ZipRecruiter

Log In

1

Conversion Rate Optimization Jobs in Florida (NOW HIRING)

TEKsystems

CRO & Personalization Manager

Orlando, FL · On-site

$55 - $65/hr

Conversion Rate Optimization (CRO) * VWO Platform Ownership * Customer Data Platform (CDP) Collaboration * Analytics & Measurement * Cross-Functional Leadership Top Skills Details • 5+ years of ...

ReturnPro

Growth Marketing Manager

Aventura, FL · On-site

This role owns the strategy, execution, and optimization of digital growth initiatives including website strategy, search marketing, SEO, AEO/GEO, conversion rate optimization, social media, and ...

ReturnPro

Growth Marketing Manager ONSITE

Aventura, FL · Remote

This role owns the strategy, execution, and optimization of digital growth initiatives including website strategy, search marketing, SEO, AEO/GEO, conversion rate optimization, social media, and ...

Talking Parents

Lead Web Designer

Fort Walton Beach, FL · On-site

$70K - $80K/yr

Strategic Design & Conversion Optimization * Lead the ideation and creation of high-converting web design comps based on content and ad campaign strategies, with a focus on conversion rate ...

321 The Agency

CRM Specialist

Orlando, FL

Monitor key metrics including open rates, click-through rates, conversion rates, and customer lifetime value. * Identify opportunities for campaign optimization and revenue growth through data-driven ...

Three21 Creative LLC

CRM Specialist

Orlando, FL · On-site

$65K - $80K/yr

Monitor key metrics including open rates, click-through rates, conversion rates, and customer lifetime value. * Identify opportunities for campaign optimization and revenue growth through data-driven ...

Lovibond

Website Administrator

Sarasota, FL

$60K - $70K/yr

Implement A/B testing and conversion rate optimization (CRO) initiatives * Maintain website security, backups, and updates in coordination with IT * Review server and data transfer logs; perform ...

next page

Showing results 1-20

All JobsConversion Rate Optimization JobsConversion Rate Optimization Jobs in Florida

Conversion Rate Optimization information

See Florida salary details

$3

$47

How much do conversion rate optimization jobs pay per hour?

As of Jun 20, 2026, the average hourly pay for conversion rate optimization in Florida is $46.71, according to ZipRecruiter salary data. Most workers in this role earn between $46.68 and $46.68 per hour, depending on experience, location, and employer.

What is a Conversion Rate Optimization job?

A Conversion Rate Optimization (CRO) job involves analyzing user behavior, running A/B tests, and implementing strategies to improve the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. CRO specialists use data, analytics, and user feedback to identify barriers in the conversion funnel and optimize website elements like landing pages, forms, and calls-to-action. The goal is to enhance user experience and increase conversions without increasing traffic.

What are the typical challenges faced by professionals in Conversion Rate Optimization, and how can they be addressed?

Professionals in Conversion Rate Optimization often face challenges such as interpreting complex user data, running statistically valid experiments, and balancing various stakeholder priorities. It can take time to achieve meaningful results since significant changes in conversion rates may require multiple iterations of testing and optimization. To address these challenges, strong analytical skills and open communication with marketing, design, and development teams are essential. Many employers also encourage ongoing learning and team collaboration to stay updated with evolving CRO strategies. This collaborative and data-driven environment helps CRO specialists implement effective solutions that drive business growth.

What are the key skills and qualifications needed to thrive in the Conversion Rate Optimization position, and why are they important?

To excel in Conversion Rate Optimization (CRO), you need a solid understanding of digital marketing, data analysis, user experience (UX) principles, and A/B testing methodologies, typically supported by a degree in marketing, statistics, or a related field. Familiarity with CRO tools such as Google Analytics, Optimizely, VWO, and heatmapping software, as well as certifications in analytics or UX, is highly valuable. Strong problem-solving skills, creativity, and effective communication help in interpreting data and collaborating with cross-functional teams. These competencies are crucial for identifying opportunities, implementing meaningful experiments, and driving measurable improvements in conversion rates.

