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Conversion Rate Optimisation Jobs in Alabama (NOW HIRING)

Lancesoft

Digital Marketing Specialist

Birmingham, AL · On-site

$22 - $24/hr

Conversion Rate Optimization (CRO): Identify opportunities to improve website user experience and conversion rates through A/B testing, user behavior analysis, and landing page optimization.

Onewater Marine Inc

Director of eCommerce

Tanner, AL · On-site

Identify and prioritize key growth levers including traffic acquisition, conversion rate optimization, AOV expansion, and product mix Channel Leadership (DTC & Marketplaces) * Oversee all ecommerce ...

EnthuZiastic

Growth Hacker - Remote

Mobile, AL · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Huntsville, AL · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Tuscaloosa, AL · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Montgomery, AL · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Birmingham, AL · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Genesis Technical Staffing, Inc.

Be Seen First

Digital Marketing Specialist 1

Birmingham, AL · On-site

$26 - $28/hr

Conversion Rate Optimization (CRO ): Identify opportunities to improve website user experience and conversion rates through A/B testing, user behavior analysis, and landing page optimization.

C Spire

Media Operations Specialist

Birmingham, AL

... conversion rate optimization SEO and keyword research experience Experience with Adobe Ad Cloud or other demand-side advertising platforms Experience with social media advertising tools like Meta Ads ...

Holley Performance

Site Merchandiser

Opelika, AL · On-site

$14.75 - $17.25/hr

... optimization across the brand's ecommerce experience. You will manage homepage strategy ... Optimize conversion rate (CVR), average order value (AOV), and revenue per session * Monitor daily ...

OWA

Digital Marketing Mgr

Foley, AL

... optimizing against performance metrics including ROAS, CPA, and conversion rate * Meaningful background in social media strategy -- not just paid social execution, but a genuine understanding of ...

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All JobsConversion Rate Optimisation JobsConversion Rate Optimisation Jobs in Alabama

Conversion Rate Optimisation information

What are some common challenges faced by professionals in Conversion Rate Optimisation roles?

One common challenge in Conversion Rate Optimisation (CRO) is balancing quick wins with long-term strategic improvements, as stakeholders often expect immediate results from experiments and A/B tests. Additionally, CRO specialists frequently need to navigate conflicting opinions between marketing, design, and development teams while ensuring that data-driven recommendations are implemented effectively. Another challenge is obtaining sufficient traffic and statistically significant results, which can limit the speed and confidence of decision-making. Successful CRO professionals thrive by communicating clearly, prioritizing impactful tests, and fostering a culture of experimentation within their organizations.

What is Conversion Rate Optimisation (CRO)?

Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. This is achieved by analyzing user behavior, testing different website elements, and implementing changes to improve user experience and encourage conversions. CRO involves strategies like A/B testing, improving website design, optimizing calls to action, and minimizing barriers to conversion. The ultimate goal is to maximize the effectiveness of a website and increase return on investment from existing traffic.

Which is the highest paying job in marketing?

In marketing, senior roles such as Chief Marketing Officer (CMO) or Vice President of Marketing tend to be the highest paying, often earning six-figure salaries. These positions require extensive experience, strategic skills, and leadership abilities, and may involve overseeing large teams and budgets.

How is CRO different from SEO?

Conversion Rate Optimization (CRO) and Search Engine Optimization (SEO) are both digital marketing strategies but focus on different goals. CRO aims to improve the percentage of website visitors who complete a desired action, such as making a purchase, by testing and optimizing website elements. SEO focuses on increasing organic traffic by improving website visibility in search engine results through keyword research, content creation, and technical improvements.

How much does a CRO agency cost?

Conversion Rate Optimisation (CRO) agencies typically charge between $3,000 and $10,000 per month, depending on the scope, client size, and complexity of projects. Some agencies offer project-based pricing or retainers, and costs can vary based on the level of expertise, tools used, and the number of tests or optimizations performed.

What are the key skills and qualifications needed to thrive as a Conversion Rate Optimisation (CRO) Specialist, and why are they important?

