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Conversion Rate Optimization Manager Jobs in Delaware

Sallie Mae

Manager, Digital Marketing

Newark, DE · On-site

You will manage marginal efficiency, scale investment responsibly, and ensure paid search ... ongoing optimization to improve efficiency, scale, and conversion outcomes. * Testing ...

Sallie_mae

Manager, Digital Marketing

Newark, DE · On-site

You will manage marginal efficiency, scale investment responsibly, and ensure paid search ... ongoing optimization to improve efficiency, scale, and conversion outcomes. * Testing ...

Purple Drive Technologies

Data Architect

Wilmington, DE · On-site

$61.75 - $79.50/hr

Project Management & Analytical Skills Requirements Gathering: Ability to work with business ... Provide post-conversion support, including data issue resolution and process optimization.

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Conversion Rate Optimization Manager information

See Delaware salary details

$44K

$106.9K

$173.1K

How much do conversion rate optimization manager jobs pay per year?

As of Jun 7, 2026, the average yearly pay for conversion rate optimization manager in Delaware is $106,917.00, according to ZipRecruiter salary data. Most workers in this role earn between $88,100.00 and $144,600.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Conversion Rate Optimization Manager, and why are they important?

To thrive as a Conversion Rate Optimization Manager, you need expertise in data analysis, digital marketing, A/B testing, and a strong understanding of user experience, often supported by a degree in marketing, business, or a related field. Familiarity with analytics platforms (such as Google Analytics), A/B testing tools (like Optimizely or VWO), and conversion tracking systems is typically required. Creative problem-solving, clear communication, and collaboration skills set exceptional professionals apart in this role. These competencies are crucial for effectively identifying opportunities, implementing strategies, and driving measurable improvements in conversion rates.

What does a Conversion Rate Optimization Manager do?

A Conversion Rate Optimization (CRO) Manager is responsible for improving the percentage of website visitors who complete desired actions, such as making a purchase or filling out a form. They analyze user behavior, run A/B tests, and use data-driven strategies to enhance website performance. Their goal is to maximize the effectiveness of digital marketing campaigns and increase ROI by making continuous improvements to the user experience and conversion processes.

What are some common challenges faced by a Conversion Rate Optimization Manager, and how can they be addressed?

Conversion Rate Optimization Managers often encounter challenges such as limited access to reliable data, resistance to change from stakeholders, and balancing short-term wins with long-term strategy. Addressing these issues involves fostering strong collaboration with analytics, development, and marketing teams, as well as effectively communicating the value of CRO initiatives through clear reporting and case studies. Staying up-to-date with industry best practices and using A/B testing platforms can also help overcome obstacles and drive measurable improvements.
What are the most commonly searched types of Conversion Rate Optimization jobs in Delaware? The most popular types of Conversion Rate Optimization jobs in Delaware are:
What cities in Delaware are hiring for Conversion Rate Optimization Manager jobs? Cities in Delaware with the most Conversion Rate Optimization Manager job openings:
Conversion Rate Optimization Manager jobs near you
Infographic showing various Conversion Rate Optimization Manager job openings in Delaware as of May 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $106,917 per year, or $51.4 per hour.
Paid Media Manager

