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Creative Storytelling Jobs (NOW HIRING)

MKG Productions

Creative Director

Manhattan, NY · On-site

$120K - $180K/yr

We're obsessively curious problem solvers who humanize brands through creative storytelling, purpose-driven engagement, beautiful design and impeccable production. We're proud to be long-standing ...

MKG Productions, LLC

Creative Director

Manhattan, NY · On-site

We're obsessively curious problem solvers who humanize brands through creative storytelling, purpose-driven engagement, beautiful design and impeccable production. We're proud to be long-standing ...

Blain's Farm & Fleet

Creative Manager

Janesville, WI · On-site

$70K - $85K/yr

Help lead concept development and creative storytelling for major campaigns, seasonal initiatives, brand activations, and strategic business priorities. * Inspire and direct creative teams through ...

Blain's Farm & Fleet

Creative Manager

Janesville, WI

$70K - $85K/yr

Help lead concept development and creative storytelling for major campaigns, seasonal initiatives, brand activations, and strategic business priorities. * Inspire and direct creative teams through ...

New

SharkNinja

Associate Creative Director

New York, NY · On-site

Bring new products to market via creative storytelling including naming, logo executions, and visual identity/design language * Collaborate with consumer insights, product development, engineering ...

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Creative Storytelling information

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$47K

$104.6K

$158K

How much do creative storytelling jobs pay per year?

As of Aug 17, 2026, the average yearly pay for creative storytelling in the United States is $104,593.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,500.00 and $146,500.00 per year, depending on experience, location, and employer.

What is a creative storytelling?

A Creative Storytelling job involves crafting compelling narratives to engage audiences across various media, such as marketing, entertainment, or branding. Professionals in this role use storytelling techniques to evoke emotions, build connections, and communicate messages effectively. They may work in advertising, content creation, filmmaking, or corporate communications, shaping stories that resonate with target audiences. Strong creativity, writing skills, and an understanding of audience psychology are essential for success in this field.

What does a typical day look like for someone in a creative storytelling role?

A typical day in Creative Storytelling often involves brainstorming fresh concepts, writing and editing various content forms (such as articles, scripts, or social media posts), and collaborating with marketing, design, or production teams to bring stories to life. You may also conduct interviews, research industry trends, and refine narratives to align with brand messaging. The work can be fast-paced and deadline-driven, requiring flexibility and strong communication skills. You’ll also likely participate in regular team meetings to review project progress and gather feedback.

What are the key skills and qualifications needed to thrive in creative storytelling, and why are they important?

To thrive in Creative Storytelling, you need strong writing, editing, and conceptualization skills, often backed by a degree in communications, journalism, or a related field. Familiarity with multimedia content creation tools, such as Adobe Creative Suite or video editing platforms, and experience with content management systems are often required. Outstanding soft skills include creativity, collaborative spirit, and the ability to adapt narratives for different audiences and platforms. These skills are crucial for crafting compelling stories that resonate with target audiences and achieve brand or organizational objectives.

How to be a creative storyteller?

To be a creative storyteller, develop strong writing and communication skills, and practice crafting engaging narratives that evoke emotion and imagination. Use tools like storytelling frameworks and seek feedback to refine your work, while exploring diverse genres and media to expand your creative range.

What careers involve creative storytelling?

Creative storytelling careers include roles such as writers, screenwriters, content creators, advertising copywriters, and multimedia producers. These jobs require strong writing, communication skills, and often proficiency with digital tools or storytelling platforms.
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What are the most commonly searched types of Creative Storytelling jobs?

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Creative Storytelling jobs near you
Infographic showing various Creative Storytelling job openings in the United States as of August 2026, with employment types broken down into 50% Full Time, and 50% Part Time. Highlights an 100% In-person job distribution, with an average salary of $104,593 per year, or $50.3 per hour.

