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Content Optimization Jobs in Arizona (NOW HIRING)

Embryriddle

Web Content Writer

Prescott, AZ · On-site

Use SEO techniques to ensure content can be easily found on search engines. * Research, create, and maintain information architecture templates that uphold organizational standards. * Collaborate ...

U-Haul

Digital Content Writer

Phoenix, AZ · On-site

Experience in Marketing and/or Content Writing for the Web * SEO knowledge preferred but not required * Basic HTML knowledge is preferred but not required * Microsoft office proficiency (Word, Excel ...

U-Haul

Digital Content Writer

Phoenix, AZ

Experience in Marketing and/or Content Writing for the Web * SEO knowledge preferred but not required * Basic HTML knowledge is preferred but not required * Microsoft office proficiency (Word, Excel ...

VIVA USA INC

Web Content Manager

Phoenix, AZ · On-site

... Content Accessibility Guidelines (WCAG 2.1/2.2, Level AA standards) across all client web ... Document Remediation & Media Optimization : Audit, remediate, and catalog all public-facing digital ...

Achieve

Principal Growth Manager - SEO/AEO

Tempe, AZ · On-site

You excel at optimizing content architectures and company data for AI search and naturally building brand authority across large language models at scale. Key Responsibilities: * Lead SEO/AEO ...

vTech Solution

Web Content Manager

Phoenix, AZ · On-site

Web Content Manager Type: Contract - 12 Months (Probability of Extension) Location: Phoenix, AZ ... Document Remediation & Media Optimization: Audit, remediate, and catalog all public-facing digital ...

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All JobsContent Optimization JobsContent Optimization Jobs in Arizona

Content Optimization information

What is the difference between Content Optimization vs Content Writer?

AspectContent OptimizationContent Writer
Primary FocusImproving existing content for search engines and user engagementCreating new content from scratch
Skills NeededSEO, keyword research, analytics, editingWriting, storytelling, research, creativity
Work EnvironmentMarketing teams, digital agencies, in-house marketingContent agencies, marketing teams, freelance platforms
Common CertificationsSEO certifications, digital marketing coursesWriting courses, journalism degrees

Content Optimization focuses on enhancing existing content to improve search engine rankings and user engagement, while Content Writers create new content to attract and inform audiences. Both roles often work within marketing teams and require strong writing skills, but their core tasks differ significantly.

What is content optimization?

Content optimization is the process of improving your website's content to make it more appealing and useful to both users and search engines. This involves refining text, images, metadata, and other elements to boost search engine rankings, increase user engagement, and achieve specific business goals. Techniques include keyword integration, improving readability, adding relevant links, and ensuring content is up to date. Effective content optimization helps drive more organic traffic and enhances the overall user experience.

What are the key skills and qualifications needed to thrive in content optimization, and why are they important?

To thrive in Content Optimization, you need expertise in SEO, keyword research, analytics, and a solid understanding of digital marketing principles, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and various content management systems is typically required. Strong analytical thinking, attention to detail, creativity, and effective communication help professionals stand out in this role. These skills ensure content reaches the right audience, performs well in search rankings, and aligns with business goals.

What are some common challenges faced by professionals in content optimization roles, and how can they be addressed?

One common challenge in content optimization is balancing SEO requirements with maintaining engaging and natural-sounding content for readers. Professionals often need to collaborate closely with writers, editors, and SEO specialists to ensure content is both discoverable and valuable. Keeping up with frequent changes in search engine algorithms and best practices is also crucial. Addressing these challenges involves ongoing communication with team members, continuous learning, and using analytics tools to measure and refine optimization strategies.
What are the most commonly searched types of Content Optimization jobs in Arizona? The most popular types of Content Optimization jobs in Arizona are:
What are popular job titles related to Content Optimization jobs in Arizona? For Content Optimization jobs in Arizona, the most frequently searched job titles are:
What job categories do people searching Content Optimization jobs in Arizona look for? The top searched job categories for Content Optimization jobs in Arizona are:
What cities in Arizona are hiring for Content Optimization jobs? Cities in Arizona with the most Content Optimization job openings:
Content Optimization jobs near you

Web Content Writer

Embry-Riddle Aeronautical Univ Inc.

Prescott, AZ • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 19 days ago

Job description

Job Description

Embry-Riddle: Celebrating 100 Years of Leadership in Aviation and Aerospace

As Embry-Riddle Aeronautical University marks its Centennial, we proudly celebrate 100 years of advancing the future of flight and aerospace education. With vibrant residential campuses in Daytona Beach, FL, and Prescott, AZ - and a Worldwide network spanning nearly 120 global locations - Embry-Riddle stands as the world's largest aviation and aerospace university.

For a century, we have led innovation in STEM education, serving more than 30,000 students around the globe. Our cutting-edge programs in Applied Science, Aviation, Business, Technology, Engineering, Safety, Security, and Space empower the next generation of leaders to shape the future of flight, exploration, and discovery.

