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Copywriting Marketing Jobs (NOW HIRING)

Company Description Rise Local is a digital marketing agency that provides a wide range of services for local businesses including web hosting, website development, SEO copywriting, media production ...

Company Description Rise Local is a digital marketing agency that provides a wide range of services for local businesses including web hosting, website development, SEO copywriting, media production ...

Minimum Qualifications: * 3+ years of copywriting experience in brand, digital, or performance marketing. * Portfolio featuring multichannel copy with measurable impact. Preferred Qualifications:

As a copywriter at HiWave, you will work closely with our Marketing team to concept, write, review, and produce everything from email campaigns, web copy, brand & product advertising copy, guerilla ...

As a copywriter at HiWave, you will work closely with our Marketing team to concept, write, review, and produce everything from email campaigns, web copy, brand & product advertising copy, guerilla ...

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Copywriting Marketing information

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$32K

$69.1K

$132K

How much do copywriting marketing jobs pay per year?

As of Jun 14, 2026, the average yearly pay for copywriting marketing in the United States is $69,103.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,000.00 and $81,500.00 per year, depending on experience, location, and employer.

What is copywriting in marketing?

Copywriting in marketing is the process of creating persuasive written content designed to encourage a target audience to take a specific action, such as making a purchase, signing up for a newsletter, or engaging with a brand. Copywriters craft messages for advertisements, websites, emails, social media, and other marketing materials. The primary goal is to communicate a brand’s value and motivate consumers to respond in a way that benefits the business. Effective copywriting combines creativity, strategy, and an understanding of consumer psychology.

What are the key skills and qualifications needed to thrive as a Copywriting Marketing professional, and why are they important?

To thrive in Copywriting Marketing, you need excellent writing, editing, and research skills, often supported by a degree in marketing, communications, or a related field. Familiarity with content management systems (CMS), SEO tools like SEMrush or Ahrefs, and analytics platforms such as Google Analytics is typically required. Creativity, attention to detail, adaptability, and the ability to collaborate effectively are standout soft skills for this role. These capabilities ensure compelling, targeted messaging that drives engagement and achieves marketing objectives in a competitive digital landscape.

What is the difference between Copywriting Marketing vs Content Marketing?

AspectCopywriting MarketingContent Marketing
Primary FocusCreating persuasive, concise copy to drive immediate actionProducing valuable, informative content to build audience engagement
Skills NeededStrong writing, persuasion, SEO basicsStorytelling, research, content strategy
Work EnvironmentAdvertising agencies, marketing teams, freelanceBrands, media companies, digital platforms
Common UsageSales pages, ads, email campaignsBlogs, videos, social media content

Copywriting Marketing focuses on crafting compelling copy to prompt immediate responses, while Content Marketing emphasizes creating valuable content to nurture long-term audience relationships. Both roles require strong writing skills but serve different strategic purposes within marketing campaigns.

What are some common challenges faced by copywriters in marketing teams, and how can they overcome them?

Copywriters in marketing teams often face challenges such as tight deadlines, balancing creativity with brand guidelines, and adapting their writing for multiple channels (like email, social media, and websites). To overcome these challenges, it’s important to maintain open communication with designers, marketers, and other team members, prioritize tasks effectively, and stay updated on brand messaging requirements. Regular feedback sessions and collaboration help ensure your copy aligns with campaign goals while keeping your work fresh and engaging.

What is the 80/20 rule in copywriting?

In copywriting, the 80/20 rule suggests that 80% of results come from 20% of efforts, meaning focusing on the most impactful words, messages, or strategies can significantly improve effectiveness. Copywriters often prioritize key benefits and clear calls to action to maximize engagement and conversions.

Is ChatGPT taking over copywriting?

ChatGPT and other AI language models are increasingly used to assist copywriters by generating drafts, ideas, and content suggestions. However, human copywriters are still essential for creating nuanced, persuasive, and brand-specific content that requires creativity and emotional understanding. AI tools serve as complements rather than replacements in the copywriting profession.

What does a copywriter do in marketing?

A copywriter in marketing creates written content to promote products, services, or brands. They develop advertising materials, website content, social media posts, and email campaigns, often using tools like SEO and marketing analytics to optimize messaging and engagement.

Can you make $10,000 a month with copywriting?

