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Conversion Rate Optimization Jobs in Florida (NOW HIRING)

FirmPilot

WordPress Landing Page Manager

Miami, FL · On-site

We're looking for an experienced Director / Senior Conversion Rate Optimization (CRO) & WordPress Landing Page Manager to own one of the most important parts of our marketing engine: building landing ...

FirmPilot

WordPress Landing Page Manager

Miami, FL · On-site

We're looking for an experienced Director / Senior Conversion Rate Optimization (CRO) & WordPress Landing Page Manager to own one of the most important parts of our marketing engine: building landing ...

PostcardMania

Paid Search & SEO Manager

Clearwater, FL

$90K - $120K/yr

Develop and execute SEO strategies to improve rankings, traffic, and conversion rates * Plan, launch, and optimize PPC campaigns across Google Ads, Microsoft Ads, and related platforms * Manage and ...

PostcardMania

Paid Search & SEO Manager

Clearwater, FL

$90K - $120K/yr

Develop and execute SEO strategies to improve rankings, traffic, and conversion rates * Plan, launch, and optimize PPC campaigns across Google Ads, Microsoft Ads, and related platforms * Manage and ...

Bluewater Media

Be Seen First

Senior Web Designer

Clearwater, FL · On-site

$60K - $70K/yr

Apply user experience (UX) and conversion rate optimization (CRO) best practices to improve website performance. * Design websites that support paid media campaigns, social media marketing ...

Techvilla Solutions

Perform in-depth data analysis to identify trends, customer behavior, and optimization opportunities. * Monitor and report on web analytics KPIs, user engagement, conversion rates, and digital ...

New

Techvilla Solutions

Perform in-depth data analysis to identify trends, customer behavior, and optimization opportunities. * Monitor and report on web analytics KPIs, user engagement, conversion rates, and digital ...

New

Talking Parents

Lead Web Designer

Fort Walton Beach, FL · On-site

$70K - $80K/yr

Strategic Design & Conversion Optimization * Lead the ideation and creation of high-converting web design comps based on content and ad campaign strategies, with a focus on conversion rate ...

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Conversion Rate Optimization information

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How much do conversion rate optimization jobs pay per hour?

As of Aug 11, 2026, the average hourly pay for conversion rate optimization in Florida is $46.71, according to ZipRecruiter salary data. Most workers in this role earn between $46.68 and $46.68 per hour, depending on experience, location, and employer.

What is conversion rate optimization?

A Conversion Rate Optimization (CRO) job involves analyzing user behavior, running A/B tests, and implementing strategies to improve the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. CRO specialists use data, analytics, and user feedback to identify barriers in the conversion funnel and optimize website elements like landing pages, forms, and calls-to-action. The goal is to enhance user experience and increase conversions without increasing traffic.

What are the typical challenges faced by professionals in conversion rate optimization, and how can they be addressed?

Professionals in Conversion Rate Optimization often face challenges such as interpreting complex user data, running statistically valid experiments, and balancing various stakeholder priorities. It can take time to achieve meaningful results since significant changes in conversion rates may require multiple iterations of testing and optimization. To address these challenges, strong analytical skills and open communication with marketing, design, and development teams are essential. Many employers also encourage ongoing learning and team collaboration to stay updated with evolving CRO strategies. This collaborative and data-driven environment helps CRO specialists implement effective solutions that drive business growth.

What are the key skills and qualifications needed to thrive in conversion rate optimization?

To excel in Conversion Rate Optimization (CRO), you need a solid understanding of digital marketing, data analysis, user experience (UX) principles, and A/B testing methodologies, typically supported by a degree in marketing, statistics, or a related field. Familiarity with CRO tools such as Google Analytics, Optimizely, VWO, and heatmapping software, as well as certifications in analytics or UX, is highly valuable. Strong problem-solving skills, creativity, and effective communication help in interpreting data and collaborating with cross-functional teams. These competencies are crucial for identifying opportunities, implementing meaningful experiments, and driving measurable improvements in conversion rates.

What is a conversion rate optimization job description?

A conversion rate optimization (CRO) specialist analyzes website data and user behavior to improve site performance and increase the percentage of visitors who complete desired actions. The role involves conducting A/B tests, implementing changes using tools like Google Optimize or Optimizely, and collaborating with designers and developers to enhance user experience and maximize conversions.

How to become a conversion rate optimization specialist?

