belief shift - is what lets you iterate intelligently and compound wins.
Not detached from performance. If you don't know what's winning and losing, you're writing blind. Creative trackers, performance data, creative strategy calls - they exist so you can write with intention, not hope.
Not a solo role. Creative strategy is collaborative. Strategists, media buyers, and you all contribute to what gets tested. Same goes for funnel improvements and long-form projects.
You'll Thrive Here If
  • You're energized by understanding why copy works - awareness levels, belief shifts, persuasion structures - not just writing what sounds good
  • You want to be a strategic partner, not a production resource
  • You're curious about performance data and want your work to be measured
  • You can operate with autonomy - taking loose direction and returning with developed, reasoned concepts
  • You're comfortable pushing back when briefs are unclear or strategy doesn't make sense
  • You want to master direct response as a discipline, not just collect writing samples
This May Not Be For You If
  • You prefer clear, detailed briefs that tell you exactly what to write
  • You see copywriting as creative expression rather than strategic persuasion
  • You're not interested in performance data or iteration
  • You're uncomfortable with direct feedback on your work
  • You want to write, not think about why you're writing it

ABOUT BAD MARKETING:
We're a team of 170+ passionate leaders and creatives who have worked diligently to make BAD Marketing one of the largest and most robust Growth Marketing Agencies in the world. At the core of our philosophy is the belief that excellence stems from a united team working toward a common objective: to not only help our clients grow profitably but also to provide them with an experience they can't find anywhere else.
We specialize in info/coaching, local lead generation, e-commerce, and information marketing; catering to clients that span from auto and local shop owners, to online consumer product brands, and more. Our approach to success involves more than just Bold And Disruptive strategies. We invest in our team through extensive training, continuous support for growth and learning, and the cultivation of a happy and confident company culture. For us, finding fulfillment in your career is just as crucial as excelling in it.
BENEFITS:
  • Comprehensive health, dental, and vision insurance plans (US Residents Only)
  • PTO
  • Paid US Holidays
  • Opportunities for professional development and advancement within the organization.
  • A collaborative and innovative work environment with a focus on creativity and results.

ADDITIONAL:
  • 9AM - 6PM EST
  • Remote
  • W2 (US Residents Only)

OUR CORE VALUES:
  • BE BAD
  • PLAY TO WIN
  • EXTREME OWNERSHIP
  • SOLUTIONS NOT PROBLEMS

Apply