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Copywriter Brand Strategist Jobs (NOW HIRING)

Foot Locker

Brand Copywriter

Manhattan, NY · On-site

As the Brand Copywriter you will develop and maintain a strong relationship with the assigned banner team to create a solid strategic foundation for all content, participates in the development of ...

Super Speciosa

Copywriter & Creative Strategist

The Role We're hiring a Copywriter & Creative Strategist to be our creative voice across Fully and ... Review visual creative for on-brand execution and give useful, specific feedback * Think in ...

SCIRIS

Senior Copywriter

Holmdel, NJ · On-site

Salary: Senior Copywriter Creative Services | Wedgewood Health Location Holmdel, NJ (Hybrid ... You will also help ensure all communications align with brand strategy, client objectives ...

Sciris Group Ltd

Senior Copywriter

Holmdel, NJ · On-site

Senior Copywriter Creative Services | Wedgewood Health Location Holmdel, NJ (Hybrid) Department ... You will also help ensure all communications align with brand strategy, client objectives ...

Harvey

Lead Copywriter

San Francisco, CA · On-site

$164K - $246K/yr

We're looking for our first Lead Copywriter to help define how Harvey sounds, establish the ... strategic brand moments. * Consistency across an expanding network of marketers, product teams ...

SCIRIS

Senior Copywriter

Holmdel, NJ · On-site

Senior Copywriter Creative Services | Wedgewood Health Location Holmdel, NJ (Hybrid) Department ... You will also help ensure all communications align with brand strategy, client objectives ...

Harvey

Lead Copywriter

New York, NY · On-site

$164K - $246K/yr

We're looking for our first Lead Copywriter to help define how Harvey sounds, establish the ... strategic brand moments. * Consistency across an expanding network of marketers, product teams ...

Crown + Conquer

Brand Strategy Director

Los Angeles, CA · On-site

$130 - $160/hr

Serve as the senior Brand Strategist on Crown + Conquer client engagements, owning the strategic ... copywriting ability; can define brand voice and coach a team to execute against it. * Has run ...

Potomac

Content Brand Strategy Manager

Bethesda, MD · On-site

$80K - $115K/yr

Summary Potomac is seeking a Content Brand Strategist with Advanced Copywriting Experience to help shape and amplify the firm's voice across every touchpoint. This is a strategic storytelling role ...

Klick Health

Senior Copywriter

Philadelphia, PA · Hybrid

The Senior Copywriter ensures all work aligns with brand strategy, regulatory standards, and competitive landscapes. What You'll Do * Develop compelling written content that communicates key messages ...

Klick

Senior Copywriter

Philadelphia, PA · Hybrid

The Senior Copywriter ensures all work aligns with brand strategy, regulatory standards, and competitive landscapes. What You'll Do * Develop compelling written content that communicates key messages ...

Outerknown

Brand Copywriter

Carlsbad, CA · On-site

$70K - $90K/yr

Brand Copywriter Reports to: John Moore Department: Creative Oversees: No Direct Reports ... strategic ideas to solve them through the art of copy * Own the review, edit and overall ...

Klick

Senior Copywriter

Philadelphia, PA · On-site

The Senior Copywriter ensures all work aligns with brand strategy, regulatory standards, and competitive landscapes. What You'll Do * Develop compelling written content that communicates key messages ...

The Tebow Group

Be Seen First

Speech Writer

Jacksonville, FL · On-site

$115K - $150K/yr

You've made a significant impact at a large ministry or company through the content strategies you've developed. * You're a senior copywriter, brand strategist, or content strategist at a large ...

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Copywriter Brand Strategist information

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How much do copywriter brand strategist jobs pay per hour?

As of Aug 9, 2026, the average hourly pay for copywriter brand strategist in the United States is $36.74, according to ZipRecruiter salary data. Most workers in this role earn between $27.88 and $41.59 per hour, depending on experience, location, and employer.

How does a copywriter brand strategist typically collaborate with marketing and design teams to ensure cohesive brand messaging?

