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Creative Content Manager Jobs in Baltimore, MD (NOW HIRING)

Hearst

Commercial/Promo Writer Producer

Baltimore, MD · On-site

$50K - $55K/yr

Develop, write, and edit innovative creative content that strengthens brand identity, increases ... Maintain clear communication with account executives by sharing production schedules, managing ...

Hearst

Commercial/Promo Writer Producer

Baltimore, MD · On-site

$50K - $55K/yr

Develop, write, and edit innovative creative content that strengthens brand identity, increases ... Maintain clear communication with account executives by sharing production schedules, managing ...

Hearst

Commercial/Promo Writer Producer

Baltimore, MD · On-site

$50K - $55K/yr

Develop, write, and edit innovative creative content that strengthens brand identity, increases ... Maintain clear communication with account executives by sharing production schedules, managing ...

Hearst

Commercial/Promo Writer Producer

Baltimore, MD · On-site

$50K - $55K/yr

Develop, write, and edit innovative creative content that strengthens brand identity, increases ... Maintain clear communication with account executives by sharing production schedules, managing ...

Tenable, Inc.

Director, Content Marketing

Columbia, MD · On-site

... Management, Research, Web, Creative and Revenue Marketing. Translate business priorities into ... Monitor, report and analyze content KPIs-including organic visibility, engagement and pipeline ...

Hearst

Commercial/Promo Writer Producer

Baltimore, MD · On-site

$50K - $55K/yr

Develop, write, and edit innovative creative content that strengthens brand identity, increases ... Maintain clear communication with account executives by sharing production schedules, managing ...

Aerotek

Social Media Specialist

Hanover, MD

Build and manage a social content calendar, working closely with the Content Manager, PR team and ... Strong, creative writer * Early adopter of new technologies and social networks * Ability to be ...

Hearst

Commercial/Promo Writer Producer

Baltimore, MD · On-site

$50K - $55K/yr

Develop, write, and edit innovative creative content that strengthens brand identity, increases ... Maintain clear communication with account executives by sharing production schedules, managing ...

Aerotek

Social Media Specialist

Hanover, MD

Build and manage a social content calendar, working closely with the Content Manager, PR team and ... Strong, creative writer * Early adopter of new technologies and social networks * Ability to be ...

Harbor Bank of MD

AVP, Marketing

Baltimore, MD · On-site

$70K - $95K/yr

Experience managing paid digital advertising campaigns. * Strong content writing, editing, and storytelling skills. * Experience designing marketing materials using Canva and/or Adobe Creative Suite.

McCormick & Company

Director, Marketing

Hunt Valley, MD · Hybrid

$140K - $253K/yr

Lead external agencies and internal studio teams to bring to life all aspects of creative content ... Experience in brand and portfolio management, with a strong understanding of commercial business ...

McCormick & Company

Director, Marketing

Hunt Valley, MD · Hybrid

$140K - $253K/yr

Lead external agencies and internal studio teams to bring to life all aspects of creative content ... Experience in brand and portfolio management, with a strong understanding of commercial business ...

McCormick & Company

Director, Marketing

Hunt Valley, MD · On-site

$140K - $253K/yr

Lead external agencies and internal studio teams to bring to life all aspects of creative content ... Experience in brand and portfolio management, with a strong understanding of commercial business ...

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All JobsCreative Content JobsCreative Content Manager JobsCreative Content Manager Jobs in Baltimore, MD

Creative Content Manager information

See Baltimore, MD salary details

$15

$38

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How much do creative content manager jobs pay per hour?

As of Sep 3, 2026, the average hourly pay for creative content manager in Baltimore, MD is $38.66, according to ZipRecruiter salary data. Most workers in this role earn between $26.06 and $44.90 per hour, depending on experience, location, and employer.

What is a creative content manager?

A Creative Content Manager is responsible for overseeing the planning, creation, and distribution of engaging content across various digital platforms. They develop content strategies that align with the brand's goals, manage a team of content creators, and ensure consistent messaging. Their role often involves collaborating with marketing, design, and product teams to produce materials such as articles, videos, graphics, and social media posts. Creative Content Managers also analyze content performance and adjust strategies to maximize audience engagement and brand awareness.

What skills and qualifications are needed to be a creative content manager?

To thrive as a Creative Content Manager, you need expertise in content strategy, copywriting, visual storytelling, and a background in marketing or communications. Familiarity with content management systems (CMS) like WordPress, SEO tools, and analytics platforms is typically required. Strong leadership, project management, and creative collaboration skills help you guide teams and deliver compelling campaigns. These abilities are crucial for producing high-quality, engaging content that aligns with brand goals and drives audience engagement.

How does a creative content manager collaborate with other departments to ensure cohesive brand messaging?

A Creative Content Manager regularly works with marketing, design, product, and communications teams to develop content that aligns with the overall brand strategy. This involves participating in cross-functional meetings, sharing content calendars, and integrating feedback from various stakeholders to maintain consistency in messaging across channels. Effective collaboration ensures that all content supports company goals and resonates with the target audience, making strong communication and project management skills essential for success in this role.

What is the difference between Creative Content Manager vs Content Strategist?

