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Conversion Rate Optimization Jobs in Charlotte, NC

Aprio

Senior Manager, Digital Marketing

Charlotte, NC · On-site +1

Run the conversion rate optimization (CRO) program, using A/B testing and data to improve conversion across campaigns and landing pages. * Collaborate with the website team to shape site and landing ...

Renuity

VP, Performance Marketing

Charlotte, NC · On-site

Conversion Rate Optimization (CRO): Lead the strategy for landing page testing and website funnel optimization to improve lead-to-sale conversion rates. * Data & Analytics: Monitor and report on key ...

ARUZA LLC

Director of Marketing

Charlotte, NC

Oversee website strategy, content, SEO, conversion optimization, and overall digital customer ... Partner with sales and operations to improve lead quality, conversion rates, and overall customer ...

Aruza Pest Control

Director of Marketing

Charlotte, NC · On-site

Oversee website strategy, content, SEO, conversion optimization, and overall digital customer ... Partner with sales and operations to improve lead quality, conversion rates, and overall customer ...

ARUZA LLC

Director of Marketing

Charlotte, NC · On-site

Oversee website strategy, content, SEO, conversion optimization, and overall digital customer ... Partner with sales and operations to improve lead quality, conversion rates, and overall customer ...

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All JobsConversion Rate Optimization JobsConversion Rate Optimization Jobs in Charlotte, NC

Conversion Rate Optimization information

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$5

$61

How much do conversion rate optimization jobs pay per hour?

As of Sep 1, 2026, the average hourly pay for conversion rate optimization in Charlotte, NC is $61.04, according to ZipRecruiter salary data. Most workers in this role earn between $61.06 and $61.06 per hour, depending on experience, location, and employer.

What is conversion rate optimization?

A Conversion Rate Optimization (CRO) job involves analyzing user behavior, running A/B tests, and implementing strategies to improve the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. CRO specialists use data, analytics, and user feedback to identify barriers in the conversion funnel and optimize website elements like landing pages, forms, and calls-to-action. The goal is to enhance user experience and increase conversions without increasing traffic.

What are the key skills and qualifications needed to thrive in conversion rate optimization?

To excel in Conversion Rate Optimization (CRO), you need a solid understanding of digital marketing, data analysis, user experience (UX) principles, and A/B testing methodologies, typically supported by a degree in marketing, statistics, or a related field. Familiarity with CRO tools such as Google Analytics, Optimizely, VWO, and heatmapping software, as well as certifications in analytics or UX, is highly valuable. Strong problem-solving skills, creativity, and effective communication help in interpreting data and collaborating with cross-functional teams. These competencies are crucial for identifying opportunities, implementing meaningful experiments, and driving measurable improvements in conversion rates.

What are the typical challenges faced by professionals in conversion rate optimization, and how can they be addressed?

Professionals in Conversion Rate Optimization often face challenges such as interpreting complex user data, running statistically valid experiments, and balancing various stakeholder priorities. It can take time to achieve meaningful results since significant changes in conversion rates may require multiple iterations of testing and optimization. To address these challenges, strong analytical skills and open communication with marketing, design, and development teams are essential. Many employers also encourage ongoing learning and team collaboration to stay updated with evolving CRO strategies. This collaborative and data-driven environment helps CRO specialists implement effective solutions that drive business growth.

How to become a conversion rate optimization specialist?

To become a conversion rate optimization (CRO) specialist, develop skills in data analysis, user experience design, and A/B testing, often through online courses or certifications. Gaining experience with analytics tools like Google Analytics and testing platforms such as Optimizely enhances your expertise, and building a portfolio of successful projects can improve job prospects.

What does a conversion rate optimizer do?

A conversion rate optimizer analyzes website data and user behavior to identify ways to increase the percentage of visitors who complete desired actions, such as making a purchase or signing up. They use tools like A/B testing and analytics platforms to implement and measure improvements, often collaborating with designers and marketers to enhance user experience and maximize conversions.

What are the most commonly searched types of Conversion Rate Optimization jobs in Charlotte, NC?

