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Conversion Rate Optimisation Jobs in Alabama (NOW HIRING)

OWA

Digital Marketing Mgr

Foley, AL · On-site

... optimizing against performance metrics including ROAS, CPA, and conversion rate * Meaningful background in social media strategy - not just paid social execution, but a genuine understanding of ...

Cspire_telapex

Senior Paid Social Specialist

Mobile, AL

$77K - $95K/yr

... and customer conversion rates. Collaborate with Data Science and Analytics teams to enhance ... Proven experience managing and optimizing large-scale digital advertising budgets. Deep expertise ...

New

C Spire

Senior Paid Social Specialist

Mobile, AL

$77K - $95K/yr

... and customer conversion rates. Collaborate with Data Science and Analytics teams to enhance ... Proven experience managing and optimizing large-scale digital advertising budgets. Deep expertise ...

New

C Spire

Senior Paid Social Specialist

Birmingham, AL

$73K - $90K/yr

... and customer conversion rates. Collaborate with Data Science and Analytics teams to enhance ... Proven experience managing and optimizing large-scale digital advertising budgets. Deep expertise ...

New

Cspire_telapex

Senior Paid Social Specialist

Birmingham, AL · On-site

$73K - $90K/yr

... and customer conversion rates. Collaborate with Data Science and Analytics teams to enhance ... Proven experience managing and optimizing large-scale digital advertising budgets. Deep expertise ...

New

Cspire_telapex

Senior Paid Social Specialist

Montgomery, AL

$77K - $95K/yr

... and customer conversion rates. Collaborate with Data Science and Analytics teams to enhance ... Proven experience managing and optimizing large-scale digital advertising budgets. Deep expertise ...

New

C Spire

Senior Paid Social Specialist

Montgomery, AL

$77K - $95K/yr

... and customer conversion rates. Collaborate with Data Science and Analytics teams to enhance ... Proven experience managing and optimizing large-scale digital advertising budgets. Deep expertise ...

New

OWA

Jon Smith Subs Catering Coordinator

Foley, AL

$19/hr

Provide regular reporting on sales goals, conversion rates, and opportunities * Assist leadership ... To maintain document integrity and ensure optimal system processing, please submit your resume and ...

OWA

Jon Smith Subs Catering Coordinator

Foley, AL · On-site

$19/hr

Provide regular reporting on sales goals, conversion rates, and opportunities * Assist leadership ... To maintain document integrity and ensure optimal system processing, please submit your resume and ...

GVW Group, LLC

Chief Marketing Officer

Birmingham, AL · On-site

Digital acquisition and optimization * Field and event-driven demand * Customer advocacy and referral programs * Improve lead quality, conversion rates, CAC efficiency, and lifetime value * Partner ...

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All JobsConversion Rate Optimisation JobsConversion Rate Optimisation Jobs in Alabama

Conversion Rate Optimisation information

What are some common challenges faced by professionals in Conversion Rate Optimisation roles?

One common challenge in Conversion Rate Optimisation (CRO) is balancing quick wins with long-term strategic improvements, as stakeholders often expect immediate results from experiments and A/B tests. Additionally, CRO specialists frequently need to navigate conflicting opinions between marketing, design, and development teams while ensuring that data-driven recommendations are implemented effectively. Another challenge is obtaining sufficient traffic and statistically significant results, which can limit the speed and confidence of decision-making. Successful CRO professionals thrive by communicating clearly, prioritizing impactful tests, and fostering a culture of experimentation within their organizations.

What is Conversion Rate Optimisation (CRO)?

Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. This is achieved by analyzing user behavior, testing different website elements, and implementing changes to improve user experience and encourage conversions. CRO involves strategies like A/B testing, improving website design, optimizing calls to action, and minimizing barriers to conversion. The ultimate goal is to maximize the effectiveness of a website and increase return on investment from existing traffic.

Which is the highest paying job in marketing?

