Cpl Systems Jobs (NOW HIRING)

Want to run trust-first local lead gen ads that actually turn into booked appointments, sales, and real business growth?

At Mill Creek Marketing, we help outdoor living contractors stay booked with profitable projects through trust-first marketing and sales systems. We are looking for a sharp, experienced, detail-oriented Media Buyer / Paid Ads Specialist to own paid campaign performance for our client accounts. 

This is not a “launch generic ads and hope for the best” role. This is also not a beginner's role. We're looking for a seasoned expert. 

You’ll be responsible for building, managing, optimizing, and improving paid campaigns that generate qualified leads, booked appointments, and customer acquisition at numbers that make sense for our contractor clients. 

If you are the kind of person who loves knowing your numbers, testing smart ideas, improving performance, and owning outcomes, then this could be a great fit.

WHAT'S IN IT FOR YOU:

You’ll get to step into a company with proven offers, playbooks, templates, tracking systems, and client results already in place — while still having room to bring your own expertise to the table.

You will have:

• $5k-$6k/month USD base salary (subject to experience)
• Performance bonus opportunity (up to 10% of base salary)
• Remote work, US-based, with CST operating hours
• Full-time role, 35–40 hours per week
• Direct access to leadership
• Growth opportunities as the company scales
• A proven playbook library, templates, and campaign frameworks
• Access to trainings, courses, and weekly live group support/Q&A with industry leaders
• A team that values ownership, excellence, clear communication, and getting better every day 
• This role will start as a 1099 contractor (with the opportunity to convert to W2 after ~90 days)
• No health benefits are offered at this time.
  

WHAT YOU'LL BE DOING

You’ll own the day-to-day performance of paid campaigns for outdoor living contractor clients.

That includes:

• Building, launching, and managing trust-first Meta and Google campaigns
• Structuring campaigns, ad sets, and ads for clean testing and easy optimization
• Monitoring performance daily
• Optimizing for CPL, cost per booked appointment, lead quality, and CAC
• Turning off losers and scaling winners based on clear rules
• Collaborating with our team on offers, angles, and creatives
• Preparing simple weekly reports with spend, leads, CPL, CPBA, CAC, and next steps
• Keeping ad accounts clean, organized, and easy to understand
• Working with our tech specialist and fulfillment support to make sure tracking and attribution are accurate
  

You’ll also help write trust-first, outcome-oriented copy for:

• Paid ad campaigns
• Database reactivation campaigns (SMS and email) 
• SMS and email nurture sequences
• Funnel pages/landing pages
  

We want someone who can follow our proven processes, but also bring their own expertise and ideas that make our system stronger.

WHAT SUCCESS LOOKS LIKE 

You are winning in this role when:

• Portfolio-level CPL is at or below target
• Campaigns are optimized for booked appointments and CAC, not just cheap leads
• Clients have consistent, predictable, qualified lead flow
• Ad accounts are clean and not over-fragmented
• You know your numbers, your tests, and your next moves at all times 
• You think like a leader, communicating clearly and proactively
• You flag issues early and bring proposed solutions
• You take ownership of results, not just tasks
  

THIS ROLE IS FOR YOU IF:

You:

• Have 2+ years of proven paid ads experience for local lead generation
• Have experience with residential contractors or home service businesses (outdoor living preferably — pool builders, hardscapers, landscapers, deck builders, etc) 
• Are confident inside Meta Ads Manager and Google Ads
• Understand CPL, CPBA, CAC, attribution, and lead quality
• Make decisions from data, not guesswork
• Communicate clearly in written and spoken English
• Have native-level written English
• Can write direct response, trust-building copy 
• Handle feedback well and actively seek it out
• Enjoy working with a team
• Are organized, proactive, and deadline-driven
• Want to grow into more ownership as the company grows
  

THIS ROLE IS NOT FOR YOU IF:

You:

• Have only run ecom or info product ads and do not understand local lead gen
• Need constant hand-holding
• Dislike feedback
• Struggle with deadlines
• Work slowly or wait to be told what to do
• Struggle to keep details organized 
• Do not enjoy or have proven experience writing copy
• Only want to “manage ads” without owning business outcomes
  

TOOLS YOU WILL USE

• Meta Ads Manager
• Google Ads
• GoHighLevel
• Cometly
• Slack
• Facebook Messenger
• ClickUp
• Google Drive
• Foreplay Winning Ad Workflow app
  

WHAT TO EXPECT IN THE FIRST 90 DAYS

We’ll train you on our contractor avatars, offers, campaign structure, internal systems, reporting, and performance standards. Within 90 days, you should be confidently managing a pod of accounts, hitting CPL and CPBA targets, and bringing clear weekly recommendations for tests, optimizations, and next steps.

ABOUT US

Mill Creek Marketing keeps great outdoor living companies booked with profitable projects by building simple, trust-first marketing and sales systems that free founders to earn more, grow their teams, and enjoy their families. We serve outdoor living companies specializing in decks, patios, pools, high-end landscaping, outdoor living spaces, outdoor lighting, etc.
We don't just run ads or build one off campaigns; we build full marketing and sales scaling systems around our 4C Contractor Scaling SystemTM, which contains 3 pillars: The Preselling FoundationTM, the Demand EngineTM, and the Lead-to-Deposit SystemTM. Our team has real in-home contractor sales experience, which inform our marketing and sales frameworks. Our goal isn't just to generate leads for our clients; our goal is to help them scale profitably and predictably with simple, trust-first marketing and sales systems, so they can earn more, grow their team, and enjoy their families.

OUR CORE VALUES

• Eagles Only — We are a company for people who hold themselves to an unusually high standard of ownership, excellence, and follow-through.
• Chop Wood, Carry Water — We do the right work, the right way, for a long time, instead of chasing hacks, moods, or shiny objects.
• Humble & Feedback-First — We care more about getting better than looking good, so we seek and give direct, constructive feedback without ego or tearing down.
• Truth Over Drama — We make decisions based on what’s real — data, facts, and commitments — not stories, excuses, or comfort.
• We Get To Do This — We work from gratitude and rest, not anxiety and striving, remembering that this work is a choice and a privilege.
  

OUR RESULTS

We have 22 five-star Google reviews and 10+ client success interviews.

OUR TEAM

• Savannah — Founder & CEO
• Rex — Head of Client Strategy
• Angel — Client Delivery & Success Manager
• David — Sales Development Representative
• Ricky — Technical Specialist
• Anthony — Creative Specialist
• Mary — Fulfillment & Operational Support