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Conversion Rate Optimization Jobs in Utah (NOW HIRING)

Cariloha

Performance Marketing Manager

Sandy, UT · On-site

$54K - $68K/yr

Own execution and optimization across: * Paid Social * Paid Search * YouTube * Display * Affiliate ... CAC * LTV * Conversion Rate * New Customer Acquisition * Identify opportunities to improve ...

The Grace Company

E- commerce Specialist

West Jordan, UT · On-site

$50K - $60K/yr

This role ensures our online storefronts remain accurate, organized, and optimized while ... Conversion rate * Product performance * FBA inventory health * Listing health * Buy Box performance

The Grace Company

E- commerce Specialist

West Jordan, UT · On-site

$50K - $60K/yr

This role ensures our online storefronts remain accurate, organized, and optimized while ... Conversion rate * Product performance * FBA inventory health * Listing health * Buy Box performance

Alta Roofing

Marketing Coordinator

Sandy, UT · On-site

$40K - $80K/yr

Manage SEO strategy and local search visibility. * Create and update landing pages for marketing campaigns. * Track website analytics and conversion rates. * Ensure all content remains current and ...

Alta Roofing

Marketing Coordinator

Sandy, UT · On-site

$40K - $80K/yr

Manage SEO strategy and local search visibility. * Create and update landing pages for marketing campaigns. * Track website analytics and conversion rates. * Ensure all content remains current and ...

Alta Roofing

Marketing Coordinator

Sandy, UT · On-site

$40K - $80K/yr

Manage SEO strategy and local search visibility. * Create and update landing pages for marketing campaigns. * Track website analytics and conversion rates. * Ensure all content remains current and ...

Purple

eCommerce Business Analyst (Hybrid)

Lehi, UT

$97K - $115K/yr

Design, execute, and analyze A/B and multivariate website tests , translating results into clear recommendations for site optimization * Monitor and report on conversion rate performance, with the ...

Purple

eCommerce Business Analyst (Hybrid)

Lehi, UT · On-site

$97K - $115K/yr

Design, execute, and analyze A/B and multivariate website tests , translating results into clear recommendations for site optimization * Monitor and report on conversion rate performance, with the ...

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All JobsConversion Rate Optimization JobsConversion Rate Optimization Jobs in Utah

Conversion Rate Optimization information

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How much do conversion rate optimization jobs pay per hour?

As of Jul 22, 2026, the average hourly pay for conversion rate optimization in Utah is $56.90, according to ZipRecruiter salary data. Most workers in this role earn between $56.88 and $56.88 per hour, depending on experience, location, and employer.

What is a Conversion Rate Optimization job?

A Conversion Rate Optimization (CRO) job involves analyzing user behavior, running A/B tests, and implementing strategies to improve the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. CRO specialists use data, analytics, and user feedback to identify barriers in the conversion funnel and optimize website elements like landing pages, forms, and calls-to-action. The goal is to enhance user experience and increase conversions without increasing traffic.

What are the typical challenges faced by professionals in Conversion Rate Optimization, and how can they be addressed?

Professionals in Conversion Rate Optimization often face challenges such as interpreting complex user data, running statistically valid experiments, and balancing various stakeholder priorities. It can take time to achieve meaningful results since significant changes in conversion rates may require multiple iterations of testing and optimization. To address these challenges, strong analytical skills and open communication with marketing, design, and development teams are essential. Many employers also encourage ongoing learning and team collaboration to stay updated with evolving CRO strategies. This collaborative and data-driven environment helps CRO specialists implement effective solutions that drive business growth.

What are the key skills and qualifications needed to thrive in the Conversion Rate Optimization position, and why are they important?

To excel in Conversion Rate Optimization (CRO), you need a solid understanding of digital marketing, data analysis, user experience (UX) principles, and A/B testing methodologies, typically supported by a degree in marketing, statistics, or a related field. Familiarity with CRO tools such as Google Analytics, Optimizely, VWO, and heatmapping software, as well as certifications in analytics or UX, is highly valuable. Strong problem-solving skills, creativity, and effective communication help in interpreting data and collaborating with cross-functional teams. These competencies are crucial for identifying opportunities, implementing meaningful experiments, and driving measurable improvements in conversion rates.

What are the most commonly searched types of Conversion Rate Optimization jobs in Utah? The most popular types of Conversion Rate Optimization jobs in Utah are:
What cities in Utah are hiring for Conversion Rate Optimization jobs? Cities in Utah with the most Conversion Rate Optimization job openings:
Conversion Rate Optimization jobs near you
Infographic showing various Conversion Rate Optimization job openings in Utah as of July 2026, with employment types broken down into 87% Full Time, 11% Part Time, and 2% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $118,348 per year, or $56.9 per hour.
Performance Marketing Manager

