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AI & Writing Specialist

Franklin, TN

On-site

The AI & Writing Specialist is a strategic enablement partner dedicated to driving the adoption and operational maturity of AI-assisted content. This supporting role focuses on building team capability, establishing collaborative prompt playbooks, and guiding content creators across seven portfolio brands to confidently produce high-quality, on-brand, and compliant AI-generated content.

This associate will own the discipline of using AI tools to produce, accelerate, and elevate written content across the marketing function - and just as importantly, the editorial discipline that makes AI-assisted writing actually good.

What are we looking for?

• Bachelor's degree required

• 3+years in writing, editorial, content strategy, or copywriting; brand-side, agency-side, or publisher-side experience valuable

• Demonstrated hands-on experience with AI writing tools (ChatGPT, Claude, Gemini, Jasper, Writer, or comparable) at production level - not just experimentation

• Track record of writing or editing at brand-publication quality across formats and channels

• Experience translating brand voice into structured guidelines that other writers (human or AI) can follow

• Demonstrated editorial judgment - able to identify what's wrong with AI-generated copy and elevate it to a shipping standard

• Experience designing and refining prompts at scale, not just using AI tools tactically

• Project management & ownership experiencewith complex stakeholder lists and demonstrated ability to influence without authority

• CPG or comparable multi-brand experience valuable for the voice-translation discipline this role requires

What would be your key responsibilities?

Production & Project Management:

• Coordinates content development, enhancement for readability & authority, and adaptation across channels with internal and external teamsforour portfolio ofsevenbrands. This includes sourcing raw materials from technical experts, coordinating internal & external partersforcontentcompletion,andmaintainingdeploymentcalendars.

AI Writing Practice &EditorialStandards

• Owns the practice of AI-assisted writing across the function: voice and tone calibration, model selection, quality standards, and the workflows that make AI-assistedwriting reliable.

• Establishes the editorial standards AI-assisted writing must meet before it ships: factual accuracy, brand voice fidelity, originality, tone, structure, and the things AI consistently gets wrong.

• Reviews, refines, and elevates AI-generated copy to a publishable standard; serves as the function's senior editorial judgment on AI-assisted output

• Builds and maintains the brand voice translations that allow AI tools to produce copy that sounds like the brandand delivers on required legal & regulatory guidance.

Prompt Engineering & Playbook Development

• Designs and maintains theskills, playbooks & workflowsthat scale AI-assistedwriting capability across teams: brand voice prompts, channel-specific prompts, format-specific prompts, GEO-optimized prompts

• Continuously refines prompts as models evolve and as the function learns what works

Workflow Integration

• Partners with Content Operations & Production on integrating AI writing& input requirementsinto the brief-to-publish workflow - where it accelerates, where it requires human judgment, where it shouldn't be used at all.

• Identify opportunities and current bottlenecks in process flows and across tools.

• Partners with the Search & GEO Senior Manager on writing for generative engines: how to structure content so AI tools cite, summarize, and represent the brand accurately.

Brand Voice & Compliance Stewardship

• Owns the AI writing layer's compliance with brand standards, factual accuracy requirements, and emerging regulatory and disclosure requirements around AI-generated content

• Partners with legal and brand on the guardrails that protect the brand from AI-specific risks: hallucinations, voice drift, IP and copyright concerns, disclosure requirements

Capability Building & Enablement

• Trains and enables the broader IC&M function on AI writing: when to use it, how to prompt well, what to review for, what good looks like

• Builds the capability into the team rather than concentrating it in a single role

Cross-Functional Partnership

• Day-to-day partner to Content Operations & Production, Social & Communities, the Search & GEO Senior Manager, brand teams, and the broader Marketing Systems & Enablement team on AI-assisted writing across formats - long-form content, social, scripts, product copy, email, briefs, and emerging content types

What can you expect from Mars?

• Opportunity to bring your pet to work.

• Commitment to create a safe, healthy, and sustainable world for our partners and the communities in which we operate.

• Commitment to make A Better World For Pets a world where they're healthy, happy and welcome

• Commitment to our consumers and focus on positively impacting the planet and the population.