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Counter Manager Jobs in Rochester, NY (NOW HIRING)

Kwik Fill

Assistant Manager

Mount Morris, NY · On-site

$56/hr

Stocking merchandise includes gondolas, shelving, counters, walk-in coolers, upright coolers, and backroom storage areas. * Manage product storage, maintenance, and rotation activities to avoid any ...

Kwik Fill

Assistant Manager

Rochester, NY · On-site

$3.2K/wk

Stocking merchandise includes gondolas, shelving, counters, walk-in coolers, upright coolers, and backroom storage areas. * Manage product storage, maintenance, and rotation activities to avoid any ...

Kwik Fill

Assistant Manager

Batavia, NY · On-site

$99/hr

Stocking merchandise includes gondolas, shelving, counters, walk-in coolers, upright coolers, and backroom storage areas. * Manage product storage, maintenance, and rotation activities to avoid any ...

Kwik Fill

Assistant Manager

Rochester, NY · On-site

$1.8K/wk

Stocking merchandise includes gondolas, shelving, counters, walk-in coolers, upright coolers, and backroom storage areas. * Manage product storage, maintenance, and rotation activities to avoid any ...

Kwik Fill

Assistant Manager

Rochester, NY · On-site

$3.2K/wk

Stocking merchandise includes gondolas, shelving, counters, walk-in coolers, upright coolers, and backroom storage areas. * Manage product storage, maintenance, and rotation activities to avoid any ...

Kwik Fill

Assistant Manager

Rochester, NY · On-site

$3.4K/wk

Stocking merchandise includes gondolas, shelving, counters, walk-in coolers, upright coolers, and backroom storage areas. * Manage product storage, maintenance, and rotation activities to avoid any ...

Kwik Fill

Assistant Manager

Rochester, NY · On-site

$3.4K/wk

Stocking merchandise includes gondolas, shelving, counters, walk-in coolers, upright coolers, and backroom storage areas. * Manage product storage, maintenance, and rotation activities to avoid any ...

Kwik Fill

Assistant Manager

Mount Morris, NY · On-site

$20.40 - $26/hr

Stocking merchandise includes gondolas, shelving, counters, walk-in coolers, upright coolers, and backroom storage areas. * Manage product storage, maintenance, and rotation activities to avoid any ...

Kwik Fill

Assistant Manager

Rochester, NY · On-site

$2.4K/wk

Stocking merchandise includes gondolas, shelving, counters, walk-in coolers, upright coolers, and backroom storage areas. * Manage product storage, maintenance, and rotation activities to avoid any ...

Kwik Fill

Assistant Manager

Rochester, NY · On-site

$1.8K/wk

Stocking merchandise includes gondolas, shelving, counters, walk-in coolers, upright coolers, and backroom storage areas. * Manage product storage, maintenance, and rotation activities to avoid any ...

Kwik Fill

Assistant Manager

Batavia, NY · On-site

$99/hr

Stocking merchandise includes gondolas, shelving, counters, walk-in coolers, upright coolers, and backroom storage areas. * Manage product storage, maintenance, and rotation activities to avoid any ...

Kwik Fill

Assistant Manager

Rochester, NY · On-site

$1.8K/wk

Stocking merchandise includes gondolas, shelving, counters, walk-in coolers, upright coolers, and backroom storage areas. * Manage product storage, maintenance, and rotation activities to avoid any ...

Kwik Fill

Assistant Manager

Rochester, NY · On-site

$1.5K/wk

Stocking merchandise includes gondolas, shelving, counters, walk-in coolers, upright coolers, and backroom storage areas. * Manage product storage, maintenance, and rotation activities to avoid any ...

Kwik Fill

Assistant Manager

Mount Morris, NY · On-site

$20.40 - $26/hr

Stocking merchandise includes gondolas, shelving, counters, walk-in coolers, upright coolers, and backroom storage areas. * Manage product storage, maintenance, and rotation activities to avoid any ...

Kwik Fill

Assistant Manager

Rochester, NY · On-site

$1.8K/wk

Stocking merchandise includes gondolas, shelving, counters, walk-in coolers, upright coolers, and backroom storage areas. * Manage product storage, maintenance, and rotation activities to avoid any ...

