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Conversion Rate Optimization Jobs in Wisconsin (NOW HIRING)

landmarkcu

Website Lead

Brookfield, WI

... optimizing landing and product pages within our CMS to support acquisition and engagement goals ... conversion rates--while delivering an exceptional end-user experience. This position requires a ...

Landmark Credit Union

Website Lead

Brookfield, WI · On-site

... optimizing landing and product pages within our CMS to support acquisition and engagement goals ... conversion rates-while delivering an exceptional end-user experience. This position requires a ...

Artemax

Marketing Coordinator

New Berlin, WI · On-site

$41K - $57K/yr

Build and maintain regular reporting on website KPIs including traffic, conversion rate, average ... Organic Growth (SEO & Content)   * Execute day-to-day SEO tasks including keyword research, on ...

Artemax

Marketing Coordinator

New Berlin, WI · On-site

$41K - $57K/yr

Build and maintain regular reporting on website KPIs including traffic, conversion rate, average ... Organic Growth (SEO & Content)   * Execute day-to-day SEO tasks including keyword research, on ...

Artemax

Marketing Coordinator

New Berlin, WI · On-site

$41K - $57K/yr

Build and maintain regular reporting on website KPIs including traffic, conversion rate, average ... Organic Growth (SEO & Content)   * Execute day-to-day SEO tasks including keyword research, on ...

Sigma Commercial LLC

Digital Marketer

Milwaukee, WI · On-site

Optimize website performance, user experience (UX), and conversion rates (CRO). SEO/SEM: Conduct keyword research, optimize content for search engines, and manage PPC campaigns. Social Media: Build ...

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Conversion Rate Optimization information

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$63

How much do conversion rate optimization jobs pay per hour?

As of Jun 12, 2026, the average hourly pay for conversion rate optimization in Wisconsin is $63.08, according to ZipRecruiter salary data. Most workers in this role earn between $63.08 and $63.08 per hour, depending on experience, location, and employer.

What is a Conversion Rate Optimization job?

A Conversion Rate Optimization (CRO) job involves analyzing user behavior, running A/B tests, and implementing strategies to improve the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. CRO specialists use data, analytics, and user feedback to identify barriers in the conversion funnel and optimize website elements like landing pages, forms, and calls-to-action. The goal is to enhance user experience and increase conversions without increasing traffic.

What are the typical challenges faced by professionals in Conversion Rate Optimization, and how can they be addressed?

Professionals in Conversion Rate Optimization often face challenges such as interpreting complex user data, running statistically valid experiments, and balancing various stakeholder priorities. It can take time to achieve meaningful results since significant changes in conversion rates may require multiple iterations of testing and optimization. To address these challenges, strong analytical skills and open communication with marketing, design, and development teams are essential. Many employers also encourage ongoing learning and team collaboration to stay updated with evolving CRO strategies. This collaborative and data-driven environment helps CRO specialists implement effective solutions that drive business growth.

What are the key skills and qualifications needed to thrive in the Conversion Rate Optimization position, and why are they important?

To excel in Conversion Rate Optimization (CRO), you need a solid understanding of digital marketing, data analysis, user experience (UX) principles, and A/B testing methodologies, typically supported by a degree in marketing, statistics, or a related field. Familiarity with CRO tools such as Google Analytics, Optimizely, VWO, and heatmapping software, as well as certifications in analytics or UX, is highly valuable. Strong problem-solving skills, creativity, and effective communication help in interpreting data and collaborating with cross-functional teams. These competencies are crucial for identifying opportunities, implementing meaningful experiments, and driving measurable improvements in conversion rates.

How much does a conversion rate optimization specialist make?

A conversion rate optimization (CRO) specialist typically earns between $60,000 and $100,000 annually, depending on experience, location, and company size. Senior roles or those with advanced skills in analytics and A/B testing can earn higher salaries, often exceeding $120,000. Many CRO specialists also work with tools like Google Optimize, Optimizely, or VWO to improve website performance.

What does a conversion rate optimizer do?

A conversion rate optimizer analyzes website data and user behavior to identify ways to increase the percentage of visitors who complete desired actions, such as making a purchase or signing up. They use tools like A/B testing and analytics platforms to implement and measure improvements, often collaborating with designers and marketers to enhance user experience and maximize conversions.

What is a conversion rate optimization specialist job description?

A conversion rate optimization (CRO) specialist analyzes website data and user behavior to improve site performance and increase conversions. They conduct A/B testing, optimize landing pages, and use tools like Google Analytics to identify areas for improvement, often requiring skills in data analysis, UX design, and digital marketing. The role typically involves collaboration with marketing and development teams to implement data-driven strategies.

How to become a conversion rate optimization specialist?

To become a conversion rate optimization (CRO) specialist, develop skills in data analysis, user experience design, and A/B testing, often through online courses or certifications. Gaining experience with analytics tools like Google Analytics and CRO platforms, along with a strong understanding of digital marketing, is essential for success in this role.
What are the most commonly searched types of Conversion Rate Optimization jobs in Wisconsin? The most popular types of Conversion Rate Optimization jobs in Wisconsin are:
What are popular job titles related to Conversion Rate Optimization jobs in Wisconsin? For Conversion Rate Optimization jobs in Wisconsin, the most frequently searched job titles are:
What job categories do people searching Conversion Rate Optimization jobs in Wisconsin look for? The top searched job categories for Conversion Rate Optimization jobs in Wisconsin are:
Conversion Rate Optimization jobs near you
Infographic showing various Conversion Rate Optimization job openings in Wisconsin as of June 2026, with employment types broken down into 100% Full Time. Highlights an 74% In-person, and 26% Remote job distribution, with an average salary of $131,215 per year, or $63.1 per hour.

