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Content Optimization Jobs in Ontario (NOW HIRING)

The Digital Website Publisher will ensure all web content and digital assets are managed, published, and optimized to deliver an accurate, engaging, and accessible user experience across all ...

We are currently looking to hire a full-time bilingual Content Writer. The ideal candidate is a ... Knowledge of SEO, digital marketing, and Digital PR best practices.

Head of AEO & SEO

Toronto, ON · On-site

$140 - $210/hr

The SEO & AEO function specifically drives organic discovery ensuring Stripe is found, cited, and ... The role requires someone who can operate at the intersection of content, product, engineering, and ...

New

Content Planning, Insight & Optimization (15%) Measures of Success: Audience-relevant content, evidence-based iteration, strong cross-functional collaboration, and continuous improvement. * Partner ...

Keyword and topical/thematic research to identify content gaps and opportunities for new and existing programs * Carry out full SEO/GEO audits as required with recommendations for programs including:

UX Content Strategist

Toronto, ON · Hybrid

CA$55 - CA$65/hr

This is not an SEO, marketing copywriting, or technical writing role. We are looking for someone with experience designing UX content across customer journeys, helping users complete tasks quickly ...

Apply SEO, conversion, and buyer journey best practices to content where relevant. * Ensure all content adheres to brand guidelines and maintains consistency in voice, tone, and messaging across ...

UX Content Strategist

Toronto, ON · Hybrid

CA$55 - CA$65/hr

This is not an SEO, marketing copywriting, or technical writing role. We are looking for someone with experience designing UX content across customer journeys, helping users complete tasks quickly ...

Content Writer

Concord, ON · On-site

CA$50K - CA$65K/yr

Optimize content for SEO best practices. * Contribute to the planning and execution of our marketing strategy. * Support the coordination and execution of events and integrated marketing initiatives.

Staff Editor & Content Strategist

Toronto, ON · Hybrid

CA$113K - CA$170K/yr

We shape foundational narratives, guide editorial standards, and partner closely with Brand, PR, SEO, Growth, PMM, revenue enablement, and executive stakeholders to deliver high-impact content that ...

Showing results 41-60

Content Optimization information

What is content optimization?

Content optimization is the process of improving your website's content to make it more appealing and useful to both users and search engines. This involves refining text, images, metadata, and other elements to boost search engine rankings, increase user engagement, and achieve specific business goals. Techniques include keyword integration, improving readability, adding relevant links, and ensuring content is up to date. Effective content optimization helps drive more organic traffic and enhances the overall user experience.

What are the key skills and qualifications needed to thrive in content optimization, and why are they important?

To thrive in Content Optimization, you need expertise in SEO, keyword research, analytics, and a solid understanding of digital marketing principles, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and various content management systems is typically required. Strong analytical thinking, attention to detail, creativity, and effective communication help professionals stand out in this role. These skills ensure content reaches the right audience, performs well in search rankings, and aligns with business goals.

What are some common challenges faced by professionals in content optimization roles, and how can they be addressed?

One common challenge in content optimization is balancing SEO requirements with maintaining engaging and natural-sounding content for readers. Professionals often need to collaborate closely with writers, editors, and SEO specialists to ensure content is both discoverable and valuable. Keeping up with frequent changes in search engine algorithms and best practices is also crucial. Addressing these challenges involves ongoing communication with team members, continuous learning, and using analytics tools to measure and refine optimization strategies.

What is the difference between Content Optimization vs Content Writer?

AspectContent OptimizationContent Writer
Primary FocusImproving existing content for search engines and user engagementCreating new content from scratch
Skills NeededSEO, keyword research, analytics, editingWriting, storytelling, research, creativity
Work EnvironmentMarketing teams, digital agencies, in-house marketingContent agencies, marketing teams, freelance platforms
Common CertificationsSEO certifications, digital marketing coursesWriting courses, journalism degrees

Content Optimization focuses on enhancing existing content to improve search engine rankings and user engagement, while Content Writers create new content to attract and inform audiences. Both roles often work within marketing teams and require strong writing skills, but their core tasks differ significantly.

What are the most commonly searched types of Content Optimization jobs in Ontario?

The most popular types of Content Optimization jobs in Ontario are:

What are popular job titles related to Content Optimization jobs in Ontario?

For Content Optimization jobs in Ontario, the most frequently searched job titles are:

What job categories do people searching Content Optimization jobs in Ontario look for?

The top searched job categories for Content Optimization jobs in Ontario are:

What cities in Ontario are hiring for Content Optimization jobs?

Cities in Ontario with the most Content Optimization job openings:

Infographic showing various Content Optimization job openings in Ontario as of August 2026, with employment types broken down into 1% Internship, 66% Full Time, 30% Part Time, 1% Temporary, and 2% Contract. Highlights an 75% Physical, 4% Hybrid, and 21% Remote job distribution.

Advisor, Social Media and Content 322 - EN

Export Development Canada | Exportation et développement Canada

Ottawa, ON • On-site

CA$84K - CA$112K/yr

Full-time

PTO

Posted 5 days ago


Job description

Join the EDC Team!

At EDC, we support Canadian businesses to succeed globally. We provide the financial tools and expertise they need to explore new markets, reduce risks, all towards the goal of making Canada and the world better through trade. #LI-Hybrid

Position: Advisor, Social Media and Content

Employment Type: Permanent

Application Deadline: September 8th 2026

Compensation Details:

· Communications 17 : Salaries typically range from $84,698 to $112,931 annually, based on qualifications and experiences, plus a performance-based incentive.