Kids Empire

Park Manager

Irondequoit, NY · On-site

$58K/yr

Operates the front cash counter for receiving the exact bill amount from the guests, managing the cash flow by registering the amount transactions on a daily basis, taking payment from guests by cash ...

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All JobsCounter JobsCounter Manager JobsCounter Manager Jobs in Rochester, NY

Counter Manager information

See Rochester, NY salary details

$12

$21

$47

How much do counter manager jobs pay per hour?

As of Aug 13, 2026, the average hourly pay for counter manager in Rochester, NY is $21.31, according to ZipRecruiter salary data. Most workers in this role earn between $17.07 and $20.38 per hour, depending on experience, location, and employer.

What is a counter manager?

A Counter Manager is a retail professional responsible for overseeing the sales operations and staff at a specific retail counter, typically within a department store or specialty shop. Their duties include supervising team members, ensuring excellent customer service, managing inventory, and meeting sales targets. Counter Managers often work in cosmetics, fragrance, or jewelry departments, where they play a key role in promoting products and training their team. They also handle scheduling, reporting, and may resolve customer issues. Strong leadership and sales skills are essential for this role.

What skills do you need to be a counter manager?

A counter manager needs strong customer service skills, effective communication, and the ability to manage inventory and staff. Organizational skills, attention to detail, and proficiency with point-of-sale systems are also important for success in this role.

What are the key skills and qualifications needed to thrive as a counter manager, and why are they important?

To thrive as a Counter Manager, you need strong sales skills, product knowledge, and experience in retail management, often supported by a background in cosmetics or luxury goods. Familiarity with point-of-sale (POS) systems, inventory management tools, and brand-specific training or certifications is typically required. Exceptional customer service, leadership, and communication skills help you motivate staff and build lasting client relationships. These abilities ensure sales targets are met, team performance is optimized, and customers receive a premium experience, all of which drive store success.

How does a counter manager balance sales goals with team development in a retail environment?

A Counter Manager is responsible for meeting sales targets while also ensuring their team is motivated, knowledgeable, and providing excellent customer service. This often involves setting daily or weekly sales objectives, coaching team members through regular feedback, and organizing training sessions to improve product expertise. Balancing these priorities requires strong leadership, time management, and a collaborative approach to problem-solving. Successful Counter Managers foster a positive team culture, which directly impacts both sales performance and customer satisfaction.

What does a counter manager do?

A counter manager leads the sales team of a retail department, often the cosmetics counter at a department store. Your job duties as a counter manager are to negotiate with vendors, order product lines, hire, train, evaluate, and fire staff, schedule and supervise employees, provide customer service, and handle administrative responsibilities, like analyzing sales metrics and business goals, marketing products, and organizing displays. To pursue a career as a counter manager, the qualifications include extensive product knowledge, excellent customer service skills, and retail experience. An associate or bachelor’s degree may help you get promotions more quickly.

What is the difference between Counter Manager vs Sales Associate?

AspectCounter ManagerSales Associate
ResponsibilitiesOversees counter operations, manages staff, ensures customer satisfactionAssists customers, processes sales, stocks products
Required SkillsLeadership, customer service, inventory managementCustomer service, communication, product knowledge
Work EnvironmentRetail counters, often in cosmetics, electronics, or food sectorsRetail stores, malls, specialty shops
CertificationsTypically no formal certifications required, but management experience helpsNo formal certifications required

While both roles work in retail environments, a Counter Manager oversees daily operations and staff, focusing on management and customer satisfaction. A Sales Associate primarily assists customers and handles sales transactions. The Counter Manager role involves more leadership and responsibility, whereas the Sales Associate role is more customer-facing and transactional.

More about Counter Manager jobs

What are the most commonly searched types of Counter jobs in Rochester, NY?

The most popular types of Counter jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Counter Manager jobs?

Cities near Rochester, NY with the most Counter Manager job openings:

Counter Manager jobs near you
Infographic showing various Counter Manager job openings in Rochester, NY as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 14% Part Time, and 1% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $44,315 per year, or $21.3 per hour.

