Conversion Project Manager Jobs in Washington (NOW HIRING)

The Project Manager leads strategic communications, employer branding, and outreach campaigns designed to attract and engage qualified law enforcement and security professionals for missioncritical roles. This role focuses on storytelling, audience engagement, brand visibility, and multichannel marketing strategies that strengthen talent pipelines and improve applicant experience across national recruiting campaigns.

Serving as a key partner to recruiting, HR, and client stakeholders, this individual will design and execute digital, social, and eventbased recruitment marketing initiatives, builds relationships with highvalue talent communities, and ensures all efforts align with federal, agency, and national security requirements. Success is measured through engagement, pipeline growth, applicant conversion, diversity outcomes, and brand perception.

Job Location: Ability to work onsite in the client's office in Washington, D.C. 5 days a week.

What You Will Do

• Lead recruitment marketing and employer branding initiatives for federal law enforcement and security hiring programs

• Develop and execute multichannel outreach strategies, including digital campaigns, social media, events, and community engagement

• Create and manage content assets such as recruitment messaging, candidate-facing materials, event promotions, and brand collateral

• Oversee career fairs, recruiting events, and community outreach initiatives, ensuring consistent brand representation

• Partner closely with recruiters to align marketing efforts with hiring priorities and pipeline needs

• Build and maintain relationships with police academies, military installations, universities (including HBCUs), professional associations, and community organizations

• Monitor and optimize applicant experience and engagement, recommending improvements to messaging, touchpoints, and outreach effectiveness

• Analyze recruitment marketing performance and prepare reports on engagement, pipeline activity, and campaign outcomes

• Manage recruitment marketing projects endtoend, including timelines, deliverables, and budgets

• Ensure all outreach and messaging complies with federal regulations, agency requirements, and security protocols

What You Will Bring With You

• Must have an active Top Secret clearance or higher

• Bachelor's degree in Communications, Marketing, Public Relations, Business, Criminal Justice, or a related field

• 5+ years of experience supporting or managing federal, state, or local government contracts

• 5+ years of experience in recruitment marketing, employer branding, talent outreach, or communications, preferably supporting law enforcement, national security, or public sector hiring

What We Would Like You to Bring With You

• Experience managing largescale recruitment marketing programs or contracts

• Demonstrated success using social media, digital marketing, and event strategies to build talent pipelines

• Familiarity with ATS/CRM tools, recruitment analytics, and Microsoft Office 365

• Prior experience supporting federal law enforcement, intelligence, military, or protective services recruitment

• Understanding of clearancebased hiring, background investigations, and law enforcement selection processes

• Experience working with veteran, military, and law enforcement communities

Professional Skills

• Strong written and verbal communication skills with the ability to tailor messaging to diverse audiences

• Strategic thinker with a datadriven approach to outreach and engagement

• Highly organized, detailoriented, and able to manage multiple campaigns simultaneously

• Collaborative partner comfortable working across recruiting, marketing, HR, and client teams

Bot and Third-Party Applications

Please note that this application must be submitted directly by the applicant for consideration.Failure to do so may result in the application being excluded for consideration.Applicants needing an accommodation for disability or religious purposes in connection with the application process should contactCandidateaccommodation@icf.comfor assistance.

Working at ICF

Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position.

The pay range for this position based on full-time employment is: