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Content Optimization Jobs in Toronto, ON (NOW HIRING)

Okta

Customer First GEO Content Specialist

Toronto, ON · Hybrid

Content Optimization: * Execute the strategy for structuring and optimizing content to promote content retrievability by LLMs. * Develop and refine content blocks to be machine-parsable and aligned ...

Veritas Communications

Content Specialist

Toronto, ON · On-site

Apply best practices to ensure content is optimized for each platform Content Creation/ Production * Create and produce content across formats including: * Video shooting and editing (short-form ...

Stagwell Global LLC

Content Specialist

Toronto, ON · On-site

Apply best practices to ensure content is optimized for each platform Content Creation/ Production * Create and produce content across formats including: * Video shooting and editing (short-form ...

Mastech Digital

Content Strategist

Toronto, ON · Remote

CA$45 - CA$55/hr

Reporting to the SEO/AEO Manager, this role will help execute Client SEO and AEO content strategy across organic search, AI assistants, App Store surfaces, and owned digital channels (web/app/Help ...

Valtech

Content Strategist Lead

Toronto, ON · On-site

CA$60 - CA$90/hr

Contribute to and apply findings from the SEO/GEO report, which is led by the SEO specialist ... Content audit: Assessment of existing content across the clients existing online properties to ...

Rogers Communications

Sr. Content Designer

Brampton, ON · On-site

Content Creation & Optimization: * Write, edit, and optimize content for clarity, consistency, and accessibility. * Ensure all content is SEO-friendly, accessible (AODA-compliant), and aligned with U ...

Rogers Communications

Sr. Content Designer

Toronto, ON · On-site

Content Creation & Optimization: * Write, edit, and optimize content for clarity, consistency, and accessibility. * Ensure all content is SEO-friendly, accessible (AODA-compliant), and aligned with U ...

OpenText

SEO Manager

Richmond Hill, ON · On-site

CA$86K - CA$130K/yr

The role requires a deep understanding of technical SEO, content strategy, keyword and entity research, and analytics. The ideal candidate collaborates closely with content creators, web developers ...

Saje Natural Wellness

Content Creator

Toronto, ON · Hybrid

CA$60K - CA$65K/yr

Your content will support our Instagram and TikTok strategies while extending across email, ... You're naturally curious, eager to experiment, and motivated by continuously learning, optimizing ...

WPP Media

Director, SEO

Toronto, ON

Content gap analysis, content audit, strategy, creation and translation * eCommerce SEO and YouTube SEO optimization * Local SEO management * SEO implementation support and developer enablement

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All JobsContent Optimization JobsContent Optimization Jobs in Toronto, ON

Content Optimization information

What is content optimization?

Content optimization is the process of improving your website's content to make it more appealing and useful to both users and search engines. This involves refining text, images, metadata, and other elements to boost search engine rankings, increase user engagement, and achieve specific business goals. Techniques include keyword integration, improving readability, adding relevant links, and ensuring content is up to date. Effective content optimization helps drive more organic traffic and enhances the overall user experience.

What are the key skills and qualifications needed to thrive in content optimization, and why are they important?

To thrive in Content Optimization, you need expertise in SEO, keyword research, analytics, and a solid understanding of digital marketing principles, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and various content management systems is typically required. Strong analytical thinking, attention to detail, creativity, and effective communication help professionals stand out in this role. These skills ensure content reaches the right audience, performs well in search rankings, and aligns with business goals.

What are some common challenges faced by professionals in content optimization roles, and how can they be addressed?

One common challenge in content optimization is balancing SEO requirements with maintaining engaging and natural-sounding content for readers. Professionals often need to collaborate closely with writers, editors, and SEO specialists to ensure content is both discoverable and valuable. Keeping up with frequent changes in search engine algorithms and best practices is also crucial. Addressing these challenges involves ongoing communication with team members, continuous learning, and using analytics tools to measure and refine optimization strategies.

What is the difference between Content Optimization vs Content Writer?

AspectContent OptimizationContent Writer
Primary FocusImproving existing content for search engines and user engagementCreating new content from scratch
Skills NeededSEO, keyword research, analytics, editingWriting, storytelling, research, creativity
Work EnvironmentMarketing teams, digital agencies, in-house marketingContent agencies, marketing teams, freelance platforms
Common CertificationsSEO certifications, digital marketing coursesWriting courses, journalism degrees

Content Optimization focuses on enhancing existing content to improve search engine rankings and user engagement, while Content Writers create new content to attract and inform audiences. Both roles often work within marketing teams and require strong writing skills, but their core tasks differ significantly.

What are popular job titles related to Content Optimization jobs in Toronto, ON?

For Content Optimization jobs in Toronto, ON, the most frequently searched job titles are:

What job categories do people searching Content Optimization jobs in Toronto, ON look for?

The top searched job categories for Content Optimization jobs in Toronto, ON are:

Content Optimization jobs near you
Infographic showing various Content Optimization job openings in Toronto, ON as of August 2026, with employment types broken down into 1% Internship, 68% Full Time, 28% Part Time, 1% Temporary, and 2% Contract. Highlights an 75% Physical, 4% Hybrid, and 21% Remote job distribution.

SEO & GEO Specialist

Keysight Technologies, Inc.

