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Conversion Rate Optimization Jobs in Wisconsin (NOW HIRING)

Vista Apex

Email Marketing Coordinator

Racine, WI · On-site

Improve user experience, conversion rates, and SEO * Collaborate with designers and developers on enhancements Qualifications * Education * Bachelor's degree in Marketing, Communications, Business ...

Endries

Inside Sales Manager

Brillion, WI · On-site

... activity, conversion rates, pipeline coverage, and average response time * Establish weekly ... Support pricing discipline and product mix optimization aligned with company margin expectations ...

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$5

$63

How much do conversion rate optimization jobs pay per hour?

As of Jun 12, 2026, the average hourly pay for conversion rate optimization in Wisconsin is $63.08, according to ZipRecruiter salary data. Most workers in this role earn between $63.08 and $63.08 per hour, depending on experience, location, and employer.

What is a Conversion Rate Optimization job?

A Conversion Rate Optimization (CRO) job involves analyzing user behavior, running A/B tests, and implementing strategies to improve the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. CRO specialists use data, analytics, and user feedback to identify barriers in the conversion funnel and optimize website elements like landing pages, forms, and calls-to-action. The goal is to enhance user experience and increase conversions without increasing traffic.

What are the typical challenges faced by professionals in Conversion Rate Optimization, and how can they be addressed?

Professionals in Conversion Rate Optimization often face challenges such as interpreting complex user data, running statistically valid experiments, and balancing various stakeholder priorities. It can take time to achieve meaningful results since significant changes in conversion rates may require multiple iterations of testing and optimization. To address these challenges, strong analytical skills and open communication with marketing, design, and development teams are essential. Many employers also encourage ongoing learning and team collaboration to stay updated with evolving CRO strategies. This collaborative and data-driven environment helps CRO specialists implement effective solutions that drive business growth.

What are the key skills and qualifications needed to thrive in the Conversion Rate Optimization position, and why are they important?

To excel in Conversion Rate Optimization (CRO), you need a solid understanding of digital marketing, data analysis, user experience (UX) principles, and A/B testing methodologies, typically supported by a degree in marketing, statistics, or a related field. Familiarity with CRO tools such as Google Analytics, Optimizely, VWO, and heatmapping software, as well as certifications in analytics or UX, is highly valuable. Strong problem-solving skills, creativity, and effective communication help in interpreting data and collaborating with cross-functional teams. These competencies are crucial for identifying opportunities, implementing meaningful experiments, and driving measurable improvements in conversion rates.

How much does a conversion rate optimization specialist make?

A conversion rate optimization (CRO) specialist typically earns between $60,000 and $100,000 annually, depending on experience, location, and company size. Senior roles or those with advanced skills in analytics and A/B testing can earn higher salaries, often exceeding $120,000. Many CRO specialists also work with tools like Google Optimize, Optimizely, or VWO to improve website performance.

What does a conversion rate optimizer do?

A conversion rate optimizer analyzes website data and user behavior to identify ways to increase the percentage of visitors who complete desired actions, such as making a purchase or signing up. They use tools like A/B testing and analytics platforms to implement and measure improvements, often collaborating with designers and marketers to enhance user experience and maximize conversions.

What is a conversion rate optimization specialist job description?

A conversion rate optimization (CRO) specialist analyzes website data and user behavior to improve site performance and increase conversions. They conduct A/B testing, optimize landing pages, and use tools like Google Analytics to identify areas for improvement, often requiring skills in data analysis, UX design, and digital marketing. The role typically involves collaboration with marketing and development teams to implement data-driven strategies.

How to become a conversion rate optimization specialist?

To become a conversion rate optimization (CRO) specialist, develop skills in data analysis, user experience design, and A/B testing, often through online courses or certifications. Gaining experience with analytics tools like Google Analytics and CRO platforms, along with a strong understanding of digital marketing, is essential for success in this role.
What are the most commonly searched types of Conversion Rate Optimization jobs in Wisconsin? The most popular types of Conversion Rate Optimization jobs in Wisconsin are:
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Conversion Rate Optimization jobs near you
Infographic showing various Conversion Rate Optimization job openings in Wisconsin as of June 2026, with employment types broken down into 100% Full Time. Highlights an 74% In-person, and 26% Remote job distribution, with an average salary of $131,215 per year, or $63.1 per hour.
Sheboygan Auto Group Business Development Center Manager

Sheboygan Auto Group Business Development Center Manager

Sheboygan Auto Group

Sheboygan, WI • On-site

Full-time

Medical, Dental, Vision, Life, Retirement

This job post has expired 2 days ago. Applications are no longer accepted.

Job description

Do you love working with new technologies and innovative products? We are seeking energetic individual to join our unique and fast-paced Internet Sales team. This is a great opportunity to continue your career in retail automotive and familiarize yourself with the entire dealership experience.
In this role, Sales Business Development Center (BDC) Manager oversees a dealership's lead generation team, driving showroom traffic by managing internet leads, phone calls and scheduling appointments. They train, mentor, and coach representative, set performance quotas, and monitor CRM data to maximize conversion rates and profitability. The BDC Manager acts as a bridge between the digital/phone lead and the in-store sales team, focusing on transforming prospects into qualified, scheduled showroom appointments.
Benefits
  • Medical and Dental
  • Vision Insurance
  • Life Insurance
  • 401k
  • Paid Training
  • Employee discounts on products and services

Responsibilities
  • Team Leadership & Training: Recruit, onboard, and coach BDC agents on effective communication, objection handling, and scripting.
  • Lead Management: Ensure timely, professional, and consistent follow-up on all inbound/outbound internet leads, phone calls, and chat inquiries.
  • Performance Metrics: Monitor KPIs like contact rates, appointment show rates, and conversion rates to analyze effectiveness.
  • Strategy & Collaboration: Work with sales managers to align BDC activity with inventory, promotions, and dealership sales goals.
  • CRM Optimization: Maintain accurate, up-to-date documentation within the Customer Relationship Management (CRM) tool.
  • Answer customer calls and establish follows-up with sales appointments
  • Respond quickly to internet, phone and live chat inquiries using email, phone and live chat scripts and templates
  • Provide customers with initial product information & direct them to the appropriate dealership resources
  • Present initial financing options based on customer needs
  • Follow up with leads that are not ready to make an appointment or no-show
  • Participate in team & process development sessions - keeping positive relationships with teammates, sales teams and dealership management
  • Utilize CRM tracking system daily

Skills / Requirements
  • Experience: Typically 3-5 years in a BDC or sales management role.
  • Technical Proficiency: Strong knowledge of CRM software and lead management tools.
  • Communication: Excellent verbal and written skills for high-volume customer interaction.
  • Leadership: Proven ability to manage, motivate, and hold a team accountable for results.
  • Skills: Strong analytical, organizational, and time-management skills.
  • Team player attitude
  • Prompt and courteous
  • Enthusiastic personality
  • Must have strong computer skills
  • Willing to submit to a pre-employment background check & drug screen

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. We are committed to providing a safe, drug-free work environment. Applicants must be willing to submit to a pre-employment background check and drug test. Interested candidates must possess a valid driver's license and have a satisfactory driving record.

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