In marketing, senior roles such as Chief Marketing Officer (CMO) or Vice President of Marketing tend to be the highest paying, often earning six-figure salaries. These positions require extensive experience, strategic skills, and leadership abilities, and may involve overseeing large teams and budgets.

How is CRO different from SEO?

Conversion Rate Optimization (CRO) and Search Engine Optimization (SEO) are both digital marketing strategies but focus on different goals. CRO aims to improve the percentage of website visitors who complete a desired action, such as making a purchase, by testing and optimizing website elements. SEO focuses on increasing organic traffic by improving website visibility in search engine results through keyword research, content creation, and technical improvements.

How much does a CRO agency cost?

Conversion Rate Optimisation (CRO) agencies typically charge between $3,000 and $10,000 per month, depending on the scope, client size, and complexity of projects. Some agencies offer project-based pricing or retainers, and costs can vary based on the level of expertise, tools used, and the number of tests or optimizations performed.

What are the key skills and qualifications needed to thrive as a Conversion Rate Optimisation (CRO) Specialist, and why are they important?

To thrive as a Conversion Rate Optimisation Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with A/B testing and data interpretation, often supported by a relevant degree or certification. Familiarity with tools such as Google Analytics, Optimizely, Hotjar, and other CRO platforms is typically required. Excellent communication, creativity, and problem-solving abilities help you collaborate with teams and design effective experiments. These skills are vital for increasing website conversions, enhancing user experience, and driving business growth through data-driven decisions.

What is the difference between Conversion Rate Optimisation vs CRO Specialist?

AspectConversion Rate OptimisationCRO Specialist
Role FocusImproving website or landing page performance to increase conversionsAnalyzing data, testing, and implementing strategies to optimize conversion rates
Required SkillsData analysis, A/B testing, UX principles, marketing knowledgeAnalytics tools, user behavior analysis, testing methodologies, marketing strategies
Work EnvironmentDigital marketing teams, e-commerce, agenciesMarketing departments, digital agencies, e-commerce companies
Common UsageDescribes the process or disciplineRefers to the role or job title of the professional

Conversion Rate Optimisation is a process or discipline aimed at increasing the percentage of website visitors who take desired actions. A CRO Specialist is a professional responsible for executing and managing CRO strategies. While the terms are related, CRO describes the overall approach, whereas a CRO Specialist is the role that implements it.

What are popular job titles related to Conversion Rate Optimisation jobs in Alabama? For Conversion Rate Optimisation jobs in Alabama, the most frequently searched job titles are:
What job categories do people searching Conversion Rate Optimisation jobs in Alabama look for? The top searched job categories for Conversion Rate Optimisation jobs in Alabama are:
Conversion Rate Optimisation jobs near you
Infographic showing various Conversion Rate Optimisation job openings in Alabama as of June 2026, with employment types broken down into 4% As Needed, 59% Full Time, 29% Part Time, 4% Temporary, and 4% Nights. Highlights an 91% Physical, 4% Hybrid, and 5% Remote job distribution.
Digital Marketing Mgr

