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Conversion Manager Jobs in Indiana (NOW HIRING)

OPENLANE

Marketing Analytics Manager

Carmel, IN · On-site +1

$100K - $120K/yr

You have deep expertise in lead funnel analytics, conversion optimization, and CAC management. * Communicative. You possess an exceptional ability to communicate complex marketplace data to Sales ...

OPENLANE

Marketing Analytics Manager

Carmel, IN · On-site

$100K - $120K/yr

You have deep expertise in lead funnel analytics, conversion optimization, and CAC management. * Communicative. You possess an exceptional ability to communicate complex marketplace data to Sales ...

OPENLANE

Marketing Analytics Manager

Carmel, IN · On-site

$100K - $120K/yr

You have deep expertise in lead funnel analytics, conversion optimization, and CAC management. * Communicative. You possess an exceptional ability to communicate complex marketplace data to Sales ...

Cummins

2025 - Summer Intern Co-op Conversion

Columbus, IN · On-site

$14 - $18.50/hr

Hiring Manager has approved headcount and a position that they wish to directly convert you to your ... Conversion Process. Students eligible have assignment end dates from July 1 through September 30 ...

Cummins

2025 - Summer Intern Co-op Conversion

Columbus, IN

$14 - $18.50/hr

This requisition is for 2025 Summer Intern/Co-op Conversion candidates with assignment end dates ... Hiring Manager has approved headcount and a position that they wish to directly convert you to your ...

Cummins Inc.

2025 - Summer Intern Co-op Conversion

Hammond, IN · On-site

$14.25 - $19/hr

This requisition is for 2025 Summer Intern/Co-op Conversion candidates with assignment end dates ... Hiring Manager has approved headcount and a position that they wish to directly convert you to your ...

Cummins Inc.

2025 - Summer Intern Co-op Conversion

Gary, IN · On-site

$15 - $20/hr

This requisition is for 2025 Summer Intern/Co-op Conversion candidates with assignment end dates ... Hiring Manager has approved headcount and a position that they wish to directly convert you to your ...

Cummins Inc.

2025 - Summer Intern Co-op Conversion

Gary, IN

$15 - $20/hr

This requisition is for 2025 Summer Intern/Co-op Conversion candidates with assignment end dates ... Hiring Manager has approved headcount and a position that they wish to directly convert you to your ...

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Conversion Manager information

How does a conversion manager typically collaborate with marketing and product teams to optimize user experience?

A Conversion Manager works closely with both marketing and product teams to analyze user behavior, identify drop-off points, and recommend improvements to increase conversion rates. This often involves sharing insights from A/B tests, aligning on messaging strategies, and coordinating website or app updates. Regular cross-functional meetings and data sharing are essential to ensure everyone is working toward common goals. By fostering open communication, Conversion Managers help bridge the gap between technical development and marketing initiatives for optimal user experience.

What is a conversion manager?

Conversion Managers are professionals responsible for optimizing a business’s website or digital campaigns to increase the percentage of visitors who complete desired actions, such as making a purchase or filling out a form. They analyze user behavior, run A/B tests, and implement strategies to improve conversion rates. Their role involves close collaboration with marketing, design, and development teams to ensure that user experience and messaging are aligned with business goals. Conversion Managers often use data analytics and user feedback to inform their decisions and measure the effectiveness of their efforts.

How much does a conversion manager make?

The average salary for a conversion manager typically ranges from $60,000 to $100,000 annually, depending on experience, industry, and location. Senior roles or those with specialized skills in analytics and marketing tools may earn higher compensation. Many positions also include performance-based bonuses and benefits.

What is the difference between Conversion Manager vs Digital Marketing Specialist?

AspectConversion ManagerDigital Marketing Specialist
Required CredentialsBachelor's in Marketing, Business, or related field; experience in conversion optimization toolsBachelor's in Marketing, Communications, or related; proficiency in digital channels
Work EnvironmentCollaborates with marketing, design, and analytics teams to optimize user journeysDevelops and executes digital campaigns across platforms like social media, email, and search
Employer & Industry UsageCommon in e-commerce, SaaS, and online servicesUsed across various industries for online brand promotion and lead generation

The Conversion Manager focuses on improving website or app conversion rates through data analysis and user experience enhancements. In contrast, the Digital Marketing Specialist manages digital campaigns to attract and engage audiences. Both roles require marketing knowledge but differ in their primary objectives and daily tasks.

What skills and qualifications are needed to thrive as a conversion manager?

To thrive as a Conversion Manager, you need strong analytical skills, experience with conversion rate optimization (CRO), and a background in digital marketing or related fields. Familiarity with A/B testing platforms, web analytics tools like Google Analytics, and CRO certifications are commonly required. Exceptional communication, creativity, and project management skills help in collaborating with teams and driving innovative solutions. These competencies are vital for maximizing website performance, improving user experience, and achieving business growth targets.
What are popular job titles related to Conversion Manager jobs in Indiana? For Conversion Manager jobs in Indiana, the most frequently searched job titles are:
What job categories do people searching Conversion Manager jobs in Indiana look for? The top searched job categories for Conversion Manager jobs in Indiana are:
What cities in Indiana are hiring for Conversion Manager jobs? Cities in Indiana with the most Conversion Manager job openings:
Conversion Manager jobs near you
Infographic showing various Conversion Manager job openings in Indiana as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution.