How much does a conversion rate optimization specialist make?

A conversion rate optimization (CRO) specialist typically earns between $60,000 and $100,000 annually, depending on experience, location, and company size. Senior roles or those with advanced skills in analytics and A/B testing can earn higher salaries, often exceeding $120,000. Many CRO specialists also work with tools like Google Optimize, Optimizely, or VWO to improve website performance.

What does a conversion rate optimizer do?

A conversion rate optimizer analyzes website data and user behavior to identify ways to increase the percentage of visitors who complete desired actions, such as making a purchase or signing up. They use tools like A/B testing and analytics platforms to implement and measure improvements, often collaborating with designers and marketers to enhance user experience and maximize conversions.

What is a conversion rate optimization specialist job description?

A conversion rate optimization (CRO) specialist analyzes website data and user behavior to improve site performance and increase conversions. They conduct A/B testing, optimize landing pages, and use tools like Google Analytics to identify areas for improvement, often requiring skills in data analysis, UX design, and digital marketing. The role typically involves collaboration with marketing and development teams to implement data-driven strategies.

How to become a conversion rate optimization specialist?

To become a conversion rate optimization (CRO) specialist, develop skills in data analysis, user experience design, and A/B testing, often through online courses or certifications. Gaining experience with analytics tools like Google Analytics and CRO platforms, along with a strong understanding of digital marketing, is essential for success in this role.
What are the most commonly searched types of Conversion Rate Optimization jobs in Florida? The most popular types of Conversion Rate Optimization jobs in Florida are:
What are popular job titles related to Conversion Rate Optimization jobs in Florida? For Conversion Rate Optimization jobs in Florida, the most frequently searched job titles are:
What job categories do people searching Conversion Rate Optimization jobs in Florida look for? The top searched job categories for Conversion Rate Optimization jobs in Florida are:
What cities in Florida are hiring for Conversion Rate Optimization jobs? Cities in Florida with the most Conversion Rate Optimization job openings:
Conversion Rate Optimization jobs near you
Infographic showing various Conversion Rate Optimization job openings in Florida as of June 2026, with employment types broken down into 100% Full Time. Highlights an 74% In-person, and 26% Remote job distribution, with an average salary of $97,148 per year, or $46.7 per hour.
Conversion Rate Optimization Manager

Conversion Rate Optimization Manager

Paychex

Saint Petersburg, FL • Remote

$85K - $110K/yr

Full-time

Medical, Retirement, PTO

Posted 6 days ago

Paychex rating

7.4

Company rating: 7.4 out of 10

Based on 156 frontline employees who took The Breakroom Quiz

183rd of 428 rated business services

Job description

Imagine Your Future with Us! Since 1971, Paychex has been at the forefront of simplifying HR, payroll, and benefits for American businesses. Our digital HR technology and advisory solutions cater to the changing needs of employers and their employees. With our award-winning training and endless opportunities for growth and development, you can build a lifelong career with us. We pride ourselves on fostering an inclusive and innovative culture. Our leaders are here to support your career journey; they and our dedicated employees embody the values that drive us to support each other, our clients, and our communities. Join us to pursue your passion and unleash your potential.
Overview

Oversees Conversion Rate Optimization, including personalization strategies to increase conversion and engagement on Paychex web properties. Defines and manages all testing, analysis, and improvement of various conversion points in the marketing funnel. Responsible for increasing the rate at which inbound traffic converts to leads. Develops and manages a strategic testing roadmap and process focused on lead and revenue generation.