To thrive as a Conversion Rate Optimisation Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with A/B testing and data interpretation, often supported by a relevant degree or certification. Familiarity with tools such as Google Analytics, Optimizely, Hotjar, and other CRO platforms is typically required. Excellent communication, creativity, and problem-solving abilities help you collaborate with teams and design effective experiments. These skills are vital for increasing website conversions, enhancing user experience, and driving business growth through data-driven decisions.

What is the difference between Conversion Rate Optimisation vs CRO Specialist?

AspectConversion Rate OptimisationCRO Specialist
Role FocusImproving website or landing page performance to increase conversionsAnalyzing data, testing, and implementing strategies to optimize conversion rates
Required SkillsData analysis, A/B testing, UX principles, marketing knowledgeAnalytics tools, user behavior analysis, testing methodologies, marketing strategies
Work EnvironmentDigital marketing teams, e-commerce, agenciesMarketing departments, digital agencies, e-commerce companies
Common UsageDescribes the process or disciplineRefers to the role or job title of the professional

Conversion Rate Optimisation is a process or discipline aimed at increasing the percentage of website visitors who take desired actions. A CRO Specialist is a professional responsible for executing and managing CRO strategies. While the terms are related, CRO describes the overall approach, whereas a CRO Specialist is the role that implements it.

What are popular job titles related to Conversion Rate Optimisation jobs in Alabama? For Conversion Rate Optimisation jobs in Alabama, the most frequently searched job titles are:
What job categories do people searching Conversion Rate Optimisation jobs in Alabama look for? The top searched job categories for Conversion Rate Optimisation jobs in Alabama are:
Conversion Rate Optimisation jobs near you
Infographic showing various Conversion Rate Optimisation job openings in Alabama as of June 2026, with employment types broken down into 4% As Needed, 59% Full Time, 29% Part Time, 4% Temporary, and 4% Nights. Highlights an 91% Physical, 4% Hybrid, and 5% Remote job distribution.

Digital Marketing Specialist

4pconsultinginc

Birmingham, AL • On-site

Contractor

Posted 2 days ago

Job description

Digital Marketing Specialist

Location: Birmingham, AL
Contract : 2 Months
Client- Alabama Power

Job Summary

We are seeking a creative and results-driven Digital Marketing Specialist to plan, execute, and optimize digital marketing campaigns that increase brand awareness, audience engagement, lead generation, and online conversions.

The ideal candidate will have experience with SEO, paid advertising, social media, content marketing, email campaigns, analytics, marketing automation, and conversion optimization. This role requires a balance of creativity, analytical thinking, project management, and strong communication skills.

Key Responsibilities

  • Develop and execute digital marketing strategies aligned with business goals and budgets.
  • Optimize website content and performance to improve organic search rankings.
  • Plan and manage PPC, display, search, and social media advertising campaigns.
  • Create and promote digital content, including blogs, articles, videos, graphics, and social posts.
  • Manage social media accounts, content calendars, scheduling, and community engagement.
  • Plan and execute newsletters, drip campaigns, and promotional email campaigns.
  • Monitor campaign performance using Google Analytics and other reporting tools.
  • Analyze data and provide recommendations to improve campaign results and ROI.
  • Conduct A/B testing and optimize landing pages, website experience, and conversion rates.
  • Use marketing automation tools to segment audiences, manage leads, and streamline campaigns.
  • Research competitors, industry trends, and emerging digital technologies.
  • Manage campaign budgets and ensure compliance with privacy and advertising standards.

Required Qualifications

  • Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, or a related field preferred.
  • Proven experience managing digital marketing campaigns.
  • Experience with SEO, PPC, content marketing, social media, and email marketing.
  • Proficiency with tools such as Google Ads, Google Analytics, SEO platforms, email marketing software, and social media management tools.
  • Strong content creation, writing, and editing skills.
  • Ability to analyze campaign data and make data-driven decisions.
  • Strong project management, organization, and time-management skills.
  • Excellent written and verbal communication skills.
  • Ability to manage multiple campaigns and meet deadlines.

Preferred Qualifications

  • Experience with marketing automation and lead-nurturing platforms.
  • Knowledge of conversion-rate optimization and A/B testing.
  • Experience with CRM platforms and website content-management systems.
  • Google Ads, Google Analytics, HubSpot, or related digital marketing certifications.