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Job Title: Social Media and Brand Content Coordinator
Department: Donated Goods Program (DGP)
Reports to: Manager of Marketing
Status: Exempt
Mission Support:
Goodwill Houston (GWH) is transforming lives by connecting people to opportunities that advance the future of work. Through education, training, and employment, we create pathways to success for individuals facing employment barriers. We empower people, strengthen families, and impact communities by addressing both immediate and future workforce needs. With the generous support of our donors and retail customers, we are changing lives through the power of work.
Position Summary:
Responsible for creating engaging multimedia content, executing day-to-day social media publishing, and supporting digital storytelling across GWH's channels. Working closely with the Marketing and Public Relations (PR) team, this role captures the GWH mission in action, highlights retail and donation initiatives, and fosters positive community engagement online.
Essential Duties and Responsibilities:
Create, edit, and schedule engaging visual and written content (short-form video, graphics, photos, captions) across all primary GWH social media platforms.
Monitor social media channels, respond to routine comments and messages in a timely brand voice, and flag sensitive inquiries for management review.
Monitor and assist with drafting responses for local review platforms, including Google and Yelp.
Partner with DGP and Workforce Development (WFD) teams to gather field content, highlight store promotions, and capture client success stories.
Coordinate logistics for creator/influencer partnerships, including product sourcing, outreach tracking, and content scheduling.
Collect photo, video, and written assets for internal and external storytelling, including GWH News and newsletter features.
Track baseline performance metrics (engagement rate, reach, follower growth) and prepare monthly snapshot reports.
Support general marketing, community event activations, and administrative tasks as assigned.
Perform other duties as directed by management to support evolving organizational needs.
Additional Responsibilities:
Demonstrate professionalism, good judgment, and present a friendly, cooperative attitude.
Ability to multitask, make quick decisions, adapt to change, and collaborate effectively in a fast-paced, team-oriented environment.
Adhere to all GWH Policies & Procedures, Loss Prevention & Safety Regulations, and GWH Guiding Principles.
Must be punctual, maintain a professional appearance, and perform expected duties.
Maintain a high level of confidentiality.
Must perform all duties according to GWH safety procedures, maintain good housekeeping standards, and ensure all walkways are clear and free of clutter.
Adhere to local, state, and federal laws and regulations.
Minimum Qualifications:
A bachelor's degree in business, marketing, journalism, public relations, or a related field is preferred; equivalent professional experience may be considered in lieu of a degree.
Minimum experience managing social media accounts, producing digital content, or running institutional/brand channels (internship or freelance contract experience accepted).
Familiar with multi-social posting through programs such as Buffer, Hootsuite, and HubSpot.
Excellent computer skills.
Proficient with Microsoft Office and Adobe Suite.
Basic graphic design and mobile video editing skills (Canva, CapCut, Adobe Creative Cloud, or similar tools).
Ability to work alongside a diverse group of team members while working toward many company initiatives.
Entry-level understanding of marketing strategy and how to use the concepts throughout various forms of outreach.
Strong written communication, storytelling, and copy-editing skills.
Must have reliable transportation to travel to assigned work locations.
Must be legally authorized to work in the United States without sponsorship for current or future employment. GWH does not offer visa sponsorship for employment purposes.
Key Performance Indicators (KPI):
Consistent publishing cadence across active platforms (maintaining agreed-upon monthly content calendar goals)
Timely social community engagement and escalation of customer service inquiries
Find and develop success stories for use throughout GWH
Provide marketing support for other departments and stakeholders.
Consistent increase in audience engagement and follower reach on major social platforms.
Physical Requirements/Work Environment:
Ability to sit, stand, bend, and reach.
Ability to lift, push, and pull up to 25 lbs.
Able to spend most working hours at a computer.
I understand this job description and requirements, and I am expected to complete all assigned duties. I also understand that the job functions may change, and that I may be transferred to another location at management's discretion.
I have read this job description and am confident I can perform the essential functions of this position with or without accommodation.