Responsibilities
  • Identifies conversion rate optimization (CRO) opportunities and leads the test ideation process to increase our lead to customer conversion rate and marketing efficiencies. Establishes, documents, and maintains an evolving conversion optimization strategy that focuses on lead generation to improve our online marketing performance and KPIs.
  • Facilitates end-to-end conversion testing and targeting process, including test/targeting plan, creative design, code development, QA launch, analysis, insights, and communication, to improve customer user experience, pathing, and conversion website traffic.
  • Manages key conversion points in marketing funnel to ensure optimal efficiency and results. Continually measures the performance of these conversion assets. Reports on the progress of conversion optimization on a regular basis through the delivery of key performance indicator reports and conversion test data.
  • Collaborates with channel-specific areas (email, social media, SEM, SEO, etc.) to optimize each conversion path and rates overall while driving marketing-qualified leads to our sales teams.
  • Provides insight to writers, graphic designers, and internal reviewers to ensure best practices are in place.
  • Stays abreast on best practices and latest trends in the digital analytics and conversion rate optimization tactics to maintain the highest level of marketing efficiency.

Qualifications
  • Bachelor's Degree in Related field - Required
  • 3 years of experience in inbound marketing strategies and tactics or related fields.
  • Direct experience with digital analytics such as Google Analytics and Optimizely (or comparable platforms).
  • Must have experience with conversion testing.
  • Must have digital marketing background.

Compensation
In the spirit of pay transparency, we are excited to share that the starting base pay range for this position is $85,000 - $110,000 annually. Please keep in mind that this range is the base pay only and does not consider other components that make up the total rewards package for the position. If you are hired at Paychex, your overall compensation will be determined based on factors such as geographic location, skills, education, and/or experience which may result in total compensation outside of this range.
Live the Paychex Values
  • Act with uncompromising integrity.
  • Provide outstanding service and build trusted relationships.
  • Drive innovation in our products and services and continually improve our processes.
  • Work in partnership and support each other.
  • Be personally accountable and deliver on commitments.
  • Treat each other with respect and dignity.

    • What's in it for you?
    • We value your well-being: We provide over 21 comprehensive rewards, including medical coverage, virtual wellness classes, tuition reimbursement, 401(k) + employer match, adoption assistance, financial assistance, and much more.
    • We value your time: From paid time off to company holidays, culture days, and comprehensive work-life balance programs, we will ensure you have the flexibility you need to be your best.
    • We value your development: Our award-winning training and development programs empower our employees with ongoing learning opportunities to give you the building blocks to grow your career.
    • We value your perspective: Our company culture reflects the diversity of our employees. We want you to be you and your voice to be heard.
    • We value our communities: We offer paid time off for volunteerism and promote many company-wide and local initiatives that benefit organizations you care about.

      • Note: The benefits described apply to full-time employees. Benefits for part-time, contract, and intern roles may vary.

      Not sure if you meet every requirement?
      At Paychex, we know that great talent comes in many forms. If you're passionate about the role but don't check every box, we still encourage you to apply. You might be the right fit - either for this position or another opportunity with us.

      Paychex is an equal opportunity employer. We are committed to fostering a respectful and inclusive workplace where all individuals are treated fairly and evaluated based on their qualifications, experience, and merit. We comply with all applicable federal, state, and local laws prohibiting discrimination in employment.Qualifications:
      • Bachelor's Degree in Related field - Required
      • 3 years of experience in inbound marketing strategies and tactics or related fields.
      • Direct experience with digital analytics such as Google Analytics and Optimizely (or comparable platforms).
      • Must have experience with conversion testing.
      • Must have digital marketing background.
      Education:UNAVAILABLEEmployment Type: FULL_TIME

    What Paychex employees say

    Pay

    Benefits

    Hours and flexibility

    Workplace

    Get the full story on Breakroom

    Paychex logo

    About Paychex

    Sourced by ZipRecruiter

    Consult with America's businesses, leveraging Paychex key referral channels and partnerships to educate stakeholders on our services, and provide consultative solutions to increase market share and drive revenue.

    Industry

    Human resources consulting services

    Company size

    10,000+ Employees

    Headquarters location

    Rochester, NY, US

    Year founded

    1971

    Social media

    FacebookTwitter

    View All Paychex Jobs

    Apply