The most popular types of Conversion Rate Optimization jobs in Charlotte, NC are:

What are popular job titles related to Conversion Rate Optimization jobs in Charlotte, NC?

For Conversion Rate Optimization jobs in Charlotte, NC, the most frequently searched job titles are:

What job categories do people searching Conversion Rate Optimization jobs in Charlotte, NC look for?

The top searched job categories for Conversion Rate Optimization jobs in Charlotte, NC are:

What cities near Charlotte, NC are hiring for Conversion Rate Optimization jobs?

Cities near Charlotte, NC with the most Conversion Rate Optimization job openings:

Conversion Rate Optimization jobs near you
Infographic showing various Conversion Rate Optimization job openings in Charlotte, NC as of August 2026, with employment types broken down into 1% As Needed, 67% Full Time, 23% Part Time, 1% Temporary, 7% Contract, and 1% Nights. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $126,973 per year, or $61 per hour.

Senior Manager, Digital Marketing

Charlotte, NC • On-site, Remote

Aprio
Accounting Services • 501 - 1,000 employees

8.8

Company rating: 8.8 out of 10

Based on 7 frontline employees who took The Breakroom Quiz

2nd of 23 rated bookkeepers and accountants

People enjoy working here

Good employer

Respectful managers

Learn more about Aprioexternal

Full-time

Medical, Dental, Vision, Retirement

Re-posted 4 days ago

Job description

Work with a Top 20 CPA and advisory firm that Accounts for Anything.  Aprio has 40 U.S. office locations, as well as international office locations and more than 3,200 team members that speak 60+ languages across the globe.  By bringing together proven expertise, deep understanding, and strategic foresight for fast-growing industries, Aprio ensures clients are prepared for wherever life or business may take them. Discover a top-rated culture, vast growth opportunities and your next big career move with Aprio.

Join Aprio's Digital Marketing team and you will help clients maximize their opportunities.  Aprio Advisory Group, LLC is a progressive, fast-growing firm looking for a Senior Manager, Digital Marketing to join their dynamic team. 
 