Digital Marketing Mgr

OWA

Foley, AL • On-site

Full-time

Posted 16 days ago

Job description

This role owns day-to-day execution and performance management across Google Ads, Meta advertising, SEO, email marketing, website performance, and digital analytics, with direct management of the Digital Marketing Coordinator. Critically, this role also serves as the strategic lead for OWA's social media efforts - providing paid social strategy, content direction guidance, and performance oversight to the existing social media team. The ideal candidate brings genuine fluency across both performance digital marketing and social media strategy, understanding how these channels work together to drive guest attendance and brand awareness. This is an opportunity to build something - to establish systems, optimize channels, and grow a digital and social function that is actively being brought in-house and scaled for the future.
DUTIES AND RESPONSIBILITIES:
  • Own and execute OWA's paid digital advertising across Google Search, Google Display, Meta Ads (Facebook/Instagram), TikTok Ads, and programmatic display - managing campaign setup, audience targeting, bidding strategy, budget pacing, and ongoing optimization
  • Serve as the strategic lead for OWA's social media efforts, providing paid social strategy, content direction, platform guidance, and performance oversight to the social media team across Instagram, Facebook, TikTok, and emerging channels
  • Develop and maintain an integrated social and digital strategy that ensures paid social, organic social, and broader digital efforts are working in concert toward shared attendance and revenue goals
  • Manage and optimize OWA's websites for performance, user experience, and search visibility; coordinate with web vendors or developers as needed for larger technical initiatives
  • Lead email marketing programs including audience segmentation, campaign planning, automation workflows, template oversight, and post-send performance analysis - working closely with the Digital Marketing Coordinator on production and deployment
  • Build and maintain digital reporting dashboards tracking traffic, conversion, cost-per-acquisition, and ROI across all digital and social channels; deliver regular performance reporting to the Marketing Manager and Director
  • Oversee keyword research, on-page SEO, metadata, and technical SEO initiatives across resort websites to improve organic search visibility
  • Manage Google Business Profiles, TripAdvisor, Yelp, and other review and listing platforms for applicable OWA entities, in coordination with the Digital Marketing Coordinator
  • Manage the Digital Marketing Coordinator, providing clear direction, workflow oversight, and professional development support; leverage the coordinator's existing email and website execution skills to maximize team output
  • Manage digital advertising budgets, invoice tracking, and vendor relationships; deliver pacing and performance reports on a regular cadence
  • Oversee OTA advertising partnerships (Expedia, TripAdvisor, etc.) and evaluate emerging digital platforms relevant to the tourism and amusement industry
  • Partner with the Creative Services Manager on digital-first ad creative, social content assets, email templates, and web graphics, ensuring assets meet platform specs and performance expectations
  • Monitor digital and social competitor activity and regional tourism marketing trends to identify opportunities and inform ongoing strategy
  • Collaborate cross-functionally with the Social Media, PR, and Partnerships teams to ensure all digital and social efforts are aligned with broader marketing initiative

QUALIFICATIONS:
  • 4-6 years of digital marketing experience with demonstrated hands-on execution across paid digital advertising, social media strategy, SEO, and email marketing
  • Proficiency with Google Ads (Search and Display) and Meta Ads Manager required; experience managing active campaigns and optimizing against performance metrics including ROAS, CPA, and conversion rate
  • Meaningful background in social media strategy - not just paid social execution, but a genuine understanding of platform dynamics, content strategy, community engagement, and how organic and paid social work together to drive results
  • Experience with TikTok Ads and/or TikTok content strategy a strong plus given the platform's growing importance in the tourism and amusement space
  • Comfortable operating as the primary executor of digital and social campaigns with strategic direction provided - this role thrives in a collaborative environment, not a vacuum
  • Experience managing digital advertising budgets and delivering performance reporting to senior leadership
  • Familiarity with programmatic advertising platforms and OTA marketing programs a strong plus
  • Experience with email marketing platforms (Klaviyo, Mailchimp, Constant Contact, or similar) including segmentation, automation, and performance analysis
  • Working knowledge of Google Analytics (GA4), Google Search Console, and SEO best practices
  • Experience managing or mentoring junior team members; comfortable providing strategic direction to a social media team while maintaining accountability for performance
  • Strong analytical mindset with the ability to translate performance data into clear, actionable reporting for non-technical stakeholders
  • Background in tourism, amusement, hospitality, or entertainment digital marketing preferred
  • Highly organized, self-directed, and comfortable managing multiple active campaigns simultaneously in a fast-paced, high-volume, multi-entity environment
  • Bachelor's degree in Marketing, Digital Marketing, Communications, or related field

Interested applicants can apply directly to www.visitowa.com/employment.
To maintain document integrity and ensure optimal system processing, please submit your resume and supporting files in PDF format.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

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