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Cpg Brand Manager Jobs in Silver Spring, MD (NOW HIRING)

... brand fit, banquet and in-room programs. * For foodservice accounts: tailor the sales call to ... Requirements * 3-7 years of Consumer Packaged Goods (CPG), foodservice, or coffee industry sales ...

... brand fit, banquet and in-room programs. * For foodservice accounts: tailor the sales call to ... Requirements * 3-7 years of Consumer Packaged Goods (CPG), foodservice, or coffee industry sales ...

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Cpg Brand Manager information

See Silver Spring, MD salary details

$30.5K

$87K

$147.8K

How much do cpg brand manager jobs pay per year?

As of Aug 18, 2026, the average yearly pay for cpg brand manager in Silver Spring, MD is $87,003.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,400.00 and $112,700.00 per year, depending on experience, location, and employer.

What is a CPG brand manager?

CPG Brand Managers are professionals responsible for overseeing the development, marketing, and positioning of consumer packaged goods (CPG) brands. They analyze market trends, create marketing strategies, collaborate with cross-functional teams, and manage product life cycles to ensure their brands are competitive and profitable. CPG Brand Managers play a key role in building brand awareness, driving sales, and maintaining brand consistency across all channels. Their work often involves working closely with sales, research, and creative teams to execute campaigns and launch new products.

What are the key skills and qualifications needed to thrive as a CPG brand manager?

To thrive as a CPG Brand Manager, you need expertise in marketing strategy, market analysis, and product lifecycle management, often supported by a degree in marketing or business. Familiarity with data analytics tools, CRM platforms, and project management software is typically required, along with experience in consumer packaged goods. Strong communication, leadership, and creative problem-solving skills help set standout candidates apart. These skills and qualities are vital to effectively build brand equity, drive market share, and lead cross-functional teams in a highly competitive industry.

How does a CPG brand manager typically collaborate with cross-functional teams to launch new products?

As a CPG Brand Manager, you will work closely with teams such as product development, sales, supply chain, and marketing to bring new products to market. This involves coordinating timelines, aligning on product positioning, and ensuring consistency in messaging across channels. Regular meetings, shared project management tools, and open communication are essential to address challenges and meet launch objectives on schedule. The role is highly collaborative and requires strong organizational and interpersonal skills to balance differing priorities and drive successful product introductions.

Is a Cpg brand manager entry level?

A CPG (Consumer Packaged Goods) brand manager is typically an experienced role that requires several years of marketing or brand management experience. Entry-level positions in this field are usually titled assistant brand manager or associate brand manager, with the brand manager role often requiring a demonstrated track record in marketing, strategic planning, and project management.

What do CPG brand managers do?

CPG (Consumer Packaged Goods) brand managers develop and implement strategies to promote and grow their company's brands. They analyze market trends, oversee advertising campaigns, coordinate product development, and work with sales teams to increase market share. Strong communication, analytical skills, and familiarity with marketing tools are essential for success in this role.

What job categories do people searching Cpg Brand Manager jobs in Silver Spring, MD look for?

The top searched job categories for Cpg Brand Manager jobs in Silver Spring, MD are:

What cities near Silver Spring, MD are hiring for Cpg Brand Manager jobs?

Cities near Silver Spring, MD with the most Cpg Brand Manager job openings:

Infographic showing various Cpg Brand Manager job openings in Silver Spring, MD as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $87,003 per year, or $41.8 per hour.

Aviator Program - On Premise Sales Trainee (Washington D.C.)

Red Bull

Washington, DC

$82K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 6 days ago


Red Bull rating

7.7

Company rating: 7.7 out of 10

Based on 30 frontline employees who took The Breakroom Quiz

15th of 50 rated marketing agency


Job description

Company Description

As an Aviator, you will take part in a 12-month immersive experience in the Red Bull On Premise world. You will learn face-to-face sales, relationship-building tactics, execution methods, and event activation standards within all On Premise settings like bars, clubs, restaurants, hospitality, catering, food service, events, and festivals. Reporting to a Regional On Premise Manager, you will grow the business and represent Red Bull in your area by developing important customer relations and securing the availability and visibility of Red Bull at point-of-sale. Your main priorities will be learning how to manage accounts across all the segments of On Premise and maximizing Red Bull's presence within your territory. This is a unique opportunity to impact a growing, global brand.

Job Description

SALES & RELATIONSHIPS

Strengthen our long-term professional relationships with existing on premise accounts and create new partnerships with industry influencers

Learn how to use sales and negotiation to increase earnings for both customers and Red Bull, surpassing prior marketing sales targets

Negotiate partnership agreements

Learn strategies for expanding distribution, visibility, and execution in the market

Bring the brand to life at the trendiest restaurants and bars, top clubs, major festivals, exclusive events, and in the extended On Premise universe of catering and food service accounts

Analyze sales data to gain insights, shaping plans for customers and the territory

EXECUTION & BRAND REPRESENTATION

Learn the brand, what we have to offer, and what makes us unique

Manage multiple accounts

Implement On-Premise sales and marketing strategies tailored to your region

Take a hands-on approach: set up coolers, infrastructure, and point-of-sale materials

Build your personal reputation and learn how to represent the brand in a positive way

Practice how to make a lasting first impression, and how to differentiate yourself from other sales reps

Learn Red Bull's Brand Personality Attributes, what they mean for you, and how they will guide you in daily customer interactions

Qualifications

Fluent in English; additional languages an advantage

Previous experience in CPG/sales, through work experience or internships

Experience in the beverage industry, gastronomy, hospitality and catering, marketing, sales, or as your own boss

Navigation of custom and standard Microsoft Office applications

Open to working flexible hours, evenings, weekends, and some holidays

Must be at least 21 years of age to satisfy the responsibilities of this job

Must have a valid U.S. Driver's License

Additional Information

The salary for this position is $82,800. The base pay range is subject to change and may be modified.

Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location).

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.


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