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Job Description
HCP - Senior Copywriter
The Senior Copywriter (Sr. CW) works collaboratively with brand copy teams and is responsible for researching, creating, and writing copy that properly reflects the client's strategy. They will support the generation of unique and innovative materials for brand(s)/client(s), developing text from draft stage through final copy. Work can include revising/writing manuscripts, referencing, annotating client medical, legal, or regulatory submissions. They will collaborate with Art and Editorial teams as needed to ensure content is accurate and displayed correctly. They will start to demonstrate management skills through mentorship and training of junior team members.
ESSENTIAL FUNCTIONS
Copywriting and Creative Execution
Writes in a clear and concise manner while maintaining quality control, proper grammar, agency process, client referencing, and legal requirements.
Cross-Functional Collaboration
Collaborates and communicates with team members in a productive manner to ensure goals are met and to attain/maintain creative vision outlined for the agency.
Strategic Thinking
Demonstrates knowledge of marketing plans including objectives and strategies and how success will
be measured.
Administration
Maintains timely and detail-oriented and accurate approaches to administrative duties.
JOB DUTIES / RESPONSIBILITIES
*For Specialty functions, see additional information (if applicable) in the box below.
Copywriting and Creation Execution
- Performs research, analyzes, and interprets data from clinical studies, presentations, and
published papers.
- Creates copy content for assigned projects on strategy and in language that is original, compelling, distinctive, and synergistic with art/graphics.
- Performs proofing/editing on all copy, paying strict attention to details of copy/art agreements.
- Understands and implements agency/client review and routing systems; revises agency copy, identifies problems or inconsistencies, solves problems by reviewing with supervisor/
account services.
- Logically organizes material from a range of sources to create a compelling narrative/story flow.
- Demonstrates consistency in effectiveness and delivery of job expectations.
- Delivers solid work across the range of audiences and brands.
Cross-Functional Collaboration
- Demonstrates understanding of, and maintains relationships with different agency departments including Editorial, Account, Strategy, and Project Management.
- Always communicates with team members regarding deadlines, revisions, quality control, and
new work.
- Collaborates with team in a productive manner.
- Works with Art teams to support creative approaches to communicate brand personality and messages for both the overall campaign and individual materials.
- Proactively approaches supervisor with new ideas and suggestions for personal career growth and team dynamics.
- Begins to mentor and train junior team members.
Strategic Thinking
- Understands the creative brief and the role it plays in creative evolution, taking into consideration client feedback.
- Understands marketing plans, including objectives, strategies, and how success will be measured.
- Contributes innovative ideas appropriate to the clients marketing strategy, and audience needs.
Administration
- Demonstrates detail oriented and organized approach to daily responsibilities.
- Completes timesheets, expenses, and all other administrative duties accurately and on timely basis.
EDUCATION
DEGREE/DIPLOMA
AREA OF STUDY
REQUIRED/PREFERRED
Bachelor's degree
Marketing, Advertising, Communications, or related field
Preferred
LICENSES & CERTIFICATIONS
N/A
EXPERIENCE
MINIMUM EXPERIENCE
AREA OF EXPERTISE
REQUIRED/PREFERRED
2+ years
Marketing/Advertising Business
Preferred
KNOWLEDGE, SKILLS, & ABILITIES
Comments
• Portfolio of work demonstrating strong and consistent writing ability required.
• Microsoft Office Suite (Outlook, Excel, Word, Teams).
• Strong written and verbal communication.
COMPETENCIES
Comments
- Communication: Attentive and shows interest in subject; expresses ideas accurately and clearly.
- Organization: Creates clear goals, identifies and finds the resources (eg, time, people, materials) needed to achieve them, and schedules tasks so that work is completed on time.
- Collaboration: Works effectively in a team environment to build and foster collaboration.
- Problem-Solving: Shows interest in finding the cause of problems, looks for and chooses effective solutions, and takes the necessary action to resolve them.
- Creativity: Demonstrates a creative mind.
- Engaged/Motivated: Attentive and shows interest in the subject.
- Attention to Detail: Self-edits work and has a sharp focus on even the smallest of details.
ADDITIONAL INFORMATION FOR SPECIALTY FUNCTIONS
Comments
• Understanding of market access channels (e.g. health plans, health systems, GPO, PBMs, LTC) broad understanding of stakeholders and develop content that is appropriate and targeted for each stakeholder
• Understand the concept of brand value proposition and its significance in market access communications
• Understands marketing plans, including objectives and strategies and how success will be measured
• Ability to play a role in market research (e.g. steering committees, advisory boards and other strategic workshops)
• Basic understanding of brand(s) value story and key supporting data (clinical and economic)
• Sr Copywriter, Market Access Bench works collaboratively with the rest of the copy team across the IPGH Market Access agencies on assigned brands where business needs dictate
STATEMENT OF UNDERSTANDING
This Job Description is not a contract of employment but serves as a reference for your mutual understanding of the terms and conditions associated with the position.
Your role may vary from this description, and you may be asked to perform other duties or have additional responsibilities outside of what's outlined above. If you think that there are elements of this job description that are inaccurate, please speak with your manager and/or HR Partner.
There are three types of Employee Work Arrangements that classify where a person conducts work: In-Office, Hybrid, and Fully Remote. The amount of time an employee spends working virtually versus in person is dictated by their work arrangement classification, the demands of the role, the needs of the agency and their team, and a person's performance.
This job description is not intended to include modifications consistent with providing a Reasonable Accommodation.
Salary
$75,000 to $100,000 annually
The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.
About the Agency
https://www.neon-nyc.com/
Part of the IPG Health Network, Neon is a full-service healthcare agency that lights the way with innovative creative solutions to the biggest challenges of life-changing brands. With a boutique agency feel backed by big network resources, and an entrepreneurial spirit, Neon works across a number of audiences and channels - from HCP and DTC/DTP to digital engagement, patient support and more. The agency delivers a diversified offering and depth of expertise that includes strategic planning, medical strategy, health literacy, engagement planning, user experience, technology and development, branding and design.
For U.S. Job Seekers
It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.