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Conversion Rate Optimization Jobs in Raleigh, NC

TriMark Digital

CRO Strategist

Raleigh, NC · On-site

$79K - $91K/yr

As a Conversion Rate Optimization (CRO) Strategist, you'll help clients maximize the value of every website visitor through data-driven experimentation, user experience optimization and continuous ...

TriMark Digital

CRO Strategist

Raleigh, NC · On-site

$79K - $91K/yr

As a Conversion Rate Optimization (CRO) Strategist, you'll help clients maximize the value of every website visitor through data-driven experimentation, user experience optimization and continuous ...

TriMark Digital

CRO Strategist

Raleigh, NC · On-site

$79K - $91K/yr

As a Conversion Rate Optimization (CRO) Strategist, you'll help clients maximize the value of every website visitor through data-driven experimentation, user experience optimization and continuous ...

Keona Health

Senior Marketing Specialist

Chapel Hill, NC · On-site +1

$85K - $100K/yr

Implement conversion rate optimization strategies to improve lead-to-opportunity ratios. * Use analytics tools like HubSpot, Google Analytics, and CRM platforms to measure and refine campaign ...

Keona Health

Senior Marketing Specialist

Chapel Hill, NC · Remote

$85K - $100K/yr

Implement conversion rate optimization strategies to improve lead-to-opportunity ratios. * Use analytics tools like HubSpot, Google Analytics, and CRM platforms to measure and refine campaign ...

EnthuZiastic

Growth Hacker - Remote

Raleigh, NC · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Durham, NC · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Digitalturbine

Growth and Engagement Lead

Durham, NC · Hybrid

$124K - $186K/yr

Define growth metrics, build performance dashboards, and champion a conversion rate optimization (CRO) mindset to identify opportunities within user funnels * App Store Optimization (ASO): Leverage ...

AICPA

User Interface & User Experience Manager

Durham, NC · On-site

$88K - $125K/yr

Ensure platforms meet customer needs and expectations Conversion Rate Optimization/Testing * Use qualitative and quantitative data for a CRO strategy and testing plan * Create hypotheses and ...

CIMA

User Interface & User Experience Manager

Durham, NC · Hybrid

$88K - $125K/yr

Ensure platforms meet customer needs and expectations Conversion Rate Optimization/Testing * Use qualitative and quantitative data for a CRO strategy and testing plan * Create hypotheses and ...

aicpa

User Interface & User Experience Manager

Durham, NC · On-site

$88K - $125K/yr

Ensure platforms meet customer needs and expectations Conversion Rate Optimization/Testing * Use qualitative and quantitative data for a CRO strategy and testing plan * Create hypotheses and ...

FatCat Strategies

PPC Specialist

Raleigh, NC · On-site

A real command of conversion tracking, attribution, and the metrics that matter (CPL, CPA, ROAS, conversion rate) * Working knowledge of SEO and SEM fundamentals, enough to jump in and add value when ...

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Conversion Rate Optimization information

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How much do conversion rate optimization jobs pay per hour?

As of Aug 10, 2026, the average hourly pay for conversion rate optimization in Raleigh, NC is $60.75, according to ZipRecruiter salary data. Most workers in this role earn between $60.77 and $60.77 per hour, depending on experience, location, and employer.

What is conversion rate optimization?

A Conversion Rate Optimization (CRO) job involves analyzing user behavior, running A/B tests, and implementing strategies to improve the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. CRO specialists use data, analytics, and user feedback to identify barriers in the conversion funnel and optimize website elements like landing pages, forms, and calls-to-action. The goal is to enhance user experience and increase conversions without increasing traffic.

What are the typical challenges faced by professionals in conversion rate optimization, and how can they be addressed?

Professionals in Conversion Rate Optimization often face challenges such as interpreting complex user data, running statistically valid experiments, and balancing various stakeholder priorities. It can take time to achieve meaningful results since significant changes in conversion rates may require multiple iterations of testing and optimization. To address these challenges, strong analytical skills and open communication with marketing, design, and development teams are essential. Many employers also encourage ongoing learning and team collaboration to stay updated with evolving CRO strategies. This collaborative and data-driven environment helps CRO specialists implement effective solutions that drive business growth.

What are the key skills and qualifications needed to thrive in conversion rate optimization?

