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Content Optimization Jobs in Toronto, ON (NOW HIRING)

Releady

UX Content Strategist

Toronto, ON · Hybrid

CA$55 - CA$65/hr

This is not an SEO, marketing copywriting, or technical writing role. We are looking for someone with experience designing UX content across customer journeys, helping users complete tasks quickly ...

Clio

Content Specialist, Enterprise

Toronto, ON

Apply SEO, conversion, and buyer journey best practices to content where relevant. * Ensure all content adheres to brand guidelines and maintains consistency in voice, tone, and messaging across ...

Releady

UX Content Strategist

Toronto, ON · Hybrid

CA$55 - CA$65/hr

This is not an SEO, marketing copywriting, or technical writing role. We are looking for someone with experience designing UX content across customer journeys, helping users complete tasks quickly ...

Oracle RMS

Content Writer

Concord, ON · On-site

CA$50K - CA$65K/yr

Optimize content for SEO best practices. * Contribute to the planning and execution of our marketing strategy. * Support the coordination and execution of events and integrated marketing initiatives.

Clio

Staff Editor & Content Strategist

Toronto, ON · Hybrid

CA$113K - CA$170K/yr

We shape foundational narratives, guide editorial standards, and partner closely with Brand, PR, SEO, Growth, PMM, revenue enablement, and executive stakeholders to deliver high-impact content that ...

Omnicom

Account Manager, SEO

Toronto, ON · Hybrid

CA$70K - CA$80K/yr

Plan site structure and website content strategy Develop ongoing client dashboards and reports that yield qualitative and quantitative trends. Collaborate with paid search to feed SEO findings into ...

dentalcorp

Senior Manager, SEO

Toronto, ON · On-site

This is not a traditional single-brand SEO role. The core challenge - and opportunity - is ... content formats, and citations * Build systems, automation, and AI-powered workflows: design ...

HelloFresh

Staff AI Content Designer

Toronto, ON

Drive experimentation and optimization: Collaborate on A/B testing, use data to inform design and content decisions, and build feedback loops that continuously improve the customer experience.

dentalcorp

Analyst, SEO

Toronto, ON · On-site

... analysis, content QA, research, and reporting, and help build and maintain workflow automations ... Execute local SEO at scale: manage Google Business Profiles, listings, and citations across the ...

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All JobsContent Optimization JobsContent Optimization Jobs in Toronto, ON

Content Optimization information

What is content optimization?

Content optimization is the process of improving your website's content to make it more appealing and useful to both users and search engines. This involves refining text, images, metadata, and other elements to boost search engine rankings, increase user engagement, and achieve specific business goals. Techniques include keyword integration, improving readability, adding relevant links, and ensuring content is up to date. Effective content optimization helps drive more organic traffic and enhances the overall user experience.

What are the key skills and qualifications needed to thrive in content optimization, and why are they important?

To thrive in Content Optimization, you need expertise in SEO, keyword research, analytics, and a solid understanding of digital marketing principles, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and various content management systems is typically required. Strong analytical thinking, attention to detail, creativity, and effective communication help professionals stand out in this role. These skills ensure content reaches the right audience, performs well in search rankings, and aligns with business goals.

What are some common challenges faced by professionals in content optimization roles, and how can they be addressed?

One common challenge in content optimization is balancing SEO requirements with maintaining engaging and natural-sounding content for readers. Professionals often need to collaborate closely with writers, editors, and SEO specialists to ensure content is both discoverable and valuable. Keeping up with frequent changes in search engine algorithms and best practices is also crucial. Addressing these challenges involves ongoing communication with team members, continuous learning, and using analytics tools to measure and refine optimization strategies.

What is the difference between Content Optimization vs Content Writer?

AspectContent OptimizationContent Writer
Primary FocusImproving existing content for search engines and user engagementCreating new content from scratch
Skills NeededSEO, keyword research, analytics, editingWriting, storytelling, research, creativity
Work EnvironmentMarketing teams, digital agencies, in-house marketingContent agencies, marketing teams, freelance platforms
Common CertificationsSEO certifications, digital marketing coursesWriting courses, journalism degrees

Content Optimization focuses on enhancing existing content to improve search engine rankings and user engagement, while Content Writers create new content to attract and inform audiences. Both roles often work within marketing teams and require strong writing skills, but their core tasks differ significantly.

What are popular job titles related to Content Optimization jobs in Toronto, ON?

For Content Optimization jobs in Toronto, ON, the most frequently searched job titles are:

What job categories do people searching Content Optimization jobs in Toronto, ON look for?

The top searched job categories for Content Optimization jobs in Toronto, ON are:

Content Optimization jobs near you
Infographic showing various Content Optimization job openings in Toronto, ON as of August 2026, with employment types broken down into 1% Internship, 68% Full Time, 28% Part Time, 1% Temporary, and 2% Contract. Highlights an 75% Physical, 4% Hybrid, and 21% Remote job distribution.

UX Content Strategist

Releady

Toronto, ON • Hybrid

CA$55 - CA$65/hr

Contractor

Re-posted yesterday

Job description

OVERVIEW

We’re hiring a UX Content Strategist to support digital experiences. This role is ideal for someone who knows how to craft clear, effective product content for complex, transactional journeys and can bring structure, consistency, and strong UX thinking to highly functional customer experiences.

**Please note:** This is not an SEO, marketing copywriting, or technical writing role. We are looking for someone with experience designing UX content across customer journeys, helping users complete tasks quickly and confidently, particularly in flows where clarity, usability, and trust are essential. UX case studies and portfolio samples demonstrating relevant project work will be required for consideration.

Hybrid role - Toronto, ON

Rate - $55-65/hourly (T4 or incorporated eligible)

12 month contract (potential to extend or convert)

RESPONSIBILITIES
  • Create content for digital journeys across product customer experiences
  • Support high-utility, transactional flows
  • Design copy that is clear, consistent, and user-centered across full product flows, not just individual screens
  • Partner with cross-functional teams to solve customer problems through content
  • Navigate technical and operational constraints while still delivering the clearest possible experience for users
  • Contribute to a content practice that values rationale, systems thinking, and consistency in patterns and terminology
QUALIFICATIONS
  • 4+ years of experience in UX content design, UX writing, product writing, or content strategy for customer experiences
  • A portfolio that includes at least one strong case study showing the business problem, customer need, your approach, the content solution, and outcomes
  • Ability to write for complex product flows with attention to logic, consistency, and usability
  • Strength in technical utility writing rather than brand or campaign copy
  • Experience working on secure side (post-login) mobile or desktop applications vs. public facing websites
  • Comfort explaining your decisions and walking through your work in interviews and stakeholder discussions
  • Experience working across product teams is helpful - designers, developers, testers, researchers and product owners.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other non-merit factor. We are committed to creating a diverse and inclusive environment for all employees.