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Cpg Sales Manager Jobs in Colorado (NOW HIRING)

Kop-Coat, Inc.

Sales Associate (Sealants)

Denver, CO

$60K - $65K/yr

  • Medical

  • Retirement

  • PTO

Tremco Construction Products Group (CPG) unites industry-leading building envelope solutions ... The Sales Associate will prospect new accounts, manage existing customers, and travel throughout ...

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Cpg Sales Manager information

See Colorado salary details

$28.9K

$79.8K

$149.8K

How much do cpg sales manager jobs pay per year?

As of Aug 18, 2026, the average yearly pay for cpg sales manager in Colorado is $79,756.00, according to ZipRecruiter salary data. Most workers in this role earn between $47,300.00 and $101,500.00 per year, depending on experience, location, and employer.

What is a CPG sales manager?

A CPG Sales Manager oversees the sales and distribution of consumer packaged goods (CPG) for a company, working with retailers, wholesalers, and distributors to drive sales growth. They develop sales strategies, manage key accounts, analyze market trends, and collaborate with marketing teams to optimize product placement and promotions. Their goal is to increase revenue, expand market share, and maintain strong relationships with retail partners.

What are the key skills and qualifications needed to thrive in the CPG sales manager position?

To excel as a CPG Sales Manager, you need a comprehensive knowledge of consumer packaged goods sales strategies, strong negotiation abilities, and a track record of meeting revenue targets, usually demonstrated through a bachelor’s degree in business or a related field. Familiarity with CRM software, sales analytics tools, and syndicated data platforms such as Nielsen or IRI is often required. Exceptional relationship-building, communication, and leadership skills help you manage clients and cross-functional teams effectively. These skills are essential for driving profitable growth, maintaining client satisfaction, and navigating the competitive CPG marketplace.

What are the typical challenges faced by a CPG sales manager in this role?

As a CPG Sales Manager, you’ll often encounter challenges such as responding to rapid changes in consumer demand, managing multiple retailer relationships, and meeting aggressive sales quotas. Balancing the needs of various stakeholders—including internal marketing, supply chain teams, and external customers—requires strong organizational and problem-solving skills. You may need to adapt to evolving market trends, negotiate complex contracts, and ensure consistent product availability on shelves. Successfully navigating these obstacles is key to driving sales growth and building long-term partnerships in the fast-paced CPG industry.

What are the most commonly searched types of Cpg Sales jobs in Colorado?

The most popular types of Cpg Sales jobs in Colorado are:

What are popular job titles related to Cpg Sales Manager jobs in Colorado?

For Cpg Sales Manager jobs in Colorado, the most frequently searched job titles are:

What job categories do people searching Cpg Sales Manager jobs in Colorado look for?

The top searched job categories for Cpg Sales Manager jobs in Colorado are:

What cities in Colorado are hiring for Cpg Sales Manager jobs?

Cities in Colorado with the most Cpg Sales Manager job openings:

Cpg Sales Manager jobs near you
Infographic showing various Cpg Sales Manager job openings in Colorado as of August 2026, with employment types broken down into 87% Full Time, 11% Part Time, 1% Temporary, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $79,756 per year, or $38.3 per hour.

VP of Sales - Better-For-You Food & Beverage / CPG

JK Consultants

Denver, CO • On-site

Full-time

Re-posted 17 days ago

Job description

Build the revenue engine behind a high-growth, better-for-you food and beverage platform. Operating across the natural, specialty, and club channels, the company is seeking a proven VP of Sales who understands that market leadership is won through strong buyer relationships, a high-performing broker network, and the relentless pursuit of new distribution.

With ownership of the sales P&L, channel strategy, and broker performance, this leader will be accountable for opening new doors, accelerating velocity, and delivering top-line growth. The ideal candidate has created distribution—not merely managed it—and knows how to engage buyers, hold brokers accountable, win competitive shelf space, and turn commercial strategy into measurable results.

KEY LEADERSHIP MANDATES

  • Sales P&L Ownership: Own the full sales P&L with direct accountability for revenue, trade spend ROI, channel margin, and net-new distribution targets.

  • Broker Network Management: Build and manage a high-performance broker network with clear accountability metrics, coverage targets, and performance management systems.

  • Retail Buyer Relationships: Own direct relationships with Tier-1 grocery, natural, mass, and club channel buyers — driving new item acceptance, promotional programming, and shelf positioning.

  • New Door Acquisition: Lead new distribution initiatives with a disciplined approach to prospecting, pitch development, and post-placement velocity execution.

  • Trade Spend Discipline: Manage trade promotion budgets with ROI discipline — allocating spend to programs that drive velocity and new account acquisition, not just retailer satisfaction.

  • Category Management Execution: Drive category insights, planogram strategy, and promotional effectiveness to build the brand's retail presence and competitive positioning.

  • Sales Team Leadership: Build and develop a high-accountability field sales and broker management team with a culture of new business production and performance transparency.

  • Channel Forecasting: Own forecast accuracy across channels, connecting sales activity to inventory planning, production scheduling, and financial performance.

IDEAL EXECUTIVE PROFILE
The successful candidate is a senior CPG sales leader with a verifiable record of building distribution in natural, specialty, grocery, and club channels. You have owned a sales P&L, managed broker networks, and driven net-new slotting wins with Tier-1 retail buyers. You understand the economics of better-for-you categories — trade spend, velocity, and shelf placement — and you build commercial teams that produce new business, not protect existing accounts.

WHAT MAKES THIS OPPORTUNITY DISTINCT
This role offers command of the full commercial function in a growing better-for-you food and beverage platform with established retail relationships and a strong product line. You will have the authority to build the go-to-market strategy, develop the broker network, and drive distribution growth across Tier-1 channels. It is a high-accountability, high-reward seat for a CPG sales leader ready to own the number in a high-growth category.

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