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Content Director Jobs in Baton Rouge, LA (NOW HIRING)

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Content Director information

See Baton Rouge, LA salary details

$47.5K

$100.6K

$172.2K

How much do content director jobs pay per year?

As of Aug 1, 2026, the average yearly pay for content director in Baton Rouge, LA is $100,641.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,900.00 and $127,100.00 per year, depending on experience, location, and employer.

What Does a Content Director Do?

As a content director, you work to develop a variety of content across print, online, TV, and radio industries. Responsibilities include overseeing a team of staff to pitch and produce content, researching and developing creative content, and producing presentations and materials for consumption. Your duties also cover marketing strategy and PR campaign development, photo and copy editing, project management, communicating with clients, and social media administration. Skills in team leadership, communication, time management, writing and editing, and advertising are all valuable in this role.

How does a Content Director typically collaborate with other departments within an organization?

A Content Director works closely with teams across marketing, product, design, and sometimes sales to ensure content aligns with broader business goals. They regularly coordinate with stakeholders to develop content strategies, oversee editorial calendars, and ensure messaging is consistent across all channels. Building strong relationships with other department leads is essential for a Content Director to gather input, align priorities, and drive cross-functional projects to success. This collaborative approach not only enhances content quality but also maximizes its impact on the organization's objectives.

How much does a content director earn?

A content director's average salary varies by industry and experience but typically ranges from $80,000 to $150,000 annually. Senior roles with extensive experience or in large organizations can earn higher, often exceeding $200,000 with bonuses and benefits included.

What kind of jobs in media bring in $150,000 a year?

In media, roles such as senior content directors, executive producers, and media strategists often earn $150,000 or more annually. These positions typically require extensive experience, strong leadership skills, and proficiency with digital tools and analytics platforms.

What are the key skills and qualifications needed to thrive as a Content Director, and why are they important?

To thrive as a Content Director, you need expertise in content strategy, editorial oversight, and digital marketing, often supported by a bachelor’s degree in communications, marketing, or a related field. Familiarity with content management systems (CMS), analytics tools like Google Analytics, and SEO best practices is essential. Exceptional leadership, creative thinking, and strong communication skills distinguish top performers in this role. These skills ensure the creation of impactful, brand-aligned content that drives engagement and achieves business objectives.

What jobs will no longer exist in 2030?

The role of traditional print newspaper editors and print journalists is expected to decline significantly due to digital media and automation. Content Directors may see shifts toward overseeing digital content strategies, as AI tools automate routine editing and content creation tasks, reducing demand for some traditional editorial roles.

What is the difference between Content Director vs Content Manager?

AspectContent DirectorContent Manager
ResponsibilitiesOversees overall content strategy, leads content teams, and aligns content with business goals.Manages daily content creation, editing, and publishing tasks.
Required SkillsStrategic planning, leadership, content marketing, and analytics.Content creation, editing, project management.
Work EnvironmentSenior leadership, cross-department collaboration, high-level planning.

The main difference is that a Content Director focuses on strategic oversight and leadership of content initiatives, while a Content Manager handles the day-to-day content production and management tasks. Both roles require strong content skills, but the Content Director's role is more strategic and leadership-oriented.

What does a content director do?

A content director oversees the planning, development, and management of content across various platforms to ensure alignment with organizational goals. They lead content teams, develop content strategies, and often use tools like content management systems to coordinate publishing schedules and maintain quality standards.
More about Content Director jobs
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What cities near Baton Rouge, LA are hiring for Content Director jobs? Cities near Baton Rouge, LA with the most Content Director job openings:
Content Director jobs near you
Infographic showing various Content Director job openings in Baton Rouge, LA as of July 2026, with employment types broken down into 70% Full Time, 27% Part Time, 1% Temporary, and 2% Contract. Highlights an 78% Physical, 3% Hybrid, and 19% Remote job distribution, with an average salary of $100,641 per year, or $48.4 per hour.

Content Creator & Digital Video Producer

Capital City Press

Baton Rouge, LA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

This job post has expired today. Applications are no longer accepted.

Job description

Position: Digital Video Producer & Sports Content Creator
Location: Baton Rouge, LA
Reports To: Director of Video Production


Role Overview

We are seeking a dynamic, multi-talented Digital Video Producer & Sports Content Creator to bridge the gap between high-quality commercial production and authentic social media storytelling. This hybrid role requires a candidate who is equally comfortable behind the camera lens, in the editing bay, and in front of the camera engaging an audience.

You will be responsible for producing professional-grade video content for our commercial clients while simultaneously spearheading the development of a sports-centered influencer brand across TikTok and Instagram targeting diverse communities in Louisiana. The ideal candidate has a deep passion for Louisiana sports, a sharp eye for cinematic composition, and the charismatic personality necessary to build and maintain a loyal social media following.

Key Responsibilities

Video Production (Client Projects)

  • End-to-End Production: Execute professional video shoots for advertising clients, including setup, lighting, sound, and operation of high-end camera equipment.
  • Creative Execution: Translate client objectives into compelling video narratives for commercial spots, digital campaigns, and social media deliverables.
  • Post-Production: Edit footage using industry-standard software (e.g., Adobe Premiere Pro, After Effects) to deliver polished, ready-to-publish content that meets brand standards.
  • Collaboration: Work closely with the advertising and editorial teams to ensure seamless integration of video assets into broader marketing campaigns.

On-Camera Talent & Influencer Growth

  • Brand Personality: Serve as the primary on-camera host for client-sponsored content and our proprietary sports-themed channels.
  • Content Strategy: Develop and execute a consistent content calendar for TikTok and Instagram focusing on local sports culture, analysis, and fan engagement.
  • Audience Building: Monitor social media analytics to optimize reach, engagement, and follower growth; interact with the community to foster an authentic brand voice.
  • Trend Adaptation: Stay at the forefront of short-form video trends, platform algorithm changes, and emerging digital storytelling techniques.

Qualifications

  • Portfolio Required: A strong portfolio demonstrating both professional videography/editing capabilities and successful on-camera presence.
  • Technical Proficiency: Advanced knowledge of camera operation (DSLR/Mirrorless/Cinema line), lighting techniques, audio recording, and non-linear editing.
  • Social Media Expertise: Demonstrated success in growing a social media following on TikTok and Instagram, with a deep understanding of short-form video metrics.
  • Sports Fluency: An inherent knowledge of Louisiana sports culture (LSU, Saints, and regional prep sports) is highly preferred.
  • Communication Skills: Exceptional ability to distill complex information into clear, engaging, and high-energy video content.
  • Adaptability: Ability to thrive in a fast-paced media environment where priorities can shift based on news cycles and client needs.

Why Join Us

You will be joining a fast-paced, innovative team at the intersection of traditional journalism and modern digital marketing. This role offers the unique opportunity to combine professional production resources with the creative freedom to build a personal and brand-affiliated influencer presence in one of the most vibrant sports markets in the country.

Georges Media Group is an equal employment opportunity employer, committed to recruiting, developing, and promoting a diverse workforce while providing unique opportunities and career paths for our employees. We encourage applicants of all backgrounds and experience levels to apply.

Salary: Commensurate with experience

Benefits: Medical, dental, vision, Life, Short Term Disability (STD), Long Term Disability (LTD), Paternity Leave, PTO and 401k Retirement Savings company match.