Copywriter Brand Strategists work closely with marketing and design teams by participating in regular brainstorming sessions, sharing brand guidelines, and providing clear creative briefs. They ensure that the tone, message, and visual elements are aligned across all platforms and campaigns. This collaboration often involves reviewing drafts, giving feedback, and refining copy to maintain consistency while adapting to different mediums. Open communication and a shared understanding of brand objectives are key to producing unified and effective messaging.

What is the difference between Copywriter Brand Strategist vs Content Writer?

AspectCopywriter Brand StrategistContent Writer
CredentialsWriting skills, marketing knowledge, branding experienceWriting skills, subject matter expertise
Work EnvironmentMarketing agencies, branding firms, in-house marketing teamsMedia outlets, blogs, corporate websites
Employer & IndustryAdvertising, branding, marketing industriesPublishing, media, corporate communication

The Copywriter Brand Strategist focuses on developing brand messaging and creating compelling copy aligned with branding strategies, often working closely with marketing teams. Content Writers primarily produce informative or engaging content for various platforms, emphasizing subject matter expertise. While both roles require strong writing skills, the Copywriter Brand Strategist combines branding knowledge with copywriting to shape brand identity, whereas Content Writers focus on content creation for specific audiences.

What are the key skills and qualifications needed to thrive as a copywriter brand strategist, and why are they important?

To thrive as a Copywriter Brand Strategist, you need expertise in persuasive writing, content development, and brand positioning, often supported by a degree in marketing, communications, or a related field. Familiarity with content management systems (CMS), SEO tools, and analytics platforms is typically required. Exceptional creativity, collaboration, and strategic thinking are soft skills that set top performers apart. These abilities are crucial for creating compelling brand messages that drive engagement and align with business objectives.

What is a copywriter brand strategist?

A Copywriter Brand Strategist is a professional who combines creative writing skills with strategic thinking to develop messaging that aligns with a brand's goals and identity. They craft compelling copy for marketing materials, advertising campaigns, and digital content, ensuring consistency in brand voice and messaging. In addition to writing, they analyze target audiences, market trends, and competitor positioning to inform content strategy. Their role is crucial in building brand recognition and driving engagement through effective storytelling.
More about Copywriter Brand Strategist jobs
What cities are hiring for Copywriter Brand Strategist jobs? Cities with the most Copywriter Brand Strategist job openings:
What states have the most Copywriter Brand Strategist jobs? States with the most job openings for Copywriter Brand Strategist jobs include:
What job categories do people searching Copywriter Brand Strategist jobs look for? The top searched job categories for Copywriter Brand Strategist jobs are:
Copywriter Brand Strategist jobs near you
Infographic showing various Copywriter Brand Strategist job openings in the United States as of August 2026, with employment types broken down into 74% Full Time, 25% Part Time, and 1% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $76,412 per year, or $36.7 per hour.

Brand Copywriter

Foot Locker

Manhattan, NY • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted yesterday