To excel in Conversion Rate Optimization (CRO), you need a solid understanding of digital marketing, data analysis, user experience (UX) principles, and A/B testing methodologies, typically supported by a degree in marketing, statistics, or a related field. Familiarity with CRO tools such as Google Analytics, Optimizely, VWO, and heatmapping software, as well as certifications in analytics or UX, is highly valuable. Strong problem-solving skills, creativity, and effective communication help in interpreting data and collaborating with cross-functional teams. These competencies are crucial for identifying opportunities, implementing meaningful experiments, and driving measurable improvements in conversion rates.

What is a conversion rate optimization job description?

A conversion rate optimization (CRO) specialist analyzes website data and user behavior to improve site performance and increase the percentage of visitors who complete desired actions. The role involves conducting A/B tests, implementing changes using tools like Google Optimize or Optimizely, and collaborating with designers and developers to enhance user experience and maximize conversions.

How to become a conversion rate optimization specialist?

To become a conversion rate optimization (CRO) specialist, develop skills in data analysis, user experience, and A/B testing, often through online courses or certifications. Gaining experience with analytics tools like Google Analytics and testing platforms such as Optimizely or VWO is essential, along with a strong understanding of digital marketing and website design principles.
What are the most commonly searched types of Conversion Rate Optimization jobs in Raleigh, NC? The most popular types of Conversion Rate Optimization jobs in Raleigh, NC are:
What are popular job titles related to Conversion Rate Optimization jobs in Raleigh, NC? For Conversion Rate Optimization jobs in Raleigh, NC, the most frequently searched job titles are:
What job categories do people searching Conversion Rate Optimization jobs in Raleigh, NC look for? The top searched job categories for Conversion Rate Optimization jobs in Raleigh, NC are:
What cities near Raleigh, NC are hiring for Conversion Rate Optimization jobs? Cities near Raleigh, NC with the most Conversion Rate Optimization job openings:
Conversion Rate Optimization jobs near you
Infographic showing various Conversion Rate Optimization job openings in Raleigh, NC as of July 2026, with employment types broken down into 1% As Needed, 73% Full Time, 20% Part Time, 1% Temporary, 4% Contract, and 1% Nights. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $126,370 per year, or $60.8 per hour.

Conversion Rate Optimization Director

Go Fish Digital

Raleigh, NC • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 6 days ago

Job description

About Us
We are a modern marketing collective built for scale, efficiency, and impact. As the parent company, Agital supports three specialized agencies: Go Fish Digital, REQ, and WDG, with shared infrastructure, advanced technology, and deeply experienced people, allowing each brand to do its best work.
Go Fish Digital is an engineering-forward performance marketing agency specializing in SEO, Generative Engine Optimization (GEO), its Barracuda AI platform, social commerce, and conversion-focused creative.
WDG designs and builds complex enterprise web experiences for associations, nonprofits, foundations, universities, and other mission-driven organizations.
REQ is a digital marketing and communications agency specializing in brand, reputation, and advocacy for global organizations across technology, healthcare, finance, hospitality, and real estate.
Together, we operate as one collaborative ecosystem, combining deep expertise, AI-powered capabilities, and a culture of curiosity to help ambitious brands grow while creating meaningful opportunities for our people.
About the role
You'll own the CRO strategy for accounts from kickoff through ongoing iteration. That includes auditing conversion paths across commercial pages, PDPs/PLPs, forms, onboarding flows, and key funnel moments - then prioritizing opportunities based on impact, effort, and business value.
You'll design and oversee experimentation roadmaps aligned to user intent, personas, and lifecycle stages, while producing clear, client-facing insights that explain what was tested, what we learned, and how it ties back to revenue, leads, or retention.
You'll also identify cross-channel opportunities where SEO, paid media, UX, content, and analytics can reinforce conversion performance, and you'll document and refine internal CRO workflows, testing standards, and QA processes as the program scales.
You'll be trusted with things that matter: strategic direction, interpretation of results, and client confidence in high-stakes optimization decisions.
What you'll do
Strategy & Client Communication
  • Define and defend CRO strategy: what to test, what to fix, what to measure, and why.
  • Translate behavioral data, test results, and UX insights into clear, executive-ready narratives.
  • Operate as a trusted advisor: lead client conversations, set expectations, and communicate wins, risks, and tradeoffs with confidence.
  • Connect conversion outcomes directly to business KPIs like revenue, pipeline, CAC, and LTV.

