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Conversion Manager Jobs in Chico, CA (NOW HIRING)

U.S. Navy

Engineering Duty Officer

Chico, CA · On-site

Managing the construction, delivery, maintenance, conversion, overhaul and disposal of ships, submarines and aircraft carriers * Overseeing the planning, execution and testing of the repair and ...

U.S. Navy

Engineering Duty Officer

Chico, CA · On-site

Managing the construction, delivery, maintenance, conversion, overhaul and disposal of ships, submarines and aircraft carriers * Overseeing the planning, execution and testing of the repair and ...

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Conversion Manager information

What is a conversion manager?

Conversion Managers are professionals responsible for optimizing a business’s website or digital campaigns to increase the percentage of visitors who complete desired actions, such as making a purchase or filling out a form. They analyze user behavior, run A/B tests, and implement strategies to improve conversion rates. Their role involves close collaboration with marketing, design, and development teams to ensure that user experience and messaging are aligned with business goals. Conversion Managers often use data analytics and user feedback to inform their decisions and measure the effectiveness of their efforts.

What skills and qualifications are needed to thrive as a conversion manager?

To thrive as a Conversion Manager, you need strong analytical skills, experience with conversion rate optimization (CRO), and a background in digital marketing or related fields. Familiarity with A/B testing platforms, web analytics tools like Google Analytics, and CRO certifications are commonly required. Exceptional communication, creativity, and project management skills help in collaborating with teams and driving innovative solutions. These competencies are vital for maximizing website performance, improving user experience, and achieving business growth targets.

How does a conversion manager typically collaborate with marketing and product teams to optimize user experience?

A Conversion Manager works closely with both marketing and product teams to analyze user behavior, identify drop-off points, and recommend improvements to increase conversion rates. This often involves sharing insights from A/B tests, aligning on messaging strategies, and coordinating website or app updates. Regular cross-functional meetings and data sharing are essential to ensure everyone is working toward common goals. By fostering open communication, Conversion Managers help bridge the gap between technical development and marketing initiatives for optimal user experience.

What is the difference between Conversion Manager vs Digital Marketing Specialist?

AspectConversion ManagerDigital Marketing Specialist
Required CredentialsBachelor's in Marketing, Business, or related field; experience in conversion optimization toolsBachelor's in Marketing, Communications, or related; proficiency in digital channels
Work EnvironmentCollaborates with marketing, design, and analytics teams to optimize user journeysDevelops and executes digital campaigns across platforms like social media, email, and search
Employer & Industry UsageCommon in e-commerce, SaaS, and online servicesUsed across various industries for online brand promotion and lead generation

The Conversion Manager focuses on improving website or app conversion rates through data analysis and user experience enhancements. In contrast, the Digital Marketing Specialist manages digital campaigns to attract and engage audiences. Both roles require marketing knowledge but differ in their primary objectives and daily tasks.

What job categories do people searching Conversion Manager jobs in Chico, CA look for?

The top searched job categories for Conversion Manager jobs in Chico, CA are:

What cities near Chico, CA are hiring for Conversion Manager jobs?

Cities near Chico, CA with the most Conversion Manager job openings:

Conversion Manager jobs near you

Supervisory Program Analyst (Team Manager)

US Department of the Treasury

Chico, CA

$125K/yr

Full-time

Posted 3 days ago

New

U.S. Department Of The Treasury rating

8.2

Company rating: 8.2 out of 10

Based on 13 frontline employees who took The Breakroom Quiz

312th of 856 rated public administrative organizations

Job description

WHAT IS LARGE BUSINESS AND INTERNATIONAL (LB&I)?
A description of the business units can be found at: https://www.jobs.irs.gov/about/who/business-divisions
  • Position(s) are to be filled in following area(s):
    • LBI - ADCCI, Strategy, Policy & Governance (SPG), Strategy & Governance Team 2
  • Remain in POD - The vacancy will be filled at the selectee's official permanent position of record, post-of-duty (POD).

REVIEW THE ADDITIONAL INFORMATION BELOW FOR FURTHER DETAILS
Qualifications:

Federal experience is not required. Experience may have been gained in the public sector, private sector or through Volunteer Service. One year of experience refers to full-time work; part-timework is considered on a prorated basis. To ensure full credit for your work experience, please indicate dates of employment by month/day/year, and indicate number of hours worked per week, on your resume.
You must meet the following requirements by the closing date of this announcement.
SPECIALIZED EXPERIENCE: You must have one (1) year of specialized experience at a level of difficulty and responsibility equivalent to the next lower level within the payband (IR-05) or GS grade (GS-13) in the normal line of progression in the Federal service that demonstrates the required managerial skills and technical competence required to perform the job. To be qualified for this position your experience must include:

  • Experience planning and coordinating research projects, analytical studies, and compliance analyses supporting organizational priorities, strategic initiatives, and executive decision-making.
  • Experience developing project plans, research methodologies, milestones, and evaluation strategies to accomplish program objectives and monitor project outcomes.
  • Experience conducting program and process analyses to identify operational issues, evaluate organizational performance, and recommend business process improvements that increase efficiency and effectiveness.
  • Experience preparing executive briefings, technical reports, research summaries, and recommendations that communicate analytical findings and support management decisions.
  • Experience coordinating cross-functional initiatives involving multiple organizations, facilitating collaboration among stakeholders, and resolving complex program issues affecting organizational objectives.
  • Experience evaluating organizational performance measures, compliance trends, research findings, and operational data to identify risks, recommend corrective actions, and improve program performance.
  • Experience representing an organization during meetings, workgroups, and collaborative initiatives by presenting research findings, communicating recommendations, and building consensus among stakeholders.
  • Experience implementing business process improvements by evaluating existing operations, recommending procedural enhancements, monitoring implementation efforts, and assessing the effectiveness of resulting changes.

AND
You must also meet the following requirement(s):

  • TIME AFTER COMPETITIVE APPOINTMENT (TACA): By the closing date (or if this is an open continuous announcement, by the cut-off date) specified in this job announcement, current civilian employees must have completed at least 90 days of federal civilian service since their latest non-temporary appointment from a competitive referral certificate, known as time after competitive appointment. For this requirement, a competitive appointment is one where you applied to and were appointed from an announcement open to "All US Citizens".

For more information on qualifications please refer to OPM's Qualifications Standards.
Go to Understanding the IRS Paybands for GS/IR conversion.

Education:A college or university degree generally must be from an accredited (or pre-accredited) college or university recognized by the U.S. Department of Education. For a list of schools which meet these criteria, please refer to Department of Education Accreditation page.
FOREIGN EDUCATION: Education completed in foreign colleges or universities may be used to meet the requirements. You must show proof the education credentials have been deemed to be at least equivalent to that gained in conventional U.S. education program. It is your responsibility to provide such evidence when applying. Click here (Section 3, Explanation of Terms) or here for Foreign Education Credentialing instructions.
We recommend choosing an evaluator from a member organization of one of the following national associations of credential evaluation services: National Association of Credential Evaluation Services (NACES) or Association of International Credentials Evaluators (AICE).Employment Type: OTHER

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