Marketing Analytics Manager

OPENLANE

Carmel, IN • On-site, Remote

$100K - $120K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 7 days ago

Openlane rating

7.8

Company rating: 7.8 out of 10

Based on 16 frontline employees who took The Breakroom Quiz

2nd of 17 rated auctioneers

Job description

Who We Are:
At OPENLANE we make wholesale easy so our customers can be more successful.
We're a technology company building the world's most advanced-and uncomplicated-digital marketplace for used vehicles.
We're a data company helping customers buy and sell smarter with clear, actionable insights they can understand and use.
And we're an innovation company accelerating the future of wholesale remarketing through curiosity, collaboration, and an entrepreneurial spirit.
Our Values:
Driven Waybuilders. We pursue challenges that inspire us to build, create, and innovate.
Relentless Curiosity. We seek to understand and improve our customers' experience.
Smart Risk-Taking. We transform risk into progress through data, experience, and intuition.
Fearless Ownership. We deliver what we promise and learn along the way.
We're Looking For:
We are seeking a Marketing Analytics Manager to unify the fragmented view of marketing performance and customer insights across channels, brands, and teams. The goal is to ensure the company acquires, engages, and converts customers through coordinated marketing touchpoints and efficient spend. The ideal candidate has 5-7 years of experience in Marketing Analytics, Growth Analytics, or Performance Marketing, operating at the manager level in data-driven, multi-channel environments.
You Are:
  • Strategic. You are responsible for architecting a comprehensive B2B measurement framework and owning the data strategy for the full customer lifecycle.
  • Analytical. You have deep expertise in lead funnel analytics, conversion optimization, and CAC management.
  • Communicative. You possess an exceptional ability to communicate complex marketplace data to Sales Operations and non-technical marketing stakeholders.

You Will:
  • Architect a comprehensive B2B measurement framework that balances the dual-sided ecosystem (Buyer and Seller).
  • Own the data strategy for the full customer lifecycle (Awareness, Activation, Engagement, Loyalty).
  • Create executive dashboards for a unified, actionable view of acquisition performance, channel efficiency, and funnel conversion.
  • Manage the end-to-end data lifecycle across Segment (CDP), Domo (BI), Snowflake (DWaaS), Twilio (SMS), and SendGrid (ESP) to create a "single source of truth".
  • Analyze the effectiveness of Web/SEO, SMS, and Email in moving users through the marketplace funnel.
  • Provide insights to optimize acquisition, activation, and retention for both buyers and sellers.
  • Partner with the Sales Analytics team to align marketing activities with "boots on the ground" acquisition efforts.
  • Lead the implementation of web tracking (pixels, UTMs, server-side tagging) while adhering to global data privacy requirements and cookie consent management.
  • Evaluate and recommend new technologies to track Retention, Churn, and Lifetime Value (LTV).

Must Have's:
  • Minimum of 5-7 years in Marketing Analytics, Growth Analytics, or Performance Marketing, operating at the manager level.
  • Deep expertise in lead funnel analytics, conversion optimization, and CAC management.
  • Hands-on experience with Snowflake, Domo, AWS, dbt, Python, and advanced SQL.
  • Expert understanding of web tracking (GA4, GTM) and the logic of API integrations.
  • Deep understanding of two-sided B2B funnels, including lead scoring, liquidity metrics, and the nuances of buyer vs. seller behavior.
  • Strong working knowledge of web/data privacy requirements, including ITP, GDPR, and CCPA.
  • Experience measuring SEO performance and SendGrid email/SMS campaign effectiveness.
  • Bachelor's degree in Marketing, Statistics, Data Science, Economics, or a related quantitative field.

What We Offer:
  • Competitive pay
  • Medical, dental, and vision benefits with employer HSA contributions (US) and FSA options (US)
  • Immediately vested 401K (US) or RRSP (Canada) with company match
  • Paid Vacation, Personal, and Sick Time
  • Paid maternity and paternity leave (US)
  • Employer-paid short-term disability, long-term disability, life insurance, and AD&D (US)
  • Robust Employee Assistance Program
  • Employer paid Leap into Service Day to volunteer
  • Tuition Reimbursement for eligible programs
  • Opportunities to expand your skill set and share your knowledge across a publicly traded, global organization
  • Company culture of internal promotions, diverse career paths, and meaningful advancement

Sound like a match? Apply Now - We can't wait to hear from you!
Compensation Range of
Annual Salary: $100,000.00 - $120,000.00 USD
(Depending on experience, skill set, qualifications, and other relevant factors.)

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