Website Lead

landmarkcu

Brookfield, WI

Other

Posted 27 days ago

Job description

At Landmark Credit Union, we succeed by putting people first - and that starts with you. Our culture of inclusion and collaboration enables us to support our members’ financial wellbeing, positively impact the communities we serve, and help our associates grow their careers. Bring your authentic self to work as part of an organization where you’ll feel valued for your unique qualities, are enabled to reach your full potential, and are recognized for your contributions to our success. We strive to ensure you feel empowered to grow and succeed, while also feeling valued and taken care of, as we all do our part to put people first. We invite you to learn more about this and other opportunities at Landmark Credit Union.
 
NATURE AND SCOPE
The Website Lead is responsible for overseeing the strategic marketing components of Landmark’s website and SEO initiatives, including creating, editing, and optimizing landing and product pages within our CMS to support acquisition and engagement goals. This role works in close collaboration with the Marketing and Digital Strategy teams to drive website performance, increase user engagement, generate qualified leads, and optimize conversion rates—while delivering an exceptional end-user experience. This position requires a strong analytical mindset and the ability to translate insights into actionable strategies. The Website Lead will take a data-first approach to continuously identify opportunities for improvement across digital touchpoints, with a focus on enhancing the overall digital journey. This includes campaign integration, SEO performance optimization, and ongoing evaluation of site effectiveness to support marketing objectives and business goals. This role requires a deep understanding of digital marketing best practices, SEO trends, and the ability to leverage data to guide decision-making and enhance website performance. This role does not have direct reports and reports to the Sr. Manager, Digital Marketing.

REQUIREMENTS
1. Bachelor’s degree in Marketing, Internet Marketing, Website Development, Digital Media, Business, Communications, or a related field is required, along with a minimum of five years of website management, analytics, and SEO experience. Familiarity with the financial services industry is preferred. An equivalent combination of education and experience may also be considered.
2. Strong analytical skills and a data-driven mindset, with the ability to translate insights into strategic recommendations and drive informed decision-making.
3. Lead the strategy and execution of hypothesis-driven A/B tests with clearly defined KPIs (e.g., conversion rate, engagement).
4. Proficiency with or certification in Google tools (GA4, Looker Studio, Tag Manager, Cloud, Console).
5. Experience with, or openness to adopting, AI tools in a compliant and responsible way to enhance marketing effectiveness and efficiency.
6. Working knowledge of HTML, CSS and structured data (schema/markup), with the ability to independently troubleshoot and implement front-end updates.
7. Strong understanding of UX, UI, content and SEO principles and how they influence brand experience, engagement, and conversion, with experience driving and validating improvements through structured testing.
8. Experience working in a highly regulated industry, with a clear understanding of ADA standards and experience maintaining and exceeding a WCAG-compliant website.
9. Ability to anticipate market or business issues and recommend improvements/enhancements.
10. Manage vendor relationships that support website delivery.
11. Excellent verbal and written communication skills, with the ability to lead cross-functional collaboration, influence stakeholders, and work both independently and as part of a team.
12. Experience leveraging CRM and CMS integrations to support personalized and data-driven website experiences.
13. Must develop a thorough understanding of company policies and procedures as they relate to this position and comply with all company policies and procedures and all job-related state and federal laws and regulations.
 
PRINCIPAL ACCOUNTABILITIES
1. Own and lead the day-to-day management and optimization of Landmark's public-facing website (landmarkcu.com) within Kentico CMS, ensuring accuracy, performance, and the ability to balance strategic website goals and business priorities.
2. Lead the creation and optimization of all website content to support brand awareness, traffic growth, lead generation and new member acquisition.
3. Oversee and drive the execution of active website promotions and campaigns, ensuring accuracy and timeliness.
4. Drive organic search traffic by collaborating with creative and project management teams to implement onpage content optimizations informed by data and search insights.
5. Lead website UX optimization efforts in partnership with the web developer, focusing on usability, accessibility, and measurable improvements in engagement and conversions.
6. Design and execute hypothesisdriven experimentation, including A/B testing, with clearly defined KPIs; evaluate results using quantitative data and apply learnings to ongoing optimization efforts.
7. Develop and drive actionable recommendations for insights and performance
8. Lead daily monitoring and reporting of website KPIs to ensure performance insights inform day-to-day priorities and long-term optimization strategies.
9. Collaborate cross-functionally to determine website landing page needs to optimize the performance of outbound/paid digital advertising.
10. Oversee and drive project execution for web initiatives, coordinating timelines, stakeholders, and deliverables to ensure successful implementation.
11. Independently lead and implement website updates as needed and as requested, balancing speed with governance, quality assurance, and compliance standards.
12. Lead ongoing competitor analysis, translating insights into actionable strategies that drive website optimization, enhance user experience, and support acquisition goals.
13. Perform other duties as assigned.
 
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