Paid Media Manager

HALSTEAD MEDIA GROUP LLC

Middletown, DE • On-site, Remote

$62K - $68K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 22 days ago

Job description

Work from anywhere while running high-impact ad campaigns that drive real leads for lawn, landscape, and outdoor living companies. As a Halstead Media Paid Media Manager, you'll own performance across Meta and/or Google Ads-building, optimizing, and scaling campaigns that keep clients growing and teams proud of the results. What makes this opportunity unique is the mix of measurable impact and perks that support your life and career: remote flexibility, paid training and professional development, snack/coffee/tea subscriptions, premium medical (100% company-paid for employee), dental (50% company-paid) with optional vision, 15 PTO (includes vacation and sick) days to start plus paid holidays, 401(k) with match, and branded company swag.
What You'll Do
This isn't a "set it and forget it" role-it's a hands-on performance position where your strategic thinking and execution directly shape client outcomes. You'll go beyond basic management to become the paid media owner who turns goals into lead volume, better quality, and consistent delivery-while collaborating with creative, web, and client-facing teams to remove friction and improve conversion.
Campaign Ownership & Performance Strategy
  • Own lead generation performance for clients across Meta (Facebook/Instagram) and/or Google Ads (search and beyond as applicable).
  • Set up and launch campaigns (cold, retargeting, events, video, etc.) with clear structure, targeting, and tracking.
  • Use KPIs like leads/conversions as the main measure of success, supported by metrics like CTR, quality score, and cost efficiency.
  • Identify performance issues early, diagnose root causes, and build a clear plan to recover results-without waiting for someone to ask.
  • Stay current on platform changes and apply updates thoughtfully to improve outcomes.
  • High possibility of also working on Microsoft Ads, Linkedin Ads, and other paid media platforms.

Optimization, Budget Control & Execution
  • Monitor and optimize active campaigns regularly: audiences, creative, copy, bidding, and campaign type selection.
  • Manage budgets responsibly-avoiding chronic under- or overspend while keeping momentum strong.
  • Write compelling, relevant ad copy that matches the service, audience, and intent (and is clean, accurate, and typo-free).
  • Build ad creatives in Canva, and partner with designers when higher-level creative is needed.
  • Document key changes, learnings, and repeatable wins inside the company's training/process platform.

Cross-Functional Collaboration & Conversion Improvements
  • Collaborate with project managers, leadership, and creative teams to align campaigns to strategy and timelines.
  • Provide clear recommendations that improve conversion-such as landing page updates, offer clarity, tracking improvements, and funnel fixes.
  • Support reporting and updates by translating performance data into what matters: what happened, why it happened, and what you're doing next.
  • Participate in Zoom sessions for collaboration, training, workshops, and troubleshooting-especially around tracking forms/calls.

You'll Thrive in This Role If You:
  • Enjoy owning outcomes and taking pride in performance that's easy to measure.
  • Communicate clearly and proactively-especially when performance is down and action is needed.
  • Are organized and comfortable juggling multiple accounts, priorities, and deadlines.
  • Think strategically, but move fast (you don't get stuck overthinking).
  • Like learning-because the work touches tracking, landing pages, creative strategy, and more.

What Success Looks Like
  • Consistent lead generation results clients can feel-and explain inside their business.
  • Clean, accurate builds: strong copy, correct settings, thoughtful targeting, and well-structured campaigns.
  • Budgets managed responsibly with steady optimization (not fire drills).
  • Cross-team trust: you bring clarity, ideas, and follow-through that makes everyone better.
  • Visible alignment with our values: dependable, curious, results-driven, and action-oriented.

Required Experience
  • Experience creating and managing Meta OR Google Ads campaigns (you do not need both).
  • Strong written communication skills (ad copy quality matters here).
  • Comfort working in modern tools (Slack, Zoom, HubSpot, Asana, reporting tools, etc.).
  • Bonus: experience with conversion tracking, call/form tracking, landing page optimization, or LinkedIn Ads.

Additional Opportunities (Variety + Growth)
To broaden your marketing skillset-and help the team during coverage- you may also contribute to initiatives like:
  • Supporting reputation management updates
  • Competitor research
  • Call tracking setup support
  • Internal projects that improve client satisfaction and processes
  • Learning/supporting SEO depending on interest and strengths

About Halstead
Halstead Media Group helps landscape and outdoor living companies eliminate instability, fuel growth, and build lasting legacies with specialized, year-round marketing systems.
We're a fast-growing, performance-driven team that takes ownership of results and builds real client relationships rooted in trust. Clients stay with Halstead because we deliver best-in-class ROI, proactive strategy, and a human connection that makes marketing feel clear-not chaotic. As a recognized leader in the green industry, we're shaping what's next through education, partnerships, and marketing that produces real outcomes.
JOB CODE: 1000086

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