Sr Director, Creative

General Nutrition Centers

Pittsburgh, PA • On-site

Full-time

Re-posted 9 days ago

GNC rating

5.0

Company rating: 5.0 out of 10

Based on 155 frontline employees who took The Breakroom Quiz

21st of 24 rated health and beauty retailers

Job description

About GNC
Since 1935, GNC has been a global leader in health and wellness innovation, inspiring people to achieve their goals with a trusted and dynamic range of products. As #TeamGNC, we prioritize our consumers, constantly collaborating and developing new ideas to deliver cutting-edge solutions. Our team is passionate about driving change and turning aspirations into actions. We believe that good health is the greatest gift, and there's nothing more rewarding than helping others achieve it. Join us in empowering others to Live Well!
What We're Looking For:
At GNC we embrace a "Live Well" philosophy, fostering a dynamic environment where innovation meets passion. Whether someone is an athlete or just starting to focus on their health, we want to deliver the cutting-edge products they deserve. We are looking for an individual who is excited and eager to play a pivotal role in driving excellence in the health and wellness industry. This position offers the opportunity to engage in a collaborative environment where you will make a personal impact every day.
We are seeking a Senior Director, Creative to serve as a key leader within our Marketing organization. This individual will define and execute GNC's creative vision across all customer touchpoints, ensuring consistency, quality, and impact across brand, digital, eCommerce, performance marketing, retail, and lifecycle channels.
This role requires a balance of brand storytelling and commercial focus, ensuring creative work elevates the GNC brand while driving engagement, conversion, and growth. The Senior Director will partner closely with Brand, eCommerce, Performance Marketing, Product, and Analytics to ensure creative is insight-driven, scalable, and performance-informed.
What You'll Do:
This is a Full-Time Salary Position
Creative Strategy & Vision
  • Define and evolve GNC's creative vision in alignment with brand strategy and business priorities.
  • Ensure creative direction supports both brand building and performance marketing objectives.
  • Translate marketing strategies into compelling creative frameworks, narratives, and executions.

Brand & Visual Identity Stewardship
  • Own and protect GNC's brand identity across all channels and customer touchpoints.
  • Ensure consistency in tone, look, feel, and messaging across digital, retail, media, and owned channels.
  • Evolve brand expression to remain modern, relevant, and differentiated in the health & wellness space.

eCommerce & Performance Creative
  • Lead creative strategy for eCommerce and digital performance channels, including paid media, site content, campaigns, and lifecycle marketing.
  • Partner with Performance Marketing and eCommerce teams to optimize creative for engagement, conversion, and ROI.
  • Ensure creative assets are designed for testing, iteration, and scale.
  • Leverage technology, data, and automation to improve creative performance, accelerate iteration, and drive operational efficiency.

Campaigns, Content & Storytelling
  • Oversee development of integrated campaigns across brand, product, seasonal, and promotional initiatives.
  • Guide creative storytelling across photography, video, copy, motion, and interactive formats.
  • Ensure content resonates with diverse customer segments and reflects the GNC value proposition.

Omnichannel Creative Execution
  • Ensure creative translates seamlessly across online, mobile, in-store, and emerging channels.
  • Partner with Retail and Operations teams to support in-store creative, signage, and experiential needs.
  • Align creative execution with merchandising, product launches, and promotional calendars.

Creative Operations & Team Leadership
  • Lead and develop a high-performing internal creative team (design, copy, content, production).
  • Manage agency and external partner relationships to extend creative capacity and expertise.
  • Establish clear creative processes, workflows, and standards to enable speed, quality, and scale.

Performance Awareness & Optimization
  • Partner with Analytics and Marketing teams to understand how creative performs across channels.
  • Use insights to inform creative direction, iteration, and optimization.
  • Balance creative innovation with data-informed decision-making.

Environmental Factors & Working Schedule:
  • Hybrid work environment, 3 days in-person attendance (Pittsburgh, PA) in addition to ability to work remotely.
  • Regularly required to stand; walk; sit; use hands or fingers to handle or feel; reach with hands and arms; stoop, kneel, crouch, or crawl; and talk or hear
  • Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Repetitive motion. Substantial movements (motions) of the wrists, hands, and/or fingers. The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading.
  • Work is performed in an office environment and requires the ability to operate standard office equipment and keyboards.
  • Specific vision abilities required by this job include long periods of computer screen usage, close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus
  • The noise level in the work environment is usually low/moderate

*To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
QUALIFICATIONS:
  • Bachelor's Degree in Business, Marketing, Analytics or related field.
  • 10+ years of progressive experience in creative leadership, brand, or marketing roles.
  • Proven experience leading creative for consumer, retail, omnichannel, or lifestyle brands.
  • Strong background supporting both brand marketing and performance-driven creative.
  • Experience leading internal creative teams and managing agency partners.
  • Prior senior-level leadership experience preferred.
  • Currently living in or willing to relocate to Pittsburgh, PA.

What GNC employees say

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About GNC

Sourced by ZipRecruiter

As the global leader in health and wellness innovation since 1935, GNC motivates people to reach their goals with the most trusted and exciting selection of products in the industry. As #TeamGNC, we work hard to ensure that our consumers come first. We are always cultivating and collaborating on new ideas to bring innovative solutions to the forefront and testing new solutions to translate goals into action. Our team members are advocates for change and innovation. There is no greater gift than good health and no greater satisfaction than helping others to achieve it. Be a part of helping others to Live Well!

Industry

Retail

Company size

10,000+ Employees

Headquarters location

Pittsburgh, PA, US

Social media

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