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Craft Beer Marketing information

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$22K

$47.5K

$74K

How much do craft beer marketing jobs pay per year?

As of Sep 4, 2026, the average yearly pay for craft beer marketing in the United States is $47,471.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,000.00 and $53,500.00 per year, depending on experience, location, and employer.

What is craft beer marketing?

Craft beer marketing refers to the strategies and activities used to promote craft breweries and their products. It involves understanding the unique qualities of craft beer, building a brand identity, engaging with local communities, and utilizing digital and social media to reach customers. Successful craft beer marketing often emphasizes the story behind the brewery, the creativity of the brewers, and the quality of the ingredients. The goal is to differentiate craft beers from mass-produced options and cultivate a loyal customer base.

What are some common challenges faced in craft beer marketing, and how can they be overcome?

Craft beer marketing professionals often face the challenge of standing out in a crowded market with many small breweries competing for attention. Navigating changing consumer preferences and strict alcohol advertising regulations can also be difficult. Success often relies on creative storytelling, building authentic brand experiences, and engaging with local communities both online and offline. Collaborating closely with brewing, sales, and event teams helps ensure marketing campaigns are aligned with product launches and brand messaging, maximizing impact.

What are the key skills and qualifications needed to thrive in craft beer marketing, and why are they important?

To thrive in Craft Beer Marketing, you need a solid understanding of marketing principles, brand management, and knowledge of the craft beer industry, often supported by a degree in marketing or a related field. Familiarity with digital marketing tools, social media platforms, analytics software, and possibly certifications like Google Analytics are typically required. Creativity, strong communication, and relationship-building skills help marketers connect authentically with both customers and distributors. These skills are vital for building brand loyalty, driving sales, and differentiating products in a highly competitive and evolving market.

What is the difference between Craft Beer Marketing vs Craft Beer Sales?

AspectCraft Beer MarketingCraft Beer Sales
Primary FocusBrand promotion, advertising, digital marketingCustomer acquisition, retail and distributor relationships
Skills NeededMarketing strategies, content creation, social mediaNegotiation, relationship building, product knowledge
Work EnvironmentMarketing agencies, breweries' marketing teamsDistributors, retail stores, breweries' sales teams
Common CertificationsMarketing certifications, digital marketing coursesSales training, industry-specific certifications

Craft Beer Marketing focuses on promoting the brewery's brand and products through advertising and digital channels, while Craft Beer Sales emphasizes building relationships with distributors and retailers to sell the beer. Both roles are essential in the industry but serve different functions in the product's journey to consumers.

What cities are hiring for Craft Beer Marketing jobs?

Cities with the most Craft Beer Marketing job openings:

What states have the most Craft Beer Marketing jobs?

States with the most job openings for Craft Beer Marketing jobs include:

What job categories do people searching Craft Beer Marketing jobs look for?

The top searched job categories for Craft Beer Marketing jobs are:

Craft Beer Marketing jobs near you
Infographic showing various Craft Beer Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 90% Full Time, 8% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $47,471 per year, or $22.8 per hour.

Craft Beer Sales Representative - Hudson Valley

Craft Beer Distributing of NY

New Paltz, NY • On-site

$40K - $50K/yr

Full-time

Medical, Dental, Vision, Life, Retirement

Re-posted 23 days ago

Job description

Love craft beer? Want a sales career with growth potential? Join our dynamic team as a Sales Representative. You’ll build relationships with bars, restaurants, and retailers while growing our award-winning craft beer portfolio.

We are currently looking for a Sales Representative to grow the company's portfolio, and identify new opportunities to increase market share while building and managing relationships with accounts in Ulster, Dutchess, and Orange counties.

The ideal candidate for this role should be self-motivated, high-energy, and eager to learn new things.

Annual salary range of $40,000 to $50,000 with the addition of bonus potential. As well as platinum-level medical, dental, and vision benefits (eligible after 90 days) and voluntary benefits like life insurance, AFLAC, legal assistance, and pet insurance.

ESSENTIAL JOB FUNCTIONS:

  • Build and maintain strong relationships with bars, restaurants, and retail accounts

  • Grow sales and increase placements of our craft beer portfolio within your territory

  • Merchandise and maintain product displays, ensuring freshness and proper rotation

  • Organize and execute in-store promotions, tastings, and special events

  • Develop new accounts and identify new sales opportunities

  • Manage orders, deliveries, and account inquiries in a timely and professional manner

  • Meet monthly sales and distribution goals, reporting progress to your manager

  • Represent Craft Beer Guild at industry events and maintain a positive company image

  • Other duties as assigned

ESSENTIAL JOB REQUIREMENTS:

  • Bachelor’s degree with an emphasis in marketing, sales and management
  • Excellent oral and written communications skills
  • This person will live in or around the assigned area
  • Valid and clean driver's license
  • Ability and willingness to work independently
  • Cicerone Beer Server Certification (or willingness to obtain)

WE OFFER:

We believe great work deserves great rewards. Our comprehensive benefits package includes:

  • $40,000–$50,000 annual salary plus bonus potential

  • Platinum-level medical, dental, and vision insurance (eligible after 90 days)

  • 401(k) with company match

  • Tuition reimbursement

  • Additional voluntary benefits: life insurance, AFLAC, legal assistance, and pet insurance

  • Career growth opportunities within one of the leading distributors in New York

  • Opportunity for growth + weekly pay

EQUIPMENT USED TO PERFORM JOB:

  • Two wheel hand truck
  • Car or van
  • Hand-held or personal computer

CRITICAL PHYSICAL DEMANDS:

  • Use of hand and foot controls for driving
  • Walking and climbing stairs
  • Two handed lifting, handling and carrying of cases from floor to overhead levels on a frequent basis
  • Two handed lifting, handling, carrying half barrels and quarter barrels from floor to 48" on an occasional basis
  • Pushing and pulling a hand truck and/or cart on level and inclined surfaces on a frequent basis
  • Sustained squatting, kneeling, and/or bending while handling products

Sufficient manual dexterity to operate business equipment including, but not limited to, computer, telephone, adding machine

The Sheehan Family Companies are proud to be an equal opportunity employer. We believe in an inclusive culture that provides mutual respect with salary advancement based on merit and individual performance.  Sheehan Family Companies is committed to equal employment opportunities and does not discriminate against any protected class. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.