Content Development Manager Jobs in Detroit, MI (NOW HIRING)

Tell the Stories That Drive Business Growth
Friedman Real Estate is seeking a talented, creative, and business-minded Director of Corporate Communications & Content Strategy to lead our internal and external communications efforts, elevate our brand voice, and help tell the stories that differentiate Friedman across the commercial real estate industry.
This role is ideal for an exceptional writer, storyteller, editor, and communications professional who understands how to translate complex business activities into compelling narratives that engage clients, prospects, employees, brokers, investors, and industry influencers.
The successful candidate will serve as the company's chief content creator and communications strategist, responsible for developing executive communications, thought leadership, company announcements, marketing collateral, employee communications, case studies, success stories, media relations content, and digital content that supports business development and brand growth.
This position plays a critical role in helping Friedman communicate who we are, what we do, and why we win.
What You'll Be Responsible For
Strategic Communications Leadership
Develop and execute internal and external communications strategies that strengthen brand awareness, employee engagement, market presence, and business development efforts
Serve as a steward of the Friedman brand voice, ensuring consistency across all communications channels and business lines
Create messaging frameworks and communications strategies that support company growth initiatives, acquisitions, leadership announcements, major assignments, service launches, and strategic initiatives
Partner closely with executive leadership to communicate company vision, accomplishments, culture, and market positioning
Content Development & Business Storytelling
Identify and develop meaningful stories across the organization that showcase:

• Client successes
• Major transactions
• New assignments
• Property management transitions
• Construction projects
• Team accomplishments
• Company growth initiatives
• Community involvement
• Industry expertise

Transform business activity into compelling content that supports both brand awareness and revenue generation
Conduct interviews with executives, brokers, property managers, construction leaders, lenders, and clients to uncover stories worth telling
Write and edit high-quality content across multiple formats, including:

• Press releases
• Articles
• Executive communications
• Blog posts
• Case studies
• Client success stories
• Award submissions
• Website content
• Marketing collateral
• Proposals and presentations
• Email campaigns
• Corporate newsletters
• Social media content
• Video scripts
• Employee communications

Build a library of compelling client success stories and project spotlights that support business development efforts
Executive Communications
Draft communications on behalf of senior executives and business leaders
Create leadership messaging for company announcements, strategic initiatives, market commentary, and thought leadership programs
Support speaking engagements, panel discussions, keynote presentations, and industry events through speech writing and presentation development
Help position company leadership as recognized industry experts through strategic content development and media opportunities
Internal Communications & Culture
Lead employee communications initiatives designed to improve engagement, awareness, alignment, and company culture
Develop and manage:

• Internal newsletters
• Leadership updates
• Employee announcements
• Recognition programs
• Milestone communications
• Onboarding communications
• Change management messaging

Help strengthen employee understanding of company goals, successes, and strategic priorities
Support recruiting and employer-brand initiatives through compelling workforce and culture-focused content
Public Relations & Media Relations Support
Draft press releases and media materials for significant company announcements
Support public relations initiatives that increase visibility across commercial real estate, business, and community publications
Identify opportunities to position Friedman and its leaders as trusted market experts
Monitor industry developments and recommend content opportunities tied to market trends
Sales & Business Development Support
Partner closely with brokerage, management, construction, lending, and business development teams to create content that supports revenue growth
Develop sales-enablement content including:

• Client presentations
• Case studies
• Capability statements
• Market reports
• Service-line collateral
• Proposal content

Help communicate Friedman's unique value proposition across all service offerings
Translate technical industry knowledge into clear, client-focused messaging
AI-Enhanced Content Operations
Leverage AI-powered writing, research, editing, and content development tools to improve efficiency and scale content production
Create workflows that allow the organization to produce more high-quality content without sacrificing quality, authenticity, or strategic messaging
Apply strong editorial judgment and fact-checking to ensure all AI-assisted content reflects Friedman's standards, expertise, and brand voice
Explore emerging AI communications technologies and identify opportunities for innovation
What We're Looking For
Required Qualifications

• Bachelor's degree in Communications, Journalism, Public Relations, Marketing, English, Business, or related field
• 7+ years of professional communications, content marketing, journalism, public relations, or corporate communications experience
• Exceptional writing, editing, and storytelling abilities
• Experience interviewing subject matter experts and transforming complex information into compelling narratives
• Strong understanding of content strategy and audience engagement
• Ability to write in multiple voices and styles
• Experience supporting executive communications
• Outstanding organizational and project management skills
• Strong attention to detail and commitment to quality

Preferred Experience
Experience in one or more of the following industries is strongly preferred:

• Commercial Real Estate
• Property Management
• Construction
• Architecture & Engineering
• Commercial Lending
• Financial Services
• Professional Services
• Economic Development
• Business Journalism

The Ideal Candidate
You are a natural storyteller who knows how to uncover the stories others overlook.
You enjoy interviewing business leaders, asking thoughtful questions, uncovering insights, and turning information into content that informs, inspires, and drives action.
You can walk into a brokerage meeting, a construction project update, a leadership strategy session, or a property management review and quickly identify the stories that matter most to clients, prospects, employees, and the marketplace.
You are equally comfortable writing a press release, drafting an executive speech, developing a thought leadership article, creating a case study, or producing content for a company-wide communication.
You understand that great business storytelling is not just about writing-it is about helping people understand value, build trust, strengthen relationships, and drive growth.
Most importantly, you know how to combine human creativity with emerging AI tools to create communications programs that are both scalable and highly impactful.
Why Friedman?
Friedman Real Estate is one of the Midwest's largest privately held commercial real estate organizations, providing brokerage, property management, construction, lending, facilities management, and advisory services throughout the region.
This role offers a unique opportunity to work directly with executive leadership, influence company-wide communications strategy, and help shape how one of the region's leading commercial real estate firms tells its story.
Equal Employment Opportunity
Friedman Real Estate is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, creed, sex, pregnancy, family responsibility, national origin, ancestry, citizenship, marital status, sexual orientation, gender identity, veteran status, genetic information, disability, or any other status protected under applicable federal, state, or local law.