Mississauga, ON • On-site

Full-time

Re-posted 5 days ago

Keysight Technologies rating

8.1

Company rating: 8.1 out of 10

Based on 20 frontline employees who took The Breakroom Quiz

50th of 159 rated electronics manufacturers

Job description

Overview

Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~16,800 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.

Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.

About the Role

We are seeking a highly motivated SEO & GEO Specialist to help drive our digital discoverability across both traditional search engines and emerging AI-powered search experiences.

As search continues to evolve beyond Google rankings into AI-generated answers, this role will play a critical part in ensuring our content is visible, cited, and recommended across platforms such as ChatGPT, Google AI Overviews, Gemini, Claude, Perplexity, and other Large Language Model (LLM)-powered search experiences.

Working closely with Product Marketing, Brand, Content, Web, and Analytics teams, you will develop and execute SEO and GEO strategies that increase organic visibility, improve AI citations, strengthen topical authority, and support business growth.

This position is ideal for someone passionate about the future of search who enjoys combining data analysis, technical SEO, content strategy, and AI-driven optimization.


Responsibilities
Search & AI Visibility Strategy
  • Develop and execute SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI Search Optimization (AISO) strategies that improve discoverability across traditional search engines and AI-powered search platforms.
  • Lead increased brand visibility, citations, and answer inclusion across AI experiences including ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews.
  • Identify high-value keyword and prompt opportunities based on customer search behavior and AI-generated search trends relative to Keysight focus area.
  • Develop content optimization roadmaps that improve topical authority and search performance.
  • Partner with Product Marketing, Brand, Web, and Content teams to optimize existing content and develop new content aligned with SEO and AI search best practices.
  • Recommend improvements that increase content clarity, authority, citation potential, and answer relevance.
  • Collaborate on AI content gap analyses and competitive research to identify opportunities for new pages, FAQs, comparison pages, technical articles, and educational content.
Analytics & Performance Measurement
  • Monitor and analyze organic search performance, keyword rankings, AI citations, share of voice, website traffic, and conversion metrics.
  • Develop dashboards and reports that measure SEO and GEO performance.
  • Translate insights into actionable recommendations that improve discoverability and business outcomes.
  • Track emerging AI search metrics and recommend new KPIs as search behavior evolves.
Cross-functional Collaboration
  • Serve as an internal SEO and GEO subject matter expert for marketing and product teams.
  • Partner with Product Marketing to identify high-value customer questions and AI search prompts that should be addressed through content.
  • Collaborate with Brand teams to ensure messaging aligns with search optimization opportunities.
  • Work closely with analytics, web, and technical teams to prioritize optimization initiatives.
  • Share SEO and GEO best practices across marketing organizations and collaborate with divisional SEO leads to ensure alignment and knowledge sharing.
Innovation & Continuous Improvement
  • Stay current with developments in search engine algorithms, AI-powered search experiences, and Large Language Models.
  • Evaluate new tools, technologies, and methodologies related to SEO, GEO, AI search, and content optimization.
  • Design and execute experiments to improve AI citations, answer visibility, and organic performance.
  • Identify emerging risks and opportunities within the rapidly evolving AI search landscape.

Qualifications
Required Qualifications
  • Bachelor's degree in Marketing, Communications, Digital Marketing, Computer Science, Business, or a related field, or equivalent work experience.
  • 3 to 5+ years of experience in SEO, digital marketing, content optimization, or organic search strategy.
  • Hands-on experience with Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), or AI Search Optimization.
  • Experience optimizing content for AI-generated search platforms and LLM-powered experiences.
  • Strong understanding of:
    • On-page SEO
    • Technical SEO
    • Keyword research
    • Content optimization
    • Search intent
    • Organic performance measurement
  • Experience using enterprise SEO platforms such as:
    • BrightEdge
    • Conductor
    • SEMrush
    • Screaming Frog
    • Google Search Console
    • Google Analytics (GA4)
  • Strong analytical skills with experience interpreting SEO and website performance data.
  • Excellent communication and stakeholder management skills.
  • Ability to manage multiple priorities in a fast-paced environment.

Careers Privacy Statement***Keysight is an Equal Opportunity Employer.***

Qualifications:Required Qualifications
  • Bachelor's degree in Marketing, Communications, Digital Marketing, Computer Science, Business, or a related field, or equivalent work experience.
  • 3 to 5+ years of experience in SEO, digital marketing, content optimization, or organic search strategy.
  • Hands-on experience with Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), or AI Search Optimization.
  • Experience optimizing content for AI-generated search platforms and LLM-powered experiences.
  • Strong understanding of:
    • On-page SEO
    • Technical SEO
    • Keyword research
    • Content optimization
    • Search intent
    • Organic performance measurement
  • Experience using enterprise SEO platforms such as:
    • BrightEdge
    • Conductor
    • SEMrush
    • Screaming Frog
    • Google Search Console
    • Google Analytics (GA4)
  • Strong analytical skills with experience interpreting SEO and website performance data.
  • Excellent communication and stakeholder management skills.
  • Ability to manage multiple priorities in a fast-paced environment.

Careers Privacy Statement***Keysight is an Equal Opportunity Employer.***

Education:UNAVAILABLEEmployment Type: UNAVAILABLE

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