Assistant Manager

Kwik Fill

Mount Morris, NY • On-site

$56/hr

Full-time

Re-posted 17 days ago

Kwik Fill rating

4.3

Company rating: 4.3 out of 10

Based on 40 frontline employees who took The Breakroom Quiz

39th of 47 rated convenience stores

Job description

Pay Rates: Minimum Pay: $19.00 and Max Pay: $21.00 .
56 N. Main St., Mt. Morris, New York, #la-zipcode
Company Conformance Statements
In the performance of their respective tasks and duties, all employees are expected to conform to the following:
  • Perform quality work within deadlines with or without direct supervision.
  • Interact professionally with other employees, customers, contractors, and suppliers.
  • Work effectively as a team contributor on all assignments.
  • Work independently while understanding the necessity for communicating and coordinating work efforts with other employees and organizations.

Position Purpose
The Assistant Store Manager shares responsibility for the store's operations with the Store Manager. Along with the District Manager and the Retail Training Department will provide support in training, including but not limited to, ensuring compliance with company policies and procedures, paperwork being completed as required, training for all associates being monitored, and state and federal training being taken and being followed.
Position Description - Essential Functions, Duties, and Responsibilities
  • Manage daily activities of employees to improve sales performance.
  • Assist in the training and motivation of all store personnel.
  • Offer appropriate customer service.
  • Greet all customers with a smile and hello.
  • Suggest merchandise purchases to all customers.
  • Learn and operate the cash register and additional required equipment with accuracy.
  • Price, stock, and face merchandise. Stocking merchandise includes gondolas, shelving, counters, walk-in coolers, upright coolers, and backroom storage areas.
  • Manage product storage, maintenance, and rotation activities to avoid any damage or spoilage. At times this may entail lifting a weight of 50lbs or more to accomplish certain stocking requirements.
  • Maintain the store in accordance with maintenance policies and conform to any required Health Department rules and regulations. To accomplish this, these tasks may include but are not limited to, replacing gas nozzles and hoses, changing pump filters, sweeping parking lots, picking up trash on the store property, emptying trash cans, keeping store shelves clean and stocked and fronted, and cleaning restrooms and floors.
  • Following and enforcing all security and safety policies and procedures.
  • Account for all shift and daily transactions.
  • Always present a neat and clean appearance.
  • Wears and enforces any required dress code.
  • Perform other duties that may be assigned by the Store Manager or District Manager.
  • Required to work at least two (2) nights per week and three (3) weekends per month.

The Assistant Manager is held responsible for all cash and inventories during the absence of the Store Manager. All overages and shortages are to be reported to the Store Manager immediately.
Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions of this position.
Required Qualifications
  • Valid Driver's License
  • Dependable, independent transportation that does not rely on a third party.
  • A working phone number through which the Store Management and Staff can contact you.

Competencies/Skills
  • Ability to multi-task
  • Organizational and communication skills

Work Environment
  • While performing the duties of this job, works in a typical retail convenience store setting.

Physical Demands
  • Incumbents must be able to lift up to fifty pounds.
  • Bending and twisting
  • Standing, walking, or sitting for prolonged periods

Programs/Equipment Used
  • POS/cash register experience helpful
  • Adding machine
  • General office equipment
  • Desktop Computers/Laptop Computer and Tablets

Required Education and Experience
  • High School diploma or GED equivalent.
  • Prior convenience store experience is helpful but not required.

What Kwik Fill employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

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About Kwik-Fill

Sourced by ZipRecruiter

Kwik-Fill is an established player in the petroleum industry based in Warren, PA, US. The company operates a network of gasoline and diesel fuel stations that provide automotive services to a large client base predominantly in the North-Eastern states of the US. The foundations of Kwik-Fill were laid in the year 1960 and the organization has since then made several leaps in the realm of petroleum product retailing with a pledge to offering quality products and sound customer service. Kwik-Fill's mission is rooted in the concept of continually improving their services to meet the changing needs of customers, while maintaining a commitment to the communities they serve. Over the years, Kwik-Fill has established itself as a trusted fuel source and has made notable contributions to local economies through its robust presence.

Industry

Gasoline stations and food services and drinking places

Company size

51 - 200 Employees

Headquarters location

Warren, PA, US

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