To become a conversion rate optimization (CRO) specialist, develop skills in data analysis, user experience, and A/B testing, often through online courses or certifications. Gaining experience with analytics tools like Google Analytics and testing platforms such as Optimizely or VWO is essential, along with a strong understanding of digital marketing and website design principles.
What are the most commonly searched types of Conversion Rate Optimization jobs in Florida? The most popular types of Conversion Rate Optimization jobs in Florida are:
What are popular job titles related to Conversion Rate Optimization jobs in Florida? For Conversion Rate Optimization jobs in Florida, the most frequently searched job titles are:
What job categories do people searching Conversion Rate Optimization jobs in Florida look for? The top searched job categories for Conversion Rate Optimization jobs in Florida are:
What cities in Florida are hiring for Conversion Rate Optimization jobs? Cities in Florida with the most Conversion Rate Optimization job openings:
Conversion Rate Optimization jobs near you
Infographic showing various Conversion Rate Optimization job openings in Florida as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $97,148 per year, or $46.7 per hour.

Conversion Rate Optimization (CRO) Specialist

Miami Dolphins and Hard Rock Stadium

Miami Gardens, FL • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 22 days ago

Job description

Conversion Rate Optimization (CRO) Specialist
Department: Marketing
Direct Supervisor: Director, Digital Product
Status: Full-time
Summary:
The Conversion Rate Optimization (CRO) Specialist will play a critical role in the experimentation and optimization program across our digital properties - including the Miami Dolphins, Formula 1 Crypto.com Miami Grand Prix, and the Miami Open. This role turns user behavior into measurable revenue and engagement gains, auditing UI/UX, identifying friction in key conversion paths, designing and running A/B and multivariate tests, and translating results into clear recommendations.
Location:
  • This is a full-time position based on-site at Hard Rock Stadium in Miami Gardens, FL.

Responsibilities:
  • Maintain and execute the experimentation roadmap of test hypotheses across web and mobile app, balancing quick wins against higher-impact structural changes.
  • Design and execute A/B and multivariate tests end to end - hypothesis, success metrics, audience targeting, QA, launch, and statistical analysis - across ticketing, e-commerce, lead-gen, and content surfaces.
  • Conduct UI/UX and heuristic reviews of websites and the mobile app, identifying usability friction and conversion blockers, and grounding findings in analytics, session recordings, and heatmaps.
  • Analyze user behavior through funnel analysis, segmentation, heatmapping, and session replay to surface where and why users drop off.
  • Translate data into recommendations. Produce clear, prioritized, business-focused write-ups and presentations that connect findings to revenue, engagement, and the customer experience.
  • Partner cross-functionally with UX/UI, web content, brand, sales, and engineering to scope, ship, and measure changes.
  • Build personalization and targeting strategies to tailor experiences by audience (e.g., new vs. returning fans, single-game vs. season-ticket holders, hospitality prospects).
  • Define and report on CRO KPIs - conversion rate, AOV, funnel completion, bounce/exit, revenue per visitor - and maintain dashboards that keep stakeholders aligned on impact.
  • Champion a culture of testing, documenting learnings (wins and losses) so insights compound over time rather than getting re-learned.
  • Stay current on CRO, UX, accessibility, and experimentation best practices, and bring new tools and methods to the team

Qualifications:
  • 3+ years in conversion rate optimization, UX/product analytics, and web growth
  • Hands-on experience designing and running A/B and multivariate tests with a testing platform (e.g., Optimizely, VWO, or similar)
  • Strong working knowledge of web/app analytics (GA4 strongly preferred) and behavioral tools (e.g., Hotjar)
  • Solid grasp of experimentation methodology and statistics - sample size, significance, confidence, and how to avoid common testing pitfalls
  • Ability to evaluate UI/UX critically and articulate the "why" behind recommendations
  • Excellent communication and storytelling skills
  • Comfort working across both desktop web and native mobile app environments
  • Experience optimizing transactional funnels: e-commerce checkout, ticketing, subscriptions/memberships, or lead generation
  • Familiarity with sports, entertainment, hospitality, travel, or ticketing industries
  • Basic knowledge of HTML/CSS
  • Experience with personalization and audience-targeting tools
  • Familiarity with accessibility standards and how they intersect with UX
  • Experience with Agile methodologies and project management tools like Wrike or Jira

Featured Benefits:
  • Medical, dental, and vision insurance
  • Life insurance (including voluntary coverage for spouses and children)
  • Long term disability insurance
  • Ticket benefits for events including Miami Dolphins games, the Formula 1 Crypto.com Miami Grand Prix, and the Miami Open
  • Employee gym, subsidized lunch program, and discounts on a variety of products and services
  • 401k, paid time off (PTO), and company holidays

The Miami Dolphins, Hard Rock Stadium and South Florida Motorsports are proud to be Drug-Free Workplaces. Offers of employment are contingent on successful completion of drug and background screening.
It is the policy of the Company to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, marital status, military status, genetic information, sexual orientation, gender identity or expression, or other status protected by applicable federal, state, or local law.

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