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Cpg Designer Jobs in Georgia (NOW HIRING)

... CPG, F&B, power and heavy industrial market markets across the nation. We are in a significant ... Ability to work well in a team setting and communicate effectively with clients, designers ...

Auto Chemicals Construction CPG Electronics Energy Engineering Fashion Customers: 700 global with ... The Kyriba solution was not ported from client/server technology. It was conceived, designed ...

Auto Chemicals Construction CPG Electronics Energy Engineering Fashion • Customers: 700 global ... The Kyriba solution was not ported from client/server technology. It was conceived, designed ...

Take ad concepts from idea to execution - writing the copy, briefing designers and video editors ... Experience in health, wellness, supplements, or CPG is a strong plus, but a genuine interest in the ...

Take ad concepts from idea to execution - writing the copy, briefing designers and video editors ... Experience in health, wellness, supplements, or CPG is a strong plus, but a genuine interest in the ...

Minimum: 10-15 years CPG experience. Significant strategic customer experience, functional ... Successfully owned designing and executing a multi-year plan with customer(s). * Model Clorox ...

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Cpg Designer information

What does a CPG Designer do?

A CPG Designer specializes in creating the visual and structural design for consumer packaged goods (CPG), such as food, beverages, personal care, and household products. They focus on packaging design, branding, and product aesthetics to attract consumers and communicate the brand’s message effectively. Their work involves collaborating with marketing, product development, and manufacturing teams to ensure the packaging is both functional and visually appealing. CPG Designers must also consider regulations, sustainability, and cost-effectiveness in their designs.

What are the key skills and qualifications needed to thrive as a CPG Designer?

To thrive as a CPG Designer, you need expertise in graphic design, branding, and packaging principles, often supported by a degree in design or a related field. Proficiency with design software such as Adobe Creative Suite and experience with print production processes are typically required. Exceptional creativity, attention to detail, and strong communication skills help CPG Designers create compelling packaging that resonates with consumers and meets client needs. These skills are crucial for producing impactful designs that differentiate products in competitive consumer markets and drive sales.

How does a CPG Designer typically collaborate with product managers and marketing teams during the product development process?

As a CPG Designer, you will work closely with product managers and marketing teams to ensure that packaging designs align with brand strategy and meet consumer expectations. This collaboration often involves brainstorming sessions, feedback rounds, and adapting designs based on market research or regulatory requirements. Clear communication and the ability to incorporate diverse perspectives are crucial, as your work not only needs to be visually appealing but also functional and compliant. Expect regular meetings, rapid iterations, and a dynamic team environment where your creative solutions directly impact a product’s success in the marketplace.

What is the difference between Cpg Designer vs Packaging Designer?

AspectCpg DesignerPackaging Designer
CredentialsTypically requires a degree in graphic design, packaging design, or related fieldRequires a degree in graphic design, industrial design, or packaging design
Work EnvironmentWorks mainly in marketing, branding, and product development teams within CPG companiesWorks in design studios or in-house teams focusing on packaging aesthetics and functionality
Industry UsageCommonly employed in consumer packaged goods (CPG) companies to develop product brandingUsed across industries for creating packaging solutions for various products

While both roles involve design skills and knowledge of packaging, a Cpg Designer primarily focuses on creating packaging that aligns with brand identity and marketing strategies within the consumer packaged goods industry. A Packaging Designer may work across multiple industries, emphasizing the visual appeal and functionality of packaging designs.

Trade Marketing Associate Manager - Home & Garden Division

Spectrum Brands

Atlanta, GA • On-site

$31.75 - $43.50/hr

Full-time

Re-posted 19 days ago


Spectrum Brands rating

6.3

Company rating: 6.3 out of 10

Based on 10 frontline employees who took The Breakroom Quiz


Job description

Division Information
The Home & Garden business unit of Spectrum Brands is based in St. Louis, Missouri with distribution, manufacturing and sales offices throughout the US and globe. We are a leading supplier of consumer products nationally for the home, lawn and garden, insect and weed control markets. We deliver groundbreaking products of exceptional value and top-notch quality to consumers with our well-recognized brands including Spectracide®, Hot Shot®, Cutter®, Repel®, Black Flag®, Garden Safe®, EcoLogic® and Liquid Fence®.
Job Summary
The Trade Marketing Manager supports the development and execution of trade marketing strategies to drive brand visibility and sales performance across retail and distribution channels. This role collaborates closely with Sales, Marketing, and Category teams to ensure alignment with overall business objectives. This role will own the creation of retailer communication materials and present them directly to our retail partners. They will drive broker management and engagement across multiple sales channels. They will partner with our sales team to deliver new item innovation and other commercial objectives.
Primary Duties & Responsibilities
  • Assist in planning and implementing trade marketing programs and promotions.
  • Creates and combines Product Line Review materials and ensures timely delivery to retail partners.
  • Create and manage Integrated Commercial Calendars to align business needs and stakeholders.
  • Collaborate with cross-functional teams to execute channel-specific initiatives. Deliver these initiatives to retailers and ultimately our end consumers.
  • Monitor trade spending and ensure compliance with budget guidelines. Create promotional planning guidelines and individual trade plans by retail channel.
  • Identify ROI for trade events and create profitable promotional plans
  • Create and distribute trade-related reports on business performance and provide actionable insights.
  • Lead cross-functional workstreams for both trade initiatives and retailers
  • Manage timelines, deliverables, and stakeholders for multiple concurrent project

Education and Experience Profile
  • Bachelor's degree in marketing, Business, or related field.
  • 2-4 years of experience in trade marketing, sales, or brand management.
  • Strong analytical and project management skills.
  • Excellent communication and collaboration abilities.
  • experience supporting CPG, retail, or consumer goods environments
  • Exposure to retailer execution, promotions, or go to market planning
  • Experience working cross functionally with Sales and Marketing teams

Required Skills
  • Strong analytical and project management skills.
  • Excellent communication and collaboration abilities.
  • Efficient in Microsoft 365 (Excel, Powerpoint, Word)
  • High level of organizational skills and attention to detail
  • Ability to work independently and be a self-starter within a team setting
  • Demonstrated ability to handle multiple tasks and assignments simultaneously
  • Clear sense of urgency

Work Environment
Working conditions are normal for an office environment.
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Spectrum Brands is an Equal Employment Opportunity/Affirmative Action employer.

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