Foot Locker rating

6.3

Company rating: 6.3 out of 10

Based on 213 frontline employees who took The Breakroom Quiz

44th of 104 rated fashion retailers

Job description

Overview
The Brand Copywriter will be responsible for creating compelling editorial content for an assigned banner that resonates with the consumer and generates interaction, engagement, and sales through brand channels. You will interpret project direction and customer demographic to produce marketing copy including calls to action, search engine optimized site content, email content, instructional, presentations, promotional copy, campaign briefs, and other applicable copy-driven material as assigned. Editorial projects will maintain brand image and vendor standards.
As the Brand Copywriter you will develop and maintain a strong relationship with the assigned banner team to create a solid strategic foundation for all content, participates in the development of campaigns and projects as requested, and works with critical stakeholders including Brand, Performance, Loyalty, Design, UX/UI, Site Development, Customer Service, and Mobile to roll out marketing editorial. Additional responsibilities include working with brand leadership to develop a copy brand book and style guide, framing all messaging around the accepted muse vocabulary and usage, and reviewing all banner copy for relevance and resonance.
Responsibilities
Key Responsibilities
Responsibilities:
  • Write/edit accurate, sales-oriented product and promotional copy that adheres to brand standards and legal requirements. Primary responsibility is brand marketing copy (site messaging, emails, and search engine optimized content); output may also include interviews, calls to action, PDP editing, app & mobile-specific assignments, or other content as directed. Work with team to coordinate writing assignments with current editorial staff and freelancers.
  • Possess strong writing, punctuation, vocabulary, and compositional skills. Articulate nuances in feature/benefit format. Clearly explain technical information in a variety of long- and short-form formats. Research and add detail or seek information from vendors, buyers, influencers, blogs, or other reputable sources to tell a complete marketing story. Identify and call out key attributes of products for customers and provide historical or cultural context to build customer rapport and awareness.
  • Become familiar with the brand, products, and customers to develop appropriate strategies for each demographic. Attend product presentations, project kickoffs, strategy plan reviews, and other meetings to understand products, customers, and brand voice. Help coordinate editorial content with brand team as needed, incorporating knowledge of product and critical campaigns to build compelling stories.
  • Actively participate in ongoing muse research independently and with the team. Review market research and available reports to stay on top of trends, muse vernacular, demographics, sales, and goals.
  • Create each brand's customer-facing editorial voice. Remain active in muse research and adapt copy to changing customer communication trends as needed.
  • Work with other departments to facilitate the acquisition of information; research and gather additional information independently as needed or as directed. Develop contacts throughout the industry to use as sources and background. Create thoughtful, compelling questions for sources that result in deeper story context if required by the project.
  • Organize time to research, compose drafts, edit, and rewrite articles, search engine optimized copy as necessary and integrate best SEO practices.
  • Implement revisions as indicated on proofs and as requested, adapting brand and vendor standards and clarifying any ambiguous issues. Review all projects for completeness, accuracy, customer clarity, and correct reflection of brand and vendor standards.
  • Attend vendor presentations, seminars, photo shoots, and interview opportunities as needed. Incorporate applicable information into the project.
  • Understand how to access and utilize copy repository database and related software. Coordinate with third-party vendors for export and receipt of copy as needed.
  • Assist others in the department and cross-train within editorial to understand various copy processes to help different areas as needed. Review and edit third-party submissions as needed.
  • Receive instruction, guidance and direction from supervisors and stakeholders, coordinate projects with other members of the creative team and Shared Services teams.
  • Display general knowledge of practices and procedures throughout Creative and Marketing.
  • Organize and prioritize a high workload volume, ensuring that critical milestone dates are met.
  • Complete work with limited supervision. Work collaboratively in a matrix environment to achieve Foot Locker Inc. objectives.
  • Provide regular updates to supervisors, including opportunities and vulnerabilities.

Qualifications
Qualifications:
  • Bachelor's degree (B.A.) from four-year college or university in Communications, English, Journalism, or a related field.
  • Minimum of six months (including internships) experience and/or training is preferred.
  • Knowledge of SEO and digital marketing a plus.
  • Excellent organizational and prioritizing skills and the ability to work independently.
  • Ability to read, analyzes, and interprets general business periodicals, professional journals, technical procedures, or governmental regulations.
  • Ability to write reports, business correspondence, and procedure manuals, highly preferred.
  • Strong communication (Verbal and Written) and research skills.
  • Passionate about sneaker culture, fashion trends, music, sports.

At Foot Locker, we value innovation, authenticity, and integrity in all that we do. To uphold the security and fairness of our hiring process, we ask that candidates refrain from using AI tools, including ChatGPT, during interviews and assessments. To ensure a smooth and secure experience, please review the following guidelines:
  • Cameras must be on for all virtual interviews.
  • AI tools are strictly prohibited during interviews or assessments.

We appreciate your understanding and cooperation as we work together to create a transparent and equitable hiring experience.
Benefits
The annual base salary range is $55,000-$63,500 This range represents the anticipated low and high end of the salary for this position. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below.
Foot Locker Benefits:
  • Employee Discount
  • Paid Time Off
  • Medical | Dental | Vision Coverage
  • 401(k) | Roth 401(k)
  • Stock Purchase Plan
  • Life Insurance
  • Flexible Spending Account
  • Opportunities for Advancement
  • Tuition Reimbursement for Qualified Courses
  • Strong Company Culture
  • Employee Resource Groups

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