AspectCreative Content ManagerContent Strategist
Primary FocusOverseeing content creation, managing creative teams, and producing engaging contentDeveloping content plans, aligning content with marketing goals, and analyzing audience data
Skills & CredentialsStrong writing, editing, project management, and creative skills; often a background in marketing or communicationsStrategic thinking, data analysis, SEO knowledge, and content planning experience
Work EnvironmentCreative teams, marketing departments, agenciesMarketing teams, digital departments, brand management
Industry UsageCommonly employed in media, advertising, and marketing firmsUsed across marketing, branding, and digital content planning

While both roles involve content creation, the Creative Content Manager focuses on producing and managing creative content, whereas the Content Strategist emphasizes planning, strategy, and aligning content with business goals.

What does a creative content manager do?

A creative content manager oversees the development and execution of digital and print content to align with brand strategies. They coordinate with creative teams, plan content calendars, and use tools like content management systems to produce engaging material across various platforms.

What is the average salary of a creative content manager?

The average salary of a creative content manager varies by experience and location but typically ranges from $60,000 to $100,000 annually. Professionals with strong skills in content strategy, SEO, and digital tools tend to earn higher salaries, especially in competitive markets.

What are the most commonly searched types of Creative Content jobs in Baltimore, MD?

The most popular types of Creative Content jobs in Baltimore, MD are:

What are popular job titles related to Creative Content Manager jobs in Baltimore, MD?

For Creative Content Manager jobs in Baltimore, MD, the most frequently searched job titles are:

What job categories do people searching Creative Content Manager jobs in Baltimore, MD look for?

The top searched job categories for Creative Content Manager jobs in Baltimore, MD are:

What cities near Baltimore, MD are hiring for Creative Content Manager jobs?

Cities near Baltimore, MD with the most Creative Content Manager job openings:

Creative Content Manager jobs near you
Infographic showing various Creative Content Manager job openings in Baltimore, MD as of August 2026, with employment types broken down into 85% Full Time, 13% Part Time, and 2% Contract. Highlights an 89% Physical, 2% Hybrid, and 9% Remote job distribution, with an average salary of $80,418 per year, or $38.7 per hour.

Commercial/Promo Writer Producer

Hearst Television

Baltimore, MD • On-site

$50K - $55K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 7 days ago

Job description


WBAL-TV 11, Baltimore's #1 station and a Hearst-owned NBC affiliate, is seeking an innovative and dynamic Commercial/Promo Writer Producer to join our team. The ideal candidate will produce and execute commercial projects from concept through completion, ensuring the highest quality standards while delivering on time and within budget. Studio 11 is a leading local creative agency dedicated to crafting impactful, multi-platform advertising for a diverse range of clients, with a strong passion for storytelling and compelling visuals. This individual is an extension of our award-winning Creative Services department and in this role will also collaborate to develop messaging for our market-leading news and weather brands, as well as community outreach initiatives. Salary range for this position is $50k to $55k.
Responsibilities
  • Collaborate with clients and creative teams to develop project concepts, storyboards, and scripts.
  • Execute commercial productions from pre-production through post-production, including production meetings and coordination of field shoot logistics with internal teams and stakeholders.
  • Develop, write, and edit innovative creative content that strengthens brand identity, increases awareness, and drives engagement and action across all platforms.
  • Maintain clear communication with account executives by sharing production schedules, managing assets, and identifying future production needs.
  • Conceptualize, write, and edit compelling on-air and digital promotional content, including station image campaigns, proof-of-impact creative, social media promotions, and community engagement projects.
  • Ensure quality control standards are met and that all deliverables adhere to technical and brand specifications.
  • Support promotional events and station marketing initiatives as needed, along with other assigned responsibilities.

Requirements
  • 3+ years of paid experience in television or commercial production preferred.
  • Proven expertise in crafting and implementing brand messaging effectively across diverse media platforms.
  • Exceptional writing skills to deliver compelling messaging, ensuring differentiation from competitors and viewer benefit.
  • Strong grasp of design fundamentals, with a keen eye for coloring, typography, and composition.
  • Advanced proficiency in Adobe Creative Suite, including Premiere Pro, After Effects, Photoshop, Canva, and emerging AI programs.
  • Strong project management and client service skills, with a proven ability to manage multiple projects, adapt to varying production styles, and see work through from concept to client approval.
  • Proven ability to deliver high-quality work quickly and accurately, with exceptional attention to detail under tight deadlines.
  • Collaborative team player with a passion for the creative process and effective cross-functional communication.
  • Requires the ability to routinely lift equipment exceeding 30+ lbs.
  • Valid driver's license (hire is contingent on good driving record).
  • Equivalent military training from Defense information School (DINFOS) and related military experience will be considered

Values in Action
At Hearst Television we tell stories everyday. Stories about people all backgrounds, perspectives and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communications, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.
Benefits
Hearst's benefits programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.
  • Medical | Dental | Vision
  • 401(k) Matching
  • Emotional Wellness Support
  • Paid Time Off
  • LGBTQ+ Health Services
  • Additional benefits to meet your and your family's needs

About Us
Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching nearly 25 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.
We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

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