Copywriting marketing professionals can potentially earn $10,000 or more per month, especially when working as freelancers with high-value clients or managing multiple projects. Achieving this income level typically requires strong writing skills, a solid portfolio, and effective client acquisition strategies, often supplemented by specialized knowledge or niche expertise.
More about Copywriting Marketing jobs
What cities are hiring for Copywriting Marketing jobs? Cities with the most Copywriting Marketing job openings:
What states have the most Copywriting Marketing jobs? States with the most job openings for Copywriting Marketing jobs include:
Infographic showing various Copywriting Marketing job openings in the United States as of June 2026, with employment types broken down into 100% Full Time. Highlights an 63% Physical, 5% Hybrid, and 32% Remote job distribution, with an average salary of $69,103 per year, or $33.2 per hour.
Copywriter & Marketing Communications Specialist

Copywriter & Marketing Communications Specialist

VP Racing Fuels, Inc

San Antonio, TX • On-site

$52K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

This job post has expired today. Applications are no longer accepted.


Job description

Fueling Success in this Role:
VP Racing is looking for a Copywriter & Marketing Communications Specialist who is responsible for developing clear, compelling, and on-brand copy across a variety of marketing and digital channels. This role focuses primarily on copywriting for advertising, website and SEO content, promotions, email and SMS campaigns, and sales collateral, supporting marketing initiatives and brand consistency. This position also provides limited support to public relations and media outreach efforts, including drafting press releases and assisting with media communications as needed. The role works cross-functionally to ensure messaging is aligned, effective, and optimized across platforms.
If you love writing, understand how media works, and get a thrill from seeing your words published, shared, and talked about - this role is for you. Words matter - and does where they land.
What you'll do:
  • Write and edit press releases, media pitches, brand announcements, and campaign copy
  • Own and manage media lists across national, regional, and industry outlets
  • Research, pitch, and build relationships with journalists, editors, and media contacts
  • Support product launches, company announcements, and brand storytelling initiatives
  • Ensure all messaging aligns with brand voice, tone, and strategy
  • Track media coverage and outreach results
  • Collaborate with Marketing, Sales, and Leadership on messaging and positioning

Why Should You Join Our Team?
At VP Racing Fuels, we don't just create high-performance fuels - we create high-performance careers. Based in San Antonio, Texas, we are a global leader in race fuels, performance chemicals, and branded retail products. Our work environment is built for those who thrive on innovation, precision, and speed, offering a dynamic workplace where passion drives everything we do. We invest in our people and provide real opportunities for professional growth.
We hire people based on potential, not just experience, and believe in building a team that's diverse, driven, and ready to push limits. At VP, we work hard and play hard, innovate boldly, and foster a fun, collaborative culture where teamwork fuels success.
High-Octane Rewards:
We offer a competitive salary for our Copywriter & Marketing Communications Specialist, based on experience, along with a comprehensive benefits package designed to support your well-being and future. Our benefits include health, dental, and vision insurance, a full suite of supplemental insurance options, and a robust 401(k) plan with a company match to help you build a secure retirement. We offer paid time off, so you have the flexibility to recharge and refuel. You'll enjoy a down-to-earth, casual work environment, along with a positive, team-oriented culture built on innovation, inclusion, and long-term success. Join us and be part of a company that values creativity, collaboration, and a desire to win!
If we have your attention... Please. Continue. Reading!
Minimum Qualifications:
The ideal candidate must be extremely organized and able to manage the logistics of multiple duties with professionalism and strong communication skills. In addition, strong attention to detail and ability to work in a fast-paced environment is critical for success in the role, as are high levels of accuracy, timeliness and dependability. We are looking for someone who can establish and maintain effective working relationships within the organization, work effectively with all levels of employees and management, and assist in providing solutions to challenges that arise. If this describes you and you meet the following requirements, we would be happy to speak with you:
  • Bachelor's degree in Communications, Journalism, Public Relations, Marketing, English, or related field and at least two (2) years of experience in copywriting, marketing communications, or digital content creation; OR any equivalent combination of experience and training which provides knowledge, skills, and abilities.
  • Experience writing for websites, promotions, advertising, and email marketing

About the Company:
VP Racing is best known as a world leader in racing and performance fluids, powering champions in virtually every form of motorsport on land, sea, and air since 1975. VP also sells a full line of consumer products, including ethanol-free fuels and oils for 2- and 4-cycle outdoor power equipment, automotive lubricants, additives, coolants, and accessories through national home improvement, automotive parts, and online retailers. The company also offers a program to independent operators of convenience stores and gas stations, car wash, quick lube, and marinas to brand as VP Racing and resell the company's full range of automotive performance and small engine fuel products.
VP Racing is an Equal Opportunity Employer. The Company does not make employment or personnel decisions based on race, religion, color, sex, age, sexual orientation, national origin, disability, veteran status, or any other status or condition protected by applicable federal and state laws.
Salary Description
$52,000