As we launch our next century, we remain committed to excellence, innovation, and preparing graduates who will transform industries and redefine what is possible.

The Opportunity:

The Enrollment Marketing and Digital Strategy group is growing and just added a new Web Content Writer role to the team. The Web Content Writer is a vital member of the enrollment marketing team, responsible for producing, maintaining and optimizing content across all Embry-Riddle web and digital properties, including content for its Daytona Beach, FL, Prescott, AZ, and Worldwide Campuses and other digital assets.

They will work independently to gather information from subject matter experts to develop, organize, and write copy for various web pages and blogs, including those focusing on enrollment, academic programs, university research, campus life, etc. They will research, outline, write and edit new and existing web content, while working closely with various academic and administrative departments to understand project requirements and expected deliverables. They will ensure web content is polished, fresh, user-friendly and optimized for search engines, with a consistent and cohesive voice across all properties.

A successful candidate will know how to effectively manage multiple projects, changes in scope and shifting priorities to maintain project requirements and ensure deadlines are met. The ideal candidate would have experience with and a working knowledge of UX writing and web accessibility standards. Demonstrated understanding and experience writing for SEO is required.

Responsibilities include the following:

  • Gather information from subject matter experts and independently to develop, organize, and write copy for various web pages and blogs, including those focusing on enrollment, academic programs, university research, campus life, etc.

  • Use SEO techniques to ensure content can be easily found on search engines.

  • Research, create, and maintain information architecture templates that uphold organizational standards.

  • Collaborate with departmental and cross-functional peers to ensure proper resolution to questions and issues.

Perks Await You at Embry-Riddle!

  • Health Benefits:Experience comprehensive medical, dental, and vision coverage, along with wellness programs that include preventive care and fitness memberships. Our flexible spending and health savings accounts simplify managing healthcare costs. Join a workplace that prioritizes your health-because your journey to wellness should be rewarding! Buckle up for a healthier, happier you!

  • Tuition Coverage:Get 100% tuition coverage for yourself for one undergraduate and one graduate degree, and discounted rates for your spouse and dependent children up to age 26.

  • Retirement Contributions:ERAU contributes an annual 6% gift of your base salary to your retirement plan and offers a 4% matching contribution, with no vesting period.

  • Generous Time Off:Enjoy up to 18 days of paid leave in your first year, including 3 days granted upon hire and 15 days accrued throughout the year. You'll also receive 9+ paid holidays, including the day after Thanksgiving and the week between Christmas Eve and New Year's Day.

Qualifications

Required Education and Qualifications:

  • Bachelor's degree in Communications, Marketing or a related field is required; Master's preferred

  • Must have demonstrated skill in writing and editing for websites with a diverse audience set, with an eye for detail.

  • Experience in higher education website writing is a plus. Experience and knowledge in the area of UX writing.

  • Experience in writing to align with web accessibility standards.

  • Experience in writing for SEO. Experienced with Microsoft operating systems, Excel, PowerPoint, Word, Outlook/email, and internet end-user applications.

  • Ability to make sound editorial decisions and judgement calls based on prospective student recruitment lifecycle as well as university policies and goals.

  • Excellent interpersonal skills and the ability to interact with administration, staff, students, and alumni. Is able to think outside of the box and to be innovative and not limited by existing methods and procedures.

  • Independent worker and self-starter who can successfully perform in a collaborative, team environment.

  • Highly organized, deadline oriented, and a skilled communicator. Must possess a professional attitude, positive spirit, and provide excellent customer service to co-workers, staff and other constituents.

  • Strong grasp and understanding of principles of writing and report preparation; spelling, grammar, punctuation.

  • Self-motivated, but able to seek guidance and direction as necessary.

Application process/requirements

To submit your application for this opportunity, please visit theEmbry-Riddle Career Siteand search for requisition numberR311505. Please attach all relevant materials to your application when you apply online. Complete submissions include:

  • Cover letter

  • Full Resume

  • Contact information for at least three professional references (please note that references may be contacted as part of the interview/screening process)

Current Embry-Riddle employees:Please apply directly through the ERAU Employee Hub Central application within Workday.

Embry-Riddle is committed to fostering a workplace where all individuals are valued and respected. We strive to ensure that all faculty, staff, and students are treated fairly and provided equal opportunities for employment, advancement, compensation, training, and other benefits of employment. Embry-Riddle makes employment decisions - including hiring, promotions, compensation, and other terms of employment - based on individual merit, qualifications, and abilities. Embry Riddle is strongly opposed to discrimination and harassment, and such behavior is prohibited by university policy. Embry Riddle does not discriminate on the basis of race, color, national origin, sex, disability, veteran status, predisposing genetic characteristics, age, religion, or pregnancy status, or any other status protected by federal, state, or local law, in its employment, educational programs, admissions policies, financial aid, or other school-administered programs or activities. For further information, please visit ourwebsite.

Embry-Riddle is not seeking assistance from staffing or recruitment agencies. All agencies are directed to contact eraujobs@erau.edu and should not reach out to hiring managers or staff.

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