Location:

· Export Development Canada operates in a hybrid work environment, with a current requirement of two increasing to three days per week in September 2026(subject to change).

· This role must be performed from EDC’s headquarters in Ottawa.

· Relocation assistance is available for candidates who meet the eligibility criteria.

Internal Employees, please consult the ServiceNow article entitled Internal movements – what you need to know.

About EDC:

At Export Development Canada (EDC), we empower Canadian businesses to succeed globally. As a financial Crown corporation, we offer innovative financial solutions and expert insights to help businesses explore new markets, mitigate risks, and achieve growth.

Why Join EDC?

· Comprehensive Benefits: EDC offers a competitive compensation & benefits package, work-life balance, & the opportunity to help make Canada and the world better through trade.

· Work-Life Balance: EDC offers a competitive compensation package & work-life balance. We have hybrid work options, 3 to 4 weeks paid vacation, a corporate closure period, summer early Friday’s & no meeting Fridays.

· Professional Development: Take advantage of our continuous learning opportunities, including training programs, workshops and language training.

· Inclusive Culture: Be part of a diverse and inclusive workplace that champions employment equity & values diversity of ideas, strengths, & backgrounds to succeed.

· Wellness Programs: Access to wellness initiatives, mental health support, and fitness programs to keep you healthy and happy.

· Community Engagement: Participate in volunteer opportunities and give back to the community through our various social responsibility programs.

Team Overview:

The Social Media & Content team is part of Corporate Communications and we are responsible for EDC's corporate social media presence, helping businesses better understand global markets, international trade and the opportunities available to Canadian exporters. We help shape how EDC shows up online by transforming the organization's expertise, insights and impact into content that informs, engages and inspires audiences across Canada and around the world.

Our team is collaborative, creative and audience-focused. We work at the intersection of communications, storytelling and digital innovation, constantly exploring new ways to connect with audiences and deliver content that is timely, relevant and impactful. Whether we're producing videos, creating visual content, covering events, supporting executive thought leadership or showcasing the success of Canadian businesses, our goal is to create meaningful connections that help audiences understand the value and impact of Canadian trade

What you will be doing

As an Advisor, Social Media & Content, you'll bring EDC's stories to life through compelling digital content that informs, inspires and engages audiences.

You'll lead the creation of video, visual and social media content, while supporting the day-to-day execution of EDC's corporate social channels. You'll develop platform-specific content, support major campaigns and events, identify emerging trends, and continuously test new formats and creative approaches that help EDC stand out in a crowded digital landscape.

This role is ideal for someone who combines creativity with strategic thinking, enjoys transforming complex topics into engaging content and wants to help position EDC as a trusted voice in Canada's global trade ecosystem

What we are looking for:

o Bilingual in both official languages (English and French)

o 5-7 years of experience creating engaging social media content for corporate, media, agency, government or brand environments

o Experience developing content optimized for social media platforms such as LinkedIn, YouTube, Instagram or similar channels

o Demonstrated expertise in visual storytelling, video production, graphic design, photography, or digital content creation

o Experience managing multiple projects and competing priorities in a fast-paced environment

o Strong understanding of social media best practices, audience engagement and platform trends

o Experience using creative tools such as Adobe Creative Cloud, Premiere Pro, After Effects, Photoshop, Illustrator or equivalent

o Strong writing and editing skills with the ability to adapt content for different audiences and platforms

o Experience interpreting performance metrics and using insights to improve content effectiveness

o Demonstrated ability to work collaboratively with diverse stakeholders and deliver high-quality content under tight timelines

What will make you stand out:

We're looking for creators who are constantly learning, experimenting and pushing the boundaries of digital storytelling.

You may stand out if you have:

· Experience leading a YouTube channel strategy, content optimization and audience growth initiatives

· Advanced video production and editing skills, including motion graphics, animation or short-form video production

· Strong graphic design portfolio showcasing social-first creative, campaign assets and branded storytelling

· Knowledge of accessibility standards and inclusive content design

· Experience using social listening, analytics and content performance tools

· A portfolio that demonstrates creativity, innovation and measurable impact

· Knowledge of global trade, international business, economic development or financial services

· Proven ability to identify trends early and transform them into engaging content opportunities

Eligibility: EDC is committed to Fair Employment Practices and preference will be given to a candidate who is able to work legally in Canada at the time of application (Canadian Citizens or Permanent Residents). Candidates must meet the requisite government security screening requirements. The position is open to those who meet all of the essential requirements stated above and whose applications are received by the closing date.

Apply today!

Want to learn more about EDC? Check our website here https://www.edc.ca

EDC's Commitment to Employment Equity

Export Development Canada (EDC) is dedicated to fostering employment equity and building a diverse workforce. We are committed to creating a safe and inclusive environment that respects people from all cultures, backgrounds, and abilities. At EDC, we nurture a culture of inclusion and belonging where everyone has equal opportunity to grow, develop, succeed, and be their truest selves.

We actively encourage applications from women, Indigenous peoples, visible minorities, persons with disabilities, and members of the 2SLGBTQI+ community.

Your application must clearly demonstrate how you meet all the requirements. We thank all applicants' interest in a career at EDC; however, only those selected for an interview will be contacted. Please note that qualified candidates may be considered for similar roles at this level within EDC.

Should you require any accommodation during the recruitment and selection process, please contact the Recruitment team at accessibility@edc.ca.

Privacy Notice

By applying for this job you acknowledge that you have read and understood EDC’s Privacy Notice for Job Applicants, which outlines how we collect, use, retain, and safeguard personal information during the recruitment process, as well as your rights of access and correction.