Page Template & System-Level Optimization
  • Evaluate and improve core page templates to reduce friction and better align with user intent.
  • Partner with UX, product, and engineering teams to influence template-level decisions that balance conversion performance, usability, accessibility, and development constraints.
  • Help clients understand when template evolution (structure, hierarchy, messaging) will deliver more impact than individual tests or micro-optimizations.

Experimentation Strategy & Test Design
  • Audit and optimize landing pages, solution pages, PDPs/PLPs, checkout flows, lead forms, and onboarding experiences.
  • Define test hypotheses and recommended A/B or multivariate approaches informed by user behavior, qualitative insights, and conversion psychology.
  • Partner with client UX, development, SEO, paid, and analytics teams to scope, QA, and advise on experiment implementation (when testing is the right tool).
  • Ensure measurement plans, test validity, and statistically sound interpretation of results.

User, Persona, and Journey Mapping
  • Build and refine persona cohorts and journey maps using analytics, research, and qualitative inputs.
  • Identify friction points, objections, and motivation gaps across the funnel.
  • Use AI and research tools to accelerate hypothesis generation, insight synthesis, and experimentation planning, without sacrificing rigor.

Measurement, Learning, and Optimization
  • Own CRO measurement frameworks (conversion rate, revenue per visitor, funnel drop-off, test velocity, learning velocity).
  • Turn test results into actionable insights and next-step recommendations.
  • Continuously refine playbooks based on performance trends, user behavior changes, and platform updates.

What You Bring
CRO & Growth Expertise
  • 5+ years of hands-on experience in conversion rate optimization, experimentation, or growth-focused roles.
  • Proven success in designing, executing, and scaling experimentation programs across B2B, B2C, and/or eCommerce environments.
  • Deep experience with CRO and experimentation tools such as VWO, Optimizely, Google Optimize (or equivalent), Convert, or similar platforms.
  • Strong working knowledge of behavioral and qualitative research tools, including Crazy Egg, Hotjar, FullStory, Contentsquare, or similar.
  • Experience optimizing high-impact funnel moments: landing pages, PDPs/PLPs, lead forms, checkout flows, onboarding, and conversion paths.
  • Solid understanding of UX principles, persuasion, and conversion psychology-and how to apply them pragmatically, not dogmatically.

Analytical Fluency
  • Strong proficiency with analytics platforms such as Google Analytics (GA4), Looker Studio, and/or other BI tools.
  • Experience defining and tracking meaningful CRO metrics beyond surface-level conversion rate (e.g., revenue per visitor, funnel progression, test velocity, learning velocity).
  • Comfortable evaluating test validity, statistical significance, and tradeoffs between speed and rigor.
  • Experience building experimentation roadmaps, dashboards, and insight summaries that clearly connect tests to business outcomes.

Client Communication & Influence
  • Experience in an agency or consulting environment with direct client ownership.
  • Ability to explain complex findings in plain language to senior stakeholders.
  • Comfortable working independently, making judgment calls, and leading in ambiguous situations.

Why Join Us
You'll work alongside talented people who are passionate about solving problems, helping clients grow, and delivering meaningful results. We're a collaborative, fast-moving team where curiosity is encouraged, ideas are welcomed, and great work is recognized.
We believe the best work happens when people are trusted to take ownership, supported in their growth, and empowered to bring their unique perspectives to the table. Whether you're just getting started or bringing years of experience, you'll have the opportunity to make an impact while continuing to learn and grow.
Benefits & Compensation
We believe great people deserve great support. Our company offers competitive compensation and a comprehensive benefits package designed to support your health, well-being, and career growth, including:
  • Competitive compensation
  • Flexible work environment
  • Medical, dental, and vision insurance
  • Unlimited paid time off
  • 401(k) with company match
  • Company-paid life and disability insurance
  • Paid parental leave
  • A collaborative culture with autonomy and ownership
  • Employee wellness programs and additional perks

Additional Information
No agencies, please.
We are proud to be an Equal Opportunity Employer. We are committed to creating an inclusive workplace where everyone feels respected, valued, and empowered to succeed. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.
Please note that this job description is intended to describe the general nature and level of work being performed. It is not intended to be a comprehensive list of all responsibilities, duties, or qualifications, which may change based on business needs.
At this time, we are unable to sponsor or transfer employment visas for this position.

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