Aprio, a Top 20 U.S. business advisory and accounting firm, is seeking a Senior Manager, Digital Marketing to manage and execute its digital marketing programs across paid media and search visibility, along with the analytics and conversion rate optimization (CRO) that measure and improve them. Just as important, this is a role for a hands-on marketer who treats AI as central to modern marketing - using it daily and helping the team adopt it to sharpen decisions, increase output, and drive stronger business outcomes. Partnering with the email and website teams, the Senior Manager will turn strategy into results while managing and coaching a small, hands-on team. The ideal candidate pairs deep, hands-on fluency across these channels with strong analytical instincts, enthusiasm for applying AI, and a firm grasp of complex B2B buying cycles.
Responsibilities:
  • Manage and execute Aprio's digital marketing programs - spanning paid media, search visibility, analytics, and conversion rate optimization (CRO) - aligning day-to-day work to growth goals and revenue targets. 
  • Use AI daily and help the team adopt it - identifying practical use cases, sharing approaches, and modeling confident, responsible use in everyday work. 
  • Manage and coach a small remote team of channel specialists, setting clear priorities and helping each team member grow in their craft. 
  • Run the paid media program - with an emphasis on paid search - including campaign strategy, execution, budget management, testing, and continuous performance improvement. 
  • Manage search visibility across both search engine optimization (SEO) and emerging AI search, helping Aprio earn visibility in traditional results and in generative engines such as ChatGPT, Google AI Overviews, Gemini, Perplexity, and Claude. 
  • Coordinate closely with the email marketing team to keep campaigns and nurture programs aligned across the funnel. 
  • Build AI into everyday marketing workflows and campaigns - from content and research to analysis, personalization, and reporting - and test and adopt tools that improve speed, quality, and results. 
  • Own marketing analytics and reporting - building the dashboards and cross-channel measurements that show how programs perform and where to improve. 
  • Run the conversion rate optimization (CRO) program, using A/B testing and data to improve conversion across campaigns and landing pages. 
  • Collaborate with the website team to shape site and landing-page experiences that support demand generation and demand capture. 
  • Manage campaign budgets and report on program performance and return on investment to the Vice President. 
  • Use HubSpot to run campaigns, workflows, and reporting, helping connect marketing activity to pipeline and revenue. 
  • Stay current on digital marketing and AI trends, platform changes, and new capabilities, and put them to work for the team. 
Qualifications:
  • Minimum of 7 years of experience in digital marketing, with a hands-on background across paid media and paid search, search visibility (SEO and AI search), and analytics and conversion rate optimization (CRO). 
  • Deep, hands-on paid media experience - especially paid search - including campaign strategy, budget management, bidding, testing, and performance measurement. 
  • Experience improving visibility in AI-driven search and generative engines (for example, ChatGPT, Google AI Overviews, Gemini, Perplexity, and Claude). 
  • Hands-on experience leading analytics and conversion rate optimization - including web analytics (such as GA4), attribution, dashboards, and A/B testing - and turning data into decisions and improvements. 
  • Experience running B2B marketing programs and a strong understanding of complex, multi-touch B2B buying and selling cycles. 
  • Hands-on experience applying AI tools in a marketing context - such as content creation, research, analysis, or campaign operations - with a track record of using them to improve output and results. 
  • Enthusiasm for AI and a habit of helping teammates adopt new tools and ways of working. 
  • Strong hands-on HubSpot proficiency, including campaign management, workflows, and reporting. 
  • Experience managing or coaching a small team or specialists, with strong communication and collaboration across cross-functional teams. 
  • Experience managing campaign budgets and reporting on performance. 
  • Bachelor's degree in marketing, business, communications, or a related field. 
  • Preferred Qualifications 
  • Agency experience, ideally paired with in-house B2B marketing. 
  • Experience managing remote team members 
  • Background in professional services or another considered-purchase, relationship-driven B2B industry. 
  • HubSpot certification(s). 
  • Google Ads or Google Analytics certification(s). 
  • MBA. 
Why work for Aprio:
Whether you are just starting out, looking to advance into management or searching for your next leadership role, Aprio offers an opportunity to grow with a future-focused, innovative firm.
 
 
Perks/Benefits we offer for full-time team members:
- Medical, Dental, and Vision Insurance on the first day of employment
- Flexible Spending Account and Dependent Care Account
- 401k with Profit Sharing
- 9+ holidays and discretionary time off structure
- Parental Leave - coverage for both primary and secondary caregivers
- Tuition Assistance Program and CPA support program with cash incentive upon completion
- Discretionary incentive compensation based on firm, group and individual performance
- Incentive compensation related to origination of new client sales
- Top rated wellness program
- Flexible working environment including remote and hybrid options
 
 
What's in it for you:
- Working with an industry leader: Be part of a high-growth firm that is passionate for what's next.
- An awesome culture: Thirty-one fundamental behaviors guide our culture every day ensuring we always deliver an exceptional team-member and client experience.  We call it the Aprio Way.  This shared mindset creates lasting relationships between team members and with clients.
- A great team: Work with a high-energy, passionate, caring and ambitious team of professionals in a collaborative culture.
- Entrepreneurship: Have the freedom to innovate and bring your ideas to help us grow to become the CPA firm of choice nationally.
- Growth opportunities: Grow professionally in an environment that fosters continuous learning and advancement.
- Competitive compensation: You will be rewarded with competitive compensation, industry-leading benefits and a flexible work environment to enjoy work/life balance.
 
 
EQUAL OPPORTUNITY EMPLOYER
Aprio is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race; color; religion; national origin; sex; pregnancy; sexual orientation; gender identity and/or expression; age; disability; genetic information, citizenship status; military service obligations or any other category protected by applicable federal, state, or local law.
 
Aprio, LLP and Aprio Advisory Group, LLC, operate in an alternative business structure, with Aprio Advisory Group, LLC providing non-attest tax and consulting services, and Aprio, LLP providing CPA firm services.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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