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Content Director Jobs in Baton Rouge, LA (NOW HIRING)

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Content Director information

See Baton Rouge, LA salary details

$47.5K

$100.6K

$172.2K

How much do content director jobs pay per year?

As of Aug 29, 2026, the average yearly pay for content director in Baton Rouge, LA is $100,641.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,900.00 and $127,100.00 per year, depending on experience, location, and employer.

What does a content director do?

As a content director, you work to develop a variety of content across print, online, TV, and radio industries. Responsibilities include overseeing a team of staff to pitch and produce content, researching and developing creative content, and producing presentations and materials for consumption. Your duties also cover marketing strategy and PR campaign development, photo and copy editing, project management, communicating with clients, and social media administration. Skills in team leadership, communication, time management, writing and editing, and advertising are all valuable in this role.

What are the key skills and qualifications needed to thrive as a content director, and why are they important?

To thrive as a Content Director, you need expertise in content strategy, editorial oversight, and digital marketing, often supported by a bachelor’s degree in communications, marketing, or a related field. Familiarity with content management systems (CMS), analytics tools like Google Analytics, and SEO best practices is essential. Exceptional leadership, creative thinking, and strong communication skills distinguish top performers in this role. These skills ensure the creation of impactful, brand-aligned content that drives engagement and achieves business objectives.

How does a content director typically collaborate with other departments within an organization?

A Content Director works closely with teams across marketing, product, design, and sometimes sales to ensure content aligns with broader business goals. They regularly coordinate with stakeholders to develop content strategies, oversee editorial calendars, and ensure messaging is consistent across all channels. Building strong relationships with other department leads is essential for a Content Director to gather input, align priorities, and drive cross-functional projects to success. This collaborative approach not only enhances content quality but also maximizes its impact on the organization's objectives.

What is the difference between Content Director vs Content Manager?

AspectContent DirectorContent Manager
ResponsibilitiesOversees overall content strategy, leads content teams, and aligns content with business goals.Manages daily content creation, editing, and publishing tasks.
Required SkillsStrategic planning, leadership, content marketing, and analytics.Content creation, editing, project management.
Work EnvironmentSenior leadership, cross-department collaboration, high-level planning.

The main difference is that a Content Director focuses on strategic oversight and leadership of content initiatives, while a Content Manager handles the day-to-day content production and management tasks. Both roles require strong content skills, but the Content Director's role is more strategic and leadership-oriented.

More about Content Director jobs

What are the most commonly searched types of Content jobs in Baton Rouge, LA?

The most popular types of Content jobs in Baton Rouge, LA are:

What are popular job titles related to Content Director jobs in Baton Rouge, LA?

For Content Director jobs in Baton Rouge, LA, the most frequently searched job titles are:

What job categories do people searching Content Director jobs in Baton Rouge, LA look for?

The top searched job categories for Content Director jobs in Baton Rouge, LA are:

What cities near Baton Rouge, LA are hiring for Content Director jobs?

Cities near Baton Rouge, LA with the most Content Director job openings:

Content Director jobs near you
Infographic showing various Content Director job openings in Baton Rouge, LA as of August 2026, with employment types broken down into 2% As Needed, 84% Full Time, 10% Part Time, 2% Temporary, and 2% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $100,641 per year, or $48.4 per hour.

Content Marketing Specialist

OMNI INDUSTRIES INC

Baton Rouge, LA • On-site

Full-time

This job post has expired 1 day ago. Applications are no longer accepted.

Job description

Summary:

The Content Marketing Manager is responsible for implementing Omni’s marketing and communication strategies across multiple platforms to support proprietary and private label lubricant portfolios. This hands-on role partners closely with the Category Manager to drive brand growth, customer engagement, and market expansion initiatives. The position requires strong product management capabilities, creative execution skills, and the ability to lead cross-functional projects that deliver measurable, customer-centric results.

Duties/Responsibilities:

  • Develop and implement comprehensive marketing strategies aligned with Omni’s product portfolio and growth objectives.
  • Maintain a strong understanding of the lubricant market, competitive landscape, and customer needs.
  • Design and produce marketing materials including print and digital collateral, event graphics, presentations, email campaigns, and social media assets.
  • Execute marketing concepts across multiple platforms, including websites, social media, trade shows, customer memberships, and industry events.
  • Plan, coordinate, and support customer engagement initiatives, programs, and trade shows.
  • Collaborate with customers to support Private Label marketing programs, providing data-driven recommendations and best practices.
  • Support the positioning and growth of Omni’s Proprietary Brands across domestic and international markets.
  • Ensure all creative work aligns with Omni brand standards and visual identity guidelines.
  • Develop, maintain, and defend Omni’s brand standards to ensure continuity and alignment across all marketing efforts.
  • Project manage multiple marketing initiatives simultaneously, balancing self-directed projects and leadership-requested assignments.
  • Support ongoing marketing campaigns, special initiatives, and continuous improvement efforts.
  • Adapt strategies proactively in response to evolving market conditions and business priorities.
  • Perform additional duties and strategic initiatives as assigned by the Category Manager in support of portfolio growth and business objectives.

Required Skills:

  • Strong understanding of B2B marketing principles, preferably within manufacturing or industrial markets.
  • Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop).
  • Demonstrated ability to manage multiple projects with competing deadlines.
  • Strong organizational and time management skills.
  • Excellent written and verbal communication skills.
  • Ability to analyze marketing data and apply insights to strategy.
  • Customer-centric mindset with strong collaboration skills.
  • Continuous improvement orientation with the ability to build scalable marketing solutions.

Education and Experience:

  • Bachelor’s degree in Graphic Design, Marketing, Communications, or related field preferred.
  • 3–5 years of experience in marketing, graphic design, or related roles.
  • Experience in a manufacturing environment preferred, particularly with Private Label and Proprietary product lines.

Physical Requirements:

  • Prolonged periods of sitting and working at a computer.
  • Ability to attend trade shows and marketing events, which may require travel.
  • Ability to lift marketing materials and event supplies up to 25 pounds.
  • Occasional extended hours during major marketing campaigns or events.

Omni Specialty Packaging is an Equal Opportunity Employer (EOE)

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