Performance Marketing Manager

Cariloha

Sandy, UT • On-site

$54K - $68K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 15 days ago

Job description

Job Type
Full-time
Description
Location: Sandy, Utah
About Cariloha:
Cariloha is an omni-channel brand focused on soft and sustainable bedding, bath, and apparel made from better-for-the-planet bamboo viscose. Driven by a comfort and eco-conscious lifestyle, Cariloha joins the style of the Caribbean with the spirit of Aloha to provide the best in sustainable luxury. By turning self-replenishing bamboo fields into ultra-soft fabrics, Cariloha offers an exclusive collection of bedding, apparel, and bath goods, made from this soft, cool, clean and green resource. Inspired by the essence and energy of the islands, Cariloha blends style and self-expression into every piece of clothing and bedding it makes. Special care is taken to drape customers in soft, comfortable, naturally breathable fabrics that let them sleep, live and feel every day like they do on vacation. Thanks to an ever-growing, rich supply of bamboo, Cariloha has a growing fleet of 70+ stores in 16 countries offering its proprietary bamboo apparel, bedding and bath goods and enjoying the quality, soft touch, and green 'footprint' of this renewable resource.
Cariloha is proud to be a Certified B Corporation, which is a third-party verification showing our commitment to the highest standards of verified performance, accountability, and transparency on factors from sustainable impact on the planet to employee benefits and charitable giving. We are looking for team members who espouse these same values.
Role Overview:
The Performance Marketing Manager is responsible for driving customer acquisition, revenue growth, and marketing efficiency across our family of brands. This role develops and executes growth strategies across paid media channels while partnering closely with creative, email marketing, eCommerce, analytics, agency partners, and platform representatives.
This is a highly analytical and strategic role for a growth-minded marketer who can balance day-to-day campaign optimization with long-term business planning. The ideal candidate is comfortable owning performance outcomes, identifying growth opportunities, and influencing cross-functional teams without direct management responsibility.
Key Responsibilities
Growth Strategy & Planning
  • Develop annual and quarterly performance marketing plans aligned with company growth objectives.
  • Identify opportunities to scale customer acquisition while improving profitability.
  • Recommend channel investment strategies based on performance trends and business goals.
  • Contribute to long-term customer acquisition and retention planning.
  • Stay current on industry trends, platform developments, and emerging growth opportunities.

Media & Channel Management
  • Own execution and optimization across:
    • Paid Social
    • Paid Search
    • YouTube
    • Display
    • Affiliate
    • Influencer Amplification
    • Emerging Acquisition Channels
  • Manage external agencies and platform relationships.
  • Partner with Meta, Google, TikTok, and other channel representatives to identify growth opportunities.
  • Evaluate and test new acquisition channels and technologies.

Budget & Performance Management
  • Manage media budgets and pacing across both brands.
  • Monitor and optimize key performance metrics including:
    • ROAS
    • MER
    • CAC
    • LTV
    • Conversion Rate
    • New Customer Acquisition
  • Identify opportunities to improve marketing efficiency and contribution margin.
  • Develop performance forecasts and scenario planning models.

Measurement & Analytics
  • Analyze customer acquisition performance and channel effectiveness.
  • Partner with analytics teams to improve attribution and measurement frameworks.
  • Evaluate incrementality, attribution, and customer quality across acquisition channels.
  • Build actionable reporting and performance insights for leadership teams.
  • Translate complex data into clear business recommendations.

Creative & Conversion Optimization
  • Partner with Brand Marketing, Creative, and Content teams to develop high-performing campaigns.
  • Create testing roadmaps focused on:
    • Creative
    • Messaging
    • Offers
    • Landing Pages
    • Audience Segmentation
  • Use consumer insights and performance data to guide creative decisions.
  • Identify opportunities to improve conversion rates throughout the customer journey.

Cross-Functional Collaboration
  • Partner closely with:
    • Brand Marketing
    • Creative
    • eCommerce
    • CRM / Email Marketing
    • Product Development
    • Retail Marketing
    • Wholesale Marketing
  • Ensure acquisition strategies align with overall brand and business objectives.
  • Support integrated marketing campaigns across both brands.
  • Share performance insights that help inform broader marketing and business decisions.

Innovation & Continuous Improvement
  • Proactively identify new growth opportunities.
  • Test emerging platforms, tools, and technologies.
  • Recommend improvements to marketing processes, reporting, and operational efficiency.
  • Champion a culture of testing, learning, and optimization.

Requirements
Qualifications
Education
  • Bachelor's degree in Marketing, Business, Economics, Analytics, or related field.

Experience
  • 5-8 years of performance marketing experience.
  • Proven success managing paid media budgets and driving profitable growth.
  • Experience with:
    • Meta
    • Google
    • YouTube
    • TikTok
    • Affiliate Marketing
    • Analytics Platforms
  • Experience working with agencies and media partners.
  • eCommerce and omnichannel retail experience preferred.

Skills & Competencies
Strategic Thinking
  • Ability to connect marketing performance to broader business objectives.
  • Understands both brand-building and direct-response marketing.

Analytical Excellence
  • Strong quantitative and financial acumen.
  • Comfortable working with large datasets and performance models.

Ownership Mentality
  • Takes accountability for business outcomes, not just channel metrics.
  • Proactively identifies solutions and growth opportunities.

Collaboration & Influence
  • Ability to influence stakeholders without direct authority.
  • Builds strong relationships across teams and external partners.

Leadership Potential
  • Demonstrates the capability to eventually lead teams and broader growth initiatives.
  • Thinks beyond campaign management toward long-term business growth.

Key Performance Indicators (KPIs)
Growth Metrics
  • Revenue Growth
  • New Customer Growth
  • Customer Acquisition Efficiency
  • Marketing Contribution Margin

Performance Metrics
  • MER
  • ROAS
  • CAC
  • LTV
  • Conversion Rate

Strategic Impact
  • Incremental Revenue Generated
  • Successful Launch of New Growth Initiatives
  • Testing Velocity & Learnings
  • Forecast Accuracy

Compensation & Benefits
  • Medical, dental, vision, and life insurance
  • 401(k) with company match
  • Paid time off (PTO)
  • Flexible work schedule and telecommuting opportunities
  • Gym membership options
  • Employee recognition programs, including monetary rewards and annual "Live Your Dream" awards
  • Generous employee product discounts and annual product giveaways
  • Company events, catered meals, and a fully stocked kitchen
  • Annual one-on-one financial consulting

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